City Council Packet - 09/17/2013 • City of Tigard
IIII
TIGARD Tigard Workshop Meeting—Agenda
•
TIGARD CITY COUNCIL
MEETING DATE AND September 17, 2013 - 6:30 p.m.
TIME:
MEETING LOCATION: City of Tigard -Town Hall - 13125 SW Hall Blvd.,Tigard,
OR 97223
PUBLIC NOTICE:
Times noted are estimated.
Assistive Listening Devices are available for persons with impaired hearing and should be
scheduled for Council meetings by noon on the Monday prior to the Council meeting. Please
call 503-639-4171, ext. 2410 (voice) or 503-684-2772 (t'L)D -Telecommunications Devices for
the Deaf).
Upon request, the City will also endeavor to arrange for the following services:
• Qualified sign language interpreters for persons with speech or hearing impairments; and
• Qualified bilingual interpreters.
Since these services must be scheduled with outside service providers,it is important to allow
as much lead time as possible. Please notify the City of your need by 5:00 p.m. on the Thursday
preceding the meeting by calling: 503-639-4171, ext. 2410 (voice) or 503-684-2772 (IDD -
Telecommunications Devices for the Deaf).
VIEW LIVE VIDEO STREAMING ONLINE:
http://live.tigard-or.gov
Workshop meetings are cablecast on Tualatin Valley Community TV as follows:
Replay Schedule for Tigard City Council Workshop Meetings-Channel 28
•Every Sunday at 7 a.m.
•Every Monday at 1 p.m.
•Every Wednesday at 2 p.m.
•Every Thursday at 12 p.m.
•Every Friday at 3 p.m.
SEE ATTACHED AGENDA
• City of Tigard
TIGARD Tigard Workshop Meeting—Agenda
•
TIGARD CITY COUNCIL
MEETING DATE AND September 17, 2013 - 6:30 p.m.
TIME:
MEETING LOCATION: City of Tigard - Town Hall- 13125 SW Hall Blvd., Tigard,
OR 97223
6:30 PM
•EXECUTIVE SESSION: The Tigard City Council may go into Executive Session. If an
Executive Session is called to order, the appropriate ORS citation will be announced
identifying the applicable statute. All discussions are confidential and those present may
disclose nothing from the Session. Representatives of the news media are allowed to
attend Executive Sessions, as provided by ORS 192.660(4), but must not disclose any
information discussed. No Executive Session may be held for the purpose of taking any
final action or making any final decision. Executive Sessions are closed to the public.
1. WORKSHOP MEETING
A. Call to Order- Tigard City Council
B. Roll Call
C. Pledge of Allegiance
D. Council Communications & Liaison Reports
E. Call to Council and Staff for Non-Agenda Items
2. JOINT MEETING WITH TIGARD TRANSPORTATION ADVISORY
COMMITTEE
6:35 PM - Estimated Time
3. STRATEGIC PLANNING WITH CONSULTANT ALYSSA GASCA
7:20 PM - Estimated Time
4. COUNCIL LIAISON REPORTS
5. NON AGENDA ITEMS
6. ADJOURNMENT - 9:30 PM - Estimated Time
Agenda Item No.
Meeting of °I ► 1 . A, ►
AIS-1294
Workshop Meeting
Meeting Date: 09/17/2013
Length (in minutes): 45 Minutes
Agenda Title: Joint meeting with Tigard Transportation Advisory Committee
Submitted By: Judith Gray, Community Development
Item Type: Joint Meeting-Board or Other Juris. Meeting Type: Council
Workshop
Mtg.
Public Hearing: No Publication Date:
Information
ISSUE
Council will meet with members of the Tigard Transportation Advisory Committee (TTAC)
to discuss issues and priorities for the coming year.
STAFF RECOMMENDATION / ACTION REQUEST
Discuss and provide feedback and/or direction on TTAC's work program and priorities.
KEY FACTS AND INFORMATION SUMMARY
Annual meeting of the Tigard Transportation Advisory Committee with the City Council to
inform and receive feedback on TTAC priorities. Issues for discussion include proposed
clarifications and changes to the TTAC bylaws.
OTHER ALTERNATIVES
n/a
COUNCIL GOALS, POLICIES, APPROVED MASTER PLANS
Long-Range Objectives: Tigard citizens are involved in the community and participate
effectively.
DATES OF PREVIOUS COUNCIL CONSIDERATION
Joint meetings are held annually.
Attachments
Sept 10 Memo -TTAC Recommendations for Changes to Bylaws
.mil 9 an d ".r-Ee,nn a
of 9' l av�
" City of Tigard
TIGARD Memorandum
To: Mayor Cook and City Council
From: Judith Gray
Re: TTAC recommendations for changes to Bylaws
Date: September 10,2013
A joint meeting of Council and TTAC is scheduled for September 17 during the regular
scheduled work session. Among the discussion items are proposed changes to TTAC bylaws.
TTAC has been reviewing their bylaws in order to make them consistent with other Tigard
boards and commissions. These discussions have given rise to potential additional changes. The
two most substantive changes are intended to clarify TTAC's work program and provide
flexibility in committee composition and recruiting.
PROPOSED CHANGES TO SECTION I.CHARGE AND DUTIES
Proposed changes to the Charges and Duties section of the bylaws are shown herein, followed
by the section of the bylaws that would be removed. The primary purpose of the proposed
change is to clarify TTAC's charge to maintain a project list for potential use of net motor
vehicle fuel tax revenue.The proposed language provided below (item D) is taken from Tigard
Municipal Code section 3.65.270 Use of Tax Revenues.While this project list does not have the
authority to allocate funds,TTAC is obligated to develop the list for advisory purposes. In the
past,this obligation has been met through TTAC's annual project prioritization.
In addition to this obligation,TTAC has numerous interests and abilities (item E). In general,
TTAC is interested in serving the city in areas where their input is most valuable. A survey of
TTAC members was conducted as part of this process;the results are attached to this
memorandum.
Proposed New Bylaws (to be added)
D. The Committee shall create and maintain a project list,which designates in order of priority,
the projects for which net motor vehicle fuel tax revenue shall be used subsequent to
sufficient funds being collected to fully finance and pay for the Greenburg Road/Highway
99/Main Street intersection improvements.
E. TTAC may serve in an advisory role to staff and Council on a broad range of relevant
transportation issues reflecting city priorities and work program capacity,including:
1. Project prioritization for funding in the Capital Improvement Program
2. Preparation of multimodal transportation system plans and corresponding
transportation financing/capital investment programs
3. Developing funding mechanisms and sources to implement transportation projects
4. Traffic safety
5. Public involvement and education in transportation matters
6. Input on project development and concept design
Existing Bylaws (to be removed and replaced)—Formatting has been changed for clarity
• TTAC is charged with advising City Council on matters pertaining to:
1. Planning and development of a comprehensive transportation network for the City
of Tigard,including:
a. Preparation of multimodal transportation system plans and corresponding
transportation financing/capital investment programs;
b. Development of funding mechanisms and sources to implement
transportation projects and ensure adequate maintenance of the existing
transportation infrastructure;
c. Public involvement and education in transportation matters;and,
d. Ways to improve traffic safety and accessibility in all transportation modes.
2. The Committee shall assist and advise City Council and staff regarding development
of traffic safety programs and public education about traffic safety. The Committee
shall also provide a venue for citizen involvement opportunities in transportation
matters. Furthermore,it shall also work to increase community awareness of
transportation issues that affect the City of Tigard.
3. The Committee shall coordinate its tasks,actions,and recommendations with other
City advisory commissions and committees. This includes,but is not limited to:
a. the Planning Commission regarding the relationship between land use and
transportation;the Parks Commission concerning trails and pathways,and
b. the Budget Committee concerning matters of transportation related funding.
PROPOSED CHANGES TO SECTION II.COMPOSITION
TTAC is also recommending that Council consider changes in the composition of TTAC. The
current bylaws specify a total of eleven members, comprised of eight residents and three
businesses.TTAC requests Council consider the following changes:
• Expand the "business" representative to include representatives of employers or major
institutions. For example, this could include a member representing the school district or
other service district that is not technically a"business."
• Allow flexibility in the composition,with either two or three
business/employer/institution representatives.
• Provide Council with the option of appointing one or two citizen representatives who
are not residents of Tigard. This is intended to provide Council with flexibility for
individuals who can contribute value to TTAC due to unique personal or professional
experience.
Specific changes are provided in track changes below:
A. The Committee shall consist of eleven (11) members appointed by the City Council with the
following representation and restrictions: .. - : : - --•: - - . : : - :. - .
property within the City as follows
1. There shall be at least two (2) and at most three (3) representatives who own or have
primary management responsibility for businesses.employers,or major institutions
within the City of Tigard;
2. Up to nine (9) and at least£gight(8) persons who are residents of Tigard and who
represent a cross-section of interests in the community at large. Effort shall be made
to recruit a youth member and persons representing interests ina-perms
intcrcat in alternative transportation modes.
3. At the discretion of the mayor and Council.up to one (1) of the above resident
positions may be filled by a nonresident who has professional or personal experience
that would contribute to the overall purpose of the Committee.
TTAC Member Survey Report
July 22,2013
As TTAC is updating bylaws and preparing for the joint meeting with Council,it seems a great time to get input from
the group about TTAC's role and function.Please consider these questions from your personal experience,but also with
the perspective of TTAC as an on-going committee.
1. Please tell us which transportation topics you think are the best fit to prioritize TTAC's work program.
Not a Low- Neutral-
Topic priority neutral Neutral High Priority Responses
Project prioritization and the Capital
a Improvement Program 0 0 0 1 8 9
Funding stability,including continuous revenue 0 1 1 6 1 9
b sources and grant opportunities
c
Input on project development and concept design 0 0 0 3 6 9
d Planning for transit,including high capacity transit 0 0 0 2 5 7
e
Participation in outreach to the Tigard community 0 0 5 3 2 9
2.Tigard staff appreciate the time you dedicate to TTAC.Please help us know how we are doing and how we can do
better.
Strongly Strongly
Disagree Disgree Neutral Agree Agree Responses
In general,I feel that my time preparing for and 0 0 0 6 3 9
a
attending TTAC meetings is used effectively.
I am given ample opportunity to prepare for TTAC 0 0 0 5 4 9
b meetings. .
Technical information provided is at an
appropriate level of detail for participation by an 0 0 0 6 3 9
c engaged citizen committee. ,
TTAC's input regarding transportation issues is
d heard and respected by staff. 0 0 0 5 4 9
TTAC's input to Council is heard and respected in 0 0 1 5 3 9
e city transportation decisions.
The frequency of TTAC meetings is about right for 0 0 1 5 3 9
f relevant topics and city decisions.
Agenda Item No. 3 _
Meeting of C-1• 11 a(-) 13
Al S-1407
Workshop Meeting
Meeting Date: 09/17/2013
Length (in minutes): 2 Hours
Agenda Title: Strategic Planning with Alyssa Gasca, Consultant
Prepared For: Joanne Bengtson Submitted By: Joanne
Bengtson,
City
Management
Item Type: Update, Discussion, Meeting Type: Council
Direct Staff Workshop
Mtg.
Public Hearing No
Newspaper Legal Ad Required?:
Public Hearing Publication
Date in Newspaper:
Information
ISSUE
A strategic plan articulates a clear vision for the city and is a proposed direction of change.
This workshop session is an opportunity for a joint City Council and Executive Staff dialogue
about a draft strategic plan for Tigard. This is the first such joint discussion that has taken
place; no decisions or final vision or goals will be determined at this meeting. The meeting is
designed to bring together near-term milestones (through December 2014) established by the
Council at the September 12, 2013 workshop;with the long-term (25-year) vision and focus
areas in development through a current strategic planning effort.
STAFF RECOMMENDATION / ACTION REQUEST
Executive staff requests the City Council to participate in a discussion of the vision and goals
and outcomes the city should seek as the strategic plan is developed, and discuss the
alignment of the Council's vision and goals discussed in January 2013 with the evolving vision
and focus areas in the plan that is being developed.
KEY FACTS AND INFORMATION SUMMARY
Over the last two months, the city's executive staff have met approximately seven times with
strategic planning consultant,Alyssa Gasca, to continue to develop a draft strategic plan for
the city that builds on the vision the Council discussed at their January 10 goal-setting
meeting. In addition to those meetings, City Council has participated in one-on-one meetings
with consultant Joe Hertzberg in a goal-setting workshop on September 12 to establish
milestones for key focus areas for the city; and one-on-one meetings with Ms. Gasca in
preparation for this discussion.
Results of the Council's goal setting meeting on September 12, 2013 will allow Council and
city staff to align the agency's priorities,vision and draft goals into the strategic plan. Future
steps to test these vision and goal concepts with the public will be developed this fall.
OTHER ALTERNATIVES
n/a
COUNCIL OR CCDA GOALS, POLICIES, MASTER PLANS
Strategic planning has the potential to affect almost all the plans for the major issues that
Council has identified as priority for 2013: Water Partnership, Economic Development,
Southwest Corridor, River Terrace. This relates to the city's financial sustainability (a 2012
goal); and the five-year council goal to identify funding and implement a plan for city facility
needs. Long-term Council goals also include continuing to pursue opportunities to reduce
traffic congestion, and to continue to implement the Downtown Urban Renewal Plan. Finally,
the 2012 Mayor's Blue Ribbon Task Force suggested that Tigard "needs a strategic plan that
clearly articulates the city's vision for what it hopes to accomplish and that supports a
stronger identity and brand. This effort is crucial to implementing the task force
recommendations in the areas of economic development, partnerships and marketing,
education and communication."
DATES OF PREVIOUS CONSIDERATION
The City Council's prior discussion about strategic planning occurred on May 21, 2013, and
the Council considered a first draft of a strategic plan developed by Executive Staff at its
January 10, 2013 workshop.
Attachments
Strategic Planning-Today's Strengths and Future Wishes
Strategic Planning-Draft Future Vision Statement
.Aje_rid& rEe_ 3 - q •( J aol3
Attachment 1—January 10,2013
Council Meeting Minutes
Today's Strengths
• Geographic location/easy access.
• Committed staff and City Council: best for the city.
• Parks and natural resources.
• Fiscally responsible.
• Education.
• Volunteer involvement.
• Strong feeling of community.
• Stable population/workforce skilled.
• Transportation network.
Future Wishes—25 years
• Connection (between areas of Tigard)
• Two hearts.
• Between Triangle and Downtown.
• Light rail/bus service.
• Ten minute maximum travel/2-3 modes.
• Washington County with equal treatment for bus/light rail service—trolley/local bus
services.
• Parks and Recreation.
• District.
• Schools serve as centers.
• Stadium (multi-sport)—amateur complex,arena.
• Tualatin Hills Park and Recreation District model.
• Recreation center(YMCA).
• Zip lining as destination.
• Neighborhoods:
• Sustainable
• Live,work,play within twenty minutes walking distance.
• Universal design(built for any age).
• Vibrant communities.
• Downtown (Examples: Redding,Ashland).
• Urban,walkable,live,work, shop,play there.
• Gathering place/common area.
• Vibrant,evocative/want to go back there.
• Convention center and amphitheater.
• Revamped property tax system.
• Stable,secure funding.
• Own Zip Code.
• Long-term water supply.
• Willamette. (Tigard has water rights on the Willamette)
• Owner.
• Reuse(purple pipe). (Use for irrigation and to migrate into Fanno Creek)
• Annexation.
• All area with in Urban Planning Area.
• Which directions to grow(new areas beyond).
• Economy-robust!
• More employment land.
• Strong employment.
• All who live here can work here.
• Retail and high tech/complementary.
_A y e_n d q. Z � Etn 3 ^- 9 . 1'?, z-0 )
Vision
• The most walkable community in the Pacific
Northwest where people of all ages enjoy
healthy and interconnected lives
DRAFT-Work in Progress 5
9 /i'7 /aoi3
s
TIGARD
Strategic Planning Workshop
September 17, 2013
THIS DOCUMENT IS A DRAFT/WORK IN PROGRESS
FOR AUTHORIZED USE ONLY
NOT FOR DISTRIBUTION
Prework/ Background
• 9/10 Council Vision discussion
• 9/12 Council Goals
( Horizon : Now-2014)
• 9/17 Exec Staff Strategic Planning Output :
( Horizon : Next 25 years)
— Draft Vision Statement
— Draft Focus Areas & Goals
DRAFT: For Authorized Use Only 2
Today's Desired
outcomes
1 . Alignment on Vision for Tigard's future
2 . Alignment & agreement on the goals and objectives
needed to accomplish the Vision
3 . Increased collaboration and dialogue among Council
and Executive Staff
NOT:
- Prioritization
- Resource assignment
- Decisions on what is in/out of budget or FY2014 plans
DRAFT: For Authorized Use Only
Ground Rules/ Expectations
• Stay at the right altitude : 25 years
• Communicate clearly, directly, and respectfully
• Explain yourself
• Listen & ask questions to understand
• Focus on how ideas fit together
DRAFT: For Authorized Use Only 4
VISION is the view from afar.
Everything looks pristine and whole. A .
vision statement describes an ideal Elements of the Strategic Plan
future in idealistic language. "What do s "'�
we imagine in a perfect world?"
MISSION is the peak, always there at Values, Asit
the very top, always visible but seldom iliglev-
visited, if ever. A mission statement is -
crisp and concise. It is how you Mission General
describe your essence while holding a
burning match. "What is our
fundamental purpose?"
r -�, I J -. Goals
GOALS are the different faces of the . -.�' :,� ,`
mountain, different means of ascent. ,
Above the timberline and, again,
seldom traversed and relatively ,Objectives ..
unchangeable. "What are we striving , r;
toward?" �..;.�
Strategies - ` "Specifi `o
OBJECTIVES are below the timberline, (annual work plan) f _,
more subject to short term organic . -- .,_
changes. SMART: specific, measurable, `,'' �- . *
attainable, realistic, timely. "What do '' "{ `', ' . >-: '.
we expect to accomplish by December Y> °-',
31, 2014?" s'
DRAFT: For Authorized Use Only
Agenda
Time Topic
10m Welcome, Expectations, Background, Agenda
30m Vision Discussion
40m Small Group Discussions:
- What are the right goals & objectives to accomplish the Vision?
30m Report out & discuss gaps
10m Wrap up & Next Steps
DRAFT: For Authorized Use Only 6
Vision
• The most walkable community in the Pacific
Northwest where people of all ages enjoy
healthy and interconnected lives
DRAFT: For Authorized Use Only 7
Goals/ Focus Areas
Connections & Identity Targeted Development
• Identity • Community Infrastructure
• Water
• Recreation
• SW Corridor
• Trails/Parks • Economic Development
• River Terrace
• Safety • Triangle
• Annexation
• Downtown
Communication Stabilize Finances
• Community Engagement • Budget
• Channels and Tools • Systems Maintenance
• Facilities
DRAFT: For Authorized Use Only 8
Discussion Groups
Connections & Identity Targeted Development
• Woodard • Buehner
• Asher • Wine
• Orr • Ramis/Hall
• Zodrow
Communication Stabilize Finances
• Cook • Henderson
• Newton • Snider
• Mills • Koellermeier
• Barnes
DRAFT: For Authorized Use Only 9
Group Assignment
• Discuss :
— Is this the right GOAL to help us reach the Vision ?
— What are the right OBJECTIVES to accomplish this
goal ?
DRAFT: For Authorized Use Only 10
Next Steps
• Staff members revise next version goals/
objectives and get review from Council
• October get community & staff Feedback
• November review with Council
DRAFT: For Authorized Use Only 11
Aida 0-)--Agm
2a< cfc:e+ 3
Tigard City Council - Proposed Goals and Milestones /r? f t))3
September 2013 - December 2014
Goal/Milestone Estimated
Timeline
Water
Lake Oswego-Tigard Water Partnership
• Negotiate/proceed with water purchase from Lake Oswego Winter 2013
• Renegotiate LOTWP Intergovernmental Agree f , ` , GA) to Early 2014
reflect structure and management post-cons • :' „ (evaluate
future of partnership roles)
• LOTWP bond sale (#2) Spring 2014
• Monitor progress of construction a dget;LO 'ects Through mid-2015
operational
Develop Willamette River Water Sources
• Rewrite WRWC member contract
• Continue to consider other sources: She o (studies) Mid-2014
• Develop "roadmap" igard's future wa cisions through
2026
Intergovernmental Water Board
• Work plan for,and next goy crna ce agreements wi • d End of 2014
Water D Durham,King City (expires 2017,2-yr y tice)
Communica • residents about rate impacts/outreach 2015 and beyond
regarding pot- ,1 incre.
River Terrace
Park land acquisitio ,v •ding,land dedication) Mid-2014
' .,Community zo �. , •�dopted master plans June 2014
•' g • its issued;d• • •me s June 2014
'ce dehve=�'alarming For 2014-15
fi _
budget
Tigard Trig 'le
Complet ngle Strategic Plan Fall 2014
Adopt zomn ,,treet and design standards December 2014
Begin implementing plan strategies December 2014 _
Southwest Corridor
Determine modes and alignment for study in federal EIS process Fall 2013
Determine regional route segments July 2014
Participate in federal EIS process (regional partner,financial) Mid-2014
Recreation (Evaluate options and resources to create a pilot recreation program)
Complete demand analysis for recreation opportunities Spring 2014
Compare recreation inventory with demand analysis to identify Spring 2014
needs/gaps
Council decision on city role (direct delivery provider, In time for 2014-15
contract/partnerships with others, funding source) budget
Page 1
Goal/Milestone Estimated
Timeline
Implement a new recreation effort based on role Fall 2014
Economic Development
Develop and adopt strategic priorities,resources,design program End of 2013
Data collection and understanding the economic base Underway 2014
Community Engagement
Redesign community survey effort to include regular two-way December 2013
communication efforts (based on Fall, 2013 survey results)
Continue 3-4 quarterly open forums to engage residents borhood During 2014
groups
Community education efforts; develop fiscal repo e Ribbon Ongoing in 2014
Task Force recommendation)
Develop Tigard's community identity Ongoing in 2014
Downtown
Urban renewal ballot measure:Tigard voters clarify authority/projec November 2013
Strategy for redevelopment of city-owned property D ecember 2013
Resolve composition of CCDA (pros and cons: CCDA, CCAC,Ec Dev -cember 2013
Commission to make it a development agency)
Main St./Green St. Construction ` January 2014
Continue Downtown Plaza Site acquisition and design approval Spring 2014
(contingent on site acquisition)
Continue Tigard St. Trail negotiation,design and development Through June 2014
Finalize downtown redevelopment opportunities if issues can be June 2014
addressed)
Advance options for rail crossing"trade" for Ash Avenue at-grade Through 2014
crossing
1:xplore Pacific Highway Urban Renewal District:options Late 2014
Growth/Annexation
Successfully complete River Terrace Community Plan See above
R sider and`agree to annexation policy: reauthorize financial February 2014
ince as needed;consider islands and remainder of Bull Mountain;
incentiv r voluntary annexation; timeline for Washington County
Develop p "'tong and timeline together with Washington County for Before June 2014
future annexa`,' (B w
�`'� Mountain,Metzger)
Update annexati. analysis (from 2004) Begin mid-2014
Consider annexatio urban reserves for employment land Late 2014
Finance
Represent Tigard at the regional, state and federal level to advocate for 1'and 2"d Q 2014
tax reform and other funding opportunities
Review city facilities strategy and develop options for repair and Mid-2014
replacement ("good,better,best")
Seek voter-approved measure for major investment (capital,parks, etc.) Prepare for 2015
Page 2
-- a-P �G ct(e4
Proposed Vision Statement:
/i� lab/3
"The most walkable community in the Pacific Northwest where people of all
ages enjoy healthy and interconnected lives."
Assumptions/Notes about the Vision:
• Goal is to create a unique,vibrant identity for the city that not a vision that could describe any
city anywhere
• Walkable doesn't mean anti-car or anti-public transport, it is about leveraging the trail system
& green spaces that we have
• Interconnected has many meanings: Connecting people to the city,people to people,
work/shop/play, technology, physical connections, social connections, transportation
connections, etc.
• The statement does not imply the city does or does not have a role in providing services to
connect people and/or make people"healthy"—it is about building and providing the space
for connections and healthy lifestyles to happen if people wish to do so
• Vision should drive future decisions about where the city places growth efforts—if we believe
in this, we should deliberately work towards it/not just provide lip service
DISCUSSION DRAFT-Page 1
September 17,2013
11/17 Updated Strategic Plan Focus Areas:
1. Facilitate walking connections to develop an identity
2. Targeted Development
a. Revenue-positive
b. Improve/Maintain quality of life
c. Focused growth initiatives that support Tigard's Vision
3. Timely, proactive communications
a. A Story/Brand that is engaging and tied to the Vision
b. Employees feel connected to the city and engaged in helping to achieve the vision
c. People want to be here
d. Community is engaged & feels connected
4. Stabilize Finances
DISCUSSION DRAFT-Page 2
September 17,2013
Strategic Focus Area: Facilitate Walking Connections to Develop an Identity
Goal 1: Every household is within a walking distance of 3/8 mile to a trailhead.
Objectives
• 100%of our residents have access to a densely networked trail system designed for universal
access and the mobility-impaired
• Fully accessible connections are made via pathways and/or sidewalk connections
Goal 2: The trail system is used for all kinds of trips.
Objectives
• The system is safe. All parts are comfortable for everyone to use. No segments are avoided
because of real or perceived safety issues.
• The walking/transit connection is creatively engaged. Creative transit solutions, like local van
shuttle service, are available to bridge gaps where trips (or portions of trips) would be
otherwise infeasible for walking.
• This deals with trips within the city as well as trips leading into/out of the city.
• The transit waiting experience is improved:
o Transit stops protected from weather and are aesthetically pleasing
o Sidewalks are a part of the plan, especially in relation to connections to transit stops
and key entry points of the pathway network.
Goal 3: The City's development patterns, over time, are influenced by the densely
networked trail system.
Objectives
• Pathway system and businesses begin to complement each other. You can walk to more
business destinations. Businesses locate here that need and want less parking.
• Changes in the Community Development Code allow more businesses to become closer to
residential.
Goal 4: The system supports and enhances Tigard parks and community gatherings.
Objectives
• The system is designed to serve developed and well-maintained public parks
• Places in the system are dedicated to Community Gardens, which become highly localized and
cared-for centers belonging to neighbors and neighborhoods
• Events, leisure-time activities and other social functions occur on and adjacent to the system,
with City of Tigard involvement ranging from none, to high.
Goal 5: Implementation of the project is long term (20-years)and controlled, in some
fashion, at the neighborhood level.
Objectives
DISCUSSION DRAFT-Page 3
September 17,2013
• Implementation begins by connecting the most important public places in early phases of the
project.
• Implementation begins in the most supportive and highly engaged neighborhoods (i.e.
demonstrate early successes)
• Volunteerism is encouraged (e.g. East Bull Mountain example)
• Cooperative approach to the work with citizens (a partnership, not a "parent-child"
relationship)
Goal 6: The City's identity results from construction of the system.
Objectives
• We market our successes at every completed connection/result
• The "identity gain" is natural and inevitable. As the new system gains users, it gains attention
and the attraction and identity of Tigard gains momentum.
DISCUSSION DRAFT-Page 4
September 17,2013
Strategic Focus Area: Targeted Development
Goal 1: City is Revenue Positive
Goal 2: Maintain or improve Quality of Life
Goal 3: Focused growth initiatives that support Tigard's Vision
Objectives:
Undeveloped and Underdeveloped Land
• Attract and retain commercial, industrial and retail businesses to Tigard that maximize
development and redevelopment of existing vacant and underutilized industrial and
commercial properties. Ensure our comprehensive plan and zoning support these
efforts.
• Foster development and business expansion in Town Centers, our most urban places
(Washington Square, Downtown, and Triangle). Recognize and build on Tigard's
location and business advantages by its proximity to Portland.
• Meet with and understand our existing business community so that the City is a
liaison to support development and marketing of available properties. Understand
Tigard businesses, markets and complementary industries/suppliers.
• Inventory/profile Tigard's current economic base. Who is here and who could be
here? From startup to mature enterprises, help businesses grow, stay healthy, and
expand.
• Seek public and private financial support to catalyze redevelopment of current
industrial properties.
• Foster high-density housing around shopping, business, and transit.
• Purchase/identify strategic land that allows interconnection of trails and sidewalks to
community, business, schools and transit.
• Identify and overcome impediments or barriers to interconnections - roads, rivers, rail
• Improve Tigard's walkability score - currently 51
http://www.walkscore.com/OR/Tigard
Focused Development
• Focus on development opportunities that maximize the development and revenue
potential of each land use type: residential, commercial, industrial.
• Attract businesses that serve Tigard residents and workers to encourage interconnected
lives.
• Add or help grow regional anchor employers headquartered in or near Tigard.
• Continue to change zoning and develop standards as needed in Town Centers to foster
commerce that is business and shopper-friendly.
DISCUSSION DRAFT-Page 5
September 17,2013
• City development and building code sets design standards for storefronts and sidewalks
in commercial areas and facilitates less parking-dependent businesses and more
walkable areas
• Identify and develop trails that will connect business, transportation, and people
Market Tigard
• Market, brand and promote Tigard where businesses are healthy and thrive. Produce
"doing business in Tigard" information and resources for business who would locate or
expand here.
• Make development services (planning and permitting) and redevelopment easier,
friendly, and expedited. Develop a customer service-oriented approach to all aspects of
the development process.
• Create a scorecard of Tigard's economic base: metrics a healthy local and regional
economy (businesses retained, attracted, assisted; job development). Create resources
for businesses to support their health and expansion.
• Continue to foster Tigard as a place that supports start-up businesses, retain start-ups as
they grow and expand through their life-cycle.
• Understand local shopping habits and attract and retain businesses that encourage live-
work-shop opportunities in Tigard.
• Market the trail system as it connects people, businesses, transportation.
Invest in Public Spaces
• Complement redevelopment by developing nearby public spaces for everyone to
enjoy. Plan and make public investments in infrastructure connections including
streets, sidewalks, trails and public areas to leverage desirable development.
• Emphasize and expand Tigard's transportation assets and ease of connection to
business centers and everyone's downtown (Tigard, Portland, Beaverton, and
Hillsboro). Become the place easiest to access shopping, food and other businesses
using all modes of travel.
• Foster transit-oriented development/station area planning in anticipation of SW
Corridor development. Encourage development at station locations that serves riders
and adjacent neighborhoods.
• Public spaces and trails will assist in interconnecting people to jobs, transit,
community, leisure, and business.
DISCUSSION DRAFT-Page 6
September 17,2013
Strategic Focus Area: Timely, Proactive Communications
Goal 1: A Story/Brand that is engaging and tied to the Vision
Goal 2: Employees feel connected to the city and engaged in helping to achieve the vision
Goal 3: People want to be here
Goal 4: The Community is engaged &feels connected
Objectives
Develop a communications strategy and process that actively supports the goals of the overall
strategic plan and coordinates communication consistently throughout the organization.
• Create "talking points" and presentation for staff to communicate the strategic plan
with internal staff, civic groups, media, and boards and commissions. Talking points
will include concise "key messages" that can be threaded throughout our
communications.
• Provide annual communications training to all employees to help them understand
their roles and responsibilities in supporting the plan, and quarterly communications
training to key department communicators to increase consistency of messaging and
branding and ensure faster decision making, effectiveness and accountability.
• A central location will be created for employees to electronically submit news worthy
information to all for reading and distributing (Create Once Publish everywhere).
• Develop and maintain a central email database for proactively communicating
important Tigard news.
Position the City of Tigard's communication channels and tools as the most accurate and current
source for city government information.
• Redesign the city's website to create a more user friendly, searchable source for public
information that is configured for viewing on all smart phones and tablets.
• Use daily analysis of website and online media channels traffic to adjust messaging as
needed.
• Monthly analysis to supervisors on web traffic to their area.
• The city's website homepage and department webpages will be current including
contact information for frequently asked questions.
• Website traffic will increase by 10% each year; traffic to online media channels will
increase by 5%.
• Timely information disseminated through online media channels to targeted audiences.
DISCUSSION DRAFT-Page 7
September 17,2013
Connect the Tigard community to city information through multiple online media channels by
providing compelling content,facilitating two-way communication, encouraging participation and
providing a sense of belonging to our city.
• Celebrate our successes through regular, ongoing communications of the strategic
plan.
• Recruit and brief community leaders to increase and reinforce awareness of the city's
strategic plan and to identify opportunities to partner with them to further the vision.
• Increase awareness of existing resources such as Tigard Bike Map, Tigard Walking
Map, and Tigard Recreation Resource Database through prominent placement on our
website and online media channels.
• Use communication tools, beyond the biennial citizen survey, for gaining feedback
from the community.
• Serve as a hub for networking our individual neighborhoods with the City and
community.
• Up-to-date communication technologies needed to facilitate a two-way community
conversation on hot topics in Tigard will be maintained through allocation of the
necessary resources.
Further develop our branding strategy and goals, and ensure employees understanding and buy-in.
• Establish criteria for the tone and voice of communications writing; methods to "tell
the story", training for optimum writing skills, and encourage participation rather
than simply imparting "facts."
• Provide training so staff understand what branding is and its importance as it relates to
the city's overall goals.
DISCUSSION DRAFT-Page 8
September 17,2013
Focus Area: Stabilize Finances
Goal: The city will live within its current means, assuring core services and capital
maintenance over a rolling 5-year time horizon
Objectives:
• Budget for core services using current available funding and reevaluate core services
during annual budget process.
• Strategic Investments, new programs, and significant changes to existing programs will
be funded with new revenues, so that the change in programming lives within its
means.
• Delivery of a reinvestment plan, including a facilities plan, prioritizing near-term
investments needed to prevent larger costs later. (ex. - asset management plan and
street maintenance plan)
• Continue to build reserves and create a strategic investment plan.
• Continue to implement efficiencies in operations and maintenance in all departments.
(ex. - annual performance audits of targeted service areas)
• Report to voters, and City Council and staff annually. (ex. - publish a fiscal report
card and put in Cityscape.)
DISCUSSION DRAFT-Page 9
September 17,2013
I I-7 I X013
,1%2 3
Vision Statement
Flip-Chart Notes
September 17,2013 City Council Meeting
❖ Add Pizazz—Excitement—Vibrancy
around community
❖ Walkable feels exclusive
accessible
❖ Healthy Lifestyle/Fitness
active
❖ Not fully inclusive of all city departments (Police,Library) or facets of community
safety,library
❖ Live/Work/Play
Within 20 minutes
❖ Is Pacific Northwest the right baseline?
Flip-Chart Notes Goals/Focus Areas
Connections&Identity Targeted Development
• Goals and objectives listed were accurately ❖ These goals enable the others to
articulated in the discussion draft. occur—business and economy focus
❖ Perhaps trails should be designed differently; ok.
i.e.,lanes/tracks. ❖ Invest in public space =plays to
• Connecting parks;activation of space. residents.
• Areas where"gardens"are already in place. ❖ May fit better in Connections&
(community gardens objective) Identity.
❖ Encourage public involvement in sustaining ❖ Need goal language = 1 &2
the trail system. o Develop...to highest and
❖ Recognition program for volunteers;i.e., best use.
• benches with nameplates,monetary. 0 Move Goal 2 into other
❖ Build and make trail system useable and goals.
build land uses around the trails for residents ❖ Missing? Annexation,urban
and businesses—eventually becomes reserves.
recognizable as the Tigard identity. ❖ Work:the concept of"growth"into
the undeveloped/underdeveloped
land objective.
❖ Break,apart"focused growth"goal
and_move objective to other goals.
Move 1st,4th and 5th objectives into
undeveloped and under developed
land goal;move 2nd and 3rd
objectives into market Tigard goal;
and move last objective into invest
in public spaces.
Communication—that Stabilize Finances
is engaging
Objectives:
❖ Goal 1—A story that is engaging and tied to ❖ Budget for core services using
vision. current funds.
#2 obj.,#4A obj. •S New programs require new funds.
❖ Goal 2—The community is engaged and + Budget for maintenance of existing
feels connected. infrastructure.
o Volunteers/employees. ❖ Build reserves to the right level.
o Business. ❖ Development revenues to
o Residents. implement Strategic Plan.
#1 obj,#3 obj,#4B obj ❖ Continue to implement efficiencies.
❖ Old Goal 3 is outcome (in goals need to ❖ Report to voters,council and staff
work on this). annually.
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