12/28/1987 - Packet AGENDA
CITY CENTER PLAN TASK FORCE
MONDAY, DECEMBER 28, 1987, 6:00 - 9:30 P.M.
CI'IIC CENTER-TOWN HALL CONFERENCE ROOM
13125 SW HALL BLVD. , TIGARD
1. CALL TO ORDER
2. ROLL CALL: ASH COHEN COURSOLLE DEFERDING
JUAREZ MARR PINKERTON
3. APPROVE MINUTES
4. RECENT LAND USE ACTIONS: ROBERTS
5. REVIEW MARKET STUDY PROPOSALS AND SELECT FINALISTS
6. OTHER BUSINESS
7. ADJOURNMENT
* PLEASE NOTE EARLY STARTING TIME
** BOX DINNERS FROM BERGMANN'S RESTAURANT WILL BE PROVIDED.
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CITY CENTER TASK FORCE MEETING
December 7, 1987
The meeting was called to order by Stuart at 7: 10 PM,
Present: Pam Juarez, Mike Marr, and Stuart Cohen
Staff Present: Duane Roberto and Liz Newton
Absent: Julynn Ash and Chris Defferding
A motion was made by Pam to approve the (abbreviated) minutes of the previous
meeting. The motion passed .
RECENT LAND USE ACTIONS
Duane reported that he had talked to Jim Freeman of Sea First Bank .
Mr. Freeman is resigning effective January 15, 1987. There is some concern
regarding whether Sea First still will be willing to ohare in the coot of the
Marketing Survey. Mr. Freeman said that he probably will recommend the
approval of a contribution. He doesn't know whether his successor will agree
with his reoommendatinn.
Duane met with a representative of a person who is interested in locating a
site for an indoor soccer faoility. The facility would require 75 parking
spaces . Duane provided the party with all the information available regarding
Tigard and the downtown.
MARKET STUDY RFP UPDATE
Duane passed out the copies of the RFP. Council has approved $20,000 for the
Marketing Study . Duane has requested additional funding from local
buoineooeu . December 28, 1907, is the meeting date to review proposals .
January 7, 1988 will be our regular committee meeting. The Council/Committee
workshop will be on January 18, 1088. Pam indicated that she will not be able
to attend. Stuart will be on vacation the previous week' but he should be
able to attend. Liz said that the 18th in Martin Luther King Day . Bucause
this is a holiday' she will check on the possibility of moving the workshop to
the 25th. January 7' 1987, was set as the day that the committee will
interview the marketing consultant finalists . We will start at 5:00 PM.
At noon on December 18' 1987, in Downtown Portland the committee will meet
with Portland Development Commission staff. They will critique the marketing
applications ,
TRANSPORTATION NEEDS INDENTIFICATI0N
Mike outlined what he felt were the transportation priorities . There was a
consensus on the list. Stuart directed staff to draft a letter to Randy with
a copy to the Downtown Council regarding our findings . In reviewing the
Downtown Council 's letter to our committee, we found that we are in agreement
for the most part with their concerns and priorities .
u Improved street name signing at major intersections
n Main Street railroad crossing improvements .
o Main Street Fannn Creek bridge widening to provide bike paths and
pedestrian walkways .
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o Burnham Street between Hall and Main, widening and reconstruction; Main
Street at Burnham, intersection improvements; Hall Blvd at Burnham,
signals and turn lane.
u Commercial Street between Main and Hall, widening; Main street at
Commercial, intersection improvements .
o Ash Avenue between Hill Street and Burnham Street, construct connection
per the Comprehensive Plan and extend to Sooggino; intersection
improvements at North Dakota and Tiedeman.
o Tigard Street between Main and Tie6eman, widening and drainage;
intersection improvements at North Dakota and Tieduman; improve Tigard
Avenue to become a main flow of traffic to take pressure off of Greenburg
Road.
o Hall/Hunzikur/Scuffino, intersection improvements.
u Main Street at Fannu Creek, bridge replacement; Main Street pavement
reconstruction and drainage improvements .
o Street improvements consideration for underground wiring as part of above.
The committee discussed various financial options for the Downtown. It wao
agreed to invite Bob Jean to aid in reviewing the various options . Liz and
Duane contact various cities to see what funding method they used for Downtown
development projects .
QUESTIONS FOR CITY SURVEY:
The following are the questions that the committee would like to have asked:
1 . Are the aware that there is a committee that in organized for the downtown?
2. Would you like to see evening activities in downtown?
3 . What type of conveniences or services would you like to nee in downtown?
4. Do you think that the development of downtown would be beneficial to you?
S. Please prioritize the following streets improvements projects.
MPO CHAIRS MEETING
Stuart reported on his meeting with the other NPO chairs and the Mayor. He
said that the meeting was very informative and the Mayor did an excellent job
in explaining the importance of the downtown in keeping City property taxes
low and in maintaining a mix of business and residential property . The
meeting also provided him with the insight into the ideas of people
representing other areas of Tigard and on how everyone fits into the big
picture.
SALEM TOUR
Duane reported that the Tour in net for February 28' 1087. Liz pointed out
that it would nnot effective to take cars rather than rent a van. The Salem
representative has been very helpful . Liz will request funding for the trip.
FINANCIAL OPTIONS DISCUSSION TIMETABLE
Committee meeting 7th, 18th Council workshop, 26th Stuart will attend NPO
Chair, the Fannu Creek Conference on February 27, 1987.
The meeting was adjourned at 9:45 PM
Respectfully submitted by Pam Juarez, Secretary
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ADDITIONAL CRITERIA FOR SELECTING MARKET CONSULTANT
Methodology
Is the emphasis of the research format on a very numerical study or on the
analysis of the numerical and other relevant data? Is the consultant good at
helping to evaluate what data is needed for the study and at relating the data
to the committee' s broad goals for the downtown? In uther, words, how well
does the consultant understand what we need? Would the firm be good at
helping to structure a relevant' effective approach to the study? Have they
demonstrated creativity in developing innovatixe work procedures? Would the
consultant help the committee to better understand and meet its end goals for
the downtown?
Rapport' Community Relations Skills, Personal Style
Ability to work an a team with the committee and staff.
FIRM SIZE AND LOCATION TRADE—OFFS
Small (1-person) Firms
Advantages:
1 . Cost per hour for small firms usually in considerably less than hourly
rate for large firms. Thus, for the same total cost, small firms expend
a greater amount of work effort, i .e. , upend more man or woman hours on
the study.
2. Principal does all of the work.
Large Firms
Advantages:
1 . Higher billing nate may reflect superior skill and ability in addition
to higher operating costs .
2. Large; firms with more technical people bring at
collaborative or team approach to the study effort.
3. In general, large firms are better known and have more credibility with
developers . This facilitates moving to the next step of implementing a
marketing program to attract particular businesses and developers ,
Local Firms
Advantages:
1 . May have a better knowledge of the local situation: local cast of
characters, local shopping patterns, what will and won' t work in local
area.
2. Spend more time at the project location.
3 . Better day—to—day accessibility; opportunity for close and frequent
contact.
Out—of—Town Firms
Advantages:
1. May have a better awareness of successes and failures of 'other downtowns
in similar situations. This is especially true of companies with broad
regional or national experience.
2. Bring the perspective of an objective outsider.
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SELECTION CRITERIA
Relative Lo other firms ou6mMir,l proposals :
` 0 l Qua] i[iraii"n, OF prinripal(o) and "Lher individuals o[ Lhe
consulting firm,
a) Principals
Strong / / Average / / Weak
b) Associate—in-charge
Strung / / Average /_/ Weak / /
B 2. Previous experience in dealing with small city situations .
Much Sume / / Little
__
C'D 3 . Ability to deal with all phases of the uLuJy' including retail'
office' residential, and light—industrial sectors (based on previous
experience) .
4 Sectors / / 3 Sectors Ll 1 or 2 Sectors Ll
E 4. Ability of firm to provide realistic, responsive recommendations as
demonstrated by previous similar work experiences .
Superior I—/ Average /_/ Inferior
B 5. Degree of involvement by principal(s) .
High level / / Average level / / Low ]oxel
B 0. Project budget proposed .
Under $25^000 /_/ $25'000 I_/ More than $25'000
G 7. Ability to initiate work on this project by J*nuary and to meet
project schedule.
Yen / / Maybe /_/ No
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MEMORANDUM
CITY OF TIGARD, ORF.(3ON
TO: City Council December- 7, 1987
FROM: Duane Roberts, Administrative Planner
SUBJECT: Downtown Market Study
This is to provide further information concerning the Downtown Market study
funding request approved by Council on Monday, November 30, 1987. It was
expressed to staff that there may be some confusion regarding the nature and
purpose of the study and concern regarding its estimated cost.
With regard to the purpose of the study, it is useful to refer to the City
Center Plan Task Force Goal Statement developed in June of this year. As set
forth in this document, the goal of the market study is to focus on the
economic potential of the Tigard downtown area for retail, professional, light
industrial, and residential development. As reflected in the RFP considered
by the Committee in November, the objectives of the study more specifically
stated are a quantitative analysis of the economic opportunities in the entire
188 acre "downtown" area; relating these opportunities to the Committee's
Vision for the downtown; and, to the extent feasible, developing a realistic
and practical strategy for making the' vision come true. A list of key
questions and issues included in the RFP — concerning the economic impact of
various public improvements, the need for some type of anchor, the potential
for high density housing, etc. — further define the scope of the study. The
end product of this effort will be a detailed written report.
According to the Committee's FY 1987-88 Work Program, after the completion of
the report the next step will be the implementation of a marketing program for
attracting new businesses into the downtown. This later phase may include
professionally prepared brochures for promotional purposes aimed at specific
businesses and other efforts to actively seek out particular businesses and
developers. It is recognized that before this effort can be successful,
physical improvements in the downtown may be needed.
The tentative budget established for the careful and thorough economic
analysis desired by the Committee was arrived at primarily through the earlier
solicitation from numerous porfessional consulting fir•ins of "typical" cost:
estimates for similar studies. These estimates ranged up to highs of
$40-48,000. The low estimates for firms that specialize in land economic
analysis was $2.5,000. Also asked to advise regarding cost were Portland
Development Commission staff-. They substantiated that $25,000 was a
reasonable figure commensurate with the work .
To be noted also is that this figure represents staff providing the bulk of
the data for the study. As indicated in the RF'P, the consultant will
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concentrate on the analysis of the quantitative data and the development of a
realistic economic development plan and strategy.
A final point regarding cost is that, although $25'808 is thought to be a
reasonable budget' it is not a fixed amount and hourly rate and overall coot
will be important factors in evaluating proposals . In this regard/ as of
Friday' December 4' 1987^ 17 days before the deadline for submitting
applications, 34 firms located from Seattle to San Francisco had requested
copies of the RFP. Given the number and variety of firms interested in
bidding on the study, a range of prices in expected.
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MEMORANDUM
CITY OF TIGARD, OREGON
TO: Randy Wooley, City Engineer December 22, 1987
FROM: Duane Roberts, Administrative Planner
SUBJECT: Transportation Facilities Plan
The City Center Plan Task Force has completed a review of the City—wide
inventory of transportation needs prepared by City staff. Attached are the
Committee's comments on the NPO 1 and 2 and needs list.
The Committee's list distinguishes between projects estimated to cost less
than $25,000 from those estimated to cost more than this amount. Projects are
listed in priority order within these two cost categories . Projects not
identified in the staff inventory are indicated by underlining.
The overall objective of the improvements is to facilitate downtown economic
revival by improving outside access and by improving traffic and pedestrian
circulation within the area.
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Attachments
Low Cost list
1. Improved street name signing at major intersections [S]
2. Main Street, railroad crossing impr•ovements> [R]
3 . Minor modification and redesign of Main Street bridge: widen existing
structure t:o provide increased space for walkways and bike _paths;_
placement of old fashioned lamp posts at either end
4. Vacation of one or both railroad tracks running through City
High Cost List
1 . Burnham Street, between Hall and Main, widening [S]
Main Street at Burnham, intersection improvements [C]
Hall Boulevard at Burnham, signals and turn lane (ODOT and Fed. ) [S]
2. Main Street at Commercial, intersection improvements [C]
Commercial Street, between Main and Hall, widening and reconstruction
[S, R]
Transit Center on Commercial Street (Tri—Met)
3. Ash Avenue between Hill Street and Burnham Street, construct connection
per the Comprehensive Plan [C]
Extend Ash through to connect with Commercial
4. Tigard Street between Main and Tiedeman, widening and drainage [S]
Upgrade Tigard Street status of main _traffic carrier between Washington
Square and downtown Tigard
5. liall/liunziker/:coffins, intersection improvements [C]
6. Main Street at: Fanno Creak, bridge r•epl.acemeni [S, H]
Main Street, pavement reconstruction and drainage improvements [R]
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R Tu11 cixyr recreaLTon program
OR WORK, IF 10. IF YOU WOULD LIKE TO USE THE LIBRARY MORE OF- (75 cents/=1,000)......................[]1
TEN THAN YOU DO, WHAT ARE THE PRIMARY REASONS A limited recreation program
WHY YOU DON'T? (15 cents/=1,000)......................[]2
..[j5 (check all that apply) Facilitate volunteer programs
"[]6 Don't need library services any more often.[ll only...................................[]3
.... .............
Ver CPO.[]7 Have transportation problems in getting No city tax supported recreation
Mtn....[l8 there......................................[]2 program...............................[]4
Library is too far from where I live.......[13 Don't know.................................[]5
Another library is closer to where I live..[14 TRANSPORTATION QUESTIONS•
Library doesn't have the books/periodicals
ITH FOLLOWING 1 need.....................................[15
�F 1 TO 5: 19. IF LIMITED STREET FUNDING CREATED SPENDING
Library isn't open late enough.............[]6 CUTS, IN WHICH OF THE FOLLOWING AREAS DO YOU
ISFIEO: Library isn't open earl enough 0
y 9 FEEL CUTS SHOULD BE MADE. SELECT THE THREE
Don't feel the staff is very good/ AREAS THAT YOU MOST FEEL CUTS SHOULD BE _
helpful....................................[l8 MADE. (check THREE ONLY)
Other _ 119 Street sweeping.....Ell Neighborhd st.
11. WHAT INCREASED HOURS DURING WHICH DAYS WOULD Pothole patching....[ 2 lights........... 7
BEST SERVE YOUR NEEDS? (check all that apply) New pathways........[13 Arterial street
Open earlier.......[]I Stay Open later...[12 New traffic signals-04 lights...........[] 8
WHICH DAYS: Intersection Asphalt over
• Monday-Thursday....[13 Saturday..........[l5 imPromt............[]5 lays.............[] 9
Friday.............[]4 Sunday............[]6 Street signs.........[16 Other []10
12. CURRENT CITY LIBRARY FUNDING COMES FROM 2 2' WHICH OF THE FOLLOWING STREETS DO YOU FEEL
PRIMARY SOURCES: HALF FROM THE COUNTY LI- SHOULD HAVE THE HIGHEST IMPROVEMENT PRIORITY?
ick 3)
BRARY LEVY (WHICH ALL OF US PAY AS COUNTY (P
RESIDENTS) AND HALF FROM THE CITY OF TIGARD. nter-
IF THE NEXT COUNTY LEVY FAILS, WOULD YOU Widening Surface section
SUPPORT REPLACING THOSE COUNTY FUNDS WITH A Durham Road []1 []2 []3
CITY LEVY AT THE SAME OR LOWER RATE FOR JUST (City/State owned)
THAT PURPOSE? Greenburg Road [ll []2 []3
(City owned)
Yes, definitely....Ell Maybe:......:.....[13
Hall Blvd. []1 []2 [13
Yes, probably......[12 No................[]4
(State owned)
DOWNTOWN CITY CENTER QUESTIONS: Pacific Hwy. []1 [12 []3
(State owned)
13. WHAT TYPES OF BUSINESSES WOULD YOU LIKE TO Walnut []1 []2 []3
SEE LOCATE IN DOWNTOWN TIGARD; BUSINESSES (County owned)
THAT YOU WOULD PATRONIZE? (check ALL that Other [71 []2 []3
apply) 21. GIVEN THAT TIGARD IS ONE OF THE FASTEST
Fine dining GROWING CITIES IN OREGON AND THAT THE GAS TAX
restaurant.........[11 Gift shop........[] 6 DOESN'T COVER ROAD IMPROVEMENTS, WOULD YOU
Movie theatre Gourmet SUPPORT A 10 YEAR ROAD BOND OR LEVY OF 85
complex............[12 bakery...........[] 7 CENTS/=1,000 OF ASSESSED VALUE TO BE USED FOR
Discount dept. Financial IMPROVING SPECIFIC MAJOR CITY STREETS?
Yes definitel ..[ll Maybe..........[13
store.............. 3 Services. .[l 8 Y••
Professional Recreation Yes, probably......[12 No.............[l4
�-
services...........[14 facilities.......[? 9 22. WHAT DO YOU FEEL ARE THE MAJOR PROBLEMS
_ Specialty grocery..[]5 Other []t0 FACING THE CITY OF TIGARD IN THE FUTURE: (Use
-" 14. DO YOU FEEL THAT A SEPARATE (NOT FROM GENERAL additional paper if needed)
FUND TAXES) FUNDING MECHANISM SHOULD BE CRE-
ATED TO SUPPORT IMPROVING THE CENTRAL BUSI-
NESS DISTRICT?
Yes, a tax 23. ANY OTHER COMMENTS FOR THE CITY OF TIGARD:
bond.......................................[11
Yes, a tax levy............................[]2 (Use additional paper if needed)
Yes, urban renewal tax increment...........[13
No.........................................[]4
Q OREGON
D ASSOOCIIA IIOENNT
Tax Increment. Financing
in Downtown Development
by Charles Kupper the "frozen base" for the plan and accompanying report
and John Spencer renewal area. Two years later, which provides,among others:
Tax increment financing is a if urban renewal efforts have a. a description of each
vehicle made available to led to the construction of some renewal action to be taken
Oregon communities. For those new buildings in the area, and b. an outline for the
interested in fully reviewing the true cash value has increased to development or rehabili-
statutes, they are found in $1.5 million, local taxing juris- tation of the area
Chapter 457 of the Oregon diction will continue to receive c. a ma and legal descri
Codes. This outline will briefly tax revenues based upon the tion of the area p
touch upon some of the require- $1 million frozen base, and the
ments for setting up an Urban tax proceeds from the addi- d. an explanation of the
Renewal program, some of the tional $.5 million true cash plan's relationship to
uses to which tax increment value will be diverted to the local objectives, such as
financing has been put,and some local renewal agency for carry- land uses, traffic and cir-
practical tips on how to ing out the project's activities. culation, recreation and
approach the issues involved in The renewal agency will con- other public improvements
deciding whether Urban tinue to receive these revenues e. a description of proposed
from increases in true cash value land uses and building
Renewal and tax increment g
financing make sense in your until the expiration of the urban densities
renewal plan.
community. f. a plan for relocating those
Two typical Main Street displaced by renewal
How Tax Increment activities, commercial activities
Financing Works rehabilitation and g. an indication of which
downtown management, properties may be ac-
When a governmental body could be funded under an quired, and how the
adopts an urban renewal plan, urban renewal program. renewal agency proposes
the county assessor will prepare to dispose of acquired land
a certified statement of the Urban Renewal Code
total true cash value of all the h. an estimate of total project
real and personal property in Requirements costs
the renewal .area. That true Tax increment revenues are i. an analysis of the
cash value becomes the "frozen available only to communities financial feasibility of
base" for purposes of calculating with a certified urban renewal the project
tax increment proceeds to the plan. Since urban renewal j. the anticipated comple-
local renewal agency. Property powers are granted by the State, tion date for each project
tax revenues from that frozen it has the authority to dictate activity.
base will continue to be what must go into an urban
distributed to local taxing renewal plan. The urban re- Communities must also take
bodies as before, but during the newal plan is the document care that their renewal area
life of the Urban Renewal Plan, which outlines the proposed does not exceed size restrictions
the local renewal agency will actions, financing arrangements, imposed by the Urban Renewal
receive tax revenues from any and timetable the local govern- Code. For communities over
increase or 'increment' in true ing body proposes for the re- 50,000, the urban renewal area
cash value in the renewal area. newal area. cannot exceed 15% of the total
For example, if a newly The State requires that a local assessed value or total land area
formed renewal area is certified governing body must adopt, by of the municipality. For com-
as having$1 million in true cash ordinance, an urban renewal munities under 50,000,the urban
value, the $1 million becomes renewal area cannot exceed 25%
921 SW Morrison.Suite 500 Portland.Oregon 97205
NTOWN
D
DEVELOPMENT
of total assessed value or total . acquisition and clearance specific type of use or develop-
land area. If these percentages of land and buildings ment into the renewal area. The
are exceeded, tax increment . construction of and im- project may be a conference
financing will not be allowed. ewe center, a large parking structure
d
Finally, an approved plan anr systems to road,water, or a major feeder road, but the
must be administered by an and sewer sproject is obviously placed and
urban renewal agency. While installation of curbs, designed to make a specific use
the local governing body has the sidewalks,and gutters feasible. Further, the de-
option to appoint an indepen- • s"reet trees, landscaping, veloper, or type of developer,
dent renewal agency board, and other urban beautifi- the commun ity is seeking may be
common practice in Oregon is for cation uses a participant in negotiating the
the governing body to act as the . street signing, street size, timing and design of the
renewal agency. lighting, and traffic con- project. This approach to the
trol devices placement and timing of public
Uses of Tax Increment . development of parks and investments, unusual even ten
Financing other public open space yFor g benef t�ofcommon.
Oregon
Oregon's Urban Renewal Code proms Downtown Development
does not detail the uses to which • improvements to public Association members,it is worth
tax increment revenues can be transportation systems pointing out that two typical
put. In general, they must be . development of public Main Street activities, commer-
used to further project purposes, parking lots and structures cial rehabilitation and down-
to carry out activities specified . rehabilitation loan pro- town management, could be
in the renewal plan, and gram funded under an urban renewal
confined to activities within the program. The downtown man-
renewal area boundaries. The provision of public safety agement function could be a con-
Code states simply that tax facilities tract service purchased by the
increment revenues "...shall be • administration of the ur- renewal agency, or it could be a
used to pay the principal and ban renewal program paid staff position in urban
interest on indebtedness incurred These uses are basic, and renewal administration. There
by the[urban renewal]agency to reflect Oregon's conservative is no pat answer to whether
finance or refinance the carrying fiscal nature and the careful ODDA member communities
out of the urban renewal plan." oversight of the use of public should seriously consider an
This wording, incidentally,does funds by local governing bodies. urban renewal program,but the
NOT mean that tax increment Those uses of urban renewal and following section will cover
revenues can be used only to tax increment financing have some questions and issues to con
service long-term debt in the served Oregon's communities sider in making that decision.
form on bonds or other obliga- well.
tions. While that is certainly In the last few years, as A Practical Guide to Urban
common practice,it is possible to . Oregon's economy has lagged, Renewal Decisions
use tax increment revenues to public-private ventures have
finance a pay-as-you-go project. become better accepted as a part There are a series of logical
This approach can produce great of a community's economic de- steps any community,regardless
savings in interest and other velopment toolkit. With greater of size, should take in deciding
financing costs, but the timing acceptance of the uses of whether urban renewal is an
and size of the public invest- public-private partnerships, appropriate tool for them. Each
ments needed generally preclude there will likely come changes one can represent a "go-no go"
its use. in the "traditional" uses of decision on whether to proceed
In Oregon, the most common urban renewal and tax increment further. Keep them in mind, for
uses of tax increment funds have financing. Communities for the process you use in making an
been very straightforward instance, are now likely to urban renewal decision can be as
'bricks and mortar" projects. For target major tax increment- important as the plan itself.
instance, tax increment funds financed projects to entice a
have been used for:
2
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OCNT
ASSOCIIATMION
1. Pre-Preliminary Step: done with renewal program dried, but what the plan says to
funds. your community is something
Identify issues,goals, Finally,you need to pull costs else again.
possible actions and revenue projections together. A renewal plan can come under
This is simply a process of For costs, you'll need to deter- attack from a number of legal
clarifying where you are, where mine what your projects are and political angles. You can't
you want to go, and how you going to be, which are most anticipate every objection or
might get there. You don't need important to the plan,and when legal challenge to a plan, but
a great deal of technical infor- they should be undertaken. On the content of your plan can help
mation at this stage. What you the revenue side, you'll need to minimize them. Understand
do need to do is identify existing determine the existing true cash that any renewal effort is going
situations and problems, how value in the project area, work to need widespread community
the community would like to see with historical data to deter- support, and that the plan can
those situations changed, and mine a realistic growth rate and be a means of building commu-
what actions and financial re- levy to apply, and make a good pity consensus for the renewal
sources might be needed to projection of tax increment effort.
change them. Caution: don't let revenues you can expect t o Produce a realistic and work-
the lure of tax increment rev- realize from the project. able plan; the goals of the plan.
enues drive your decisions. If Caution: don't let the lure should be clear,and make sense
your goals are fairly modest and o tax increment revenues to the general public. T h e
short-term, and the resources rive decisions. If goals actions you propose should be
needed can be raised by less are modest, and the clearly designed, to deal with
complex means, then strike resources needed can be conditions in the area, a n d
urban renewal from your list of raised by less complex achieve the plan's objectives.
actions. means, strike urban The benefits of the plan to the
2. Preliminary Feasibility: renewal from your plans. community at large should be
Conditions,Costs,and You must speculate conserva- clearly identified and empha-
Revenues tively. If there has never been a sized.The timing and amount of
multi-million dollar develop- Projected revenues should be
Determine whether the area ment in your community, don't realistic, and should reflect an
you have identified warrants expect that you'll add one to the understanding of market condi-
designation as a renewal area, tax rolls t a year o two. If tions in the area.
whether your goals can be met there has been little growth in In summary,keep your eye on
through renewal actions, and what your goals are, not on the
true cast value or levies, don't
what kind of cbsts and revenues expect them to start increasing prospect of tax increment rev-
you can expect if you proceed at a rapid rate. You'll do far enues. Follow a logical step-by-
with a renewal plan. It will be better to :e-think your gaols, step process of deciding whether
necessary to do some survey work your projects, and your timing an urban renewal program will
on conditions in the area. The than to kid yourself about help accomplish your goals.
survey work should include revenue possibilities. Understand that renewal pro-
building conditions, the general grams are seldom quick fixes,
condition of public improve- 3.The Urban Renewal Plan and require long-range thinking
ments, traffic and parking The Urban Renewal Plan and and effort. If you keep these
conditions, land use and zoning Report for the area must contain pointers in mind,you can decide
patterns, ownership patterns, all the information, and address whether these valuable eco-
etc. Survey work at this stage all the issues required by State nomic development tools are
doesn't need to be exhaustive. statute.Most communities, even right for your community.
This feasibility test also those with a large planning
should take a look at the gen- staff, generally bring in profes- John Spencer and Charles
eral goals you've developed, sional assistance at this stage. Kupper are community and
and start relating them to The technical information economic development
specific actions which can be which must be included in the consultants based in Portland.
renewal plan is pretty cut and
Copyright 01987 by john C.Spencer Associates and the Oregon Downtown Development Association 3
MEMORANDUM
CITY OF 1-IGARD, OREGON
T'0: Bob Jean, City Administrator December 9, 1987
FROM: Liz Newton, Senior Planner - �-
SUBJECT: City Center Plan Task Force Schedule
At the City (,enter Plan Task Force meeting held on Monday, December 7, 1987,
only three of the members were in attendance —.- Stuart Cohen, Mike Marr, and
Pain Juarez. I am concerned about the attendance record of Chris Defferding
and Jolynn Ash. Perhaps we should reevaluate the make--up of the Committee as
we add two additional members .
After lengthy discussion the meeting schedule for the next seven weeks was
agreed to as follows :
December 28, 1987 - 5:30 PM - The Committee will meet to review marketing
proposals which will have been submitted by December 21, 1987.
January 7, 1988 - 5:30 PM - The Committee will meet to interview marketing
study finalists. _
January 18, 1988 - 6:30 PM - The Committee will meet in a two hour work
session with the City Council . Pam Juarez can't attend that session and
Stuart Cohen will have arrived back in, town at 2:00 AM from a week long
vacation. He indicated that he will try to attend but that he' s not sure how
valuable his input will be. Mike Marr will be able to attend. Since they
were not at the December 7, 1987 meeting, I am not sure whether or riot Jolynn
Ash and Chris Defferding can attend .
January 26, 1988 - A BACC meeting is scheduled. Stuart indicated that he had
answered several questions posed to him at the last BACC. If possible, the
CCPTF would like to take the first 30 minutes of the January 26, 1988 BACC
meeting to present an overview of the Task Force project.
The next meeting of the Task Force scheduled was for February 11, 1988.
Stuart suggested that financing options be the topic for that meeting. I
explained to the Task Force that financing should probably be discussed prior
to February but due to scheduling conflicts no other January date could be
set. I suggested that financing options be discussed with Council at the
January 18, 1988 workshop. That alternative was agreeable to the Task Force.
I have some concerns about the Task Force and the aggressive timeline ahead.
'The meetings I have outlined here do not include meetings of the Parks,
Transportation, and Public Relations subcommittees formed by the Task Force.
The three Task Force members that were in attendance on December 7 are regular
participants and seem to be committed to the task. I am riot sure how
effective three members can be.
Please let me know if you think this schedule is appropriate given the overall
project timeframe.
cc: Bill Monahan
gill Monley
cs/2.197[)