01/12/2011 - Packet ON Completeness Review
for Boards, Commissions
and Committee Records
CITY OF TIGARD
City Center Advisory Commission
Name of Board, Commission or Committee
January 12, 2011
Date of Meeting
I have verified that to the best of my knowledge, these documents are a complete copy of
the official record. 1 was not the original administrator for this meeting.
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Print Name
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Signature
Date
City of Tigard
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City Center Advisory Commission Agenda
MEETING DATE: Wednesday,January 12, 2011 — 6:30-8:35 p.m.
MEETING LOCATION: Red Rock Creek Conference Room
13125 SW Hall Blvd., Tigard, OR 97223
1. Welcome and Introductions...................................................................................................... 6:30 — 6:40
2. Review / Approve December Minutes ..................................................................................6:40 — 6:45
3. CCAC Officer Elections for 2011........................................................................................... 6:45 — 6:50
4. Main Street Green Street..........................................................................................................6:50 — 7:30
Reportfrom Decemberparking discussion meeting. Discuss alternative designs in preparation for final review of
preferred alternative at February meeting
(Sean Farrelly)
5. Downtown Marketing Strategy................................................................................................ 7:30— 8:00
Presentation by Metro funded consultant on scope of work for business outreach and developing a Downtown
marketing strategy,followed by questions and answers.
(Sean Farrelly and consultant Michelle Reeves)
6. Hall/Pacific Hwy Gateway....................................................................................................... 8:00 — 8:15
Action item: review options forgateway design and 'give direction to staff to be forwarded to CCDA
(Sean Farrelly)
7. CCAC Retreat Planning............................................................................................................8:15— 8:25
Final preparation for January 17, 2011 retreat
(CCAC Chair and Vice-chair)
8. Downtown Open/Public Space ............................................................................................. 8:25 — 8:30
Check in on open space/public space issues
9. Other Business............................................................................................................................. 8:30 — 8:35
10. Adjourn....................................................................................................................................... 8:35 p.m.
Upcoming meetings of note:
1/17, CCAC Annual Retreat (Tigard Public Library, 13500 SW Hall Blvd., 2nd Floor Conference Room,
time TBD)
1/20, Main St. Green Street Parking Discussion- Chamber of Commerce, 12345 SW Main St., 6:00-7:30
2/9, CCAC Regular Meeting, 6:30-8:30
2/15,Joint CCDA-CCAC Meeting, 7:30
CITY CENTER ADVISORY COMMISSION AGENDA—January 12, 2011
City of Tigard 1 13125 SW Hall Blvd.,Tigard, OR 97223 1 503-639-4171 1 www.tigard-or.gov I Page 1 oft
City Center Advisory Commission
Meeting Minutes
Date of Meeting: January 12, 2011
Location: Red Rock Creek Conference Room
Called to order by: Chair Alexander Craghead
Time Started: 6:30 p.m.
Time Ended: 9:05 p.m.
Commissioners Present: Carolyn Barkley; Chair Alexander Craghead;Alice Ellis Gaut; Ralph
Hughes; Peter Louw; Vice Chair Thomas Murphy;Linli Pao; Elise Shearer; Philip Thornburg;
Commissioners Absent:
Others Present: Michelle Reeves, consultant;Tim McGilford,Tigard resident
Staff Present: Sean Farrelly, Redevelopment Project Manager;Jerree Lewis, Executive Assistant
AGENDA ITEM #1: Welcome and Introductions
Introductions were made.
AGENDA ITEM #2: Approve Minutes
Motion by Commissioner Shearer, seconded by Commissioner Ellis Gaut, to approve the
December 2010 minutes. The motion passed unanimously.
AGENDA ITEM #3: CCAC Officer Elections for 2011
Vice Chair Murphy was elected as Chair of the CCAC; Commissioner Shearer was elected as Vice
Chair.
AGENDA ITEM #4: Main Street Green Street
Sean updated the Commissioners on the latest parking discussion meeting with Downtown business
and property owners. After the first meeting, the consultants were asked to come back with a plan
to preserve angled parking. They came back with 2 alternatives, one that preserves angled parking
CCAC Meeting Minutes for January 12,2011 Page 1 of 4
on one side of the street and one with parallel parking on both sides. Exhibit A compares the
differences between the two concepts.
Discussion points:
• Concept A allows for 8,000 square feet of landscaping, but the sidewalk width -,t-ould be 8
feet.
• There is an opportunity to mitigate the loss of parking spaces with an off-street parking lot
on Burnham Street.
• Sean will check about on-street handicap parking.
• The A-Boy parking lot is included in the total parking supply for on and off-street parking.
• Rick Williams,who developed the Smart Park Program in Portland, believes either of the
concept plans would work, but suggests we move toward a parking management plan in the
Downtown.
• Sean will check the parking space in front of Ferguson's (people may not be able to open
their car door because of the rock in the right-of-way).
• The parking discussion group would like to move the crosswalk connecting the trails back
over to the bridge structure. If it's moved, there may be a possibility for another crosswalk
next to the A-Boy driveway.
• A 4-way stop at Burnham would be better than a flashing light (because of expense);
strategically placed stop signs on Main Street could be beneficial.
• North Burnham and Electric Streets should be clearly marked for public parking and maybe
change the approaches so they don't look like driveways.
• The parking discussion group prefers the angled parking alternative, but the CCAC will be
making the recommendation to Council.
• The color and locations of the fire hydrants aren't known at this time.
• The CCAC will choose a preferred alternative at the February meeting.
• Sean will ask the consultants if there's a standard percentage of handicapped parking spaces
that should be targeted for the Downtown.
• The Commission would like to know what percentage of the surface water is being treated in
the landscaping areas.
AGENDA ITEM #5: Downtown Marketing Strategy
Michelle Reeves, a consultant funded by Metro, discussed the scope of work for business outreach
and developing a Downtown Tigard marketing strategy (Exhibits B and C).
Discussion points:
• Downtown Tigard has a mix of historic and more recent construction. We already have the
building blocks of infrastructure in the Downtown (a continuity of buildings that are close to
the sidewalks, 2-way streets, etc.).
• Michelle will conduct a series of exercises to help determine the Downtown's "story."
CCAC Meeting Minutes for January 12,2011 Page 2 of 4
• Michelle encourages stakeholders to come to meetings by calling property owners directly
and letting them know how the program will help them.
• Where does preservation and restoration tie in with revitalization? Michelle thinks it's very
important and can be done—historic buildings contribute to our sense of place.
• We need to think about local entrepreneurs and what would inspire them. Property owners
should fix up their spaces to inspire those entrepreneurs.
• Where is the center of our Main Street? Tigard resident Tim McGilford thinks that, for
bicyclists, Downtown Tigard is like a hub and the spokes are Tigard Street, Commercial
Street, Pfaffle Street, Hall Blvd., and Ash Ave. His group sees the underpass of Hwy. 99W
and Tigard Street as the center.
• There has to be constant activation (dialog) going on between businesses, buildings, the
streetscape, and everybody passing by.
• Event planning can be a big part of changing the perception of the Downtown.
• The Downtown needs a functioning organization to champion the district and help make
revitalization happen.
• The project will take approximately 3-6 months.
• The kick-off meeting is for a core group of business and property owners, Council, and
CCAC representation.
AGENDA ITEM #6: Hall/Pacific Hwy Gateway
The Commissioners discussed different options for a gateway design at the Hall Blvd./Pacific Hwy.
intersection (Exhibit D). The Commissioners were reluctant to spend money for a temporary
feature and then spend more money to replace it at a later date. They want to do the project right
the first time and not waste any money. The general consensus was to recommend Option C that
would incorporate some sort of permanent stone monument that looks similar to the other gateway
entries, plantings that would include significant trees, and some type of screening to conceal the
neighboring properties.
Sean advised that after the CCDA approves the gateway feature concept,we can proceed with
design.
AGENDA ITEM #7: CCAC Retreat Planning
The consensus of the subcommittee is that the main purpose of the retreat is to establish the 2011
CCAC goals. We'll review the 2010 goals to evaluate how we did. Some of these goals may carry
forward; other goals will be added. Chair Murphy asked the Commissioners to review the 2010
goals and think about how we did and what we need to do in 2011. After the working session is
over, the Commissioners are invited to meet at Tigardville Station to socialize.
CCAC Meeting Minutes for January 12,2011 Page 3 of 4
Councilor Henderson reported that two CCAC recommendations were included in the Council's
2011 goals: the Ash Avenue railroad crossing and development of the Downtown.
AGENDA ITEM #8: Downtown Open/Public Space
Sean advised that the parks bond includes $1.7 million for Downtown park land. It could all be
spent for land acquisition or we could spend up to 20% for park development and 80% for land
acquisition. State regulations require that the money be spent within 3 years. If there's not enough
money to purchase the recommended plaza site, Sean asked the Commissioners if they would be
comfortable considering another location for the plaza or using the money for additional open
space in the Downtown. The Commissioners are open to considering other options.
Sean will check to see if the money can be used as a down payment for property.
AGENDA ITEM #9: Other Business
Sean referred to his memo recapping his meeting with developer Dick Singer (Exhibit E). We
might discuss the information at a future CCAC meeting or perhaps at the joint meeting with the
CCDA.
Commissioner Hughes volunteered to serve on the Facade Improvement Joint Committee.
The High Capacity Transit (HCT) land use plan has kicked off. The next public meeting will be in
March. There will also be a public event probably in May. Chair Murphy wants to keep a high level
of awareness with this project and maintain contact/input with the HCT CAC. We do not want
HCT to bypass Downtown Tigard.
AGENDA ITEM #10: adjournment
The meeting adjourned at 9:05 p.m.
Jerree.f-ewis, CCAC Secretary
ATTEST:
Chair Thomas Mur
p
CCAC Meeting Minutes for January 12,2011 Page 4 of 4
Street Element Existing Concept A Angle Parking Concept B Parallel Parking
On-street Parking Type Mixed Parallel and Angle Mixed Parallel and Angle Parallel
Primary Sidewalk Width 8 feet 8 feet 12 feet
Landscaping None 8,000 square feet 7,000 square feet
Pedestrian Crossing Treatments No Change Updated Updated
Art and Street Furniture No Change Updated Updated, more options
Street Lamps No Change Updated Updated
Public Signage and Way-finding No Change Updated Updated
Bike Lanes None None None
Parking Supply* Total/On-street Spaces 569/77 spaces 557/65 spaces(loss of 12) 552/60 spaces(loss of 17)
Off-street Public Parking Added N/A Approximately 20 Approximately 20
*Parking numbers reflect area south of railroad
tracks.
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1.Kick Off Meeting
2.Fundamentals of Revitalization
3.Analysis and Recommendations
4.Feld Trip
5.Marketing&PR Workshop
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FIELD TRIP
ANALYSIS
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GRID ACTIVATION PROJECT NEW PRESS COVERAGE
GOALS FOR TIGARD
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•Connect key stakeholders
-Engage property owners and business owners
-Identify short-term and long-term goals for
improvement of downtown Tigard
-Enact Plan to reach near-term objectives
SCOPE OF WORK
1. KICK OFF MEETING. Together with city officials and other stakeholders, refine the
scope of work and gather information to tailor presentations to the needs and con-
cerns of Tigard.
2. PRINCIPLES OF REVITALIZATION PRESENTATION. A public presentation,
roughly 45 minutes in length, that describes in detail what works and what doesn't
in revitalizing retail districts. Learning about the characteristics of renewing districts
is beneficial for both private and public sector stakeholders.
3. REVITALIZATION ANALYSIS AND OUTREACH ASSISTANCE. I will walk through
the downtown area with city officials and stakeholders, and also investigate the
city at different times and from various perspectives by myself. The data gathered
will be distilled into a highly detailed 45 minute presentation examining Tigard's
strengths and weaknesses with step-by-step and block by block recommendations
of what they can do to foster revitalization in both the short term and the long term.
will assist with outreach to selected stakeholders that could benefit from the pre-
sentation.
4. REDEVELOPMENT TOUR AND OUTREACH ASSISTANCE. I will conduct a tour
of a regional commercial district that will illuminate revitalization issues previously
discussed in steps 1 through 3 above, including redevelopment do's and don'ts,
restaurant and destination retail importance, street activation, lighting, and retail and
storefront sophistication. This tour will include a combination of space viewing and
discussions with business owners and/or property owners.
5. MARKETING STRATEGY SESSION AND WORKSHOP. Final strategy session/
workshop focused on marketing, including an exercise related to building civic iden-
tity, an examination and discussion of existing marketing material, and advice and
assistance with marketing specific vacant spaces or problem places.
City of Tigard
. , Memorandum
To: Alexander Craghead, Chair, City Center Advisory Commission
From: Sean Farrelly, Redevelopment Project Manager
Re: Options for Gateway at Hall and Pacific Highway
Date: January 4, 2011
As part of the Pacific Highway/Hall Blvd intersection redesign, the Hall/99 Auto Repair
property was purchased. After the installation of the turn lane and sidewalk, an area of
approximately 1800 square feet remains.
The Tigard Downtown Streetscape Design Plan identified the intersection as a site of a
gateway treatment. No specific design was provided for this site, although the expectation
was that it would be a similar design to the gateway treatment at Burnham and Hall, for the
purposes of"branding" Downtown.
Staff has raised the question of whether to proceed with a "final" gateway design at this time,
in anticipation that the sites directly adjacent (Mixers Bar and Grill and 12005 SW Hall- a
single family house) will someday redevelop. A "final" gateway could then be designed to as
part of a larger redevelopment.
The owner of the 12005 SW Hall property has indicated she is actively marketing the
property. However, considering the state of the real estate market, the short term
redevelopment feasibility may be low. So, an interim or "Phase 1" gateway design is needed
for the site. Of immediate importance is to screen the current view into the neighboring
properties.
Staff requested the City's on-retainer landscape architect to design an interim gateway plan,
but this has not been finalized. This design, is included with two additional potential options
for discussion. Staff is requesting a general direction on which type of gateway option the
CCAC prefers. The CCAC preference will be forwarded to the CCDA.
Option A- Landscaping/Trees
One option is to have a simple site landscape plan that includes the planting of large trees.
These trees, alone or with additional treatment could be an iconic feature at the gateway to
Downtown. Native species, such as Douglas Firs could be planted.
Estimated Cost:
This option that would include the planting of 10' tall trees and irrigation would likely be
under$5,000. If the tree planting was "permanent," (rather than interim measure to a more
permanent gateway), the City's tree fund could be utilized. While the trees would provide
screening, it would likely be necessary to install fencing to block the views of the
neighboring properties.
Option B- Landscaping/Benches/Path
Staff requested the City's on-retainer landscape architect to design an interim gateway plan
(attached). The site plan includes varied landscaping and trees, crushed granite pathway,
benches, and a fence (which would screen the view of the neighboring properties - the
garage and the bar's trash collection area).
The site presents a challenge in giving people a reason to come to and use the space. A
placeholder idea was a chess table. Another possibility is to reserve an area for temporary
public art installations. Or the site could just feature the two benches and a trash receptacle.
Estimated Cost:
The cost of this treatment as proposed is estimated at$18,000. This estimate includes the
cost of a decomposed granite pathway, benches (embedded in concrete), a trash receptacle,
irrigation, and a fence running the length of the south property and from the existing
building to the sidewalk along the west property.
Option C- Entryway Monument Feature
The site's small size and its proximity to extremely high traffic volumes makes it a challenge
to develop usable space that would attract people. Option C would make a monument
feature the focal point. It would be similar in design (though smaller in scale) to the gateway
at Burnham and Hall. It could also include the tree plantings of Option A and/or plantings
and screening similar to Option B.
Option C could be a standalone project, or could be seen as a Phase 1 to a more significant
future gateway. This option would leave open the possibility of an expanded gateway feature
when the neighboring properties redevelop. The design could be coordinated to design a
gateway that would add value to the new development and maximize their visibility.
Estimated Cost:
The cost of this option is undetermined. However, as a comparison, the part of the
Burnham/Hall entryway monument that includes the sign (not the entire structure) was
$63,000. Another point of comparison is the cost of the City entryway signs that have been
installed on Pacific Hwy., which is approximately $40,000 each.
2
- City of Tigard
Memorandum
To: Alexander Craghead, Chair, City Center Advisory Commission
From: Sean Farrelly, Redevelopment Project Manager
Re: Notes from meeting with NW 23rd Ave developer Dick Singer
Date: January 4, 2011
On December 7, 2010, Senior Transportation Planner Judith Gray and Redevelopment
Project Manager Sean Farrelly met with Dick Singer, the major property owner/developer of
properties on Portland's NW 23rd Ave. Judith's partner, Gwenn Baldwin, works with Singer
and arranged the meeting. The meeting lasted about 2 hours.
Singer has primarily bought and renovated properties rather than construct new buildings.
He believes the key to NW 23rd Avenue's success is his recruitment of the right retail and
restaurant tenants. He is willing to take the long view and let a building stand vacant rather
than lease to the "wrong" tenant.
He was familiar with Tigard and Main Street, both from when he was younger and more
recently. We showed him the highlights of our urban renewal plans.
Dick's key points:
• Find the Heart of the Downtown; maybe just a few properties or blocks on Main
Street
• Focus on signing the strong tenants: something iconic, to create a destination that will
bring people Downtown (e.g., New Seasons,Trader Joe's, McMenamins)
• Build the brand of Downtown—emphasize its historic qualities.
• Start with food, e.g., a destination restaurant or specialty grocery.
• Other key stores to recruit are toy stores and women's apparel.
• The Plaza will be nice, but it won't bring development by itself.
• A good model for Tigard would be Multnomah Village. They have a good tenant
mix that serves local residents, but also draws from a larger area.
• Incentives: For a tenant that you really want, offer cash or low interest loans for
tenant improvements and/or paying up to 2 years of rent. As some competing
businesses might find this to be unfair, this could be coupled with low interest loan
programs for existing businesses to use for interior improvements (in addition to the
storefront improvement program).
• Establish a relationship with a commercial broker to recruit specific kinds of
businesses for Downtown.
Recommended next actions:
1. When new Census data is released, create a demographics sheet to distribute
to developers and prospective tenants:
• Households within 1 mile, half mile, children per household, etc.
• Average income, education level
• Traffic counts for Main St., Burnham St., Pacific Highwav, Hall BIN-d.
2. Establish a relationship with a commercial broker to recruit specific kinds of
businesses for Downtown
The Lab 33 vacancy at Burnham/Main is a current opportunity. Enlist a broker on
their behalf to get the right tenant. Staff will follow up on how to structure a contract
with a commercial broker to provide such services.
3. Set up for longer range development (5-10 years)
Initiate dialogue with Dan Dolan, owner of A-Boy, and two other Downtown
properties. Find out their long term plans or just let them know the City would like
to be part of the conversation, if the A-Boy site ever became vacant. The site has a
building footprint and parking that would be suitable for a specialty grocery store.
Meet with housing developers (Tom Cody, formerly of Gerding Edlen;Trammel
Crow Residential). Although feasibility is likely low in the near term, find out what
they will be looking for to build in Downtown Tigard in 5 years. This will get
Downtown Tigard on their radar for the midterm (5-10 years) horizon,when new
development is more feasible.
2
Main Street Green Street Parking Meeting
12/9/2010, 6:00-7:30PM, Tigard Town Hall
Meeting Notes
Staff Attendees: Kim McMillan, Sean Farrelly,Judith Gray,Marissa Daniels,Anthony Butzek
(Metro)
Citizen Attendees: Brian Ankele, Carolyn Barkley,Wei Li, Marc Ankele,Margaret Ellenson,Laura
Moore,Mike Marr, Elise Shearer, Kurt Clapp,Mike Stevenson,Marvin Bowen,Darbie Mayberry,
George Cadey
Below are responses to two questions at the start of the meeting that were recorded on a flip chart.
Responses to the question, "This meeting will be successful if":
• Plenty of parking (customers)
• Increase in customers
• No loss of specific businesses due to construction or changes
• Keep traffic moving during and after
• Increase pedestrian safety
• Make parking available before we tear up the street
• Construction priorities
Responses to the question, "This pro.ject will be successful if":
• Crosswalk-Creek (visible) Trail
• Good lighting at crosswalks
• Further modification to Concept A.
• Other alternative pavers (Lake Oswego);parking spaces not lost
• Trees: not overkill (signs, etc.)
• Goal: find 4-6 additional spaces in angled area; suggestion: reduce landscaping 6-7,000
square ft. of required green street treatment
• Preserve diagonal parking
• Possibility of pavers to get to 6-7,000 square feet
• Wheelchair ramps—ADA pedestrian crossings
• Put crossing back (trail);20 -> 3 parking spaces
• Catch basins at Main and 99W
• Bring back locations of spaces
• Long term maintenance
• Burnham: flashing red lights (cost in mind)
City of Tigard
Memorandum
To: Alexander Craghead, Chair, City Center Advisory Commission
From: Sean Farrelly, Redevelopment Project Manager
Re: Options for Gateway at Hall and Pacific Highway
Date: January 4, 2011
As part of the Pacific Highway/Hall Blvd intersection redesign, the Hall/99 Auto Repair
property was purchased. After the installation of the turn lane and sidewalk, an area of
approximately 1800 square feet remains.
The Tigard Downtown Streetscape Design Plan identified the intersection as a site of a
gateway treatment. No specific design was provided for this site, although the expectation
was that it would be a similar design to the gateway treatment at Burnham and Hall, for the
purposes of"branding" Downtown.
Staff has raised the question of whether to proceed with a "final" gateway design at this time,
in anticipation that the sites directly adjacent (Mixers Bar and Grill and 12005 SW Hall- a
single family house) will someday redevelop. A "final" gateway could then be designed to as
part of a larger redevelopment.
The owner of the 12005 SW Hall property has indicated she is actively marketing the
property. However, considering the state of the real estate market, the short term
redevelopment feasibility may be low. So, an interim or "Phase 1" gateway design is needed
for the site. Of immediate importance is to screen the current view into the neighboring
properties.
Staff requested the City's on-retainer landscape architect to design an interim gateway plan,
but this has not been finalized. This design, is included with two additional potential options
for discussion. Staff is requesting a general direction on which type of gateway option the
CCAC prefers. The CCAC preference will be forwarded to the CCDA.
Option A- Landscal2ing/Trees
One option is to have a simple site landscape plan that includes the planting of large trees.
These trees, alone or with additional treatment could be an iconic feature at the gateway to
Downtown. Native species, such as Douglas Firs could be planted.
Estimated Cost:
This option that would include the planting of 10' tall trees and irrigation would likely be
under $5,000. If the tree planting was "permanent," (rather than interim measure to a more
permanent gateway), the City's tree fund could be utilized. While the trees would provide
screening,it would likely be necessary to install fencing to block the views of the
neighboring properties.
Option B- Landscaping/Benches/Path
Staff requested the City's on-retainer landscape architect to design an interim gateway plan
(attached). The site plan includes varied landscaping and trees, crushed granite pathway,
benches, and a fence (which would screen the view of the neighboring properties - the
garage and the bar's trash collection area).
The site presents a challenge in giving people a reason to come to and use the space. A
placeholder idea was a chess table. Another possibility is to reserve an area for temporary
public art installations. Or the site could just feature the two benches and a trash receptacle.
Estimated Cost:
The cost of this treatment as proposed is estimated at $18,000. This estimate includes the
cost of a decomposed granite pathway, benches (embedded in concrete), a trash receptacle,
irrigation, and a fence running the length of the south property and from the existing
building to the sidewalk along the west property.
Option C- Entryway Monument Feature
The site's small size and its proximity to extremely high traffic volumes makes it a challenge
to develop usable space that would attract people. Option C would make a monument
feature the focal point. It would be similar in design (though smaller in scale) to the gateway
at Burnham and Hall. It could also include the tree plantings of Option A and/or plantings
and screening similar to Option B.
Option C could be a standalone project, or could be seen as a Phase 1 to a more significant
future gateway. This option would leave open the possibility of an expanded gateway feature
when the neighboring properties redevelop. The design could be coordinated to design a
gateway that would add value to the new development and maximize their visibility.
Estimated Cost:
The cost of this option is undetermined. However, as a comparison, the part of the
Burnham/Hall entryway monument that includes the sign (not the entire structure) was
$63,000. Another point of comparison is the cost of the City entryway signs that have been
installed on Pacific Hwy.,which is approximately $40,000 each.
2
City of Tigard
Memorandum
To: Alexander Craghead, Chair, City Center Advisory Commission
From: Sean Farrelly, Redevelopment Project Manager
Re: Notes from meeting with NW 23rd Ave developer Dick Singer
Date: January 4, 2011
On December 7, 2010, Senior Transportation Planner Judith Gray and Redevelopment
Project Manager Sean Farrelly met with Dick Singer, the major property owner/developer of
properties on Portland's NW 23rd Ave. Judith's partner, Gwenn Baldwin,works with Singer
and arranged the meeting. The meeting lasted about 2 hours.
Singer has primarily bought and renovated properties rather than construct new buildings.
He believes the key to NW 23rd Avenue's success is his recruitment of the right retail and
restaurant tenants. He is willing to take the long view and let a building stand vacant rather
than lease to the "wrong" tenant.
He was familiar with Tigard and Main Street, both from when he was younger and more
recently. We showed him the highlights of our urban renewal plans.
Dick's key points:
• Find the Heart of the Downtown; maybe just a few properties or blocks on Main
Street
• Focus on signing the strong tenants: something iconic, to create a destination that will
bring people Downtown (e.g., New Seasons, Trader Joe's, McMenamins)
• Build the brand of Downtown— emphasize its historic qualities.
• Start with food, e.g., a destination restaurant or specialty grocery.
• Other key stores to recruit are toy stores and women's apparel.
• The Plaza will be nice, but it won't bring development by itself.
• A good model for Tigard would be Multnomah Village. They have a good tenant
mix that serves local residents, but also draws from a larger area.
• Incentives: For a tenant that you really want, offer cash or low interest loans for
tenant improvements and/or paying up to 2 years of rent. As some competing
businesses might find this to be unfair, this could be coupled with low interest loan
programs for existing businesses to use for interior improvements (in addition to the
storefront improvement program).
• Establish a relationship with a commercial broker to recruit specific kinds of
businesses for Downtown.
Recommended next actions:
1. When new Census data is released, create a demographics sheet to distribute
to developers and prospective tenants:
• Households within 1 mile, half mile, children per household, etc.
• Average income, education level
• Traffic counts for Main St., Burnham St., Pacific Highway, Hall Blvd.
2. Establish a relationship with a commercial broker to recruit specific kinds of
businesses for Downtown
The Lab 33 vacancy at Burnham/Main is a current opportunity. Enlist a broker on
their behalf to get the right tenant. Staff will follow up on how to structure a contract
with a commercial broker to provide such services.
3. Set up for longer range development (5-10 years)
Initiate dialogue with Dan Dolan, owner of A-Boy, and two other Downtown
properties. Find out their long term plans or just let them know the City would like
to be part of the conversation, if the A-Boy site ever became vacant. The site has a
building footprint and parking that would be suitable for a specialty grocery store.
Meet with housing developers (Tom Cody, formerly of Gerding Edlen;Trammel
Crow Residential). Although feasibility is likely low in the near term, find out what
they will be looking for to build in Downtown Tigard in 5 years. This will get
Downtown Tigard on their radar for the midterm (5-10 years) horizon,when new
development is more feasible.
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