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HomeMy WebLinkAboutTCAC_Packet_20260708 City of Tigard | 13125 SW Hall Blvd., Tigard, OR 97223 | 503-639-4171 | www.tigard-or.gov | Page 1 of 2 City of Tigard Town Center Advisory Commission Agenda THE TOWN CENTER ADVISORY COMMISSION ADVISES THE TOWN CENTER DEVELOPMENT AGENCY ON MATTERS PERTAINING TO URBAN RENEWAL PLAN IMPLEMENTATION AND TAX INCREMENT FUND ALLOCATIONS. MEETING DATE/TIME: July 8, 2026 — 6:00 PM HYBRID MEETING INFORMATION: In-person: Tigard Town Hall, 13125 SW Hall Blvd. or MS Teams: https://www.tigard-or.gov/home/showpublisheddocument/1949/637770827974830260 6:00 PM 1. Call to Order Chair will call the meeting to order 6:02 PM 2. Consider Minutes and Roll Call: June 10, 2026 6:05 PM 3. Call for Non-Agenda Items 6:06 PM 4. Public Comment 6:10 PM 5. Staff Liaison Update Redevelopment Mgr. Farrelly will provide updates of interest 6:15 PM 6. Q2 Strategic Plan Report Card Redev. Mgr. Farrelly will review Q2 achievements 6:25 PM 7. TCAC Strategic Plan Discussion Redev. Mgr. Farrelly and CD Director Kirkman will lead a discussion on aligning the TCAC’s revised strategic plan with CEDS 7:10 PM 8. Tigard Area Chamber of Commerce Update Chamber CEO Megan De Salvo will share Chamber’s report card and discuss promotion of TIF Districts 7:25 PM 9. Project Updates Redev. Mgr. Farrelly and Project Mgr. Cador will provide project updates including business recruitment. 7:30 PM 10. Downtown Tour with TTAC Redev. Mgr. Farrelly discuss August 5 walking tour and potential itinerary 7:40 PM 12. Liaison Reports Commissioner liaisons report on activities 7:45 PM 13. Non-Agenda Items TOWN CENTER ADVISORY COMMISSION AGENDA City of Tigard | 13125 SW Hall Blvd., Tigard, OR 97223 | 503-639-4171 | www.tigard-or.gov | Page 2 of 2 7:50 PM 14. Call to Adjourn *EXECUTIVE SESSION: The Town Center Advisory Commission may go into Executive Session to discuss real property transaction negotiations under ORS 192.660(2) (e). All discussions are confidential and those present may disclose nothing from the Session. Representatives of the news media are allowed to attend Executive Sessions, as provided by ORS 192.660(4), but must not disclose any information discussed. No Executive Session may be held for the purpose of taking any final action or making any final decision. Executive Sessions are closed to the public. Upcoming meetings of note: Wed., August 5, 6:00 p.m., Downtown Field Trip Wed., August 12, 6:00 p.m. Regular TCAC Meeting Related websites and information: Tigard TIF Districts Tigard Construction Updates The City of Tigard tries to make all reasonable modifications to ensure that people with disabilities have an equal opportunity to participate equally in all city meetings. Upon request, the city will do its best to arrange for the following services/equipment: • Assistive listening devices. • Qualified sign language interpreters. • Qualified bilingual interpreters. Because the city may need to hire outside service providers or arrange for specialized equipment, those requesting services/equipment should do so as far in advance as possible, but no later than 3 city work days prior to the meeting. To make a request, call 503-718-2481 (voice) or 503-684-2772 (TDD- Telecommunications Devices for the Deaf). Page 1 of 1 CITY OF TIGARD TOWN CENTER ADVISORY COMMISSION Meeting Minutes June 10, 2026 Members Present: Ben Coli, Sarah Ericksen, John Goodhouse, Chris Sjolin, Bob Tomasovic (Vice Chair), and Gabe Velasquez (Chair). Members Absent: Sara Sereta, JoJo Keating, and Patty Lofgren. Staff Present: Redevelopment Project Manager Sean Farrelly and Sr. Administrative Specialist Joe Patton. Others Present: TCAC Council Liaison Councilor Jeanette Shaw. 1. CALL TO ORDER Chair Velasquez called the meeting to order at 7:15 p.m. The meeting was held in Red Rock Creek Conference Room with a hybrid MS Teams option. 2. CONSIDER MINUTES AND ROLL CALL The May 14, 2026, TCAC Minutes were unanimously approved. 3. CALL FOR NON-AGENDA ITEMS – N/A 4. PUBLIC COMMENT – N/A 5. STAFF LIAISON UPDATE Sean informed the TCAC that Michele Powers resigned. 6. TCAC STRATEGIC PLAN DISCUSSION The TCAC reviewed the draft revised Strategic Plan. Members will bring their ideas to the next meeting. Councilor Shaw suggested a workshop style meeting with the Council liaisons and possibly ECONorthwest to discuss how the Comprehensive Economic Development Strategy and TCAC Strategic Plan intersect. 7. LIAISON REPORTS – N/A 8. NON-AGENDA ITEMS – N/A 9. CALL TO ADJOURN The meeting adjourned at 8:00 pm. Sean Farrelly, TCAC Sraff Liaison Gabe Velasquez, Chair TCAC 2026 2nd Quarter Goal Update Area of Emphasis Equitable Business Development Strategies: Advocate for stakeholders in both TIF districts using data collection, analysis and summary in the focus areas of: parking, safety, under-represented business opportunities, program and service awareness and possible locations for business development, retention, and growth. Action Plans: (1) Advocacy and Support for Business Owners in TIF Districts (2) Monitoring Parking Management Activities in Downtown and Triangle (3) Planning for Under-represented Business Opportunities • Staff coordinating with TDA, property owners, and brokers on filling vacancies and marketing improvement grant program • 3 new grant awards to Downtown businesses (total $75K) • Leased TriMet lot spaces available for Downtown businesses employees KPI’s Previous This Quarter 1. Number of potential businesses contacted by TCAC members 51 2. Number and amount of improvement grants awarded 1 grant awarded 3 grants awarded 3. Number of empty storefront windows used to promote the grant program 0 0 4. Number of reprinted signs placed in former recipient’s windows 0 0 Area of Emphasis Connectivity, Parks, and Access Strategies: Advocate for funding in both TIF districts through intentional, strategic support in the form of letters of support, position statements and advisory recommendations to decision-makers. Active support for acquisition of Hall Blvd. by City of Tigard. Work with the Tigard Transportation Advisory Committee on walkability issues and potential solutions. Document and report on pertinent studies, such as the Red Rock Creek Trail Study, and legislative actions that may impact safety, pedestrian projects, walkability, access to parks, and wayfinding Action Plans: (1) Continue advocacy and support for adequate connectivity, access, mobility • TCAC provided letter of support for Federal Safe Streets and Roads for All grant for 72nd Ave • Downtown field trip with TTAC planned for August • New pedestrian improvements on Hall Blvd at Fanno Creek Trail and Omara nearing construction TCAC 2026 2nd Quarter Goal Update and safety related funding: Hall Blvd and 72nd Ave Improvement projects (2) Active support for ownership of Hall Blvd. by the City of Tigard (3) Advocate and work with the Tigard Transportation Advisory Committee and other city committees on addressing walkability issues within and between two TIF districts (4) Receive regular updates on the implementation of the Downtown wayfinding plan. (5) Participate in Cinemas redevelopment planning to increase access to parks in the Triangle KPI’s Previous This Quarter 1. Number of collaborative activities with TTAC 0 0 2. Number of letters of support, testimonies supporting Hall Blvd. transfer/funding and 72nd Ave. funding 1 1 3. Number of community outreach meetings attended by TCAC members to distribute surveys and raise awareness of Red Rock Creek Trail and future Triangle park 0 0 Area of Emphasis Housing and Shelter Strategies: Attend, update, monitor, report and present with new and pertinent information from housing and houseless stakeholder groups. Coordinate and share information acting as liaisons to TCAC with local organizations to ensure information flow and coordination to improve efficiency. Develop suggested strategies and policies to address housing issues within the purview/scope of TCAC to City officials and decision makers. Support funding needs and development assistance available for housing and shelter. Action Plans: 1) Identify liaisons to attend regular housing and houseless stakeholder meetings. • Toured Family Promise of Tualatin Valley’s Bridge to Home building • CPAH Woodland Hearth under construction (received Development Assistance) • New construction started on 42- unit mixed-use building on Baylor and SW 70th TCAC 2026 2nd Quarter Goal Update 2) Monitor data obtained by City pursuant to desired outcome: “Grow Collaborative Partnerships” 3) Consider providing development assistance for affordable housing KPI’s Previous This Quarter 1. Number of housing related meetings/events attended by TCAC members 4 2. Number of letters of support/testimonies supporting housing and shelter in TIF Districts 0 0 3. Number of facilities toured 0 1 4. Number of market rate housing units built in the TIF Districts per year (target 600) 174 0 5. Number of affordable housing units built in the TIF Districts per year (target 100) 0 0 6. Number of affordable senior housing units built in the TIF Districts per year (target 150) 0 0 7. Number of temporary beds built TIF Districts per year (target 150) 0 0 8. Amount of investment leveraged by TIF grant programs N/A N/A 9. Annual percent increase in the Assessed Value of each TIF District FY26 City Center: 4.2% Triangle: 0.5%* *recalculated due to anomaly caused by city property purchase 10. Number of neighborhood amenities added in TIF Districts 0 0 11. Number of neighborhood demographic reports run for TIF Districts 3 0 DRAFT TCAC Strategic Plan 2026-27 Goal Task KPIs Ec Dev Strategy Link 1. Thriving new, existing, and expanding businesses in TIF Districts Advocate and Support for Business Owners in TIF Districts 1. 1. Number and amount of improvement grants awarded Pillar 1: Business Attraction, Support, and Growth 2. Engagement and collaboration on TIF Districts Engage with the community on TIF District projects and collaborate with other boards and committees 1. Number of community outreach events attended by TCAC members 2. Number of collaborative activities with other boards and committees Pillar 3: Operations and Communications 3. Development of livable communities focused on safety, connection, and high quality of life in TIF Districts. Advocate for infrastructure and amenity needs in TIF districts, including streets, sidewalks, trails, and parks. 1. Number of letters of support or testimonies for projects in the TIF District Pillar 4: Development and Placemaking 4. Measurable improvements in available housing, shelter and services Advocate for new housing investments 1. Number of housing related meetings/events attended by TCAC members 2. Number of letters of support/testimonies supporting Pillar 4: Development and Placemaking DRAFT housing and shelter in TIF Districts 5. Potential improvements to existing TIF Districts and TIF expansion elsewhere in city Participate as advisory committee for the TIF District Update (utilize TIF in River Terrace 2.0 and improve existing TIF Districts) 1. Number of TIF District Update recommendations adopted Pillar 4: Development and Placemaking 1. Advisory & Governance KPIs (Committee Performance) Examples above 2. District Outcomes KPIs (Plan Success) • Property Value Growth: Percentage increase in total assessed property value within each TIF District (year over year and since frozen base) • Number of market rate housing units built in the TIF Districts per year and cumulative • Number of affordable housing units built in the TIF Districts per year and cumulative • Number of affordable senior housing units built in the TIF Districts per year and cumulative • Number of temporary beds built TIF Districts per year and cumulative • Amount of investment leveraged by TIF grant programs per year and cumulative • Number of neighborhood amenities added in TIF Districts per year and cumulative Economic Development Three-Year Strategic Plan City of Tigard Prepared for: City of Tigard March 2026 ECOnorthwest 920 SW 6th Ave • Suite 1400 • Portland, OR 97204 • 503-222-6060 Tigard Economic Development Three-Year Strategic Plan 1 Acknowledgments Tigard City Council: Yi-Kang Hu, Mayor Maureen Wolf, Council President Jake Schlack, Councilor - Economic Development Council Liaison Jeanette Shaw, Councilor - Economic Development Council Liaison Tom Anderson, Councilor Faraz Ghoddusi, Councilor Heather Robbins, Councilor City Staff and Community Partners: Danelle Hauther, Economic Development Manager Sambo Kirkman, Community Development Director Emily Tritsch, Interim City Manager James McDonald, Chief of Police, Acting Deputy City Manager Shelby Rihala, City Attorney Eric Kang, Finance Director Nicole Hendrix, Assistant to City Manager Sean Farrelly, Redevelopment Manager Kimberlee Ables, Communications Manager Brittany Gada, Senior Planner, Community Development Windol Cador, Redevelopment Project Manager Amber Gomez, Associate Planner, Community Development Tina Escalera, Economic Development Specialist Adrienne Chaille, Washington County Economic Development Megan De Salvo, Tigard Chamber of Commerce Kyle Knepper, Tigard Downtown Alliance Project Consultant: ECOnorthwest Matt Craigie, Project Director Cadence Petros, Project Director Tamar Farchy, Project Manager Oscar Saucedo-Andrade, Project Manager Mia Oscarsson, Research Analyst Tigard Economic Development Three-Year Strategic Plan 2 Table of Contents 1. About the Strategic Plan ..................................................... 3 2. Engagement Findings .......................................................... 4 3. Environmental Scan .......................................................... 11 4. Economic Development Strategic Framework ..................... 15 About the Strategic Framework ............................................................................ 15 Vision................................................................................................................. 15 Mission .............................................................................................................. 15 Strategic Pillars .................................................................................................. 16 Guiding Values .................................................................................................... 17 Tigard Economic Development Framework ............................................................ 18 5. Implementation Plan ........................................................ 19 Appendix A: Market Scan Slides ............................................... 29 Appendix B: Engagement List ................................................... 33 Tigard Economic Development Three-Year Strategic Plan 3 1. About the Strategic Plan Meeting the Current Moment The 2026-2029 (FY27-30) Economic Development Strategic Plan represents the city’s commitment to near-term, lasting improvements to Tigard’s economic and business ecosystem. This plan reflects the needs and priorities brought to light by Tigard’s diverse communities, businesses, and workers. Unlike Tigard’s general 2020-2025 Strategic Plan, which had long-term horizons ranging from five to twenty years, this plan focuses on the next three years to make sure that strategies are realistic, actionable, and achievable. The next three years are instrumental for making progress towards Tigard’s updated economic development vision: Strategic Plan Overview Throughout the development of this strategic plan, the city consulted with local businesses, community organizations, regional partners, and community members on their needs and which services they’d like to see from the city. In addition, the city evaluated Tigard’s current economic strengths, weaknesses, opportunities, and challenges to guide the direction of the strategic plan. These findings directly translate to the strategic framework of this plan, which includes Tigard’s economic development vision, mission, strategic pillars, and guiding values. The implementation plan outlines the specific actions the city will undertake under each strategic pillar to make the strategic plan a reality. The implementation plan focuses on what is achievable within the three-year timeline and identifies year one priorities that will be built upon in each year’s annual work plan. The implementation plan also includes indicators to measure impact and progress under each strategic pillar, which may be refined as the plan is implemented and priority actions are identified each year. ECONOMIC DEVELOPMENT VISION STATEMENT We envision Tigard as a vibrant community known for its economic strengths and quality of place, where strong partnerships and responsive services enable thriving businesses, meaningful career paths, and a resilient economy with enduring opportunities for all. Tigard Economic Development Three-Year Strategic Plan 4 2. Engagement Findings Development of the three-year strategic plan involved extensive engagement with stakeholders contributing to economic development in Tigard, including small business owners, large employers, community partners, and city officials. Engaged parties had the opportunity to provide their perspectives and guide strategic plan development. The city conducted focus groups, interviews, and an online survey for businesses with an active Tigard business license with the purpose of understanding the city’s current economic landscape. The engagement identified business needs, historically how the city’s programs have addressed those needs, and what the city can do to refine its role in the economic development ecosystem, providing services where gaps exist and capacity is aligned. Focus Groups Summary The city conducted three individual interviews and six focus groups, two of which were in- person and four of which were virtual. The in-person focus groups consisted of  Community organizations and  Small to medium-sized businesses. The four virtual focus groups consisted of:  Property owners and large employers,  Workforce, education, and finance organizations,  Regional partners, and  Miscellaneous/alternate time for anyone who could not join their category group. The focus groups and interviews combined engaged a total of 27 individuals. Across focus groups and interviews, participants described Tigard as a city with a strong small business base and a generally positive reputation among employers. However, participants also cited growing economic and workforce pressures. Conversations highlighted rising costs and workforce instability as shared challenges, alongside opportunities for Tigard to strengthen its role as a connector and coordinator. Perceptions of Tigard’s Business Environment While some participants described Oregon’s broader business environment as cautious or growth-averse, Tigard’s reputation among large employers was largely positive. One employer described Tigard as “a responsive city for businesses,” noting appreciation for the city’s permit tracking and access to staff during development. However, participants expressed concern that potential changes to Oregon’s tax-free status could undermine regional collaboration and increase competition. In this context, Tigard’s ability to offer Tigard Economic Development Three-Year Strategic Plan 5 certainty, responsiveness, and efficient processes will be increasingly important for retaining and attracting investment. Small Business Awareness and Growth Infrastructure Small business owners emphasized time constraints and limited awareness of existing city programs. One participant noted that they lacked capacity to navigate complex processes or attend city workshops. Instead, many relied on established third-party networks – such as the Tigard Chamber of Commerce, Beaverton Chamber, Washington County Chamber, and the Women to Women Networking group – for up-to-date information and relevant resources. Focus group participants suggested Tigard could strengthen its role by promoting local success stories that spotlight small business and improving communication channels between local businesses. The need for business growth infrastructure arose as a recurring theme, particularly around space and equipment. With the number of new businesses revolving each month in Tigard, one regional partner noted the strength of Tigard’s “micro- enterprise investments” and “small businesses, entrepreneurial ecosystem,” but emphasized how access to grants could help small businesses expand beyond their initial startup phase. Regional Collaboration Several participants emphasized regional collaboration is critical. Stakeholders referenced the “rapidly new development on the left side of Tigard” as an opportunity to plan comprehensively for residential health, recreation, and amenities. Tigard was encouraged to build stronger relationships with hotels that drive tourism into the city. The Westside Economic Alliance (WEA) underscored the importance of maintaining a strong, coordinated presence among westside cities and employers to attract investment and plan regionally. One regional partner noted that “the nature of chambers tends to be member and small business driven…it’s really important Tigard has a strong relationship with big box operators and hotels.” Participants also suggested Tigard explore workforce development partnerships with organizations like WorkSystems, such as Hillsboro’s customized incumbent worker training, to better align local workforce with employer demand. Workforce Conditions, Economic Pressures, and Training Opportunities Stakeholders across all focus groups described a challenging labor market shaped by layoffs at large employers like Intel and Wells Fargo, alongside persistent inflationary pressures on food, insurance, and borrowing costs. Community organizations note that during economic downturns, enrollment in workforce programs such as Portland Youth Builders consistently rises and highlighted the importance of layoff transition services provided by partners like WorkSystems. Local institutions like George Fox University’s Portland Center expressed interest in activating their facilities beyond evening graduate programs to support local workforce and community use. Focus group participants saw potential for Tigard to partner Tigard Economic Development Three-Year Strategic Plan 6 with educational institutions to expand training, leadership, and ESOL programs that address identified gaps in the workforce. For some large employers, workforce strategies involve relocating workers with the desired expertise from outside of the state. On the other hand, major retail tends to maintain a local workforce with Washington Square employing “anywhere between 1,200 and 2,000 store employees on a given day.” The City of Beaverton was highlighted as a model for integrating economic and workforce strategies – such as incentivizing local breweries and traded-sector businesses – to strengthen both economic development and quality of life. One participant noted how Beaverton “looked at [their] local sector businesses strategically to incentivize [their] traded sector businesses.” Tigard could learn from similar approaches to align business vitality with livability goals. There was also acknowledgement of fear among immigrant residents and business owners related to Federal policies and identification risks, which could discourage participation in city programs and local opportunities. City Capacity and Role Interviews highlighted both the city’s limited staffing and the need for strategic partnerships—like with Washington Square—to achieve greater impact. Focus group participants consistently framed Tigard’s economic role as a connector and convener, suggesting the city could cultivate more relationships with businesses and organizations to understand their need. A recurring recommendation for Tigard to clarify and communicate its strategic direction to partners and track business engagement was stated. As one regional partner framed it, “Can you bring a customer service approach to your development process?” Similarly, another participant said the city should make sure it can keep track of when it refers businesses to technical assistance providers. This makes it easier to follow-up and ask how it went. The mindset of follow-through and responsiveness was seen as key to effective business support. Business Survey Analysis The business survey received 102 responses fielded from October 15 to December 23, 2025. Most responses were collected through Tigard’s business license email list. Survey responses reinforced themes raised in focus groups and interviews, particularly around moderate business confidence paired with both strengths and gaps related to city support. Around 42 percent of survey respondents felt their business was doing slightly better or much better now compared to last year and many noted Tigard’s strong collaboration among businesses and support from the city and chamber. However, respondents also expressed wanting to see consistent engagement with small and diverse business owners as well as streamlined city processes for permits or licensing. Tigard Economic Development Three-Year Strategic Plan 7 Businesses most often turn to peer networks and professional associations for support rather than city resources. Nearly half of respondents (45 percent) reported relying on other business owners, and 39 percent turned to professional or trade associations. In comparison, substantially fewer participants consulted the City of Tigard website (17 percent) or city staff (12 percent). A lack of awareness emerged as the primary barrier to program participation, with approximately 60 percent of participants indicating they were not aware of city programs (Exhibit 1). Exhibit 1. Barriers to Accessing Tigard Business Programs Source: City of Tigard Business Survey Survey results further indicate low utilization of the city’s business support programs, with 75 percent of respondents reporting they have not used any City of Tigard business support program, service, or incentive. Among those that had engaged with city resources, the most commonly used were market or event vendors (11 percent) and “other” programs (10 percent). Write-in responses for “other” programs include COVID loan program and business license renewals. Training and funding-related programs saw limited participation, while several programs saw zero participation (Exhibit 2). Tigard Economic Development Three-Year Strategic Plan 8 Exhibit 2. Tigard Business Programs Participation Source: City of Tigard Business Survey Note: Respondents could select all that apply. When asked what types of support would be most beneficial, participants most frequently identified marketing and promotion opportunities (51 percent) and programming around access to capital (45 percent). Additional write-in responses for “other” include fee reductions, waivers, streamlined permitting, grants, and facilitating events for vendors (Exhibit 3). Tigard Economic Development Three-Year Strategic Plan 9 Exhibit 3. Ranking of Beneficial Tigard Business Programs Source: City of Tigard Business Survey Note: Respondents could select up to three options. Tigard Economic Development Three-Year Strategic Plan 10 Workshops Summary In addition to soliciting input from local businesses and community members, the city conducted two in-person workshops with staff and economic development partners to draft the strategic framework for the plan. Participants included representatives from the city’s Finance, Community Development, Planning, and Economic Development departments. Other economic development partners, such as the Tigard Chamber of Commerce, also participated in the workshops. A list of participants is included later in the full report. Workshop #1 involved the development of the city’s vision and mission of economic development. Workshop #1 participants also established the strategic pillars around which the three-year plan is implemented. Additionally, Workshop #1 participants drafted a set of guiding values for the city to follow while it supports and conducts economic development. The results of Workshop #1 were compiled by the city and distributed to participants to review and further refine the framework elements. Results of Workshop #1 were also presented to City Council for feedback. Workshop #2 focused on developing actions under each strategic pillar. Participants in Workshop #2 were given the opportunity to ideate on potential actions that would be feasible to complete in three years and align with the city’s capacity and role. Participants also brainstormed potential metrics that could be used to track progress in each strategic pillar. Similar to Workshop #1 results, participants were given an additional opportunity to provide feedback and refine the actions identified. Workshop 1 Visioning Exercise. Source: ECOnorthwest Tigard Economic Development Three-Year Strategic Plan 11 3. Environmental Scan Establishing Tigard’s Current Economic Position The environmental scan provides an overview of Tigard’s current economic assets and areas of opportunity. This step ensures that strategies and actions to advance economic development in Tigard help current programs achieve better reach and outcomes and streamline or remove less effective efforts. The environmental scan consists of a synthesis of information gathered through stakeholder engagement and research. The results of the scan are organized into a SWOC (strengths, weaknesses, opportunities, and challenges) matrix to identify Tigard’s key challenges and areas of growth. The SWOC helps inform the direction for the vision, mission, and strategic pillars of the economic development framework. The matrix is useful on its own to showcase where the city has strength and room to grow and serves as the basis for a core framework of the strategies. Tigard’s Programs and Assets The City of Tigard, as of 2026, offers numerous city-run or funded programs aimed at business and worker development. Tigard facilitates economic development through a combination of regulatory and zoning pathways, city or partner-run programming, and direct funding. The city leverages TIF districts to encourage capital development and fund grants directly to businesses for tenant improvement and business development. It also uses zoning mechanisms like vertical housing development zoning (VHDZ) and enterprise zones to facilitate development in targeted areas. The city offers or supports partner programs, such as Opportunity Café and Advance Tigard, which provide workforce development to workers and underrepresented communities in Tigard. For a full list of foundational and support programs operated by the city, see Appendix A. SWOC Analysis A SWOC analysis is a strategic tool used to identify internal and external factors—strengths, weaknesses, opportunities, and challenges (sometimes called “SWOT” or “threats”)—that influence the potential How do cities typically approach economic development? Mid-size cities like Tigard employ a variety of services, incentives, and programs for economic development, all of which are dependent on a city’s unique resource and capacity limitations, economic geography, and overall prioritization of economic growth. Many cities leverage economic incentive programs, like Oregon’s Enterprise Zone or a local storefront improvement grant, with the aim of unlocking new economic activity. City programs engage with businesses to help ease the path to growth or connect them with local investment and expand visibility. Through economic development programs, cities can act as critical conveners and connectors ensuring that businesses can access the resources, capital, and technical services that they need to thrive. Tigard Economic Development Three-Year Strategic Plan 12 success of a project or initiative. At its best, a SWOC can prioritize what matters and guide real-world action. As opposed to a one-time exercise which is then shelved, the SWOC analysis in this strategic plan actively informs the vision, mission, and strategic pillars around which the strategic framework is built. This SWOC analysis focuses on the elements that differentiate Tigard and make it unique as a place to do business. It centers the role of and opportunities for the city to drive and prioritize economic development. The SWOC was informed by the engagement, including focus groups, business survey, and interviews, as well as conversations with city staff and market scan of Tigard’s resources and amenities. STRENGTHS  Strategic Location and Regional Connectivity: Tigard sits at the crossroads of I-5, Hwy 217, and Hwy 99W which provide regional connection to Portland and other major hubs.  High Quality of Life & Outdoor Recreation Amenities: Strong quality of life amenities including parks, recreation, safety, housing variety, and multimodal transportation boost talent and residential attraction.  Strong Local Business Networks: Businesses trust and rely on existing networks like the Tigard Chamber, Washington County, and women-focused industry groups. The city also has an active and successful micro-enterprise ecosystem and entrepreneurial culture. WEAKNESSES  Lack of a Formal Citywide Economic Development Strategy: Although the city’s 2020–2025 Strategic Plan offers some direction, it does not provide a dedicated framework for prioritizing or focusing economic development projects and programs.  Constrained Employment Land Supply: Tigard is land locked and has limited vacant industrial and employment land, restricting growth in job-dense industries unless redevelopment occurs.  Low Program and Services Awareness Among Businesses: Small and medium-sized businesses lack awareness of city programs and find process time-consuming or difficult to navigate.  Office and Industrial Submarket Declining: office and industrial markets in Tigard are experiencing declining demand as large space is vacated by tenants and limited new construction. Tigard Economic Development Three-Year Strategic Plan 13 OPPORTUNITIES  Redevelopment Potential in Key Growth Areas: Redevelopment potential in Downtown, Tigard Triangle, Washington Square Regional Center, and the Hwy 99 corridor.  Education & Workforce Partnership: Partnerships with workforce organizations (WorkSystems) and large employers to tailor workforce training needs and fill workforce readiness gaps. George Fox University Portland Center could expand facility use for workforce training.  Business Support System Enhancements: Support businesses with customer service, permit navigation, relationship development, and grants/loans to help micro- enterprises grow beyond the start-up phase into the mid-tier scale.  Leverage Existing City Assets: Tigard benefits from a range of economic and recreational assets that can serve as a foundation for future development. Harnessing these resources strategically will be critical to advancing the city’s economic development objectives CHALLENGES  Regional Economic Uncertainty & Employment Contraction: Layoffs at major employers (like Intel and Wells Fargo) create workforce instability. Inflation and escalation on cost of goods, insurance, and borrowing strains households and businesses.  Competition from Peer Cities: Other regional cities have been cited as great places to start new businesses due to streamlined permitting and proactive business retention strategies. Other locations in Washington County have greater industrial land availability.  Trust Barriers Among Vulnerable Communities: Immigrant communities may avoid city programs, undermining equitable economic participation. Tigard Economic Development Three-Year Strategic Plan 14 SWOC Analysis Summary The output of the SWOC is a four-quadrant matrix that summarizes each of the SWOC components. The matrix is used to conceptualize the components and their relationship with one another. The matrix should be revisited over the course of the strategy timeline, ensuing that ongoing actions are aligned with the SWOC. Tigard Economic Development Three-Year Strategic Plan 15 4. Economic Development Strategic Framework About the Strategic Framework The Strategic Framework is the backbone of the three-year strategic plan. The Strategic Framework incorporates the findings from engagement efforts, environmental scan, and workshops to provide clear direction for economic development activities over the next three years. Vision Tigard’s economic development vision describes the future the city is working toward. Grounded in ideas generated during the city’s workshop, the vision expresses the long-term outcomes the community seeks to create for businesses, workers, and residents. Mission Tigard’s economic development mission defines the purpose of this work and the role the city plays in reaching the vision and supporting a healthy local economy. Developed through the city’s workshop, the mission reflects why Tigard engages in economic development and the commitments that guide staff in advancing community prosperity. ECONOMIC DEVELOPMENT VISION STATEMENT We envision Tigard as a vibrant community known for its economic strengths and quality of place, where strong partnerships and responsive services enable thriving businesses, meaningful career paths, and a resilient economy with enduring opportunities for all. MISSION STATEMENT The City of Tigard and its partners advance economic and community prosperity by supporting a diverse and resilient business ecosystem, delivering accessible and navigable services, and aligning partners and city efforts to strengthen Tigard’s competitiveness and identity as a vibrant place to live, invest, and work. Tigard Economic Development Three-Year Strategic Plan 16 Strategic Pillars Tigard’s strategic pillars outline the core areas where the city will focus its energy to advance a thriving and resilient local economy. Rooted in the insights generated during the workshop, they provide a framework for coordinated action and guide the development of specific initiatives and measures in the next phase of the strategy. 1. BUSINESS ATTRACTION, SUPPORT, AND GROWTH We provide services, programs, and guidance that help businesses start, grow, adapt, come to, and flourish in Tigard, and we connect workers to the training and career pathways that help them thrive and support the needs of local employers. 2. PARTNERSHIPS AND NAVIGATION We bolster the region’s network of partners that support businesses and workers by cultivating strong relationships and providing navigation resources to fill gaps, avoid duplication, and connect people to the resources that best meet their needs. 3. OPERATIONS AND COMMUNICATION We strengthen the internal systems, tools, resources, and communication practices across city departments to deliver clear, coordinated, and high-quality economic development services that reliably support Tigard’s businesses and workers. 4. DEVELOPMENT AND PLACEMAKING We advance development, infrastructure, and placemaking across Tigard’s districts through business recruitment and supportive programs, supporting the establishment of high-quality commercial areas across the city. Tigard Economic Development Three-Year Strategic Plan 17 Guiding Values Tigard’s economic development work is guided by core values that reflect how staff addresses the needs of businesses, workers, partners, community, and fellow staff. These values emerged directly from the city’s workshop and express the behaviors and commitments that shape their approach in doing this work. These values are reflected across each of the strategic pillars and will guide the city’s actions throughout the next three years.  CUSTOMER SERVICE We provide clear, respectful, and reliable support across our programs and services, delivering high-quality, timely guidance and support that businesses and communities can trust.  COLLABORATIVE PARTNERSHIP We work openly and constructively with partners across the city and the region, building strong relationships and shared understanding to support coordinated action and collective success.  INTEGRITY We communicate openly and act with honesty and accountability, following through on our commitments so businesses, workers, partners, and community members can rely on our work.  CREATIVE INITIATIVE We step forward with curiosity and insight, bringing creative thinking, practical ideas, and data-informed guidance to help businesses and workers move ahead with confidence.  EQUITABLE PRACTICE We strive to ensure fairness, inclusion, and accessible pathways in our programs and services, responding to diverse needs with respect and removing barriers that prevent full participation. Tigard Economic Development Three-Year Strategic Plan 18 Tigard Economic Development Framework The graphic below pulls all the components of the strategic framework together. Tigard Economic Development Three-Year Strategic Plan 19 5. Implementation Plan This strategic plan will be implemented over a three-year period, starting with fiscal year 2027, ensuring that the actions identified have near-term impacts on businesses, workers, and communities in Tigard. Given the short timeframe for implementing the strategic plan, the city should develop an annual workplan at the beginning of each fiscal year to prioritize and develop concrete implementation steps. The annual workplan will serve as a detailed implementation roadmap, and the yearly workplan cycle ensures that the city takes stock of and identifies new and shifting priorities among the actions and strategic pillars. Within each workplan, the city should also delegate clear responsibilities and roles for both internal departments and external partners. The implementation plan provided in the strategic plan serves as a first step for beginning implementation, including actions, year one priorities, lead organizations, and indicators to track progress and success. Organized by strategic pillar, it provides overall direction and guidance from which the city can develop detailed yearly workplans. Indicators are separated into three types: outcome, which signal impact in the broader community; equity, which show distribution of impact to minority or underrepresented groups; and implementation, which demonstrate internal improvements or outputs The Role of the City Council Tigard’s City Council plays a central role in guiding the city’s economic development efforts. As the community’s elected representatives, the Council provides policy direction and sets the overall vision for city-led economic development initiatives. Council perspectives helped shape this three-year strategy and informed the strategic framework and actions outlined in the plan. As implementation moves forward, continued communication between Council and city staff will remain important, particularly regarding perspectives and input Councilors hear from businesses, community members, and other stakeholders. Tigard Economic Development Three-Year Strategic Plan 20 PILLAR 1: BUSINESS ATTRACTION, SUPPORT, AND GROWTH ACTIONS SUPPORTING ORGS BA 1: Develop focused tools and services that support new and expanding businesses Sub-actions:  Conduct a resource scan of local and regional business support services and partners  Coordinate with partners to create and distribute business-supportive resource guides  Support externally run mentorship and coaching opportunities for targeted businesses in Tigard, such as a business incubator program, business-to-business mentorship, and industry-specific coaching  Dedicate city capacity for external and internal business resource guidance (i.e. through a full or part- time staff role) Year 1 Priorities:  Analyze staff and supporting organizations’ capacity and capabilities to address key actions  Complete resource scan of business partners to identify which partners best match the needs of the business community  Begin development of resource and navigation guide for incoming Tigard businesses in collaboration with partners Community Development Economic Dev. Redevelopment TCAC Planning Communications City Management Finance Local Partners Chamber TDA BA 2: Develop internal data tracking and analysis tools to improve service provision Sub-actions:  Examine business types and industry clusters present in Tigard to understand the current business landscape and identify opportunities for success through identification of targeted business categories.  Disseminate an annual Business Experience Survey to gather qualitative information on how businesses are faring in Tigard and establish regular touchpoints with businesses Year 1 Priorities:  Develop and administer a Business Experience Survey to establish baseline business data  Conduct landscape analysis to inform opportunity assessment and identification of target industries and/or locations Community Development Economic Dev. Redevelopment Planning Communications Finance Business License Industry Partners Brokers/Developers Consultants Economic Development Organizations Tigard Economic Development Three-Year Strategic Plan 21 PILLAR 1: BUSINESS ATTRACTION, SUPPORT, AND GROWTH ACTIONS SUPPORTING ORGS BA 3: Create targeted marketing campaigns and materials to highlight local businesses and ongoing business opportunities in the city Sub-actions:  Develop a unified brand identify and marketing campaign to market Tigard as a prime location for recruiting, expanding businesses. o Consider creating a marketing prospectus that city staff can use to attract new businesses  Invest in avenues to tell the story of Tigard, such as business spotlights, public engagement, networking, media relations, etc. Year 1 Priorities:  Develop citywide branding and marketing guidelines and materials  Expand number of networking and community events attended by city staff  Invest in social media campaigns targeted specifically at new or emerging businesses Partner Organizations Community Development Economic Dev. Communications City Management Local Partners Chamber TDA PILLAR 1 INDICATORS Outcome:  Greater awareness, understanding, and connectivity with the business community Equity:  Increase in share of businesses in Tigard owned or run by underrepresented groups Implementation:  Improved internal capacity to provide business resource guidance  Increase in number and reach of business-supportive guide, services, and programs  Increase in number of businesses reached through survey and marketing efforts Tigard Economic Development Three-Year Strategic Plan 22 PILLAR 2: PARTNERSHIPS AND NAVIGATION ACTIONS SUPPORT ORGS PN 1: Evaluate existing partnerships and assess current needs, capacity, and performance across partner organizations. Sub-actions:  Conduct a partnership capacity scan to assess current list of partners and evaluate whether and how partners are providing services in line with City goals, where there is the greatest value add, and to identify service gaps  Engage with economic development partners at roundtables and other economic development events and meetings Year 1 Priorities:  Complete partnership capacity scan by assessing full list of current and potential partnerships, and their programs Partner Organizations, Regional Governments Community Development Economic Dev. Redevelopment Communications Local Partners Washington County Economic Development PN 2: Identify opportunities for strengthening or creating new partnerships and clarifying and refining partner and city roles. Sub-actions:  Formalize key partnerships and establish clear roles and expectations for city economic development partners  Invest in partnerships that expand economic development capacity, impact, and reach to better serve Tigard businesses Year 1 Priorities:  Upon completion of partnership capacity scan, identify which partners would benefit from formalization and draft official MOUs for key partners Partner Organizations Community Development Economic Dev. Redevelopment Communications Local Partners Washington County Economic Development Industry Partners Brokers/Developers Consultants EDO - Economic Development Organizations Tigard Economic Development Three-Year Strategic Plan 23 PILLAR 2 INDICATORS Outcome:  Increase in number of workers or businesses served by partner organizations Equity:  Increase in access to partner services for underserved businesses and workers Implementation:  Increase in number of businesses or workers referred to partner services through city-led or supported navigation Tigard Economic Development Three-Year Strategic Plan 24 PILLAR 3: OPERATIONS AND COMMUNICATIONS ACTIONS SUPPORT ORGS OC 1: Evaluate and refine internal and external coordination and communications with fellow staff, business community, and customers, centering on a consistent and clear voice and messaging. Sub-actions:  Evaluate and improve customer service standards to ensure consistent messaging and internal collaboration  Create dedicated internal staff capacity, whether through staff time or an interdepartmental economic development committee, that focuses on aligning economic development focused activities, opportunities, and challenges across city projects  Develop internal processes to document existing and new relationships, events, and economic development actions to facilitate information sharing Year 1 Priorities  Conduct cross-department interviews and/or survey to assess customer service standards  Pilot an interdepartmental economic development committee  Explore potential internal processes and technology to improve information sharing Community Development Economic Dev. Redevelopment TCAC Planning Communications Local Partners Washington County Economic Development Tigard Chamber TDA OC 2: Promote internal and external awareness of economic development opportunities and programs in Tigard. Sub-actions:  Create information sharing platforms, like newsletters or social media, focused on economic development activities that inform the public regarding ongoing efforts  Support ongoing educational events with partners (such as “State of the Tigard Economy”) to highlight economic development opportunities and initiatives that tell Tigard’s economic story Year 1 Priorities:  Research information-sharing platforms that meet city needs  Assess current partner-led educational events happening in the city to understand gaps where the city could step in or support  Host at least one economic development event lead by city Community Development Economic Dev. Redevelopment TCAC Planning City Management Communications Local Partners Washington County Economic Development Tigard Chamber TDA Industry Partners Brokers/Developers Consultants EDO - Economic Tigard Economic Development Three-Year Strategic Plan 25 Development Organizations PILLAR 3 INDICATORS Outcome:  Increase in business use and awareness of city economic development service, processes, and resources  Improved cross-department collaboration for economic development activities Equity:  Increase in number of minority or underrepresented businesses reached through communications efforts Implementation:  Improved documentation and tracking of economic development activities and projects across city departments Tigard Economic Development Three-Year Strategic Plan 26 PILLAR 4: DEVELOPMENT AND PLACEMAKING ACTIONS SUPPORT ORGS DV 1: Leverage existing policies and regulations to better support development. Sub-actions:  Explore opportunities to calibrate regulations to support new development and redevelopment of businesses and industries aligned with the needs and priorities of the Tigard community Year 1 Priorities:  Conduct a commercial space inventory and analysis to understand opportunities for targeted geographic recruitment  Identify processes, regulations, and zoning policies that can be leveraged to promote economic development  Develop guidance or process for using regulations to promote business development Community Development Economic Dev. Redevelopment Planning Communications DV 2: Create and refine impactful development incentives and tools. Sub-actions:  Create a “development checklist” to help potential developers and businesses build and grow in Tigard  Consider new policies and tools and refine existing strategies to support and incentivize target development while balancing city resources and leveraging external funding sources and programs  Examine tools like vertical housing development zone (VHDZ) expansion to support mixed-use development Year 1 Priorities:  Create development checklist for businesses to navigate city processes  Conduct an inventory of all current economic development-related strategies and policies in the city Community Development Economic Dev. Redevelopment Planning City Management Communications Tigard Economic Development Three-Year Strategic Plan 27 PILLAR 4: DEVELOPMENT AND PLACEMAKING ACTIONS SUPPORT ORGS DV 3: Recruit businesses in targeted industries for specific geographic areas across Tigard. Sub-actions:  Identify target industry types to recruit to Tigard  Examine areas in Tigard aligned for target industry placement  Develop a recruitment strategy for target industries Year 1 Priorities:  In tandem with BA 1, complete cluster industry and business analysis to help identify targeted industry types  Begin geographic assessment of Tigard business areas and potential industry placement Partner Organizations Community Development Economic Dev. Redevelopment Planning Communications Local Partners Washington Co. Economic Development Tigard Chamber Industry Partners Brokers/Developers Consultants EDO - Economic Development Organizations Tigard Economic Development Three-Year Strategic Plan 28 PILLAR 4: DEVELOPMENT AND PLACEMAKING ACTIONS SUPPORT ORGS DV 4: Support development of livable communities focused on safety, connection, and high quality of life. Sub-actions:  Coordinate infrastructure improvements and beautification efforts in business and mixed-use districts  Identify opportunities for economic development alignment with planning projects such as HOME and River Terrace 2.0  Expand use of TIF districts for economic development  Collaborate with other city departments to develop and expand wayfinding signage along streets and trails connecting neighborhoods to business and multi-use districts Year 1 Priorities:  Analyze existing wayfinding resources and identify areas of improvement  Conduct full assessment of existing infrastructure improvements and identify areas for EcDev coordination Community Development Economic Dev. Redevelopment Planning Communications PW – Engineering PW - Streets PILLAR 4 INDICATORS Outcome:  Decrease in commercial vacancy rates in targeted corridors or districts  Increase in business retention or expansion in targeted districts Equity:  Increase in share of grants and development incentives awarded to underrepresented businesses or communities Implementation:  Number of development tools, incentives, or guidance materials created or updated Tigard Economic Development Three-Year Strategic Plan 29 Appendix A: Market Scan Slides Tigard Economic Development Three-Year Strategic Plan 30 Tigard Economic Development Three-Year Strategic Plan 31 Tigard Economic Development Three-Year Strategic Plan 32 Tigard Economic Development Three-Year Strategic Plan 33 Appendix B: Engagement List The following community organizations, companies, and partners were invited to participate in a series of focus groups based on organization type: Small/Medium Business Community Partners Property Owners/Large Employers Workforce, Education and Finance Regional Partnership and Coordination TCAC and TDA Rep Adelante Mujeres City of Beaverton Creekside HS Washington County Tigard Chamber of Commerce Jesse Aronson, Worksystems Perlo Construction PCC Business Oregon Tigard Bull Mountain Farmers Market xceleratewomen PacTrust George Fox Greater Portland Inc WG Acupuncture Centro Macerich Worksystems City of Tualatin Wow Cow National Assn of Minority Contractors (NAMC) Fought & Co CRAFT3 City of Sherwood NW Accent Hillsboro Medical Center United Fab Solutions Small Business Development Center Explore TV Cloudminders Portland Community College Verxcorp WorkSource Westside Economic Alliance Shipping Strategies Group Latino Built Abbott City of Beaverton Tualatin Valley Creates Oregon Assn of Minority Entrepreneurs (OAME) Biamp Enterprising Generations Northwest Native Chamber (NWNC) Cushman Pho /tiger & Foxy’s APANO NAI Elliott Taco Del Sol Unitus Credit Union Sugarland Taste Embassy Suites HibisBloom Jason Graf, FFF Minute Man Press Tigard Economic Development Three-Year Strategic Plan 34 HMC Native Chamber 7/2/26 TIF District Project Updates Tigard’s TIF District Update Project • Metro awarded a 2040 Planning Grant to Tigard to evaluate our current TIF Districts and a potential new one for River Terrace 2.0. Timeline is being developed. Enterprise Zone 2.0 • City submitted nomination for census tract that includes the Triangle and part of Downtown. TCAC provided letter of support City Center TIF District 1. City Center Building Improvement Grants • Two new grants awarded- Tigard Bank building and Chamber building • Working on new marketing plan 2. Main Street/ Fanno Creek Trail Improvements (Nick Wilson Memorial Plaza) • Project for FY27 will include trail decking, bridge railing, bench, and replanting of Fanno Creek banks 3. Fanno Creek Trail Lighting • Due to cost, trail lighting project will be moved out to future year 4. Downtown Reimagined • Online open house held on June 4 • Council update on July 7 5. Downtown/Triangle Parking • 28 Spaces in park and ride lot being leased from TriMet and offered for employee parking 6. Hall Blvd • New pedestrian improvements on Hall Blvd at Fanno Creek Trail and Omara will soon be constructed (ODOT project) Oregon Department of Transportation : Project-Details : Projects : State of Oregon 7. Downtown Wayfinding Implementation • TCAC update in August 8. Downtown Art • No updates 9. City Facilities Consolidation (only parking structure is TIF funded) • No updates Tigard Triangle TIF District 1. 72nd Ave Redevelopment Site (former Cinemas) • Red Rock Creek Stabilization project on schedule for completion by October 2026 • RFQ for developer to go out in summer 2. Red Rock Creek Trail Planning • Investigating grants for construction 3. Triangle Building Improvement Grants • No new applications • Working on new marketing plan 4. SW 72nd Avenue • Submitted Safe Streets for All Federal grant submitted, including TCAC letter of support 5. Mixed Use Path over Highway 217 • Refinement study for Red Rock Creek Trail crossing of Hwy 217 will start in FY26-27 6. CPAH Woodland Hearth • Construction underway • Nearing completion of sewer and stormwater utilities for which they received state funding • Second phase being planned 7. Other Triangle Development • New market rate 42-unit mixed use building starting construction on Baylor/70th • Dartmouth Crossing Phase 2 construction starting up