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Tigard Public Library STRATEGIC PLAN 2010-2015
GKEAT EVECTATION8
A Novel Approach to Tigard's Future
Tigard Public Library
STRATEGIC PLAN
2010-2015
TIGARD PUBLIC LIBRARY
Serving the public since 1963
13500 SW Hall Blvd.,Tigard,OR 97223
503-684-6537•www.tigard-or.gov/library
TableOF
Contents
Letter to the Tigard Community ....................................... 1
Introduction............................................................... 2
Tigard Library Values, Mission Statement and Principles......... 4
Service Responses & Strategic Planning Committee............... 5
Know Your Community.................................................. 6
Connect to the Online World ............................................ 7
Stimulate Imagination................................................... 8
Learn to Read and Write................................................ 9
The Tigard Library... Graphically Speaking......................... 10
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Tigard Public Library ► Strategic Plan ► 2010-2015 �i J►
LetterTO THE
Tigard Community APRIL 2010
7W" Ithough this Strategic Plan is entitled Great Expectations:A NovelApproach to
Tigard's Future,it also reflects the title of another Dickens'work:A Tale of Two
Cities,This plan seeks to meld the two cities of Tigard—the Tigard of yesterday,
" with its rural,neighbor-helping-neighbor tradition,and the Tigard of tomorrow whose
. residents will be poised to contribute to a multi-faceted future.That future will depend
on an educated work force that is fluent in new technologies.
The Library is an important link in joining together these two Tigards.
Community is created by neighbors helping neighbors.The Library's mission is to
provide programs and services to develop educated,well-rounded citizens.This
Strategic Plan spells out how the Library will enhance the community by providing a
place for residents to learn, read, discuss and create.
A key goal of the last Strategic Plan was to establish the library as a community
gathering place. By promoting the use of its meeting rooms, encouraging displays
of all kinds from community members and organizations,and creating comfortable
spaces to read, research and write,the Library has succeeded in becoming a focal
_ point for community activities.
` Great Expectations will further that focus.Priorities for the next five years will include
emphasizing partnerships with community organizations; reaching out to those who do
not currently use the Library,and expanding our knowledge about the many cultures that
enrich our community.
Above all,the Library aspires to prepare Tigard residents for a bright future.
During the next five years,technological innovations will continue at a rapid rate.
A key goal of the Library is to help people become familiar with new technologies.
Whether for career advancement or to communicate better with our families, keeping
abreast of new technologies will be critical for Americans to compete in the world
market.The Library is the ideal place to make these technologies accessible to
all—a key component in the 2010-2015 Strategic Plan.
The essence of this plan can be summed up in four words:community,
technology, imagination and literacy. Because many citizens were involved in
developing this plan,we believe the results reflect community wants and needs.
We hope you,too,will be pleased and welcome your feedback.We have great
expectations for the plan,the Library and the Tigard community in the years ahead.
Sincerely,
► David Burke, Chair ► Grace Amos ► Scott Hancock ► Richard Heath
► Karen Levear ► Linda Monahan ► Cecilia Nguyen ► John Storhm
► Jennifer Vasicek
The Tigard Library Board
Tigard Public Library Strategic Plan 2010-2015 1
Introduction
TO THE Strategic Plan
hen the last strategic plan was created in 2005,Tigard's Library
building was less than a year old.The community relished the
pastoral views, the bright, inviting children's area,the serene Houghton
Reading Room and especially the space. Room to spread out in a comfy chair
and get lost in a book. Room for both the collection and the mind to grow.
A strategic plan is a map, a compass, a guidepost to the future. In
2005, the goals of the Mapping the Future Strategic Plan were aimed
at positioning the Tigard Library as a centerpiece of the community.
Emphasizing the need to provide and train library users on current technology,
the Library has offered Wi-Fi service, Skype, downloadable audio books,
digital books for e-readers and a variety of computer classes. In 2009, more
than 1,000 people attended computer classes and the public computers
logged more than 130,000 uses.
Another goal of Mapping the Future was to provide information
about popular cultural and social trends and to provide opportunities
for satisfying recreational experiences for all ages. Music, movies,
author visits and story times are just a few of the programs that make
the Tigard Library a desirable destination.
Participation in all Library programs has more than doubled
from 13,000 in 2005-06 to more than 28,000 in 2009-10. From
petting reptiles to events designed around popular books for teens,
Library programs invite young people to become excited about reading, as
well as prepare them for the technological challenges of the future. From
heartrending memories of Holocaust survivors to the marimba beat of an
all-woman musical group, adult programs delve into history, provide practical
tips for everyday life and offer free entertainment for a moment's escape
from a challenging world.
Judging from the number of visits and the number of items checked
out,Tigard loves its Library. In 2007-08, the Library surpassed one million
checkouts for the first time. Since the implementation of Mapping the Future
in 2005, the number of items checked out annually has increased
72 percent and the number of visitors is up 41 percent!
Tigard Public Library ► Strategic Plan ► 2010-2015 LJ►
Great Expectations: A Novel Approach to the Future
As the 2010-15 Strategic Plan was developed,Tigard was feeling the
effects of the recession that had rocked the country. In those circumstances,
naming a strategic plan Great Expectations might be considered overly
"You should optimistic.Yet, Library use continued to grow during the recession as
people sought services and entertainment they could no longer afford when
come see us financially strapped.The purpose of Great Expectations is to:
lo Expand the Library's presence in the community
because we're ► Assist people in becoming fluent with emerging technologies
lo recreational reading, viewing and listening
not what you ► Improve literacy for all ages
expect; we're „.
w
more than you ,
expect.”
Stephanie Winter
TECHNICAL SERVICES
V
k
The Plan seeks to educate members of the community who may
be unaware of the Library's relevance to their lives.Also,the Library will
continue to demonstrate its progressive approach to helping people develop
the technological skills needed in the workforce.
In the words of one Tigard Library staff member: "You should come
see us because we're not what you expect; we're more than you expect."
—Stephanie Winter,Technical Services
Tigard Public Library ► Strategic Plan ► 2010-2015 LJ►
Philosophically
Speaking
City of Tigard & Library Values
► DO THE RIGHT THING. Representatives of Tigard should strive to go
the extra mile with each other and with the public.
► GET IT DONE. Look for solutions when problems arise, while working
with both patrons and coworkers.
► RESPECT AND CARE. If we're not treating everyone well, we're not
making anyone feel at home.
Library Mission Statement
The Tigard Public Library serves the Tigard community by promoting
reading and providing access to materials in all formats to meet residents'
informational, cultural, educational and recreational needs.The Library
fosters lifelong learning and provides an array of programs and services to
encourage the development of well-rounded citizens.
Library Principles
RESPECT a variety of viewpoints and opinions and make information
_ about them available to the public to promote a healthy democracy.
FjNCOURAGE library users to become comfortable in using information in
a wide variety of formats and instruct them in using new technologies.
SSIST patrons in finding the information they want in a useful format.
EVELOP partnerships with the community to ensure that library
services truly respond to the needs and desires of Tigard residents.
Tigard Public Library ► Strategic Plan ► 2010-2015 1,4)
Planning
Strategically
Service Responses
Great Expectations was developed with significant input from a group of
citizens who met with Library Board members and staff in September and
October 2009.At the first meeting, participants selected their top choices
from a list of 18 possible Library Service Responses. Libraries throughout
the country use these categories to develop their service priorities for their
strategic plans.
Based on the citizen feedback, Library staff adapted four Service
Responses.At the second meeting participants reviewed the proposals and
provided feedback.
Staff then developed Goals, Objectives and Activities to further define
the Strategic Plan.This document outlines those priorities for achieving those
Great Expectations in the next five years.
The four service priorities are:
► Know Your Community
► Connect to the Online World
► Stimulate Imagination
► Learn To Read and Write
Strategic Plan Committee
► Patty Barker ► Mary Bogert ► David Burke, Library Board Member
► Joe Gehring ► Karan Hancock ► Scott Hancock, Library Board Member
► Richard Heath, Library Board Member ► Karen Levear, Library Board Member
► Megan Myers ► Cecilia Nguyen, Library Board Member
► Linda Saxton ► John Storhm, Library Board Member
► Dean Williams
STAFF
► Margaret Barnes ► Len Anderson ► Craig Carter
► Teresa Ferguson ► Louis Sears
Tigard Public Library ► Strategic Plan ► 2010-2015 L ►
KnOW YOURCommunity
tY
SERVICE RESPONSE Provide community resources and services.
Provide access to GOAL 1:
community resources ► The Library will provide residents of Tigard with community resources and
and services. Create materials.
and fosterpartnerships OBJECTIVE 1: Gather, update and promote community resources monthly
with community in designated areas in the Library.
organizations. GOAL 2:
► The Library will foster partnerships with a variety of community
organizations.
OBJECTIVE 1: Contact five additional community organizations each year to
discuss partnering with them.
OBJECTIVE 2: Enhance relationships with new and existing partners.
T- OBJECTIVE 3: Increase joint programs with existing partners by ten percent
i annually.
NT 'W. � GOAL 3:
► The Library will develop connections to groups who currently do not use the
allLibrary.
, - OBJECTIVE 1: Increase new card holders by five percent each year.
— - OBJECTIVE 2: Make presentations about library resources and services to
five new groups in the community each year.
r OBJECTIVE 3: Library collections will reflect the language diversity of our
r
changing community.
es
GOAL 4:
t ► The Library will feature a variety of cultures, especially those that exist in
Tigard,to enhance knowledge about traditions, customs, achievements, arts
and philosophies.
OBJECTIVE 1: Highlight four different cultural heritages each year through
programs, displays and/or other activities,
Tigard Public Library ► Strategic Plan ► 2010-2015 6 I►
Connect TO THE Online World
SERVICE RESPONSE Keep current with emerging technology.
Provide services to GOAL 1:
enhancepeople's lives ► The Library will provide opportunities for patrons to learn and explore new
by featuring new and emerging technologies.
technologies and making OBJECTIVE 1: Highlight two new or emerging technologies each year
them accessible to all. through programs and the Library's collection.
GOAL 2:
► The Library will use new technologies to enhance patrons' Library
experience.
OBJECTIVE 1: Investigate six new technologies annually to enhance patrons'
Library experience and keep Library resources current.
GOAL 3:
► The Library will create an engaging, interactive online presence to
communicate with the public.
OBJECTIVE 1: Increase by three percent per year the number of surveyed
patrons who say they use Library-sponsored interactive media.
OBJECTIVE 2: Create or enhance interactive features semi-annually.
GOAL 4:
► The Library will provide opportunities for the residents of Tigard to learn
to use online databases and the Internet to meet their informational and
recreational needs.
OBJECTIVE 1: Provide at least three classes per year that incorporate online
database instruction.
OBJECTIVE 2: Provide at least three classes or programs per year about
�- using the Internet.
GOAL 5:
► The Library will provide programs to make Boomers skilled and confident
in using the Internet and web-based applications in order to meet their
informational, recreational and self-sufficiency needs,
OBJECTIVE 1: Provide four programs specific to Boomers annually at the
library.
OBJECTIVE 2: Provide two programs specific to Boomers annually in the
community.
Tigard Public Library ► Strategic Plan ► 2010-2015 �7J►
Stimulate Imagination
SERVICE RESPONSE Promote reading, viewing and listening for pleasure.
Encourage people to GOAL 1:
use the library to find ► The residents of Tigard will have materials and programs that excite their
materials for leisure imagination and provide pleasurable reading,viewing and listening experiences.
or recreation. OBJECTIVE 1: Provide twelve additional programs annually for children,teens
Assist them in finding and/or adults that excite patrons' imaginations.
the materials they want OBJECTIVE 2: Increase the number of items checked out by 25 percent over
and introduce them to
GOAL 2: the next five years.
new recreational outlets.
► The residents of Tigard will have access to current and popular materials in a
variety of formats to meet their leisure and recreational needs in a timely manner.
OBJECTIVE 1: Strive for the Oregon Library Assn. Standard rating of"excellent"
for the ratio of the size of total collection to service population.
OBJECTIVE 2: Maintain a minimum annual turnover rate of at least 80 percent
of items that circulate.
GOAL 3:
► Identify those who currently do not use the Library and promote the variety of
_ a popular leisure materials available.
. , OBJECTIVE 1: Identify two groups per year who currently do not use the
Library and provide outreach and activities.
GOAL 4:
_ � ► Using outreach services, residents of Tigard will have current and popular
leisure materials available in a variety of formats.
OBJECTIVE 1: Investigate and implement three activities annually to provide
materials to residents offsite.
OBJECTIVE 2: Increase visits to Tigard Public Library's webpage by two
percent annually.
GOAL 5:
► The Library will provide materials, classes and programming designed to
facilitate lifelong learning for all the people of Tigard.
OBJECTIVE 1: Develop and implement quarterly lecture/conversation series.
OBJECTIVE 2: Implement 12 lifelong learning displays per year for children,
teens and adults.
OBJECTIVE 3: Develop and offer eight lifelong learning classes/programs
per year.
Tigard Public Library ► Strategic Plan ► 2010-2015 J►
LearnTo Read AND Write
SERVICE RESPONSE Improve adult, teen and family literacy.
Support those who GOAL 1:
want to improve their ► The Library will develop and expand its collaboration with schools in the
literacy skills in order community.
to meet theirpersonal OBJECTIVE 1: Maintain an ongoing liaison program with area schools.
goals and full their OBJECTIVE 2: Develop ways to assist students in expanding their research
responsibilities as and preparation skills.
parents, students, GOAL 2:
community members ► The Library will provide a learning environment to help the people of Tigard
reach their personal literacy and educational goals.
and workers. OBJECTIVE 1: Provide three English as a Second Language (ESL) classes or
programs per year.
OBJECTIVE 1: Provide three classes or programs per year to help teens and
adults achieve their educational goals.
OBJECTIVE 2: Develop three new methods each year to help adults achieve
their literacy goals.
GOAL 3:
► The Library will be a place for the community to find assistance for
research and assignments.
OBJECTIVE 1: Increase the percentage of reference, research and assign-
ment questions that are answered to the patrons' satisfaction.
aux. GOAL 4:
`• `�' ► School-aged youth will find materials and programming to assist with their
educational success.
OBJECTIVE 1: Provide ten programs annually that instruct pre-K to 6th grade
- students, parents or caregivers about using online resources.
OBJECTIVE 2: Provide annual programs for homeschoolers and other
interested families.
GOAL 5:
► The Library offers materials, programs and services designed to encourage
pre-school children to enter school ready to read, write and listen.
OBJECTIVE 1: Offer four early literacy programs to parents and caregivers
annually.
OBJECTIVE 2: Present two programs or performances annually especially for
children age six and under,distinct from the numerous story
times currently offered.
Tigard Public Library ► Strategic Plan ► 2010-2015 ( 9 1►
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