11/19/1985 - Packet *MW'
TIGARD ECONOMIC DEVELOPMENT COMMITTEE
TUESDAY' November 10, 19moftv
x'
1QWW 7:30 A.M. — Pioneer Pies
1 . Review minutes of October 15, 1085
2. Downtown Improvement Meeting
A. Report on October 23rd meeting.
B. Discussion of how property owners and businesses in the Downtown car)
work with the Committee.
C. Development of a course of action.
3 . Revised Action Plan — FY 1986
4. Presentation by developers
5. Other Business
6. Adjourn
List of exhibits sent to members
1. Minutes of October 15' 1985
2. October 23rd meeting ixouux
3. "Before You Can Sell Main Street, Main Street Must Be Sold on Itself"
article,
4. Revised Action Plan
5. Tigard Sign Code — requested by Jim Corliss
(WAM:br/2119P)
CITY OF TIGARD, OREGON
TIGARD ECONOMIC DEVELOPMENT COMMITTEE
Economic Development Action Plan — FY 1986
And Report for FY 1985
(2125P) Draft Report for 11/19/85
ECONOMIC DEVELOPMENT ACTION PLAN - FY 1985
And Report for FY 1985
Tigard's Economic Development Committee has established as its goal the
following, "Promote economic development for the good of the community" . The
major objectives are to identify the advantages and barriers to development in
Tigard and to recommend changes needed to improve development opportunity.
Following from this, the Committee intends to develop an economic development
strategy.
Report for Fiscal Year 1984 - 85
During the Fiscal Year 1984-85, the Committee followed an action plan designed
to provide the base data needed to understand the needs of the community and
to assist companies interested in locating in Tigard. Individual analysis for
each of the four target areas related to information on available land
compiled in a format which is useable by government, real estate concerns,
property owners, and potential developers and users was delayed due to limited
staff resources. Realistically, a good data base will not be available until
the City's Geographic Information System, G.I.S. , is on line and operational
in 1986.
The Committee was successful in establishing contact and working relationships
with several organizations concerned with economic development, including:
- Tigard Chamber of Commerce - through the staff support provided by
Jeanne Caswell.
- Oregon Economic Development Department.
- Tualatin Valley Economic Development - with Tony Orlandini as the
designated committee member to be in contact with the group.
- Adjacent cities - Beaverton, Tualatin, Sherwood, Lake Oswego.
- I-5 Corridor Association.
- Area Realtors.
- Washington County.
Of particular note was the Committee' s role in the creation of the I-5
Corridor Association. One of the earliest interest meetings on the formation
of this economic development entity occurred at a Committee meeting with
representatives of Sherwood and Tualatin attending. The idea was well
received by the Committee, and, as a result, Chamber and City representatives
aided in forming the Association.
The Committee reviewed developments as proposed by developers and met with
area realtors to hear their concerns. From these sessions, the Committee
chose to focus attention on the downtown area, one of the four original target
areas, since economic development activity has lagged behind while the other
three areas have improved. A survey was conducted and plans made to follow up
on the input received.
Plan for Fiscal Year 1986
The Committee plans to continue to act as advocates 'for economic development.
To accomplish this, the Committee will express its opinion on land use issues,
developer proposals, and economic development needs before City committees as
needed. The Committee will also work to educate the public on the importance
of economic development.
Specific planned activities are:
° Downtown Improvement Analysis
- Conduct meetings with downtown property owners and businesses to
evaluate needs for improvement and deterrents to economic development.
- Assist the downtown to receive attention from the City in terms of
capital improvements.
s
Assist in an attempt to formulate an organization to take the lead
in coordinating downtown improvement.
° Monitor Economic Development Activity in the City
- Become familiar with the economic development improvements
occurring in the four target areas and the community as a whole. The
target areas are: downtown, 72nd Avenue, Cascade Blvd. , and the
Tigard Triangle
- Monthly review building activity information to be aware of trends
° Provide Input as Needed on the City's Comprehensive Plan on Economic
Development Issues
- Advise on Community Development Code Revisions which effect
development.
- Advise on Comprehensive Plan Map changes which will increase or
reduce commercial or industrial development potential
- Advise on City expansion issues which relate to economic expansion
° Assist in the Development and Distribution of Materials Designed by
the City to Encourage Economic Development Growth
° Maintain Contact with Economic Development Groups
- Tigard Chamber of Commerce
- I-5 Corridor Association
- Tualatin Valley Economic Development
- Oregon Economic Development Department
- Area Industrial and Commercial Realtors
- Neighboring Cities
° Monitor Grant and Loan Programs which could assist the City or Local
Companies to expand Economic Development Potential
- Industrial Revenue Bonds
- Oregon Public Works Infrastructure Program
° Provide a Forum for Local Developers to Present Their Plans and
Enlist Committee Support
(WAM:br/2125P)
,
MINUTES
TIGARD ECONOMIC DEVELOPMENT COMMITTEE
October 15, 1085 Meeting
7:30 A.M. — Pioneer Pies
Members Present: Jim Corliss, David Clement, Kathy Budny, John Savory'
Susan Clark, Amo DeBernardiy and Pat Kennedy
Others Present: Bill Monahan, Geraldine Ball
The minutes of the September 17, 1085 meeting were reviewed and accepted
following a motion by Amo and a second by Pat.
The Downtown Meeting held on September 24 was discussed in detail. John
reported that at the next meeting, those who attended the meeting will be
asked to prioritize 'the issues which were raised in September. Committee
members were encouraged by the comments and concerns raised at the downtown
session, and the positive tone. Over twenty property owners and business
people attended. Some people at the meeting were surprised that the City
actually conducted the meeting and followed through. Kathy pointed out that
it was interesting that no one identified a need for new businesses.
The Committee discussed the fact that competition has bred further
development. For instance, several furniture stores have been built in Tigard
recently, including Director' s in the downtown. Among the other issues raised
were the need for rehabilitation of properties and completion of ouveral
projects to show successes creating a snowball effect.
A discussion of issues related to the Tigard Pont Office was held. Amo
suggested that the Committee present a series of concerns to the
administrator' s of the post office including:
—
the need to place additional mailboxes in various locations of the
downtown to relieve traffic pressure at the post office.
—
recommend modifications to assist the post office to relieve the
traffic jams and aooeou problem now existing.
— zip code issues
— the Tigard facility is a branch of the Portland Pont Office' thus,
there is an identity problem.
— subdivision mailbox groupings are governed by the pout office and
should have local input.
Tri—Met plans were discussed . Although a transfer facility is planned, no
effort has been undertaken to address the need for parking associated with the
planned facility . Other concerns included the need for police enforcement of
^
parking; need fnr an inventory of parking spaces in the downtown; funding of
new parking facilities. The Committee identified a number of capital projects
needs in the area including: parking' widening of the Main St. bridge, aooeuu
ramp development' and greenway development. Lottery proceeds are a source of
funding through the Oregon Infrastructure Program. The staff will review the
guidelines and determine when the City will be able to apply for grant or loan
assistance. John suggested that local engineering and design firms could be
willing to assist the City to prepare preliminary applications.
The Committee discussed the Governor' s Corporate Excellence Awards program.
The Committee members will notify Bill of any ideas which they have for
nominees. Other discussion centered on an update of the County' s fee per trip
program, sister-city program' and the recent successful. bus tour of economic
development sites. John suggested that another tour be scheduled where
citizens can be invited to participate so that more people can become aware of
the potential and existing economic development activity in the City. The
Committee will consider scheduling a tour each six months.
Bill presented a discussion topic during the "other business" portion of the
agenda concerning the possibility of allowing temporary use of parking areas
without providing paving as the Code now requires. The Committee suggested
that the City draft a code provision which allows temporary parking areas for
up to three years at which time the City should review the use and require
paving if the use is going to continue. Bill will have his staff prepare a
code amendment for Planning Commission and City Council review.
Dennis Thompson of Tigard Arco expressed his thanks to the Committee through
John for support given to his sign code exception request. Jim suggested that
each member be given a copy of the sign code. Other sections of the code will
be distributed as needed.
The meeting concluded at 9:00 A.M. The next meeting will be held on Tuesday,
November 10, 1085 at 7:38 A.M. at Pioneer Pies.
(2007P)
a
1
fff s
f
i "
�?• . yi.-..., � :�>;,�-., 1 `1t-�ar,', �i�y J 4� �.:;. � �t tr\�C �� i t} I r
y
r✓ p
. 41./1,,, /' �..,�,11/l�'�,.��,�5'�t'�, ��(i�`�'arL`�'K.(,•<+�, �'�-'�`1� l.�G• �tiL}t,{l.(,f.{'+ �l :/�1..:f �...��j'��,.;
f
l f
`
MEMORANDUM
CITY OF TIGARD, OREGON
TO: Downtown Property Owners/Businesses November 6, 1985
FROM: William A. Monahan, Direotor,1
Cnmmunity Development
SUBJECT: Downtown Development Meetings
The second downtown interest meeting held by the Tigard Economic Development
Committee on October 23r6 was very successful. We decided that the next
meeting will be held in conjunction with the Economic Development Committee' s
monthly meeting at 7:30 A.M. on Tuesday, November 19, 1985' at Pioneer Pies on
Pacific Highway .
At that meeting we will discuss the progress of our two introductory meetings
and determine how we should proceed. So far there has been much interest
generated in the need for capital improvements, new businesses, and creation
of a downtown organization.
Following is a list of the major topics raised at the October 23rd meeting:
» A street overlay of Main Street should be a priority.
» The Main Street Bridge should be widened .
« A traffio circulation analysis of the downtown is needed.
« A revolving loan program to upgrade businesses should be analyzed
to see if one can be set up for Tigard.
» The City must carry out plans to make improvements such as the
bridge widening, removal of one railroad trauk and reduce the
impact of driving over the track, maintain City parks and public
property in the downtown.
^ The City must direct resources into the center.
« The City Council must receive input from the business community
since in the past there has been apathy and the lack of a lobbying
effort.
« The group should prepare a list or plan of the things
a) business can do
b) City must do
— Page 1 —
,
« The group should look into formation of a down-town merchant' s
association,
» The City should create a team to develop a concept plan for the
downtown.
» The group should identify a list of the uses desired for the
downtown.
» Improvement of the downtown should start with the cosmetics
a) Signs for the downtown
b) Removal of the dead true at the end of Main Street
o) Maintain City Parks
6) The Pout Office should redesign the drop box onto the street
» The group should hear speakers from Beaverton and other
communities concerning their ouooeouen in their downtown
improvement programs,
» Need leadership from those in the downtown who have had success as
a result of their property improvements.
We hope to develop this list further at our November 10 meeting. Please plan
to attend and encourage your neighbors and fellow property owners and
businesses to attend.
(WAM:br/2101P)
— Page 2 —
DOWNTOWN PROPERTY OWNERS AND BUSINESSES
At the- two recent meetings concerning the need for improvement to the
Downtown area, creation of m non-profit organization to represent the
downtown has been discussed. If an organization were formed, would you be
willing to participate, and, if so, what would you suggest as an annual
foe?
1. Creation of an organization
° A. I would participate �~
B. I would not participate
2. If an organization is created, the annual participation fee should be:
A fixed rate for all regardless of whether a property owner or
^-�� renter.
G. # graduated rate based on whether one is an owner or renter and
the size of the business.
3 . If a fixed rate is set, the rate should be:
_
$100 200 $500 Other (Please specify)
(WAM:6r/2123P)
DOWNTOWN PROPERTY OWNERS AND BUSINESSES
At the- two recent meetings concerning the need for improvement to the
Downtown area, creation of a non-profit organization to represent the
downtown has been discussed. If an organization were formed, would you be
willing to participate, and, if no, what would you suggest an an annual
foe?
1. Creation of an organization
° A. I would participate zz'�'
B. I would not participate
2. If an organization is created, the annual participation fee should be:
A fixed rate for all regardless of whether a property owner or
renter.
B. A graduated rate based on whether one in an owner or renter and
the size of the business.
3. If a fixed rate is set, the rate should be:
/
$100 $500 Other (Please specify)
(WAM:br/2123P)
DOWNTOWN PROPERTY OWNERS AND BUSINESSES
At the- two recent meetings concerning the need for improvement to the
Downtown area, creation, of a non-profit organization to represent the
downtown has been discussed. If an organization were formed, would you be
willing to participate, and, if so, what would you suggest as an annual
fee?
1. Creation of an organization
A. 1 would participate
B. I would not participate
2. If an organization is created, the annual participation fee should be:
A. A�xe,d____r&te_:]or all regardless of whether a property owner or
renter,
B. A graduated rate based on whether one is an owner or renter and
the size of the business.
3. If.,a, fixed rate is set, the rate should be 7
$100 $200 $500 Other (Please specify)
/-A cl
A
6
(WAM:br/2123P)
DOWNTOWN PROPERTY OWNERS AND BUSINESSES
At the• two recent meetings concerning the need for improvement to the
Downtown area, creation of a non-profit organization to represent the
downtown has been discussed. If an organization were formed, would you be
willing to participate, and, if so, what would you suggest as an annual
fee?
1. Creation of an organization
A. I would participate ✓
B. I would not participate
2. If an organization is created, the annual participation fee should be:
A. A fixed rate for all regardless of whether a property owner or
renter.
B.) A graduated rate based on whether one is an owner or renter and
the size of the business.
3. If a fixed rate is set, the rate should be:
$100 ✓ $200 _ $500 Other (Please specify)
(WAM:br/2123P)
DOWNTOWN PROPERTY OWNERS AND BUSINESSES
At the- two recent meetings concerning the need for improvement to the
Downtown area, creation of a non-profit organization to represent the
downtown has been discussed. If an organization were formed, would you be
willing to participate, and, if so, what would you suggest as an annual
fee?
1. Creation of an organization
A. I would participate
B. I would not participate
2. If an organization is created, the annual participation fee should be:
A. A fixed rate for all regardless of whether a property owner or
renter.
A graduated rate based on whether one is an owner or renter and
the size of the business.
3. If a fixed rate is set, the rate should be:
$100 $200 _ $500 Other (Please specify)
C "V
(WAM:br/2123P)
f .: �i`�+F.F`�s?�t � �,:.i�,a�� `. �,�j�',�. 1 :.t,ssr • ::� X11. `'� � .r,
t
• � h
i'
�;- �r K� '••. T�:T' �+> �{���W � aa';+�,is � as ,, "4 ti
rr
lk-
4*4
At
A NOW
mom
10
f9 W
61
Y•2rf Or i y { t' ��. .'.
« r t
4
'i s t < r ♦'� �; 3 t� ,+Y :. .,t r tea
•� � #r ;'�, t i:tctd` v f���' .:y1� 4,+t, # .�� d'j � a �e+ ���`, x� 4 i h
a:�# , w .•ya il :� •$ �*,s r�a�>�t� � 45sy� �`t A�, # �''�ft' ��� .>• a i„w J ,r��71'i�ay,
;/" r t,«:• t „r'[n.' - t
t° �`
a > .. .'.a. •b s .,F 7,s.[,,,ly{ K. ` Lt"! Y �,,a - # {yT 1 ' �7 4;' ;•�' f v
-.
r t 5 a a t
7w .�. ro y.- � ,w.FLi •f ',tEs'b2>5'F '� �,�•'�+,-� - 4 Z S� { �►�r��!!!� � a =r f f� 'i+ ,r�'.�.r
'01
1q —r a 7y� C"'_K" „�'�v+Z,' Y 3 t�rk *.f '� r nlPy�`l r; r°- 4 K•!'
�' :' q r - ! yy,.4i +.yr [• } s}a >f CF- A^ ,.. ,�9. 1•.t,i'^.,+t'�e'�'T.7u �
4i
ZA1 ,
's,i'•et �. �t b,,. r � yf Y.o '* s h '[ f'. j y 1 ,1 y� � t�• a ~ Fr '�'S +�A . 'Mn»Wr f a; �yJ �"*'
t`.",b�t ,.�tniy s'�M ti' '�t4i`''.' �'�:yyt s 5'G�� as r`' ti � '�` +': • t�s, +, ` �� s s ''fs3 ' Y.3`s�r, t y��`�� �""y�,'.
a r � 9 'Z[St rfir.4� 1"'J'F'''a ;'t�t�3. •;� �! i. r�.'�'JF.A., r�� �^�'s��. �,A y ..
;i' Y'=_. . ' . .:t t ,;,3>• Y k, r.h.: �Sa z ,. ', n,t� c'Y, � Ivry� '`'a 3 v: ! �'. x ;' •��r �,�; -
r I�
F
By DAVID A. FRYXELL ■
r�•
'Y
ain Street is America's artery. The country's lifeblood
pulses along its pavements, straight from the heart.
In Plymouth, Mass., Main Street runs right up to the
church founded by the Pilgrims. When New Englanders E
moved west, to Oberlin, Ohio, and Princeton, Ill., and a t
thousand towns like them, they took with them the linear
Main Street, the axis of the city's grid. When the railroads moved us west
.4 again, carbon-copy Main Streets sprang up at every depot: 33 towns in Illinois
alone with identical street names and numbers. When the cry of"Gold!"took
Americans from coast to coast, false fronts turned a few blocks of desert
t into Main Street almost overnight, it seemed. In a few short years, many
boom towns just as quickly became ghost towns.
By the turn of the century, the decades that urban historian an
Carolof Rif-
kind _Lind
calls the apotheosis of the small town,"Main Street was America.
Think
of the
�I
brash explosion,plosion,of signs ( A FREE wienerwurst with
every drink!"), the stolid appeal of the cigar-store Indian, the twist-
ing-peppermint lure of the barber pole. Think of the barbershop, a
male sanctuary of soap and steaming towels, bay rum and cigar
smoke: "Shave and a haircut, two bits."In 1890, Crawfordsville,
Ind., boasted 11 barbershops for its mere 6,000 heads.
Think of Saturday night by gas lamp, stores open
h
late, coun-
try folk shopping. 10 farmers, wrote Glemvay Westcott, Sat-
urday
,
. ._
night on Main Street was"the sweet reward of the long
week's labor; it is their opera, drama, their trip to Zanzibar."
Though that era has flickered
out, along with man -
k.� g small
4 I
„ Y
toN ns—the number of post offices nationwide has de-
clined from 76,900 in 1911 to fewer than 31,000—tile
archetypal !Main Street is as much a part of our culture �
as is Broadway. The Andy Hardy movies idealized it.
The Music Mair sang about it. Thr 131oh terrorized it.
Our Town an,ilvzed it. P01011 Placc scandalized it.
j
And Main Street is coming back. Even in this cub- t
urhanrzed, mall ized and freewav ized age, rtilam
`street heists w, �igainst the tid"'. In thi, 190s.
while thc largest >> �f :;�rolitu� ue�ls b�u•e!v held
Lr( ir MVIJ rn tlrc Census, `wxiis )(0100
population grew by 11 ,er
.loin us, then, for ,I ct-Icbnalon of blain It
;
prst. present rind ,<�,'
" x� —fuh;re
1
Il:AllW, M K'1A CH:lpili h:Ki.1,•, Kli V'Id
- 2 e su�.tedw+e
- 4
l
WE LOVE A PARADE
i What's Main Street without a pa-
rade?Just another busy street.
Soldiers started the parade tradition,
showing their stuff in post-Revolution !
military musters. Civilians soon got + "
into the act, prancing around in wild
costumes("horribles")the morning of
Independence Day. In the 1850s the ..
circus came to town with its own
parades. After the Civil War, veterans
of the Grand Army of the Republic
began their massive encampments,
with long parades down Main Street.
Memorial Day became a fixture on the
parade calendar in 1869, to honor Civil
War dead. Labor Day was added in 7
1882, and soon there was hardly a
month without its own marching holi-
day-St. Patrick's Day, Columbus Day, NEW LIFE ON nv.YLD
Veteran's Day, Flag Day.
v
The marching band set the pace for
the parade. Sherwood Anderson, the MAIN STREETS
Ohio-born author,wrote,"What does a
band mean to a town? Better to ask
what is a town without a band?"Mere- he place happens to be Galesburg, with populations under 50,0(X): the Main
dith Willson immortalized the small- a railroad town of 37,WO in west- Street Project.
town band in The Music Man, whose ern Illinois, but the same story Founder Mary Means, now president `
River City was based on his hometown could be told about a hundred small cities of the American Institute of Architects y;
of Mason City, Iowa. across America. Foundation, describes the idea as "basi-
In 1975 developers broke ground on the cally a return to self-reliance, to the days i
edge of town for a ti)-store enclosed shop- before small cities gradually, sometimes X
ping mall. It pulled the plug on an already inadvertently, handed over responsibility t
�1 leaking downtown; five of six Main Street to big government or outside forces."
department stores soon closed. In 1979, the first vear of the program,
But competition from the mall wasn't Galesburg celebrated by closing off Main
the onlyproblem of Main Street mer- Street in June for a two-dav block
P J parte, a�?
chants, remembers Tom Wilson, ezecu- dubbed Railroad Days. It drew Ll,(X)O
Live director of the downtown council: people to what had been it dying down-
""I'hev weren't doing the basics—keeping town. Promotion: that's part of the Main
up storefronts, maintaining signs. good Street Approach. .
window displays. 'hhey thought they had it The Approach worked. liv Nm ember
made. They thought prople would auto- 193 not a single storefront ul Galesburg g;
maticaily shop there because their grrld stooc! (>ntpty.
father and father liad shopped thele." ~ince that pilot program. ,hc ries
i
Two"quick fiNt's"101 d(1%l11t(1N'I) taken lis act UIl thk'!-Oad. ltd .Va_lollal law
r
burg flopped. inchidim> a Gr, '')os nl;I!•:e �'Irct i rntrr, ( <I;Ihlished in
ovl.�r. 'I'llat led �111( nlerch;!ni nul!c Ih;lr 1301 chic,. In Its first
to exclaun, "W(''r( rust a bunch of hicks"' three vears alone, In rust 3tt t'mils, the t
Then (;Acsburg, along; with Madison, iw,i( t sparked 6(lO rehahi!itation projects �'
As on Main Streets everywhere, a marching Ind., ;Incl I lot Springs, S.1)., chosen ,_ Cf)st (if$6.1 nlnn), tit+11"w hiliidin.i Ts RR
band sets the pace In Brenham, Texas, for for it pilot program of the N;1t14)nal "frust 0;rt 3H_a milh(Ill), 6501 storcfront reno%& j
the Maifest Parade, a traditional German for Historic Preservation. I'hc hru>t, I tions and !.O-I wyv husincsses--all Ill
event held on the Mother's Day weekend. non-profit organizalim of 1 10,0u00 llwrl 6,lcvntoV11 ;Yeas.
bets, had sc cn the fuulil}r of in} nl(! L'u± It's n(� y�Iirk fl ��co!t llrrloff,
{{r dUti'nIUA;II bUlldlllg, It (Ile' Illi, t(�i 0 the "dill) t entcr. s�lvs, t1
inside clwilblcd. 'I'lic st (1e%cl-)t)cd .;r, 11;U1% limes, towlln- hope• lb;lt one
nnov,alve scit-1-161) plmrl;lw tier l wi 11- -Intl( Illing lt'1!1 ;lvc dmvlltourn– It neer ?y
12 EHi1,1,,i ,i
I
I
i
j
THE ORIGINAL MAIN STREET
III When Carol Kennicott first saw the
Main Street of Minnesota's "Gopher
., Prairie" as a new bride, she saw
"unsparing, unapologetic ugliness."
She despised "its two-story brick
shops,its story-and-a-half wooden res-
idences, its muddy expanse from
con-crete walk to walk, its huddle of Fords
and lumber wagons."
Well, the folks of Sauk Centre,
f Minn.—the model for Gopher Prairie
j in Sinclair Lewis' satire of smalltown
fife, Main Street---felt about as kindly
`, toward Carol and her creator when the
! book came out in 1920. They didn't
.� At Main Street and Sinclair Lewis Avenue, care for the way Lewis had slandered
above rtgM, stands the restored three-story his hometown, not one bit.
Palmer Horse Hotel in Sauk Centre,Minn., Today, Sauk Centre is unsparing,
where the author was a clerk In 1902. MAIN BY ANY OTHER NAME unapologetic proof that time heals all
wounds.The town has forgiven Lewis,
Opposite page:the downtown Village ■ Main Street is the main street, but hardly forgotten him"The Original
area restored in Galesburg, Ill., as part of whatever it's called. Here's what Mair, Main Street," as it's been renamed,
a Main Street Project pilot program. Street goes by in some notable Ameri- now intersects "Sinclair Lewis Ave-
can towns: nue."On the corner stands the Palmer
building, urban renewal. We learned a les- San Francisco, Calif.—Sacramento House Hotel, restored to the way it
son from other single-shot solutions. Street looked when Lewis worked there as a
Preservation is part of a good, solid down- Sacramento, Calif.—Front Street night clerk in 1902,. and the Main Street
town program, but the key word is Tucson, Ariz.—Congress Street Drug Store. The drug store was
'part.' " The program is incremental, he Colorado Springs, Colo.—Pikes Rowe's Hardware when Lewis and his
emphasizes: "Because downtowns devel- Peak Avenue wife rented an upstairs room there in
oped in stages, it makes sense that they Atlanta, Ga.—Peachtree Street 1916, on his homecoming to Sauk
return to lite in a similar fashion." Topeka, Kan.—Kansas Avenue Centre to research the novel.
To make it happen, a town needs its Augusta, Maine—Exchange Street At Original Main Street and Inter-
public and private sectors working hand- Litchfield, Conn.—South Street state 94 stands the Sinclair Lewis
in-hand. For every dollar spent on Main Interpretive Center, a free museum
Street by government, private enterprise. Masonic Temple into a $2.4-million office displaying autographed first editions
has invested$11. Banks often create low building. I lot Springs, boasting one of the and other Lewis memorabilia. Every
interest loan pools. Anice Read, head of country's finest stretches of sandstone July the town stages Sinclair Lewis
the highly successful Main Street Center buildings, remodeled its Evans Ilotel—a Days: races, golf tournaments, fishing
i in Texas, says,"When interest rates were five-stor} replica of the King David Hotel contests and,of course,a parade.Sauk
I porcent, we set up loans at H percent. in Jerusalem--to house a burgeoning Centre's high-school sports teams are
We knew we had to have a carrot.With no senior-citizen population, When fire gut- dubbed the "Main Streeters."
regulations, you need a lot of carrots. It's ted the hotel in mid-renovation, the coni- Lewis would appreciate the irony of
all proven, private-sector techniques." munity kept the dream alive be raising his latter-day canonization if he didn't
What the Main Street Center brings to thousands of dollars in a single Saturday of lie in Greenwood Cemetery,on Sinclair
dtc deal is an apl)rcciatmo for architecture vard sales and bh>c k parties. Lewis Avenue, where he was buried in
dsd reYYext'I(ncl et ' 11firsi
' nt:u'iI. rSauk Centre
celebratedhis 100th
oilt(h)tlerhtable
i>ghrlOStreetCente�rscd ;IkH1r ` fiVC birthday this year without
"Docyntown needs
sats. a diffet'ent mruebrr ies+rurcc tcamcity '-.- - _ —.--- -------� '
niehc." 'she histurer ori hitecture of Hain plaitnct a. m:{ll managers, parking expert;.
Street can provide that niche, a place for tivancial tivI to .usrss ,i tn»tt's
small 'shops, colorful restaurants, attrac strength,: and cecaknesses. The tea;1i's
tive offic'cs and apartments. mport llmv be hard for townsfolk to seal
Inspired by the Crust, Staunton, 4'a., lotiv. It! `t'.tt'•I, nmall devele>pwr Rick I:vaw
turned a crumblirngold YMCA into,i health had to tali ;i p;io ked (it>' hall in Seguin
club and restaurant. Durango, Colo., Texas, "I�ownto wll seguin look; slmhh%.
tr�ui,turrrei its lour stow, Vwtonan-cr i lust dnn't knrnti :im othrr wm-t�;;av it
'i��� —�.j,.. ...€.x.., 4. :.t"l.�..'2�T'ria'=,�?'�✓a1�F"}"'i" �:�.!y7 -. "t* .. �wr�..t..'.�; .f.. ef11��'�.: .... ., .. y..:. .. , _..
J
Four years, $3.4 million and Zti rehabilita- Individuals must get it together, too.
tion projects later, Seguin doesn't look Wilson in Galesburg says, "YOU can spend
shabby anymore. thousands of dollars on physical fix-up, but
The town must hire a full-time project if you don't do the mental the other goes
L'ARTERE PRINCIPALS
LA CALLS MAYOR manager, who does everything from right out the door."Galesburg gave store
sweet-talking batik presidents to baking clerks a Dale Carnegie mini-course. Hot
0 To people all over the world in the sweets for fund-raising bazaars. Texas' Springs held an eight-week series of night
late 1950s, the archetypal American Anice Read advises, "Get somebody who classes on small-business management.
Main Street belonged to Anamosa, understands the ring of the cash register. • Promotion. Main Street adopts uni-
Iowa. The U.S. Information Agency We get very attractive, voting, persuasive form store hours—just like the mall—and
typecast the town in a 1957 film,Small- go-getters."She chuckles. "A good-look- coordinates advertising. At Christmas.
town, U.S.A. Though Anamosa pre- Ing gal 28 years old can sometimes talk an merchants bring Santa back dowlizown. In
fers to be known as the birthplace of old guy into restoring his building.' Brenham, little white lights are placed
"American Gothic"artist Grant Wood, Before you can sell Main Street, Main around storefront parapets and windows,
millions worldwide think of its awn- Street has to be sold on itself. Read adds, making downtown the place to go to %iew
inged Main Street, Woody's Cafe and "We start out with 100 doobfing Thum- Christmas lighting. A half-dozen special
the Tyler & Downing Meat Market aces in each town. We try to find two or events are scheduled around the town
(they still make deliveries) as Small- three real visionaries who can see past the square, and there are plans to add brown-
town, U.S.A. peeling paint and blight. "Then it begins to bag concerts. Purchase or rental of real 1
As the film's 30th anniversary ap sno'w'ball." In Brenham, 'Texas, project estate is promoted by showing its renova-
proaches, Anamosa's energetic Cham- manager Lennie Brown recalls that her tion potential t
ber of Commerce president, Baptist program took off after one developer • Design. Buildings don't come back
preacher Rohn Peterson, plans to cash showed the town how: He turned a down- by themselves. In Texas, for example, the
in on that stereotype. He wants to turn town white elephant into shops, an office Main Street Center provides expert site
back the clock and attract tourists with mezzanine and upstairs luxury apart (Continued on pale 43) "
"I Like Ike"posters in store windows, merits. "People who used to drive to the r
with nickel pay phones and with old- Galleria in Houston said, ;Wow, we have.it f
fashioned service. here in our hometown.'
We'd market it to Hollywood, too," Once the pieces are in place, the four-
..Gerson enthuses. "Need a place that Part Main Street Approach kicks in: W.
looks like the 195os?This is the place. • Organization. If the town doesn't
already have a downtown council, it starts
We still have the Wheel Inn Drive-In, one. The first three years of the program THE DISNEY VERSION j
complete with carhops.'
gave birth to 20 downtown organizations. ■ Where else but Main Street would
the world's most famous duck cele- ( V, .
brate his 50th birthdav?
When Donald Duck hit the half-cen-
tury mark onJune 9 last year,he picked t
the Walt Disney World version of
"Main Street, U.S.A."for the birthday
u. ? bash. A parade rollicked past the turn-
' <, # of-the-century gas lamps and penny I
t" arcades, rattled the glassware artisans
and silhouette cutters in their shops,
pushed aside Old Dobbin and horseless
carriages alike. Everything %vas, well,
ducky. is
But that's hardly unusual on a Main
Street where every day is the Fourth of ��..
July. The first of six lards that make up
the Magic Kingdom near Orlando, Fla.,
Main Street, U.S.A., re-creates Dis-
ney s
is-neys boyhood hometown, Marceline, al
Mo., in five-eighths scale. Disney once
explained, "People like to think their it .
world is somehow more grown-up than u.
Papa's was." The only thing larger- I t
than-life in this slice of the Florida fun- 1n
land—the one part every visitor must
pass through—is the film retelling Dis-
Furbelows and frills,flowers and horse-drawn trolleys attract visitors to shops along ney's own rise to impresario of mice b,
and ducks.
Main Street,U.S.A.,the Waft Disney World re creation of turn-of-the-century America.
MAIN STREET U.S.A. Why does it work) Tom Wilson in '
(Continued from page 14) Galesburg says, "It's not a miracle being
pulled off. It's doing the basics. It's people UDWIM"PETM
using their noggins on what should be FASHIONS FOR WOMEN
inspection, schematic drawings and an done." '4"AND UNDER
estimated cost for restoration, even runs What's the best way for a town to join • ALSO SHOES
tests of paint. The project manager helps the Main Street Center program? PETITE SIZES 218
owners solicit bids and qualify for low- Since the Center contracts with states
^s interest financing. for its services, the best way for a town to
Don't forget the details. Galesburg join is to contact a participating state
encouraged merchants to replace faded agency—sometimes a historical associa-
�? signs with new awnings bearing the store tion, in other states an economic-develop
name--cheaper than new signs.The town ment commission. Fifteen states partici-
levied a special tax on downtown property pate m the program: Arkansas, Colorado,
to pay for a full-time crew to shovel snow Florida, Georgia, Hawaii, Massachusetts,
and tend trees and flowers. Michigan, Minnesota, North Carolina,
* Economic Restructuring. Fed- Oregon, Pennsylvania, South Carolina,
eral tax incentives can ease the bite of put- Tennessee, Texas and Washington. PETITES!
ting new life in old buildings. Money spent If your state isn't on the list, your town Easy catalog shopping is
l can still et help b joining the National yours with stylish choices
restoring commercial property at least 40 K P Y) K
years old qualifies for a 20-percent tax Main Street Network. Membership, open from Korea Personal,lon•
credit—`25 percent if the lace is on the to any group involved in small-town rede- donfog,tesdownto2.I bratny appare. esinharG
P P to-find sizes down to 2.Intimate apparel.
National Register of Historic Places. velopment, costs $195 a year. Network SPECIAL OFFER...SAVE 11 ON FIRST
Economic revival can be contagious. members receive a monthly newsletter, ORDER.SEND$1 FOR LATEST CATALOG
technical advice, hotline hal
AND$2 BONUS CHECK good on first order,
David Hough, the former economic-devel p, and a 25- ___UNkM PE7tTe____
opment coordinator in Hot Springs, ob Percent discount on materials. Dew.BFP2.374oE.34thSt.,Tucson,Az.8STt3
serves, "If a few businesses move out, if The Main Street Center offers a 115- -Enctoaedas, Poeesesend4testcATALOG.
there's not a bright future, if everybody's Page training manual ($35) and technical Name
down in the mouth, you get in a downward bulletuis on topics like storefront signage Address
spiral, But if you can get people enthused, and awning selection($4). For$50, towns City
before you know it things are really hum- can purchase slide shows on the Main Stats Zip
ming."In Hillsboro, Texas, for example, Street Approach,storefront design,effec
surging self-confidence helped the town Live signage,and using upper-story space.
land a Campbell Soup mushroom-growing For information, contact the National
factory and 300 new jobs. Main Street Center, 1785 Massachusetts
The whole Main Street Approach Ave.,N.W.,Washington, DC 2(X)36; tele o.,o...a.
seems to be catching. The Trust recently Phone (202) 673-4219. ElweI S.4� 1000
announced a three-year demonstration K--BOW RETURN 129
ADDRESS
program applying the techniques to decay- DavidA. F xell is a newspaper columnist in
LABELS
ing business areas of larger towns, the typical Main Street town of Dubuque, FREE
►+ANDY 1000 gummed economy
between 50,000 and 250,000 population. Iowa, best known as the torn of those "old Box name and address la-
Immediately, 150 cities applied to be ladies" Harold Ross said his sophisticated bels printed in black
with ANY name,address,tip code.Up to 4 lines.
among the eight pilot sites. New Yorker magazine wasn't edited for. OrderS717SNof1o00Econer"Labels(bred)..$1.29
250
Crystal-Clear
RETURN
$298
4r wADDRESS
- LABELS
i The color of your sta-
tionery shows through
these transparent la-
bels.Sharp black printing on self-stick see-through labels.
Ordw P2031 Set of 260 Labels(boned)$2 98
STICKS 250
ATA ' Self-Stick
TOUCH - WHITE $ 98
a� GLOSS
LABELS
Glossy white self-stick
labels cling to any
smooth surface — no
..oistening Sharp black printing up to 4 lines
Order P6030 Set of 250 White Gloss Labels(boxed)$2.98 1
I IWB�tty► Drake, 3328 Drake Bldpp
Colorado Springs,COi1b940
(NAME_ I
l ADDRESS
-`_---- I CITY 8 STATE_ _-ZIP_—I
_---S117 1000 Labels4S1 29 $-1
... I P2031 Crystal-Clear LahelsV S2 98 S I
P6030 White Gloss Labels(A'2 96 S r
Renovated under a pilot program,Hot Springs'Evanston building was built in 1905 I Add 30C per set for shipping R handling S I
Eby Teresa Evans for her husband,Fredrick,a founder of the South Daisota town. I_SA111 ACrIDN GUARANTEED r_Totals Y
I'HUTU(;H41'!i P1-I�A1'lh Hril'�;h PH','W I�V H:U'G6 43 k
w
t
"4'�••-_ __._. ,... _.; n `= '_. �-t`; `#•i � �'.� s,,..;'"T ,.�G 'e1��,. 1a >+►',,:c'�..'„..an..na.riw;w,+Ilrilk
f{ .a" t
'
,
ECONOMIC DEVELOPMENT ACTION PLAN - FY 1085
And Report for FY 1085
Tigar6' n Economic Development Committee has established as its goal the
following, "Promote economic development for the good of the community" . The
major objectives are to identify the advantages and barriers to development in
Tigard and to recommend changes needed to improve development opportunity .
Following from this, the Committee intends to develop an economic development
strategy .
During the Fiscal Year 1084-85' the Committee followed an action plan designed
to provide the base data needed to understand the needs of the community and
to assist companies interested in locating in Tigard . Individual analysis for
each of the four target areas related to information on available land
compiled in a format which is useable by government, real estate concerns,
property owners, and potential developers and users was delayed due to limited
staff resources . Realistically, a gond data base will not be available until
the City' s Geographic Information System, G.I.S. , is on line and operational
in 1086.
The Committee was successful in establishing contact and working relationships
with several organizations concerned with economic development, including:
-
'Tigard Chamber of Commerce - through the Staff xupport provided by
Jeanne Caswell.
-
Oregon Economic Development Department.
- Tualatin Valley Economic Development - with Tony 0rlandini as the
designated committee member to be in contact with the group.
-
Adjacent cities - Beaverton, Tualatin, Sherwood, Lake Oswego.
- I-5 Corridor Association.
- Area Realtors.
- Washington County .
of particular note was the Committee' s role in the creation of the I-5
Corridor Association. One of the earliest interest meetings on the formation
of this economic development entity occurred at a Committee meeting with
representatives of Sherwood and Tualatin attending. The idea was well
received by the Committee' and, as a result, Chamber and City representatives
aided in forming the Association.
The Committee reviewed developments as proposed by developers and met with
area rualtoro to hear their concerns. From theye sessions, the Committee
chose to focus attention on the downtown area, one of the four original target
areas, since economic development activity has lagged behind while the other
three areas have impruved . A survey was conducted and plana made to follow up
on the input received.
Plan for Fiscal Year 1986
The Committee plans to continue to act as advocates for economic development.
To accomplish this, the Committee will express its opinion on land use issues,
developer proposals, and economic development needs before City committees an
needed. The Committee will also work to educate the public on the importance
of economic development.
Specific planned activities are:
° Downtown Improvement: Analysis
-- Conduct meetings with downtown property owners and businesses to
evaluate_ needs for improvement and deterrents to economic development.
_. Assist the downtown to receive attention from the City in terms of
capital improvements.
— Assist in an attempt to formulate an organization to take the lead
in coordinating downtown improvement.
• Monitor- Economic Development Activity in the City
-- Become familiar with the economic development improvements
occurring in the four target: areas and the community as a whole. The
target areas are: downtown, 72nd Avenue, Cascade Blvd. , and the
Tigard Triangle
— Monthly review building activity information to be aware of trends
• Provide Input as Needed on the City' s Comprehensive Plan on Economic
Development: Issues
— Advise on Community Development Code Revisions which effect
development.
_. Advise on Comprehensive Plan Map changes which will. increase or
reduce commercial or industrial development potential
-- Advise on City expansion issues which relate to economic expansion
• Assist in the Development and Distribution of Materials Designed by
the City to Encourage Economic Development Growth
• Maintain Contact with Economic Development Groups
-- Tigard Chamber of Commerce
-- 1•--5 Corridor Association
— Tualatin Valley Economic Development;
•-- Oregon Economic Development Department
— Area Industrial. and Commercial. Realtors
— Neighboring Cities
• Monitor Grant and Loan Programs which could assist the City or Local
Companies to expand Economic Development Potential
— Industrial. Revenue Bonds
-- Oregon Public Works Infrastructure Program
° Provide a Forum for Local. Developers to Present Their Plans and
Enlist Committee Support
(WAM:br/7..1.?..5P)
CITIZENS ATTENDING FIRST TWO MEETINGS
Allan Paterson Century 21
Amo De8ornar6im Eoon, Dev. Comm.
Betty Johnson Johnson Bldg.
Bill Burton Inn. Assoc. , Inc.
Bill Duff Tigard Shoe Repair
Dan Gentuleil Ino. Assoc, , Inc,
Dae Dee Harrington — The Oregonian — 10245 SW Parkway — Portland, OR 97225
Dennis Thompson Tigard Car Wash/Arco
Don Hanson Tigard Cleaners
Dorothy Jordan Main St. Vet, Clinic
Doug Martell Doug' s Big A Auto Parts
E6 Tar6ell Self
Emanuel Sorg Self
Gary Aninington A Boy Supply
Geraldine Ball. Self
H. P. Vermilye TV Glans & Health Habit
Helen J. Bird 1ot Interstate Bank
J. B. Bishop Self
J. R. Gulley Valley Auto Parts
Jeanne Caswell Tigard Chamber
Jerry Cash Cash' s Realty
Louis R. Bell Tigard Vacuum
Martha Bishop Self
Mary Gross 'Tigard 'Times
Norman O. Sorg Lanuon Bldg.
Pat Beylund Tigard Promotions, Inc.
Paul E. Miller Martinizing Building
Roger Sorg Self
Steve Mozinoki Robert Randall Co.
Steve Richmond Tigard Tire Factory
Thomas J. Sullivan Tigard Trans. Ado. Comm
Tony 0rlandini Economic Dev. Comm.
Vic Kaiser One—Hour Martinizing
(2l00P)
Page 1
DOWNTOWN PRqRERrY _OWNERS AND E-P:L
At the two recent meetings concerning the need for improvement to the
Downtown area, creation of a non-profit organization to represent the
downtown has been discussed. If an organization were formed, would you be
willing to participate, and, if so, what would you suggest as an annual
fee?
1. Creation of an organization
A. I would participate
B. I would not participate
2. If an organization is created, the annual participation fee should he:
A. A fixed rate for all regardless of whether a property owner or
renter.
B. A graduated rate based on whether one is an owner or renter and
the size of the business.
3 . If a fixed rate is set, the nate should be:
$100 _______ $200 $500 ______ Other (Pluaye specify)
(WAM:br/2123P)