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Valadrian Creative & Consulting ~ C210120 CITY OF TIGARD-CONTRACT SUMMARY FORM Contract Overview Contract/Amendment Number: C210120 Contract Start Date: 3/31/21 Contract End Date: 12 31 21 Contract Title: Parks and Recreation Engagement&Marketing Pilot Program Contractor Name:Valadrian Creative &Consulting Contract Manager: Marissa Grass Department: PW Contract Costs Original Contract Amount: $16,500.00 Total All Previous Amendments: Total of this Amendment: Total Contract Amount: $16,500.00 Procurement Authority Contract Type: Personal Services Procurement Type: PCR 70.015 C. Direct Appointment <=$20K Solicitation Number: N/A LCRB Date: N/A Account String: Fund-Division-Account Work Order—Activity Type Amount FY 21 630-6000-54001 $8,250.00 FY 21 630-6000-54001 $8,250.00 FY FY FY Contracts & Purchasing Approval Purchasing Signature: �'— Comments: Contract Number C210120 Cm-oF TIc.ARD,OREc.(kx PERSONAL SERVICES CONTRACT PARKS AND RECREATION ENGAGEMENT&MARKETING PILOT PROGRAM ML'LTICummtAusm Is LSI OuR DNA THIS AGREEMENT made and entered into this 31st day of-March, 1 by and between the City of Tigard, a municipal corporation of the State of Oregon, hereinafter called City, and Valadrian Creative&Consulting,hereinafter called Contractor_ RECITALS WHEREAS, the City's Fiscal Year 2021 budget provides for services related to public engagement and marking for parks and recreation programs;and WHEREAS,City has need for the:services of a company with a particular trainin&abs,knowledge, and experience possessed by Contractor,and WHEREAS, Citv has determined that Contractor is qualified and capable of performing the professional services as City does hereinafter require,under those terms and conditions set forth, THEREFORE,the Parties agree as follows_ 1. SERVICES TO BE PROVIDED Contractor Will initiate services immediatek upon receipt of City's notice to proceed together with an executed copy of this-Agreement- Contractor agrees to complete work that is detailed in Exhibit A,incorporated herein by reference. 2. EFFECTIVE DATE AND DURATION This .agreement is effective upon the date of execution and expires on December 31, ll?l, unless otherwise terminated or extended. All work under this-Agreement must be completed prior to the expiration of this Agreement. 3. COMPENSATION The City agrees to pay Contractor in accordance with the fee schedule outlined in Exhibit B_ The total amount paid to the Contractor by the City may not exceed Sixteen Thousand Fide Hundred and\o/100 Dollars($16,500.00). Payments made to Contractor will be based upon the following applicable terms: A. Payment by City to Contractor for performance of services under this Agreement includes all expenses incurred by Contractor,with the exception of expenses,,if any,idea in this Agreement as separately reimbursable. B. Payment will be made in installments based on Contractor's invoice, subject to the approval of the City Manager,or designee,and not more frequently than monthly. Unless otherwise agreed,payment wA be made only for work actually completed as of the date of'invoice. v C. Payment by City releases City from any further obligation for payment to Contractor for services performed or expenses incurred as of the date of the invoice_Payment may not be considered acceptance or approval of any work or waiver of any defeats therein_ D. Contractor must make payments promptly, as due, to all persons supplying labor or materials for the performance of the work provided for in this-Agreement- E. Contractor may not permit any hen or claim to be bled or prosecuted against the City on any account of any labor or material furnished. F. Contractor will pay to the Department of Revenue all sums withheld from employees pursuant to ORS 316.167- G. Contractor will pay all contributions or amounts due the Industrial Accident Fund from the contractor or any subcontractor. H. If Contractor fads,neglects,or refuses to make prompt payment of any chun for labor or services furnished to Contractor for or a subcontractor by any person as sada claim becomes due, City's Finance Director may pay such claim and charge the amount of the payment against funds due or to become due the Contractor. The payment of the claim in this manner does not relieve Contractor or their surety from obligation with respect to any unpaid claims_ I. Contractor will promptly, as due, make payment to any person, co-partnership, association,or corporation,furnishing medical,surgical,and hospital care or other needed care and attention, incident to sickness or injury, to the employees of Contractor,of all sums that Contractor agrees to pas for the sm-wes and all moneys and sums that Contractor collected or deducted from the wages of employees pursuant to any law, contract,or agreement for the purpose of providing or paying for services. J. Contractor and its employees, if any, are not active members of the Oregon Public Employees Retirement System and are not employed for a total of 600 hours or more in the calendar year by any public employer participating in the Retirement System. K. Contractor must obtain, - to the execution of arty performance under this:Agreement� a City of Tigard Business License The Turd Business License is based on a calendar year with a December 31st expiration date. New businesses operating in Tigard after June 30th of the current year will pay a pro-rated fee though the end of the calendar year. L The City certifies that sufficient funds are available and authorized for this Ngreement during the current fiscal year. Funding during future fiscal years is subject to budget approval by Tigard's City Council. -I. OWNERSHIP OF WORK PRODUCT' City is the owner of and is entitlied to po�ses5Jon of any and all work products of Contractor which result from this Agreement, including any computations, plans, correspondence, or Fl"_'1 PSA—Puks aad Reox2nm F �is&_UnkeftW Pitt 2 li pertinent data and information gathered by or computed by Contractor prior to termination of this_Agreement by Contractor or upon completion of the work pursuant to this Agreement S. ASSIGIr MENTMELEGATION Neither party may assign, sublet or transfer any interest in or duty under this Agreement without the written consent of the other and no assignment has any force or effect unless and until the other party has consented- If City agrees to assignment of tasks to a subcontract, Contractor is fully responsible for the acts or omissions of any subcontractors and of all persons employed by them. Neither the approval by City of any subcontractor nor anything contained herein creates any contractual relation between the subcontractor and City. The provisions of this Agreement are binding upon and will inure to the benefit of the parties to the Agreement and their respective success and assigtns_ 6. STATUS OF CONTRACTOR AS INDEPENDENT CONTRACTOR Contractor certifies that: A. Contractor acknouledges that for all purposes related to the Agireementa Contractor is an independent contractor as defined by ORS 670.600 and not an employee of City. Contractor is not entitled to benefits of any kind to which an employee of City is entitled and is solely responsible for all payments and tomes required by law_ Furthermore,in the event that Contractor its found by a court of law or any-administaative agency to be an employee of City for any purpose, City its entitled to offset compensation due, or to demand repayment of any amounts paid to Contractor under the terms of this Agreement, to the full extent of any benefits or other remuneration Contractor receives (from City or third party) as a result of said finding and to the full extent of any payments that City is required to make(to Contractor or to a third party)as a result of sari finding. B. Contractor is not an officer,employee,or agent of the City as those terms are used in ORS 30.265. 7. CONFLICT OF INTEREST The undersigned Contractor hereby represents that no employee of the City, or any partnership or corporation in which a City employee has an interest,has or will receive any remuneration of any description from Contractor,either directly or indirectly,in connection with the letting or performance of this except as specifically declared in writing_ If this payment is to be charged against Federal funds, Contractor certifies that he/she is not currently employed by the Federal Government and the amount charmed does not exceed their normal charge for the type of senesce provided_ 8. INDEMNIFICATION City has relied upon the professional ability and training of Contractor as a material inducement to enter into this Agreemewt Contractor represents that all of its work will be performed in accordance with generally accepted professorial practices and standards as well as the requirements of applicable federal, state, and local laws, it being understood that acceptance of a Contractor's work by City will not operate as a waiver or release. F?t PSA—P=ks and Rcow2fion FmgWmwnt&-Xb&etiwg Pilot Pmgmm 311 Contractor agrees to indemnify and defend the City, its officers, employees, agents, and representatives and hold them harmless from any and all liability-, causes of action, ciamms, losses,damages,judgments,or other costs or egxmses,including atttotners fees and witness costs (at both trial and appeal level,whether or not a trial or appeal ever takes place including any hearing before federal or state administrative agencies),that may be asserted by any person or entity which in any way arise from,during,or in connection with the performance of the work described in this conmactt,except liability arising out of the sole negligence of the City and its employees- -Suchwill also coyer claims brought against the City under state or federal workers compensation laws. If any aspect of this indemnity is found to be illegal or invalid for any reason whatsoever, such illegality or invalidity does not affect the validity of the remainder of this indemnification- 9. ndemnificatio-g. INSURANCE Contractor and its subcontractors must maintain insurance acceptable to City in full force and effect throughout the term of this contract Such insurance must cover risks arising directly or indirectly out of Contractors activMes; or work hereunder,including the operations of its subcontractors of any tier- The policy or policies of insurance maintained by the Contractor must provide at least the following limits and coverages: A. Commea eW General I.iabft Insurance Contractor will obtain, at Contractor's expense, and keep in effect during the term of this contract,Comprehensive General Liability Insurance covering Bodily Injury and Property Damage on an "occurrence" form (CG --VlO 1185 or equivalent)- This coverage must include Contractual Liability insurmee for the indemnity provided under this contract The following insurance will be carried: Coverage Limit General Aggregate $3,000,000 Each Occurrence $2,000,000 B. Commercial Automobile Insurance Contractor must also obtain,at Contractor's expense,and keep in effect during the tern of the contract, Commercial Automobile Liability coverage including coverage for all owned,hired,and non-owned vehicles on an-occurrence' form- The Combined Single Limit per occurrence may not be less than$2,000,000. If Contractor uses a personally-owned vehicle for business use under this contract, the Contractor will obtain,at Contractor's expense,and keep in effect during the term of the contract,business automobile liability coverage for all owned vehicles on an"occurrence- form. The Combined Single Limit per occurrence may not be less than V,000,000 FY2-1 PSA-Pam end Rin Eqpgement&Mwke i w PAx Pham 4 II C. Workers' Compensation Insurance The Contractor, its subcontractors, if anv, and all employers providing work, labor, or materials under this Contract that are subject employers under the Oregon Workers" Compensation Law must comply with ORS 656.017 which requires them to provide workers' compensation coverage that satisfies Oregon law for all their subject workers. Out-of-state employers must provide Oregon workers' compensation coverage for their workers who work at a single location within Oregon for more than 30 days in a calendar year Contractors who perform work without the assistance or labor of any employee need not obtain workers' compensation coverage. All non-exempt employers must provide Employer's Liability Insurance with coverage limits of not less than $1,000,000 each accident_ D. Additional Insured Provision All required insurance policies, other than Workers' Compensation and Professional Liability, must name the City its officers, employees, agents, and representatives as additional insureds with respect to this Agreement. E. Insurance Carrier Rating Coverages provided by the Contractor must be underwritten by an insurance company deemed acceptable by the City. All policies of insurance must be w ritten by companies hating an VNI.Best rating of 7A«"or better,or equivalent_ The City reserves the right to reject all or any insurance carner(s)with an unacceptable financial rating. F. Self-Insurance The City understands that some contractors may self-insure for business risks and the Ciry will consider whether such self-insurance is acceptable if it meets the minimum insurance requirements for the type of coverage required_ If Contractor is self insured for commercial general liability or automobile liability insurance, Contractor must provide evidence of such self-insurance_ Contractor must provide a Certificate of Insurance showing evidence of the coverage amounts on a form acceptable to the City. The City reserves the right in its sole discretion to determine whether self-insurance is adequate- G. Certificates of Insurance _Xs evidence of the insurance coverage required by the contract,Contractor will furnish a Certificate of Insurance to the City_ No contract is effective until the required C_ernfieates of Insurance have been received and approved by the City. The certificate will specify and document all provisions within this contract and include a copy of Additional Insured Endorsement A renewal certificate will be sent to the below address prior to coverage expiration_ H. Primary Coverage Clarification The parties agree that Contractor's coverage is primary to the extent permitted by law. The parties further agree that other insurance maintained by the Citv is excess and not contributory insurance with the insurance required in this section. FI 21 PSA—Pa&S 2nd Ramon Engagement&AbAwiwg Pot Pmgmm 511 I. Cross-Liability Clause A cross-liability clause or separation of insureds clause will be included m all general liability,professional liability,poIluti«n,and errors and omions pow requited by this Agreement_ A certificate in form satisfactory to the Cit_v certifying to the issuance of such insurance will be forwarded to: City of Tigard Attn: Contracts and Purchasing Office 13123 SW Hall Blvd_ Tigard,Oregon 9 r 2 OR c ontractspurchasingCai tigard-or.gov At the discretion of the City,a rope of each insurance policy,certified as a true copy by an authorized representative of the issuing insurance company, may be required to be forwarded to the above address. Such policies or certificates must be delivered prior to commencement of the work.. The procuring of such required in-,,zurance wZ not be construed to limit Contractor's labs hereunder. Notwithstanding said insurance, Contractor is obligated for the total amount of any damage, injure,, or loss caused by negligence or neglect connected with this Agreement. 10. M TROD &PLALCE OF SHBMTiTING NOTICE,BILIS AND PAYMENTS All notices,bills and payments will be made in writing and mat be given by personal deliven°, MA or by fam Payments may be made bypersonal delivery,mail,or electronic transfer_ The following addresses will be used to t -smit notes,bt>1s,payments,and other information: CffYoFTtGARD -- VALADRIAN CkEAIIV.E&CONSULTING Attn: Marissa Grass Attn: Mauricio Valadrian Address: 1312.3 SW Hall Blvd Address: 3711 N-E 1 Avenue Tigard, OR 97223 Portland, Oregon 9 220 Phone: (503) 718-2428 Phone: (303) 383-6952 Email: marissagtigard-or.gov Email: mauriciogyaladrian.com \'otice rill.be deemed given upon deposit in the L sited States mail,postage prepaid,or suchen so faxed,upon successful fax. In all other instances,notices,bills and payments will be deemed given at the time of actual delivery. Changes may be made in the names and addresses of the person to who notices,bills,and payments are to be given by giving written notice pursuant to this paragraph. 11. SURVIVAL The terms, conditions, representations, and warranties contained in this Agreement survive the termination or expiration of this Agreement_ Fg_'1 P-,--.-k—Parks and Recreatmn F Tnementt&Xh&ewig Pilot PmWam 6 !; 12. MERGER This writing is intended both as a final expression of the-Agreement benveetn the parties with respect to the included terms and as a complete and exclusive statement of the teens of the :agreement_ o modification of this Amt will be effective unless and until it is made in writing and signed by both parties. 13. TERMWATION WITHOUT CAUSE At any time andwithout cause, City has the right in its sole dncretisnn to terminate this Agreement by giving notice to Contractor. If City terminates this Agreement pursuant to this paragraph, City will pay Contractor for services rendered to the date of termination. 14. TERMINATION WITH CAUSE A. City may terminate this Agreement effective upon delivery of untten notice to Contractor, or at such later date as may be established by City,under any of the following conditions: 1) If Citi funding from federal, state, local, or other sources its not obtained and continued at levels suffKient to allow for the purchase of the indicated quantity of services. This Agreement may be modified to accommodate a reduction in funds. 2) If federal or state regulations or guidelines are modified, changed, or interpreted in such a way that the services are no longer allowable or appropriate for purchase under this Agreeiment, �) If any license or Beate required by law or regulation to be held by Contractor,its subcontractors, agents, and employees to provide the services required by this Agreement is for any reason denied,revoked,or not renewed. 4) If Contractor becomes insolvent,if voluntary of involuntary petition in bankruptcy is filed by or against Contractor,if a receiver or trustee is appointed for Contractor,or if there is an assignment for the benefit of creditors of Contractor. Any such termination of this agreement under paragraph (A) will be without prejudice to any obligations or liabilities of either party already accrued prior to such termination_ B. City, by written notice of default (including breach of contract) to Contractor, may terminate the whole or any part of this Agreement: 1) If Contractor fails to provide services called for by this Agreement within the time specified,or 2) If Contractor fads to perform any of the other provisions of this Agreement, or fails to pursue the work as to endanger performance of this Agreement in accordance with its terms, and after receipt of written notice from City, fad to correct such failures within ten(10) days or such other period as City may authorize_ The rights and remedies of City provided above related to defaults (including breach of contract) by Contractor are not exclusive and are in addition to any other rights and remedies provided by law or under this_agreement_ If City terminates this Agreement under paragraph (B), Contractor will be entitled to receive as full payment for all services satisfactorily rendered and expenses incurred, F M r-,-k—Pads ad Recwafion EqWmxmt&-Nh&xtig Not Pngmm 711 provided, that the City may deduct the amount of damages,if any, sustained by City due to breach of contract by Contractor_ Damages for breach of contract include those allowed by Oregon her, reasonable and necessary- attorney fees, and other costs of litigation at trial and upon appeal- 15. ACCESS TO RECORDS City will have access to such books, documents, papers and records of Contractor as are directly pertinent to this Agreement for the purpose of making audit,examination, excerpts and transcripts. 16. HAZARDOUS MATERIALS Contractor will oomph with all federal Occupational Safety- and Health Administration (OSHA) requirements and all Oregon safety and health requirements.. In accordance with OSH:-V and Oregon OSI-L-k Hazard Communication Rules,if any goods or services provided under this Agreement may release,or otherwise result in an exposure to,a hazardous chemical under normal conditions of use(for example,employees of a construction contractor working on-site), it is the responsibilky of Contractor to provide the City with the following information_ all applicable Safety Data Sheets,the identity of the chis,how Contractor will inform employees about any precautions necessary,an explanation of any labeling system, and the safe work practices to prevent exposure. In addition, Contractor must label, tag, or mark such goods- 17. FORCE MNEURE Neither City nor Contractor will be considered in default because of any delays in completion and responsibilities hereunder due to causes beyond the control and without fault or negligence on the part of the parties so disenabled,including but not restricted to, an act of God or of a public enemy,civil unrest;volcano,earthquake. Etre, flood„epidermic,quarantine restriction, area-wide strike, freight embargo, unusually severe weather or delay of subcontractor or supplies due to such cause;provided that the parties so disenabled will within ten(10) days from the beginning of such delay,notify the other parts in writing of the cause of delav and its probable extent. Such notification will not be the basis for a claim for additional compensation- Faeh party will,however,make all reasonable efforts to remove or eliminate such a cause of delay or default and will, upon cessation of the cause, diligently pursue performance of its obligation under the Agreement 18. NON-WAIVER The failure of City to insist upon or enforce strict performance by Contractor of any of the terms of this Agreement or to exercise any rights hereunder should not be construed as a waiver or relinquishment to any extent of its rights to assert or rely upon such terms or rights on anv furore occasion_ 19. HOURS OF LABOR, PAY EQUITY In accordance with ORS 279B.235, the following are hereby incorporated in full by this reference: A. Contractor may not employ an individual for more than 10 hours in any one day, or 40 hours in any one week,except as provided by law_ For contracts for personal services,as FY 21 P-X-Parks 2M Recwation Fir&Zig PuBot Pmg— 811 defined in ORS 279A.055, Contractor must pay employees at least time and a half pay for all overtime the employees work- in excess of 40 hours in ani_- one reek, except for employees who are excluded under ORS 653.010 to 653161 or under 29 U.S-C. 201 to 209 from receiving overtime. B. Contractor must give notice in writing to employees who work on a public contract,either at the time of hire or before commencement of work on the contract;, or by positing a notice in a location frequented by employees, of the number of hour per day and day_s per week that the employees may be required to work_ C. Contractor may not prohibit any of Contractor's employees from discussing the employee's rate of wage,salary,benefits or other compensation with another employee or another person and may not retaliate against an employee who domes the employee's rate of wage, salary, benefits or other compensation with another employee or another person. D. Contractor must comply with the pay equity provisions in ORS 6520. Compliance is a material element of this Agreement and failure to comply will be deemed a breach that entitles City to terminate this Agreement for cause. 20. NON-DISCRIMINATION Contractor will comply with all federal,state,and local laws,codes,regulations,and ordinances applicable to the provision of services under this Agreement,includin&without limitation_ A. Title VI of the Civil Rights Act of 1964; B. Section V of the Rehabilitation Act of 1973; C. The Americans with Disabilities Act of 1990, as amended by the ADA Amendments Act (ADAAA) of 2008 (Pub L No 101- 336);and D. ORS 659A_142,including all amendmer is of and regulations and administrative rules,and A other applicable requirements of federal and state civil rights and rehabilitation statutes, rules and regulations. 21. ERRORS Contractor wM perform such additionat work as may he necessary- to correct errors in the work required under this Agreement without undue delays and without additional cost. 22. EXTRA(CHANGES)WORE Only the City's Project Xlanager for this Agreement may change or authorize additional work. Failure of Contractor to secure authorization for extra work constitutes a waiver of all tight to adjust the contract price or contract time due to such unauthorized extra work and Contractor u-ill not be entitled to compensation for the performance of unauthorized work. FI 21 P'-AL—Pam and Ramon &\ P>�t 9 23. WARRANTIES Contractor will guarantee work for a period of one year after the date of final acceptance of the work by the owner_ Contractor warrants that all practices and procedures,workmanship and materials are the best available unless otherwise specified in the profession. Neither acceptance of the work nor payment therefore relieves Contractor from liability under warranties contained in or implied by this Agreement_ Any intellectual property-rights delivered to the City under this Agreement and Contractor's services rendered in the performance of Contractor's obligations under this Agreement, will be provided to the City free and clear of any and all restrictions on or conditions of use, transfer, modification, or assignment, and be flee and clear of any and all hens, cl6nns, mortgages,security interests,liabilities,charges,and encumbrances ofarmbind_ 24. ATTORNEY'S FEES In the event an action, suit of proceeding,including appeal,is brought for failure to observe any of the terms of this Agreement, each party is responsible for that party's own attome_y fees,expenses,costs and disbursements for the action,;suit;proceedi n&or appeaL 25. CHOICE OF LAW,VENUE The provisions of this Agreement are governed by Oregon law_ Venue will be the State of Oregon Circuit Court in Washington County or the U S.District Court for Oregon,Portland. 26. COMPLIANCE WITH STATE AND FEDERAL LAWS/RULES Contractor will comply with all applicable federal, state and local laws,rules and regulations applicable to the work in this Agreement. 27. CONFLICT BETWEEN TERMS In the event of a conflict between the terms of this Agreement and Contractor's proposal,this Agreement will control- In the event of conflict between a provision in the main body of the Agreement and a provision in the -Ambitts,the provision in the main body of the Agreement will control In the event of an imconssistencv between Flit A and Exhibit B, Exhibit A Will control. 28. AUDIT Contractor will maintain records to assure conformance with the terms and conditions of this Agreement and to assure adequate performance and accurate expenditures within the contract period. Contractor agrees to permit City, the State of Oregon, the federal government, or their duly authorized representatives to audit all records pertaining to this Agreement to assure the accurate expenditure of funds_ 29. SEVERABILITY In the event any provision or portion of this Agreement is held to be unenforceable of invalid by anv court of competent jurisdiction,the validity of the remaining terms and provisions will not be nripaired unless the illegal or unenforceable provision affects a s*nificant right or responsibility, in which case the adversely affected party may request renegotiation of the Agreement and,if negotiations fail,may terminate the Agreement- FY-21 greement. F4'21 PSA—Pads aid Rection l ,mx%a&Markxtimig Pilot Program 10 I1 30. COMPLIANCE WITH TAX LAWS Contractor represents and warrants that Contractor is, to the best of the undersigned's knowledge,not m violation of any Oregon tax laws including but not limited to ORS 305 620 and ORS Chapters 316,31T,and 318. Contractor's faduure to comply with the tax laws of thins state or a political subdivision of this state before the Contractor executed this Agreement or during the tern of this_Agreement is a default for which the City may temvnate this Agreement and seek damages and other relief available under the terms of this::agreement or applicable law_ IN WITNESS WHEREOF, City and Contractor have caused this Agreement to be executed by their duly authorized officials_ QIOCOFTIGARD VAIADRULK REAT'ME COMULTLNG Bv: t�� By: j4k�� Xame Steve Rymer '*"6gkU0 viper -6 J ,I Name: Title: City Manager Title: 14'llvti (D1(1w Di1-- Date: 04/01/2021 11 Daae: —Pains.2M Reowanon Fn nr&_\haxting Pilot Progmm 11 �� EXHIBIT A SERVICES TO BE PROVIDED Deliverables 1.Assessment Contractor will conduct an assessment of current engagement practices,and inventors of assets, partnerships,community relationships,and NGO networks_The objective of the assessment will be to determine potential for expansion,opurnizatiton,and to identify the reason for underu lization,as well as any gaps in accessibility due to cultural"blind spots". 2. Roadmap Contractor will create a roadmap with practical how--to steps to optimize engagements for each of these assets, as well as identify opportunities and "vacuums"that could benefit from creating new ones. 3.Muhindtural Marketing Pillars Contractor will develop a set of Butt Practices for the dry of Tigard to inform outreach strategy and public facing promotion including Social Media, Broadcast,Print, and On-Site. 4. Relationship Brokering Contractor will cultivate,and broker conversations vitth current and potential community partners as well as NGOs with vested interest in the programming of the city of TVard"s park system. Additional Services on-Demand (The City is engaging for these services) 5. Spanish Transc reation Contractor has the capacity to natively txanscreate materials into Spanish u-itth particular attention to cultural markers specific to the Latino demographics in the pacific NW. 6. Collateral Materials Contractor has the capacity to develop materials such as graphic design,audio,and video content_ F1'1 PSA—Pa&s 2nd Ream Eqnemew&Nta&eMg Plot PnF2M 12 11 - EXHIBIT s N C . ea iVe & = ^ J t y Client: City Of Tigard Contact. Marissa Grass Project Parks and Recreation Engagement&Marketing Pilot Program. Project Manager. Mouricio Valadrian Date:03/03/2021 MULTICULTURALISM IS IN OUR DNA Inside/Outside Marketing and Engagement with a DEI Lens Taking advantage of the malleability that comes from being in the early stages of the development of the recreation program for the city,develop the foundation for a"baked in" engagement and marketing strategy that is organically responsive to the needs of the whole spectrum of cultures,ethnic backgrounds,and socio-economic backgrounds of the user base of the park system,and also evolves as the demographic make up changes over time. This pilot will focus on capitalizing on relationships and programs already in existence,as well as providing a"proof of concept"that can be used to develop future programs. Scope of Work Deliverables 1_ Assessment VaWrion C+C will conduct an assessment of current engagement practices, and inventory of assets,partnerships,community relationships,and NGO networks.The objective of the assessment will be to determine potential for expansion,optimization,and to identify the reason for undenrtilization,as well as any gaps in accessibility due to cultural`blind spots`_ 2. Roadmap Valadrian C+C will create a roadmap with practical how-to steps to optimize engagement for each of these assets,as well as identify opportunities and -vacuums`that could benefit from creating new ones. 3. Multicultural Marketing Pillars Valadrian C+C will develop a set of Best practices for the city of Tigard to inform outreach strategies and public facing promotion including Social Media, Broadcast,Print,and On-Site 4. Relationship Brokering Valadrian C+C will cultivate,and broker conversations with current and potential community partners as well as NGOs with vested interest in the programming of the city of Tigard's park system. Estimated cost: $8.500 Additional Services on-Demand 5. Spanish Trascreation Valadrian C+C has the capacity to natively transcreate materials into Spanish with particular attention to cultural markers specific to the Latino demographics in the pacific NW. 6. Collateral Materials Valadrian C+C has the capacity to develop materials such as graphic design, audio,and video content.