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01/17/1989 - Packet AGENDA +urw ECONOMIC DEVELOPMENT COMMITTEE MEETING TUESDAY, January 17, 198'8`, 7:30 A.M. DAVIDSON'S RESTAURANT - 12830 SW PACIFIC HIGHWAY, TIGARD, OR PACIFIC HIGHWAY AT MAIN STREET 1. CALL TO ORDER 2. ROLL CALL: SAVORY CORLISS DE BERNARDIS CROUCH PIERCE CLARK DOTY MOORE MONAHAN 3. APPROVE MINUTES 4. ACTIVITY UPDATE o CCPTF o New developments 5. AMBASSADOR PROGRAM o Program structure o Program information to City Council o Determination of ambassador sub-group o Overview of information available to ambassadors 6. OTHER BUSINESS 7. ADJOURNMENT EO*mwOMIC DEVELOPMENT COMMITTEE MEED Tuesday, December 27, 1988 MEMBERS PRESENT: Jim Corliss, Bob Pierce, Bill Monahan OTHERS PRESENT: Peggy Weston Byrd, John Acker The meeting was called to order at 7:40 a.m. and the minutes from the November meeting were approved without comment. Bill started the meeting by summarizing what happened in the EDC/City Council workshop for those who couldn't attend. He noted that the major topic of discussion was the Ambassador Program. The City Council seemed positive about the possibilities of an ambassador program and was interested in having the EDC develop more structure for the program. The general feeling was that the program could start small and evolve as necessary. Members discussed the concept of ambassadors being EDC members, at least in the beginning. Bob pointed out that not all EDC members may want to act as an ambassador, or have the time to do so. To eliminate this potential problem, he suggested that ambassadors be made up of a volunteer sub-group of the EDC. In that way those who want to act as ambassadors can, while others who don't can still participate on the EDC. A second discussion centered around the City Council's concern that this program not be used by ambassadors to solicit business. Jim noted that having strict rules that prohibit ambassadors from doing business with those who use the program would not work. He suggested that if an ambassador develops a relationship with a new business through this program, conducting business together would be a natural and totally ethical outcome. Others at the meeting agreed that rather than a "rule" prohibiting ambassadors from providing products or services to businesses using the program, it should be emphasized that ambassadors will not solicit business. Peggy emphasized the need for up-to-date information so that correct information is distributed. Bill, John and Peggy will get together before the next EDC meeting to determine what information is available and what needs to be updated. The meeting adjourned at 8:45 a.m. MEMORANDUM CITY OF TIGARD, OREGON TO: Members of the Economic Development Committee FROM: John Acker DATE: February 13, 1989 SUBJECT: Ambassador Presentation to City Council From 6:30 to 7:00 Monday evening, February 20, 1989, Bill Monahan, as chairman of the EDC, will give a brief presentation to the City Council concerning the Ambassador Program. This presentation was discussed during the January EDC meeting. Bill will be seeking Council direction to immediatly begin implementation of the program. Results of this meeting will be a major topic of discussion in the regular EDC meeting the next. morning 2/21/89. AMBASSADOR PROGRAM STRUCTURE The Tigard Economic Development Committee, in conjunction with the City of Tigard and the Tigard Area Chamber of Commerce is initiating an Ambassador. Program to assist business development in Tigard. The focus of the program is to facilitate the flow of information among business persons, developers, land owners, regulatory agencies, and business development organizations. Ambassadors will also serve ceremonial. functions such as attendance at ribbon cuttings and grand openings. GOAL The goal of the ambassador program is to create a more helpful environment for business development within the City of Tigard. The program is aimed at encouraging both new business development and expansion of existing businesses . Ambassadors will provide an additional access point for business people seeking assistance who are considering locating or expanding a business in Tigard. Since ambassadors will be local business persons, they may offer a unique perspective of the business atmosphere or development processes in Tigard that neither the City nor the Chamber can provide. Ambassadors will also distribute information and provide a link to those resource people who can answer questions. RESOURCES Ambassadors will be regularly provided with current: information from the City and the Chamber of Commerce and an orientation session will be conducted to explain materials and processes and to answer questions. Ambassadors will also have a list of contact persons that will be ready to assist. Contact people will be City staff, Chamber staff, other ambassadors, and volunteer members of the business community who are willing to assist the program as ad hoc ambassadors. In general, the City and the Chamber of Commerce can be viewed as the main resources for the ambassador . New ambassadors will be provided with all available materials and be oriented to the use and meaning of the information. City staff, Chamber staff and current: ambassadors will conduct periodic ambassador meetings where ideas and experiences can be exchanged. The periodic meetings can be a forum for issue resolution and provide a vehicle for program modification and improvement-. ORGANIZATION The lead for this program in terms of providing appropriate and up---t-o--date information, maintaining records, and coordinating activities will. be the City through its .liaison to Tigard's Economic Development Committee. The main sources of information will be the City and the Chamber of. Commerce. Each will maintain information that is appropriate for the respective organization and make that information available to others in the ambassador program. Together the two organizations have a well stocked library of information concerning Tigard, the metropolitan area, the state, and business development. A volunteer sub--group of the Economic Development Committee will be the initial group of ambassadors. These ambassadors will involve the City or the Chamber of Commerce as appropriate for resources or referrals. Upon contact, an ambassador will provide what information he or she can through personal knowledge or using the information provided by the City or the Chamber . If. clarification or further information is needed an ambassador can contact: another ambassador, the City, or the Chamber . The main benefit: for a business person who contacts an ambassador or accesses the program through the City or Chamber is that correct information can be obtained from the proper source in a short time without being passed from one individual to another . The ambassador will do the work of identifying and collecting the information or resources needed rather than sending a contact off to follow up a .lead. CONFIDENTIALITY Any contacts or requests for information will be held in strict confidence. There will be a record of all contacts maintained by the City. Records will contain numbers and types of information requested or problems resolved through this process, but names will be neither recorded nor publicized. A free flow of information is essential to the success of the program, thus confidentiality is a necessity. SUMMARY This program is based on the exchange of information of those involved in economic activities in Tigard. In order to accommodate the free exchange of information, the method of contact, sequence of referrals, and other specific processes will not be tightly structured. The recording of circumstances, and outcomes will. be highly structured in order to track program usage, assure quality control (make sure correct information is being distributed) , obtain feedback from program participants, and monitor types or requests that are made. Information will be regularly updated by staff and presented to the ambassadors for their use. Current and user oriented information has value for many different potential uses. The spinoff effects of the program to the public at large in terms of a better understanding of the positive improvements which result from the growth of the community can be very beneficial. Thus, this program could play a positive role in public awareness about Tigard. The ambassador program is expected to evolve in accordance to the needs and desires of the business community. The idea is to start small and remain flexible and responsive in our dynamic economic climate. In this way, and with the help of a cross-section of the growing Tigard business community, the program can fill a need now and continue to do so in the future. TIGARD TRIANGLE STUDY Scope of Work The Tigard Triangle (Golden Triangle. . . ) is a strategically located area of undeveloped and underdeveloped property within Tigard's jurisdiction. This area, which is bounded by I-5, Hwy 217, and Hwy 99W, is extremely visible and therefore will be important to Tigard's long term image as well as its tax base. In order for this area to develop to its optimum potential, it may be desirable to plan for that development based on its unique characteristics. Pressures for developing a triangle plan include: 1) TIF potential; 2) Dartmouth Street extension; 3) less than optimal and poorly designed development that is occurring and; 4) Other areas are attracting quality developments that absorb future growth. The triangle, because of the surrounding highways, is a physically well defined area. This particular locational characteristic could be used to advantage by creating an identifiable "address" such as Kruse Way that defines an image as well as a geographic location. The study as suggested would be an in-house initial phase of a possible multi- phase study. Future phases or an expansion of the scope of work may require the use of outside resources. Assuming that the goal of a triangle study/plan is to shape future development of the type that is allowed under the current zoning designations, the scope of the triangle study will include: PHASE I Transportation Any study or plan for the triangle must include a transportation element. Access to and from the area via 99W, 217, and I-5 is an issue that must be addressed in addition to circulation within the triangle. Another potential issue is realignment of the I-5/Hwy 217 interchange with the possibility of Hunziker street connecting to the triangle in some manner. A related issue that may affect transportation is the possibility of the creation of "super-blocks". A large minimum lot size could affect the internal circulation pattern in the triangle. As long as there are no wholesale changes in the types of uses allowed, a transportation analysis can be done in-house using existing information. Facilities The location and size of sewer, water, electricity, gas, and storm drainage facilities will determine, in part, what parcels will develop and the uses that will be attracted there. The study will include an inventory of present facilities as well as an analysis of the adequacy of the facilities and the need for future improvements. Specific facility design and locational requirements would be addressed in a future phase. Visual Standards In order for the triangle to develop an identity as an area of quality development, it may be necessary to encourage certain types of construction, while discouraging non-compatible building types. Again, using Kruse Way as an example, visual continuity and structure quality will influence a developer's decision to invest and a businesses decision to locate. In order for an area to reach that critical mass, design standards can be valuable. The triangle plan will include investigation of the use of design standards to insure high quality compatible structures throughout the area. The study would consider such things as setbacks, stepbacks, building heights, minimum lot sizes, floor area ratio, building orientation and architectural features. Residential Uses The plan will include a policy or policies concerning residential uses within the triangle. There are currently three small pockets of residentially zoned land within the triangle (R-3.5) . There are also many single-family residences scattered throughout the triangle in commercially zoned areas. Pressures are coming from two opposing directions concerning residences within the triangle. Residential properties located in commercially designated areas were re- assessed last year and are now assessed at the higher commercial rate. Many of these property owners are interested in selling as soon as possible and want the City to encourage immediate development. The opposing pressure comes from people who own property in and/or live in the well established residentially designated neighborhoods. These people are concerned that development not adversely affect their areas. They want, not only protection for their immediate property, but assurances of buffering and screening from other uses. The Commercial-Professional zoning designation within the triangle area allows high density residential uses on or above the second floor of a commercial development. Whether to encourage this type or other types of multi-family development in the triangle will also need to be addressed in the study. Phil Lewis School Phil Lewis elementary school (grades kindergarten through 6th) is located in the triangle. The school serves the entire triangle as well as a significant area west and south of the triangle. The current enrollment is 478. The long term viability of this school will depend on the development of the triangle. If residential areas are phased out of the triangle, it probably would not be in the best interests of Tigard School District to maintain an elementary school to which all of the students must be bussed. In addition, the Phil Lewis property could be a prime site for development because it is relatively large and located at an interchange/access point. The Tigard School District would, of course, be involved. Marketing To encourage development of the triangle it may be necessary to market the area. The study would outline options for more or less aggressive marketing of the triangle and suggest implementation approaches. The idea is that various courses of action would be explored now and implementation, if desired, would occur as a next phase and would be tailored specifically to the circumstances of the triangle. Land Use With the exception of residential areas, zoning would not be a part of this study. The types of uses allowed under the present zoning designations does not seem to be an issue. The split between C-P and C-G is logical, given the attributes of the respective areas. However, there is always the possibility that zoning will surface as an issue as we get into the study. If that occurs, the time line and available resources would need to be reassessed. The issue regarding minimum lot size will need to be addressed. Minimum lot size will affect the appearance of the area, the types of uses that will be attracted there, and traffic patterns. Another aspect of this issue is the fact that a large portion of the triangle is broken up into relatively small lots under different ownership. Land consolidation/aggregation is a major issue for potential developers. Financing Methods of financing various improvements should be addressed in the initial phase of the study. There will be an assessment of financing mechanisms for public improvements such as streets as well as for private improvements or activities such as a marketing program. Citizen Participation To assure that the scope of the study reflects the needs and desires of interested parties, representatives of NPO #4, the Economic Development Committee, and the Planning Commission have been made aware of this meeting and have been mailed a copy of this memo. These organizations will participate in this study through its completion and on into the implementation phase. At a later date, the City Council may wish to appoint a special committee or task force to take the lead in a subsequent phase of the triangle study. Other Factors When the Geographic Information System software is purchased and some training is accomplished, the triangle area should be considered as a pilot area. The dual purpose of learning the capabilities of the new system and producing needed products i.e. maps, graphics, scenario development, would be an efficient use of resources. The use of this technology will allow a more thorough assessment of the triangle in a shorter time. Time Line The time needed to conduct a study of the scope outlined above, using in-house resources, is estimated at nine months. Much of the groundwork, such as inventories, citizen meetings, and current circumstance and trend assessment can be done simultaneous with periodic review. If the scope of the study or the time line changes it may be necessary to use other resources. The structure suggested here is to conduct the study in-house within the given time frame as Phase I. Additional phases can be undertaken as desired. The findings of the first phase can be used to decide whether and/or how to proceed. Future phases may involve additional resources.