Loading...
07/13/2011 - Packet ae Completeness Review for Boards, Commissions and Committee Records CITY OF TIGARD City Center Advisoty Commission Name of Board, Commission or Committee July 13, 2011 Date of Meeting I have verified these documents are a complete copy of the official record. Caren Frykland Print Name a&�LM&Ad Signature 11/8/11 Date n = � City of Tigard TIGARD City Center Advisory Commission Agenda MEETING DATE: Wednesday,July 13, 2011 — 6:30-8:30 p.m. MEETING LOCATION: Tigard Public Library- 2nd Floor Conference Room 13500 SW Hall Blvd., Tigard, OR 97223 1. Welcome and Introductions......................................................................................................6:30 — 6:35 2. Review / Approve June Minutes..............................................................................................6:35 — 6:40 3. Downtown Public Art................................................................................................................6:40 — 7:15 Presentation on public art and proposed process (Sean Farrelly and consultant Valerie Otani) 4. Downtown Way finding/Walking Map Project.....................................................................7:15 — 7:30 Preview of Metro grant funded pr jea (Senior Transportation Planner Judith Gray) 5. Joint CCDA/CCAC Meeting and Reeves Presentation ........................................................7:30 — 7:50 Preparation for July 19th meeting (Chair Murphy, Vice-chair Shearer, and Sean Farrelly) 6. Main Street Green Street.............................................................................................................7:50 — 8:00 Pr ject Update (Sean Farrelly) 7. CCAC Letter of Support for MTIP Application.....................................................................8:00 — 8:05 Action item-support application forgrant funding of downtown trails (Sean Farrelly) 8. CCAC Executive Session*..........................................................................................................8:05 — 8:25 Pro ery purchase discussion 9. Other Business .............................................................................................................................8:25 — 8:30 10. Adjourn.......................................................................................................................................8:30 p.m. *EXECUTIVE SESSION: The Tigard City Center Advisory Commission will go into Executive Session to discuss real property transaction negotiations under ORS 192.660(2) (e). All discussions are confidential and those present may disclose nothing from the Session. Representatives of the news media are allowed to attend Executive Sessions, as provided by ORS 192.660(4), but must not disclose any information discussed. CITY CENTER ADVISORY COMMISSION AGENDA—July 13, 2011 City of Tigard 1 13125 SW Hall Blvd.,Tigard,OR 97223 1 503-639-4171 1 www.tigard-or.gov I Page 1 of 2 No Executive Session may be held for the purpose of taking any final action or making any final decision. Executive Sessions are closed to the public. Upcoming meetings of note: 7/14,Parking Management Work Group meeting, Chamber of Commerce, 12345 SW Main, 6:00-7:30 PM 7/19, CCDA/CCAC joint meeting- Reeves presentation, Tigard Town Hall, 6:30 PM 8/3, HCT Citizen Advisory Committee,Library 2nd Floor Conference Room, 6:30-8:30 PM 8/9,Joint CCDA/CCAC Executive Session, Red Rock Creek Conference Room, 6:30 PM 8/10, CCAC Regular Meeting, Library 2nd Floor Conference Room, 6:30-8:30 PM CITY CENTER ADVISORY COMMISSION AGENDA-July 13, 2011 City of Tigard 1 13125 SW Hall Blvd.,Tigard,OR 97223 1 503-639-4171 1 www.tigard-or.gov I Page 2 of 2 a, City Center Advisory Commission Meeting Minutes ' 1r Date of Meeting: July 13, 2011 Location: Tigard Public Library—2nd Floor Conference Room Called to order by: Chair Thomas Murphy Time Started: 6:31 p.m. Time Ended: 8:56 p.m. Commissioners Present: Carolyn Barkley;Alexander Craghead; Peter Louw; Chair Thomas Murphy;Vice Chair Elise Shearer; Philip Thornburg Commissioners Absent: Alice Ellis Gaut;Linh Pao; Ralph Hughes Others Present: Councilor Marland Henderson; Valerie Otani;Mason Hall, Mask and Mirror Community Theatre; EJ, Tigard High School;Trevor, Tigard High School Staff Present: Sean Farrelly,Redevelopment Project Manager; Caren Frykland, Sr.Administrative Specialist;Judith Gray, Senior Transportation Planner AGENDA ITEM #1: Welcome and Introductions Introductions were made. AGENDA ITEM #2: Approve Minutes Motion by Commissioner Shearer, seconded by Commissioner Craghead, to approve the minutes of the June 8, 2011 meeting. The motion passed. Spelling of Commissioner Thornburg's name in Agenda Item #2 was corrected by interlineation. AGENDA ITEM #3: Downtown Public Art Sean Farrelly introduced Valerie Otani, consultant on downtown public art, to the CCAC. Otani shared a presentation with the group about the value of public art, possible ideas for art in Tigard and the process by which public art would be selected for downtown Tigard. Vice Chair Shearer said that the CCAC members interested in public art had met previously. She said that they talked about including bicycle racks and benches to serve as functional art, focusing on the Hall Boulevard gateway as one of the first art sites with possible historical reference, incorporating nature into the streetscape particularly in the Fanno Creek area of downtown, use of CCAC Meeting Minutes for Judy 13,2011 Page 1 of 5 murals and mosaics as affordable art options, youth artist tag wall near skate park. She said that they had also talked about hosting an art festival in the fall. Chair Murphy asked what had to be done to formalize the ad hoc public art committee. Sean Farrelly said that the members of the committee would need to be confirmed by the City Council. He said that the committee would be made up of three CCAC members, two local business people, one artist, one design professional or other artist and a council liaison. He said that he and Otani had some ideas for local artists and business people to include. Commissioner Thornburg said that he would be interested in participating in the ad hoc committee. Farrelly said that Vice Chair Shearer and Commissioners Ellis Gaut and Craghead were the original participants in the committee. Otani said that they wanted to find a Tigard artist for the committee, but that they would not be able to select that artist's work for inclusion. Farrelly said that they would settle on the members of the ad hoc public art committee in the next few weeks and submit their names to council for confirmation He said that they did need to coordinate the public art with the Main Street Green Street project. Otani said that there would be four to six meetings of the ad hoc committee, and that most of the work would be in the beginning to define what they are looking for. She said that they would then review artists' submissions, and eventually make selections. Councilor Henderson asked if the ad hoc committee would be involved in funding for the project as well. Farrelly said that there was some budget as part of the urban renewal match through Main Street Green Street. He said that part of the ad hoc committee's charge would be to recommend to the CCDA how the budget should be spent. Vice Chair Shearer said that they hoped to eventually create a permanent non-profit arts committee for the City of Tigard, and that they hoped to create that framework through the ad hoc public art committee. AGENDA ITEM#4: Downtown Way finding/VX'alking Map Project Judith Gray presented the draft charter for the downtown walking map and way finding project. She said that the city was awarded a small grant from Metro's Regional Travel Options program to develop and implement a downtown walking map and way finding system. She said that the Pedestrian Bicycle Subcommittee of the Transportation Advisory Committee mould be the working group on this project. She said that she wanted to keep the CCAC informed as well. Gray said that the project included three signage elements: standard directional signs at key intersections/decision points (10-15 signs) Fanno Creek Trail signs on Main Street (3 trail signs) • informational kiosk likely located at the transit center. CCAC Meeting Minutes for July 13,2011 Page 2 of 5 Gray said that the second piece of the project was a walking map. She said that it would include two elements: • broadly defined downtown walking map corresponding to the way finding system (approximately 1/2 mile radius from transit center) • larger scale Main Street inset map showing all Main Street businesses. She said that the intent of the project is to encourage residents to walk in Downtown Tigard and to promote the services available on Main Street. She said that they would do some before and after pedestrian counts in downtown as well as surveys of neighborhood networks for their input on downtown. Commissioner Louw asked if there were plans to create maps or signage that clarified which routes were best for walkers, bikers, etc. Gray said that this project focused mainly on walkers. Commissioner Craghead asked how frequently the map would have to be updated as trails are added or businesses change. Gray said that since most of the work would be done in-house, they would be able to make changes as needed. Non-agenda Item Mason Hall was present to share information about Mask and Mirror Community Theatre. He said that they had nearly 100 volunteers, more than half from Tigard, and were still looking for a performance space. Vice Chair Shearer suggested that they get in touch with a realtor working with Dave Dahle in order to find appropriate space to rent. She also asked if there were any city spaces available to rent to the public. Councilor Henderson said that there were only outdoor spaces available through the city, and suggested that they look at the National Guard Armory as well. Sean Farrelly said that Gary Romans had been in touch with Michele Reeves as well. AGENDA ITEM#5: Joint CCDA/CCAC Meeting and Reeves Presentation Sean Farrelly discussed the planned presentation by Michele Reeves to the CCDA/CCAC. He said that her report summarized the activities that had taken place under Reeves's contract and the civic identity workshop held in May. Chair Murphy said that the CCDA would be looking to the CCAC for input and recommendations about Reeves's report. Farrelly said that Reeves's recommendations are for the downtown organization. He said that there had to be a desire among downtown business and property owners to form a downtown association, and that if the CCAC and CCDA were interested in supporting that organization there needed to be some criteria attached to that. Chair Alurphy said that Reeves's first recommendation was very similar to one of the models suggested by Commissioner Craghead in a report two years ago. CCAC Meeting Minutes for July 13,2011 Page 3 of 5 Farrelly said that there had to be desire among stakeholders to make the association to happen. Vice Chair Shearer said that there was an existing association that wasn't currently active. Councilor Henderson said that Reeves's recommendation was for a downtown association which was different than the existing business association. Chair Murphy said that they did not seem to have consensus for a recommendation to make regarding Reeves's report at this time. He suggested that they should begin the conversation at the joint meeting before making a recommendation. Vice Chair Shearer suggested that they review Commissioner Craghead's previous report before their next meeting as well. AGENDA ITEM#6: Main Street Green Street Sean Farrelly gave an update on the Main Street Green Street project. He said that they were almost at 60% design, and that they hoped to be able to provide some plans at the August CCAC meeting. He said that Kim McMillan would be at that meeting to answer their questions. He said that there was a possibility that, due to some federal requirements and water and sewer work scheduled for summer 2012, the main work would not get started until summer 2013. Commissioners strongly recommended that sewer and water work and the Main Street Green Street work be coordinated to happen at the same time in order to decrease street closures and business interruption. AGENDA ITEM #7: CCAC Letter of Support for MTIP Application Sean Farrelly spoke briefly about the trail sections that make up the Crescent Connection project. He said that the letter was in support of IVITIP money to support the trail project. The commissioners were unanimously in favor of the letter of support for the NITIP application. AGENDA ITEM#8: Executive Session* *The City Center Advisory Commission went into Executive Session. at 8:40 p.m. under the provisions of ORS 192.60(2) (c) to discuss real property transaction negotiations. All discussions within this session are confidential; therefore, nothing from this session may be disclosed by those present. Executive Session concluded at 8:52 p.m. AGENDA ITEM #9: Other Business Sean Farrelly gave a brief update on the Leland five-year review of urban renewal district activities. CCAC Meeting Minutes for July 13,2011 Page 4 of 5 AGENDA ITEM #10: Adjourn The meeting adjourned at 8:56 Caren Fry and AC Secre ary ATTEST: Chair Thomas Murphy CCAC fleeting Minutes for July 13,2011 Page 5 of 5 City of Tigard Memorandum To: Tom Murphy, Chair, City Center Advisory Commission From: Sean Farrelly, Redevelopment Proect Manager Re: July Agenda Date: June 29, 2011 Due to a vacation, some material for the July 13, 2011 agenda will be sent out electronically a couple of days before the meeting. For Agenda Item # 5,Joint CCDA/CCAC Meeting and Reeves Presentation, Reeves' report (summary of workshop and recommendations) is included in the mailed packet. The Council Agenda Item Summary will be distributed electronically. VALERIE OTANI 2917 S.W. Hume Court, Portland, Oregon 97219 c. 503.307.8140 h. 503.244.2488 e-mail: otani@easystreet.net Education MA, Creative, Experimental &Interdisciplinary Arts, SFSU, with Jock Reynolds, Stephen de Staebler Graduate Studies in Education, Lewis & Clark College, Portland, Oregon BA, Philosophy, Antioch College, Yellow Springs, Ohio Commissions "Sequestered", Cascadia Community College, Bothell, WA. Wall sculpture for a platinum LEED arts building. Bronze, glass and LED lighting to refer to the role of trees in the carbon cycle. 2011. "Money Tree", Powell Station, Green Line, TriMet, Portland, OR. Stainless steel sculpture inspired by an ancient Chinese "money tree" in a neighborhood revitalized by new immigrants. Motifs in the cut metal branches are drawn from the folk art of neighborhood cultures. Budget $58,250. 2009. "Fluid Dynamics", 66th Avenue Gateway, City of Oakland, CA, with Fernanda D'Agostino. Stainless steel shelter, trailhead viewpoint and carved stone sculpture on the shores of San Francisco Bay. Innovative engineering and precision fabrication resulted in a unique shelter inspired by the shape of the Pacific Current as it sweeps up the California coast. Collaboration with Design, Community & Environment on site design. Budget $210,000. 2009. "Laveen Linear Oasis", City of Phoenix, AZ, with Fernanda D'Agostino. Carved stone sculpture, curved seating walls with etched and carved stone, landscape of flowering trees and shrubs highlight the importance of migratory pollinators in the desert ecology. Budget $340,000. 2009. "Shillshole Shells", Ballard Commons Park, Seattle, WA. Carved granite sculptures for interactive water play. Design team collaboration with Swift & Co. Seattle Design Commission Award of Excellence. Budget $47,524. 2006. Interstate MAX Light Rail, TriMet, Portland, Or. Design Team artist. Art plan for 10 stations, creating opportunities for 40 artists. Station artist for 3 stations, including one as a mentorship for a less experienced artist. Expo Center Station addresses the internment of Japanese Americans during World War II, Prescott Station provides innovative urban storm water treatment, and Killingsworth station translates the colorful quilts of artist Adriene Cruz into glass mosaic tile. Budget $1.2 million. 2004. Smith & Bybee Lakes Restoration Area, Portland, OR. Design Team artist with Fernanda D'Agostino creating a new canoe launch site and stone trail markers. Sculptural wooden bird and bat houses enhance interpretive opportunities and create wildlife habitat. Budget $200,000. 2005. "Message in a Bottle", King County Environmental Laboratory, Seattle, WA. With Fernanda D'Agostino, large scale cast glass sculptures illuminate the work of an environmental lab. 5' tall glass amphoras teem with images of microorganisms used in water quality testing at the lab. Budget $31,000. 2003. "Bridge between Cultures", Weller Street Pedestrian Bridge, Seattle, WA. King County Public Art Program, Design Team with Fernanda D'Agostino, Arai/Jackson Architects. Integrated, laser cut metal grillwork, gateways, and lanterns on a bridge connecting Seattle's oldest neighborhood with one that is home to new immigrants. The artwork illuminates the long history of exchange between Seattle and Asia. AIA Award. Budget $46,000 plus construction funds. 1999. Southwest Community Recreation Center, City of Portland, OR. Design Team with Fernanda D'Agostino, BOORA Architects and Walker Macy Landscape Architects. Evaluation of sites, design character, landscape and art. Wall sculpture; fused glass pool, dressing room and shower tiles; entry plaza water feature. AIA Merit Award. Athletic Business Mag. Facility of Merit. Budget: $92,000. 1999. "Folly Bollards", Portland Center for the Performing Arts, Portland, OR. Sculptural bronze bollards with the heads of wise fools from street theater of many cultures. Budget $51,250. 1998. Hillsboro Extension, Westside Light Rail, Tri-Met, Portland, OR. Design Team. Artistic concepts for 8 stations, determined projects for other artists, designed 5 stations with OTAK Architects and Murase Associates Landscape Architects. Presidential Award for Design Excellence. Budget $1,000,000. 1998. Urban Design Consultation City of Beaverton, OR. Public Art Master Plan, with Bill Flood. Evaluation and review of the City's 22 year old public art program. Management of sculpture commission for City Park, including design of call to artists, selection process and installation. Beaverton Arts Commission 2008 to date. City of Hillsboro, OR. Public Art Master Plan, with Bill Flood. Vision, goals, policies and procedures for the establishment of the City's first public art program. 2008 to date. City of Vancouver, BC, Public Art Plan, Consultant team with Todd Bressi and Via Partnership, engaged to do a complete review the public art program in advance of the2010 Olympics. 2007. Art Master Plan for Ballard Municipal Center, City of Seattle, WA. Master plan to strengthen the urban neighborhood design goals. Identification of sites, themes, streetscape improvements. Implementation project was design team collaboration on the creation of a new park, including art in the play areas. 2004. Community Involvement "It's Been a Bumpy Ride", presenter on tour of sites of racial discrimination in Portland sponsored by the Fair Housing Council of Oregon. Mochitsuki, Japanese American New Year Celebration, Chair of an event with 35 organizations and attendance of 2500. Portland Taiko, Asian American drum performance group, Founding member and performer since 1994. Oregon Nikkei Endowment, Board member for an organization devoted to education about Japanese American history and civil rights. Minority and Women Owned Business & Emerging Small Business State of Oregon Certification number: 2936 Agenda Item 4 Downtown Walking Map TIGARD ' & Wayfinding System DRAFT CHARTER TO: Susan Hartnett, CD Assistant Director FROM: Judith Gray RE: Downtown Walking Map and Wayfinding System DATE: July 13, 2011 The city was awarded a $25,000 grant under Metro's Regional Travel Options program to develop and implement an integrated Walking Map and Wayfinding System for Downtown Tigard. Community development staff will lead the project with significant participation from other departments, stakeholders and standing advisory committees, and partners from outside the city. This charter provides a description of the main project elements, as described in the grant proposal. The project description is followed by an outline of the project objectives, related policies and plans, participants, and a basic project schedule. Project Description The grant period begins July 1, 2011 and is for two years. The project will include a walking map as well as directional/information signage for access to/from and within Downtown. The Wayfinding signage will include three general types of signs: 1. Standard directional signage at key intersections/decision points; 2. Fanno Creek Trail signage within Downtown; 3. An informational kiosk, located either at the Transit Center or another central location within Downtown. The Walking Map will include a two elements in one final product: 1. A broadly defined downtown map (approximately '/2 mile radius from Transit Center) corresponding to the Wayfinding system area; 2. A larger scale Main Street inset map showing Main Street businesses. The Map/Wayfinding system area will be generally centered on the Tigard Transit Center and will encompass a roughly half-mile radius from the center. It will include key origins and destinations such as the Transit Center, Public Library, and Senior Center. is\lipin\judith\Oactive\do-,vntown walking map\admin\draft charter.docx Downtown Walkii-g WaD&Wayfinding— Charter JuA, 13,2091 Project Objectives Promote walking safety, convenience, and general appeal Promote more efficient use of parking (park once) Support vitality of downtown businesses and services Promote stronger connection among downtown businesses, services, civic buildings, and residential neighborhoods Relevant Plans and Projects Main Street Green Street Downtown Streetscape Plan Downtown Circulation Plan Tigard Downtown Improvement Plan City Center Urban Renewal Plan Tigard Transportation System Plan Greenway Trail System Plan Metro Intertwine Pedestrian Network analysis (Triplet) Who will participate? Name Role/Interest Primary Project Staff Judith Gray Project Manager Susan Hartnett Project Principal Tim Lehrbach Project Assistant Helen Marvin Map and sign graphics Preston Beck Primary GIS mapping Internal Project Partners Darren Wyss GIS mapping; Community Development link Andrea Consalus GIS mapping; Bike Tigard experience Sean Farrelly Main Street Green Street coordination; CCAC Liaison Kim McMillan Main Street Green Street coordination Steve Martin Ash Creek trail signage; Intertwine liaison Mike McCarthy Signage design standards; Bike Tigard experience Vance Walker Staff installation supervision Community TTAC Advisory to Staff TTAC/PBS subgroup Primary work group CCAC Stakeholder(Early presentation) Main Street/Downtown Businesses Especially for Main Street map (direct outreach) External Project Partners Daniel Kaempf or Designee Metro Steph Routh Willamette Pedestrian Coalition Jessica Tump TriMet Shelia Greenlaw-Fink Community Partners for Affordable Housing 2 Downtown Walking Mai Way nding—Charter _14, 13,2011 What is the Framework for Community Involvement? Tigard Transportation Advisory Committee (TTAC) and the Pedestrian Bicycle Subcommittee (PBS) will be the primary bodies making recommendations to Project Staff regarding the direction of the project and final project design and implementation. This will include review and recommendations on the areas of inclusion in the maps, locations of sign placement, and design of map and signage elements. A Working Group will be formed from members of the TTAC and the PBS. Both committees will be invited to identify members who will comprise the project Working Group;it is not essential that members of both TTAC and PBS be included in the group. The group will identify key elements of the map and wayfinding system and may help with field visits, before and after surveys, and pedestrian counts. The group will also meet several times with the Primary Project Staff to help develop the map and wayfinding system. The Central City Advisory Committee (CCAC) will be directly engaged as downtown stakeholders. The first presentation will be conducted after some initial parameters are established by the Working Group. The purpose of this presentation will be to get early feedback from CCAC. If the schedule allows, an additional presentation to CCAC will provide a status update and take comments on map and signage concepts. Main Street businesses & services will be contacted directly. It is the intent of the project to include all businesses/services with a Main Street address in order to promote connections and access for Main Street as a destination. The exact methods of the outreach will be discussed with the Working Group and Primary Project Staff. However, one likely scenario is that staff will visit with each Main Street business, preferably in person at the place of business. They will be informed about the project, asked about any concerns, and informed about opportunities to provide additional comment at key phases of the project. Because of the scale and nature of this project, there is not a plan to schedule a dedicated Open House or other community event. Rather, the Project will coordinate with other activities,including the meetings of existing committees identified above. In addition, the Project may utilize future Main Street Green Street public meetings to share information,if it suits the Green Street project manager and fits with both project schedules. 3 Downtown IValking,flab, &JLending— Chai2er LuUI 13,2011 What is the study's schedule? (Preliminary, subject to change.) 2011 2012 >- ooa •, > u L > = ao a > u Q cn O z D LL- Q Q Ln O z 0 Month .-I N m v in ko r- oo rn o 1-4-4 C14 M -zT LO � r-I 00 Task 1. Form Work Group 2. "Before"Survey/ Ped Counts 3. Data collection 4. Map/Wayfinding development/review 5.Sign Production/Installation 6. Map Printing/Initial Distribution 7. "After"Survey/Ped Counts 8. Final Report 4 AIS-511 Item #: 2. Workshop Meeting Date: 07/19/2011 Length (in 45 Minutes minutes): Agenda Title:Downtown Marketing and Revitalization Presentation/CCAC Joint Meeting Submitted Sean Farrelly By: Community Development Item Type: Update,Discussion,Direct Staff Meeting City Center Development Agency Joint Meeting-Board or Other Type: Juris. ISSUE Presentation of the Downtown Marketing and Revitalization Report to the City Center Development Agency (CCDA) and City Center Advisory Commission (CCAC) by consultant Michele Reeves STAFF RECOMMENDATION / ACTION REQUEST Receive presentation and discuss recommendations with CCAC, staff and consultant. Feedback is also desired regarding city support of a Tigard Downtown Association. KEY FACTS AND INFORMATION SUMMARY In November 2010, staff arranged for the services of a Metro funded consultant,Michele Reeves (of Civilis Consultants,) to work with Downtown businesses, property owners and stakeholders on the development of a marketing and revitalization strategy for Downtown Tigard. This was in response to an expressed desire by several business and property owners to cooperate on marketing the district. Reeves with a background in retail leasing, development consulting, and project management led four well-attended events centered on strategies to create successful downtown business districts. She also did extensive outreach to business and property owners by phone and in person to encourage participation. She also made herself available to answer stakeholder questions outside of these events. After an initial workshop on the principles of revitalization, she spent considerable time walking throughout the Downtown and gathering data. At a second workshop she analyzed the Downtown's strengths and weaknesses and presented step-by-step and block by block recommendations. On April 20, twenty-five Tigard participants went on a two and a half hour tour to North Mississippi Avenue in Portland. North Mississippi Avenue has transformed from an economic struggling area with largely vacant storefronts to a prosperous retail and restaurant destination with predominantly locally owned businesses. The area has also attracted new multi- story,mixed-use residential and office development. Reeves arranged a tour of several properties. At each stop the developer,business owner or other business representatives talked to the group about the challenges and opportunities they faced. Some lessons learned include the role of urban renewal in supporting new development including facade improvement grants and development opportunity studies, and the importance of retail and restaurant amenities in attracting new residential and office development. On May 24, she led a downtown"community identity"workshop, that sought to get a clearer picture from stakeholders of what "story" the Tigard Downtown told through its businesses, buildings,infrastructure, and events. The report found some conflict in the image downtown would like to be perceived,versus what it is today. The summary of the workshop is found in Attachment 1,Tigard Identity and Recommendations. Attachment 1 also contains recommendations to leverage the Downtown's strengths. They are: 1. Form a downtown development organization. This group would include business and property owners,residents, and government representation. It is also suggested that the City provide support,including initial funding to retain marketing,promotion and organizational assistance. 2. Leverage themes and connect to the community. Reeves identifies three retail and services business themes that occur in the general vicinity of Main Street. They are: a) Do it Yourself(DIY) repair, crafts and /design; b) Food and c) Automotive The report recommends that businesses do common marketing and organize events that are centered around these themes. 3. Improve beloved community events. In this regard, traditional events such as the Christmas tree lighting and Halloween events should be improved and continued. 4. Strengthen downtown stakeholder ties. It is recommended that the city encourage and participate in events that build relationships among stakeholders and the general community, such as the successful Downtown business's owners event sponsored by the Fanno Creek Brewpub in March. 5. Increase storefront improvement participation: Reeves' recommends the existing storefront improvement program be more heavily promoted. Buildings that are vital,vibrant, and interesting tell the story that downtown is a vital,vibrant, and interesting place. Michele Reeve's recommendations were well supported by Downtown businesses, and other stakeholders. It was stressed that the key to implementing the recommendations is to engage businesses and others to create the conditions to promote business prosperity and relevance. The City has a key role in this effort through its governance and redevelopment functions. However, a successful downtown also requires businesses and community stakeholder others to be organized around a common goal. Such an organization, especially at the outset, requires a level of public support, Therefore it is recommended that staff and CCAC work with the Downtown's stakeholders to develop criteria for a Tigard Downtown Association to meet so as to be eligible for support,including funding, from the City. The criteria would be presented for CCDA's consideration at a future meeting. OTHER ALTERNATIVES N/A COUNCIL GOALS, POLICIES,APPROVED MASTER PLANS Council Goal 2: Implement Downtown and Town Center Redevelopment Opportunities a. Develop Strategy and Materials to Attract Developers and Tenants DATES OF PREVIOUS COUNCIL CONSIDERATION February 15, 2011 joint CCDA-CCAC meeting Attachments Reeves report Identity and Recommendations Downtown Tigard Prepared for City of Tigard Igo J tr.yyl Mal 1 CI VILIS CIVILIS Consultants 1310 NW Naito Pkwy, #303 Portland, OR 97209 Co n s u Ita nts 503.867.8465 Rethinking Urban Places michele@michelereeves.com CIVIC IDENTITY WHY DO YOU NEED TO HAVE A CIVIC IDENTITY? If a city wants to recruit businesses, attract developers, and encourage revitalization, it needs to operate under the umbrella of an authentic and effective identity to guide its policy making, infrastructure decisions, and marketing efforts. A place that tells a con- sistent and compelling story will form a connection with visitors and residents alike. You have to build the narrative: Who are your city's residents? What does your city look like? What are you passionate about? A story framework helps cities take their municipal goals and translate them into clear implementation strategies. If Tigard can identify a common vision that is embraced by a wide variety of downtown stakeholders and weave it into both public policy and private sector projects, it will build successful places, attract businesses and residents, and have a framework for a vast array of marketing efforts. A city with a strong identity has citizens that are proud, happy and excited to live, work, and play in their home town. CIVIC IDENTITY WORKSHOP DESCRIPTION On May 24, 2011 at the Tigard Area Chamber of Com- STORY FRAMEWORK merce, downtown stakeholders contemplated their commercial district and what it was communicating to the world at large through its buildings, businesses, roads, Characterization sidewalks, and events. Our goal was to get to the bot- tom of exactly what downtown Tigard is saying now, and figure out what it wants to be telling visitors and residents Objective in the future. Relationship We focused on a series of questions designed to give us a clearer picture of the four elements of the story frame- work: Characterization, Objective, Relationship, and Environment Environment, or "CORE" for short. Characterization: This is what makes a place unique and specific and has to do with how a place represents itself. Examples of words that might be used to describe a place that would be considered characterization include: dense, blue-collar, wealthy, suburban, rural, safe, dirty, bright colors, hard to get around... . CIVILIS PAGE Consultants Rethinking Urban Places y Tigard Identityand Recommendations Objective: What is your downtown's motivation, what does it want to feel? Often, there are competing objectives, and out of that tension engaging conflicts emerge that make for memorable stories. Relationship: You can tell a lot about a person by the relationships they maintain, and the same is true for a downtown. What are you most popular events? The most beloved businesses? Who relates to downtown? Who doesn't? Environment: What is the setting for your downtown? Is it on a coast or a highway? Is it in a big city, or a small city? Is it urban or suburban? Is it on a mountain or in the plains? TIGARD CIVIC IDENTITY WORKSHOP RESULTS Characterization. We began our workshop by focusing on Characterization. We talked about how downtown Tigard was described in the past, present, and how it might be characterized in the future. Below is a word cloud of the responses related to future characterization. In a word cloud, the most frequently used words are the largest, and as you can see, it is pretty clear that stakeholders wanted Tigard citizens to see downtown as a fun, friendly, lively, prosperous destination for the whole community. How Downtown Tigard Wishes to Be Characterized �♦ Run - 4 - - iCSS lWfiii �. — Sees 24'6 Gweiy Drive = CIVILIS PAGE Consultants Rethinking Urban Places y Tigard Identityand Recommendations Objective. In this portion of the workshop, many of our questions focused on what the people of Tigard are passionate about, what they want to feel, and what downtown's driving motivations should be. To get a sense of where downtown stood in terms of its current objectives, we asked the question, "If downtown Tigard were a person, based on how it looks, acts, promotes itself and the experience it provides today, what would you say downtown Tigard seems like it most wants to feel?" As you can see in the word cloud below, there aren't any single words that people co- alesced around, but a lot of these have a theme that reflected the negative characteriza- tion of getting older: retired, isolation, inactivity, and being tired were big themes. How Downtown Tigard Feels Today CL .� �! •_ ea a0 Cc �� ars-old softCa v is �� O �� y 4. C� Xyt . 401Ccy Ca 30 71 _ •� `' a� -1-d �C. o�3�' , hired J-0 �0- affo Ca �' �God�� =sahta-C coo `�' affordable s/o ago3 s�b�e .�0=acresa '`°�, �• o. a, Pains °0 y O C Obviously, it is not Tigard's goal to embody a decrepit aging downtown, so what did it want to feel and what places most mirrored the values of downtown Tigard? In the word cloud on the next page, you can see that, again, community was a huge theme. They also wanted downtown to feel fun, prosperous, and energetic, and to reflect its proxim- ity to nature with great trails and parks. The three municipalities that participants related to most were Multnomah Village, McMinnville, and Sherwood. Places like Mississippi Ave and Alberta St were also mentioned, but when asked about whether downtown Ti- gard wanted to feel "young" and "hip", most participants agreed that they identified more with downtown Tigard being family-friendly and feeling secure and comfortable. CIVILIS PAGE Consultants Rethinking Urban Places y Tigard Identityand Recommendations How Downtown Tigard Wants to Feel in the Future waiting grassvalley-ca lake-oswego walkable local mississippi-ave activity coffee mulbnomahmvillage communiby places Gigard educationfamilies engaging place happen schools gathering walbon-plazajobs alberba not-beaverbon necessary faiGhGrails redding-ca church energeticsafeple library secure. mayberry quaint comfortable children's eclectic parksfriendly spot inberesbing proudarbs gogreenbelonging vibrant alive goad accessible loved small driving awarenessarb s side yinvibing sellwood seasense welcoming ssi family-friendly sportsfamily lifestyle sherwood employment dish desbinabion fine u old-bown-sacramenbo business activitiesf ros Brous connec . vancouver-wa wa together coming representative mcminnville Relationship. In this portion of the workshop, we were trying to assess what is the most beloved, and most related to, in downtown Tigard. In the word cloud on the next page, you can see there is a real mishmash of business uses that people related to, but they do not merge into a clear sense of "beloved place." These words speak quite a bit to, "this is a place where I run my errands." The post office was the number one draw to down- town. Other businesses that participants related to included the brewpub, Cafe Al- legro, Value Village, the dry cleaners, the liquor store, and the stamp and stationery store. There is a strong connection to commuters as well with the nearby transit options. In regards to events, Christmas Tree Lighting was the most fondly mentioned event, although it was clear from the discussions at the tables that event planning has waned significantly in recent years. CIVILIS PAGE5 consultants Rethinking Urban Places Tigard Identityand Recommendations - Events and Places that People Relate to Most in Downtown Tigard f o,lack fiaasif ccolo[ ahoy � A lack of�1�c�innected 19aia g�eeo6u�g�oad��asafflueet o o dale Fx �`"oQ�°a° ��Xle ` t� y 3 %A y4/h Z�ov� cyclists �� ��Nx-INV ` r� fheiiie fa es���� diuetse�QA%l`�'0� �e telaC�onships 0 oea _ �� l dtiue Environment. In the case of environment, we focused on what attractions there were for visitors and the way downtown was perceived by its residents. When wearing the "where would I recommend a visitor go" hat, participants focused more on activities, shopping, and restaurants like the Fanno Creek Trail, the brewpub, Live Laugh Love Glass and Cafe Allegro. It is worth noting that the glass shop was mentioned several times even though it has just opened its doors. Also, the ballroom was finally mentioned in this section. One of the largest ballroom dance floors in the country is located in downtown Tigard, something not many people in the community seem to know, which is a market- ing opportunity lost for the entire downtown. Again, the theme of age was raised repeatedly as, old was the most often used word to describe the downtown environment. The transit center also made a big splash on this word cloud, reflecting the impact of the bus, tracks and WES station on the downtown environment. CIVILIS PAGE Consultants Rethinking Urban Places y Tigard Identityand Recommendations CIVIC IDENTITY WORKSHOP CONCLUSIONS After conducting the workshop and analyzing the results through the lens of story using CORE, the next step is to look for conflicts. Why do we do that? Because the hurdles a city faces, and the most engaging parts of a city's story, all have to do with their conflicts...their human tensions. Our goal in reviewing these tensions is to identify a super conflict, one that can encompass all of the rest. After listening to discussions and reviewing all of the gathered data from the workshop, the super conflict we identified in Tigard had to do with Safety vs. Edginess. On the one hand, it was pretty clear that most people felt the priorities for downtown were being family-friendly, quaint, and the center of the community. No one was really fighting those words. We didn't hear people saying anything like, "No, we don't want to be quaint anymore, we want to be cool, hip, cutting edge..." We also heard people men- tion cities or places they thought Tigard might like to emulate, but usually with a disclaim- er relating to not wanting to be too busy, or too dense, or too hip. On the other hand, there were many instances where people wanted more energy, inter- est, prosperity and urbanity, expressing a desire for downtown to be to be more alive and interesting. The current characterization of Tigard, based on the workshop results, would be a tired, wizened older lady, perhaps in a rocking chair, who feels irrelevant, worn down and iso- lated. The characterization that more closely matches how downtown Tigard would like to be perceived would be someone similar to the character of Tim Taylor, played by Tim Allen on the television show Home Improvement. He is a handy man (or tries to be) and devot- ed family man. He does not live to achieve perfection. His life revolves around his wife, his kids, his friends, humor, and a love of cars and home. CIVILIS PAGE Consultants Rethinking Urban Places y Tigard Identityand Recommendations DOWNTOWN TIGARD RECOMMENDATIONS Downtown Tigard currently has a mix of businesses and an appropriate scale of building infrastructure to achieve a high perception of vitality. In order to leverage Tigard's existing strengths, stakeholders must focus very heavily on Relationship and somewhat on Char- acterization in the months and years ahead. The super conflict that came out of the CORE story framework for downtown Tigard was Safety vs. Edginess. Safety and comfort imply stability, a place that is unchanging. But, given the present characterization of Main Street as a tired senior citizen, it is clear that leaning toward injecting a little life into downtown is a priority. This is going to require implementing action items that may not feel comfortable or secure because they have a focus on bringing some excitement to downtown. To relate the conflict back to the CORE story framework, communities that are concerned with safety and security prefer to focus on Characterization, which translates to looking almost exclusively at infrastructure. But, to make places alive and interesting requires people, lots of them, having a good time. This brings vitality and some edginess, but it is not easy to manage! A district that wants to foster more vibrancy has to focus on Rela- tionship in the CORE story framework so they start making connections with people. CORE Recommendations—Relationship Recommendation 1: Form a Downtown Association I prefer the term Downtown Association because it is more inclusive than the name "Business Association." Every stakeholder group—the public sector, residents, business owners, and property owners—should be engaged because this is about resurrecting the heart of their community. The city should fund this association with enough seed capital to hire an employee, pref- erably full-time, to lead the charge. This person and the association should receive tech- nical assistance to build membership, plan events, and become self supporting within three or four years. Technical assistance is vital because it leads to early successes, the foundation required to build support amongst private sector stakeholders who will have to develop capacity to assume financial responsibility for the organization. This is the single most important recommendation in this report. Emerging district busi- nesses do not have the financial wherewithal, time, or expertise to build relationships, plan events, and coordinate marketing—work that is key to achieving revitalization. The vibrancy everyone wants to see in downtown is only going to happen if achieving it is the sole responsibility of someone's professional existence. CIVILIS PAGE Consultants Rethinking Urban Places y Tigard Identityand Recommendations The goals for this organization should be focused and achievable, including implement- ing the recommendations that are contained herein, which are all doable, but will require someone's time and attention to complete. Recommendation 2: Leverage Themes and Connect to the Community The first step to strengthening ties to the community is to strengthen ties between the business entities in downtown and leverage the existing themes to provide a cohesive im- age for the district. Existing themes in downtown Tigard's Main Street area includes: DIY/DESIGN FOOD AUTOMOTIVE Woodcraft Thal Car Wash Beadcraft Japanese Auto Parts Stamp and Stationery Chinese At Class Carpet and Floor Covering Mexican Drive Axles Plumbing and Electrical Italian Auto Pepalr Glassmaking Pubs Paint Fast Food Upholstery Latino Market Design Center Phillppine Market Wlnemakng Llquor Store Landscaping Winecrafters Framing/Art DIY/DESIGN There are so many ways to market this mix of existing businesses in downtown Tigard, I almost don't know where to start! First, it is a man-friendly Main Street! A place where a husband and wife can shop together. Second, it has nearly anything you could want for a home or craft project and this theme ties in well with Jo-Ann Fabric and Craft on Pacific Highway. The goal for a downtown manager would be to strengthen the bonds between these businesses and the community, probably through a rotating series of free classes for Tigard's own that showcases the deep level of knowledge and passion that only local business owners can offer, cementing the notion for people that downtown is the place to go for home/craft/design projects. CIVILIS PAGE9 Consultants Ti and Identity aerha9u,baPia�es g yand Recommendations Monthly classes and events with smaller themes that involve a few businesses should tie in with a bigger annual event or two that invoke these themes, such as a makeover proj- ect, an annual flower basket arranging competition (that then get displayed in downtown), or a soapbox derby...the possibilities are endless. These events and this image tie in very well with the Tim Taylor character from Home Improvement that we discussed earlier. They result in downtown becoming a valuable resource for the community, strengthening its image as the heart of the city. FOOD Food creates community. Food builds relationships. Everyone needs to eat. What a great assortment of restaurants and food-oriented businesses there are in downtown Tigard! How do you leverage these establishments? Below are some quick suggestions. Visitors Will Flock to Restaurants and Food-Oriented Businesses • Heavily market to employees nearby for lunch—discounts and rotating specials are popular, • Have a rotating lunch-time event that makes its way through the restaurants, perhaps changing themes seasonally, • You have a brewpub and a wine maker—myriad opportunities for tasting classes and making classes for home vintners and brewers. • Pair up with local events; Coupons or special menus for ladies night out or dinner and dancing on social dancing nights at the ballroom, • Hold an international food festival, • Monthly hors d'oeuvres events where, with the purchase of a bracelet, you walk around to each restaurant and sample a starter that has to feature a special named ingredient. One month it might feature mushrooms, Another, it could be asparagus or pasta There are some key food concepts missing from downtown Tigard that are very important to creating a sense of place, attracting families, and making the community feel they are home. Everyone should be pursuing bringing these tenancies to downtown: breakfast joint, coffee shop, production bakery, and a non-chain pizza place. CIVILIS PAGE 10 Consultants Tigard Identity and Recommendations Rethinking Urban Places AUTOMOTIVE Own this part of your downtown. Yes, there is a car wash in the center of your down- town. So, make it the coolest car wash in the whole region. Landscaping in front. May- be a ping pong table. Coffee/food cart. Some music piped out for those people waiting. These are captive customers waiting for their car to be washed, and they are bored, so give them something to do and engage them with the rest of downtown. It could be- come quite a draw. There are two auto parts stores on Main Street. What about having classes at both, one for teens and one for women? Each store could park a classic car out front to add to the ambiance and draw pedestrian traffic. An annual event that invokes the automotive theme, such as the car equivalent of the Highlander Games, would be unusual and entertaining. You could feature events like flip- ping over a tire in a race and a series of timed events related to car maintenance: battery changing, flat tire swapping, and replacing an alternator, for example. This could be coupled with a car show and partnering with a car club could provide some help in shouldering the planning responsibility. ADDITIONAL INTERCONNECTION OPPORTUNITIES 1) There is a wedding consultantcy and a dance studio in downtown. Nearly everyone wants to look competent during the first dance at their wedding reception, so how fabu- lous is it that there is a place nearby to learn. These two businesses should be talking to each other. Another potential link exists between the wedding consultancy and the jewelry store, a definite opportunity for cooperation. 2) The dance studio should be a huge draw and could be the source of some great events. I would love to see a big annual event where one of your streets is closed down and there are a series of pavilions with different types of music playing and dance lessons going on everywhere. Recommendation 3: Improve Beloved Events Many people mentioned the Christmas lights and the Halloween events very fondly during our workshop. These should be improved and continued. CIVILIS PAGE 11 Consultants Rethinking Urban Places y Tigard Identityand Recommendations Recommendation 4:Strengthen Downtown Stakeholder Ties We held the first annual downtown Tigard social, which was sponsored and hosted by the Fanno Creek Brewpub. It was very successful at bringing together downtown inter- ests and forging connection where there had previously been none. These should be regular quarterly events and should also involve the public sector. Core Recommendations—Characterization The public sector has been focusing primarily on characterization for the improvement of downtown, which would be improving the look and feel of the infrastructure. A character- ization-heavy approach is common because government agencies prefer to work in the tangible and concrete arenas wherever possible. Relationship building is viewed as more nebulous and difficult to manage. The city of Tigard has been thorough in addressing infrastructure shortcomings. There is currently a plan for improving the streetscape, creating more dramatic Main Street gate- ways from Pacific Highway, and providing for future street grid introduction in downtown. Also, the city has a storefront improvement program in place, which is terrific. Recommendation 5: Increase Storefront Improvement Participation There is a strong core of buildings in downtown that meet the requirement of size and continuity to feel like a quaint, homey, and charming downtown. If finished properly, these buildings will provide the type of atmosphere people expect in a Main Street or a downtown district. Currently though, there is a dearth of color and some awnings in poor condition in downtown. A large part of the reason that visitors routinely drop in at the Post Office but don't notice another thing on Main Street is because it all blends together into one faceless beige blur. There is literally nothing that catches the eye. If your downtown wants to tell the story of being a vital, vibrant and interesting place, then the buildings should be vital, vibrant and interesting. Just by introducing color and up- grading or removing awnings, downtown would be transformed and would tell a dramati- cally different story. Color says, "Look at me!" CIVILIS PAGE 12 Consultants Rethinking Urban Places y Tigard Identityand Recommendations DRAFT Washington County Transportation Coordinating Committee c/o Gus Duenas,P.E. City of Tigard 13125 SW Hall Blvd. Tigard, OR 97223 July 13, 2011 To Whom It May Concern: I am writing on behalf of the Tigard City Center Advisory Commission to express our enthusiastic support for the Crescent Connection project. On July 13, 2011, the commission voted to support this project. The Tigard portion of the regional project includes two trail connections to our traditional downtown area. One is the "Tigard Street Trail",located within a former rail corridor, which will connect to Main Street opposite the Tigard Transit Center, the hub of five TriMet bus lines, and the WES Commuter Rail station. This new connection will improve access to downtown from Tigard's northern neighborhoods and help leverage the $166 million invested in Commuter Rail construction. It also will leverage the city's own planned investment of some $22 million,voter approved urban renewal dollars in Tigard downtown revitalization activities. The other project of interest to our commission is the Woodard/Grant Avenue link in the Fanno Creek Trail. The completion of this segment, together with the downstream "Brown" segment,will close two key gaps and provide three miles of continuous regional trail through the City of Tigard. This main stem trail, or alternative transportation highway, crosses Main Street some 950 feet south of the "Tigard Street" and will further improve access to our downtown. The two trails coordinate with the Tigard Downtown Improvement Plan and the City Center Urban Renewal Plan. Both are identified as catalyst projects. Their completion and use will have the effect of spurring growth and creating a climate for investment. Thank you for considering the Tigard City Center Advisory Commission's strong endorsement of the very deserving Crescent Connection project. Crescent Connection funding is crucial to improving access to and helping generate change and seed development in our traditional downtown area. Sincerely, Tom Murphy Chair, City Center Advisory Commission