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City Council Packet - 01/31/2017 City of Tigard Tigard Special Meeting - Agenda TIGARD TIGARD CITY COUNCIL MEETING DATE AND January 31, 2017 - 8:15 p.m. TIME: MEETING LOCATION: City of Tigard - Town Hall - 13125 SW Hall Blvd., Tigard, OR 97223 PUBLIC NOTICE: Times noted are estimated. Assistive Listening Devices are available for persons with impaired hearing and should be scheduled for Council meetings by noon on the Monday prior to the Council meeting. Please call 503-718-2419 (voice) or 503-684-2772 (TDD - Telecommunications Devices for the Deaf). Upon request, the City will also endeavor to arrange for the following services: • Qualified sign language interpreters for persons with speech or hearing impairments; and • Qualified bilingual interpreters. Since these services must be scheduled with outside service providers, it is important to allow as much lead time as possible. Please notify the City of your need by 5:00 p.m. on the Thursday preceding the meeting by calling: 503-639-4171, ext. 2410 (voice) or 503-684-2772 (IDD - Telecommunications Devices for the Deaf). SEE ATTACHED AGENDA City of Tigard TIGARD Tigard Special Meeting - Agenda TIGARD CITY COUNCIL MEETING DATE AND January 31, 2017 - 8:15 p.m. TIME: MEETING LOCATION: City of Tigard - Town Hall - 13125 SW Hall Blvd., Tigard, OR 97223 8:15 PM 1. SPECIAL MEETING A. Call to Order- City Council B. Roll Call C. Pledge of Allegiance D. Call to Council and Staff for Non-Agenda Items 2. REVIEW BALLOT MEASURE TITLE FOR CITY CENTER URBAN RENEWAL PLAN SUBSTANTIAL AMENDMENT 8:20 p.m. estimated time 3. REVIEW BALLOT MEASURE TITLE FOR TIGARD TRIANGLE URBAN RENEWAL PLAN 8:40 p.m. estimated time 4. NON AGENDA ITEMS •EXECUTIVE SESSION: The Tigard City Council may go into Executive Session. If an Executive Session is called to order, the appropriate ORS citation will be announced identifying the applicable statute. All discussions are confidential and those present may disclose nothing from the Session. Representatives of the news media are allowed to attend Executive Sessions, as provided by ORS 192.660(4), but must not disclose any information discussed. No Executive Session may be held for the purpose of taking any final action or making any final decision. Executive Sessions are closed to the public. 5. ADJOURNMENT 9:00 p.m. estimated time AIS-3009 2. Special Meeting Meeting Date: 01/31/2017 Length (in minutes): 20 Minutes Agenda Title: Review Ballot Measure Title for City Center Urban Renewal Plan Substantial Amendment Submitted By: Carol Krager, Central Services Item Type: Update, Discussion, Direct Meeting Type: Special Staff Meeting Public Hearing Newspaper Legal Ad Required?: Public Hearing Publication Date in Newspaper: Information ISSUE Staff requests input from Council on the ballot measure title for the Substantial Amendment to City Center Urban Renewal Plan. STAFF RECOMMENDATION / ACTION REQUEST Direct staff to prepare a final version of the ballot title for Council's adoption at the February 7, 2017 Council meeting. KEY FACTS AND INFORMATION SUMMARY City Council unanimously approved the City Center Urban Renewal Plan Substantial Amendment at a public hearing on December 13, 2016. The amendment would add seven properties to the district, totaling 37.7 acres. Per the City Center Urban Renewal Plan, the addition of land that totals more than 1 percent of the total plan area is considered a Substantial Amendment and must be approved by Tigard voters. To facilitate the desired increase in financial capacity of$2.8 million, staff proposes to put the plan amendment on the May 2017 ballot. A draft ballot title is attached for Council's review and consideration. Staff will ask Council to finalize the ballot title and refer the plan to voters at its next meeting on February 7, 2017. The draft ballot title was initially developed by the City Attorney and staff. OTHER ALTERNATIVES Council could choose to postpone the ballot measure process and refer the plan amendment to voters in a future election. COUNCIL OR CCDA GOALS, POLICIES, MASTER PLANS Tigard City Council 2015-17 Goals and Milestones Goal #2. Make Downtown Tigard a Place Where People Want to Be City Center Urban Renewal Plan Tigard Comprehensive Plan Special Planning Areas- Downtown Goal 15.2 Facilitate the development of an urban village. City Strategic Plan City Strategic Plan Goal 1: Facilitate walking connections to develop an identity. City Strategic Plan Goal 2: Ensure development advances the vision. DATES OF PREVIOUS CONSIDERATION December 13, 2016: Approved City Center Urban Renewal Plan Substantial Amendment and referred it to the voters for adoption October 4, 2016: Public Review of City Center Urban Renewal Plan Substantial Amendment September 20, 2016: Discuss Adoption Process for Substantial Amendment to Downtown City Center Urban Renewal Plan May 3, 2016 : Discuss Potential Substantial Amendment to City Center Urban Renewal Plan. Attachments Ballot Title Draft Ballot Title for City Center Urban Renewal Plan Amendment CAPTION (10 words max) City Center Urban Renewal Plan Amendment QUESTION (20 words max) - Shall the City amend the City Center Urban Renewal Plan by expanding the size of the urban renewal area? SUMMARY (175 words max) This measure approves the ordinance authorizing the City Center (Downtown) Urban Renewal Plan Amendment, which increases the size of the urban renewal area by adding seven properties, or 37.70 acres. The original City Center(Downtown) Urban Renewal Plan (Plan) was approved by voters in 2006 and includes projects such as street and streetscape improvements, bike and pedestrian improvements, park improvements, and support for public spaces and buildings. However, as a result of the economic downturn, tax increment revenues are less than originally projected. The Plan Amendment provides additional capacity to complete those projects. The Plan Amendment would not increase the approved $22 million cap for the Plan and would not impose new taxes. Funding comes from capturing increased property taxes from new development and increased property values in the urban renewal area that otherwise would go to the City general fund and other taxing entities. Copies of the Plan and Plan Amendment are available at: http://www.tigard- or.gov/city hall/urban renewal.php Draft Ballot Title for City Center Urban Renewal Plan Amendment CAPTION (10 words max) City Center Urban Renewal Plan Amendment QUESTION (20 words max) - Shall the City amend the City Center Urban Renewal Plan by expanding the size of the urban renewal area? SUMMARY (175 words max) This measure approves the ordinance authorizing the City Center (Downtown) Urban Renewal Plan Amendment, which increases the size of the urban renewal area by adding seven properties, or 37.70 acres. The original City Center (Downtown) Urban Renewal Plan (Plan) was approved by voters in 2006 and includes projects such as: • Street and streetscape improvements, • Bike and pedestrian improvements, • Park improvements, and • Support for public spaces and buildings However, as a result of the economic downturn, tax increment revenues are less than originally projected. The Plan Amendment provides additional capacity to complete those projects. The Plan Amendment would not increase the approved $22 million cap for the Plan and would not impose new taxes. Funding comes from capturing increased property taxes from new development and increased property values in the urban renewal area. Copies of the Plan and Plan Amendment are available at: http://www.tigard- or.gov/city hall/urban renewal.php SUPPL,EM NTAL PACKET FOR ___ I 3 / a o (DATE OF MEETING) (!orYl, l�%i'IS L0 f C(/0 oaJhocise.i sUy)« � C- tor n9eJ • AIS-3010 3. Special Meeting Meeting Date: 01/31/2017 Length (in minutes): 20 Minutes Agenda Title: Review Ballot Measure Title for Tigard Triangle Urban Renewal Plan Submitted By: Carol Krager, Central Services Item Type: Update, Discussion, Direct Meeting Type: Special Staff Meeting Public Hearing No Newspaper Legal Ad Required?: Public Hearing Publication Date in Newspaper: Information ISSUE Review and discuss the draft ballot title language for the Tigard Triangle Urban Renewal Plan. STAFF RECOMMENDATION / ACTION REQUEST Direct staff to prepare a final version of the ballot title for Council's consideration at the February 7, 2017 Council meeting. KEY FACTS AND INFORMATION SUMMARY City Council unanimously approved the Tigard Triangle Urban Renewal Plan at a public hearing on December 13, 2016. Per the City Charter, the plan will not go into effect unless approved by Tigard voters at a general election. Staff proposes to put the plan on the May 2017 ballot in keeping with the project's schedule and grant funding contract and has attached a draft ballot title for Council's review and consideration. Staff will ask Council to fmali7e the ballot title and refer the plan to voters at their next meeting on February 7, 2017. The draft ballot title was initially developed by the City Attorney and then reviewed and edited by members of the project's consultant team with expertise in urban renewal, public outreach, and marketing research. The draft ballot title incorporates results from a survey conducted in December 2016 by EMC Research on behalf of the city. The survey results are attached for Council's information. OTHER ALTERNATIVES The city needs to prepare a ballot title for the Tigard Triangle Urban Renewal Plan and refer it to Tigard voters in order to meet its Metro funding obligation and City Charter requirements. However, Council may choose to postpone the ballot measure process and refer the plan to voters in November 2017 instead of May 2017. COUNCIL OR CCDA GOALS, POLICIES, MASTER PLANS City Strategic Plan Goal 1- Facilitate walking connections to develop an identity City Strategic Plan Goal 2 - Ensure development advances the vision City Council Goal 3 - Adopt and begin Implementation of Tigard Triangle Strategic Plan (1"1'SP) DATES OF PREVIOUS CONSIDERATION 2015 • Staff completed the Tigard Triangle Strategic Plan (fI SP) - March • Council directed staff to submit a CPDG application to Metro for funds to implement the TTSP -June 2016 • Council directed staff to enter into an IGA with Metro for CPDG funds - February • Council awarded a contract to MIG Inc. to implement the TTSP - March • Council approved the formation/membership of a Citizen Advisory Council (CAC) for the Tigard Triangle Urban Renewal Plan (Plan) - April • Council appointed an additional CAC member - August • Staff briefed Council and Planning Commission on the Plan - September • CCDA initiated public review of the Plan —October • Council approved the Plan - December Attachments Ballot Title Triangle Survey Report AgendaQuick©2005-2017 Destiny Software Inc.,All Rights Reserved Draft Ballot Title for Tigard Triangle Urban Renewal Plan CAPTION(10 words max) Tigard Triangle Urban Renewal Plan Implementation QUESTION (20 words max) Shall the City implement an urban renewal plan, including the use of tax increment financing,for the Tigard Triangle? SUMMARY(175 words max) This measure approves the ordinance implementing the Tigard Triangle Urban Renewal Plan (Plan) and the use of tax increment financing to fund projects undertaken as part of the Plan. No new taxes would be imposed. Funding comes from capturing increased property taxes from new development and increased property values in the urban renewal area that would otherwise go to the City general fund and other taxing entities. The Plan's proposed boundaries,goals, projects, and provisions for amendments are described in the Plan.The Plan currently includes many projects,such as: • Red Rock Creek restoration,focusing on water quality and public access • Street and sidewalk construction,focusing on connectivity and safety • Major sewer repairs to address public health • Intersection improvements,focusing on traffic congestion and multimodal access • New trails and parks Unless otherwise amended as allowed by the Plan,the total amount of tax increment that can be spent on projects over the life of the Plan is$188 million. This is anticipated to take 35 years. A copy of the Plan is available at: http://www.tigard-or.gov/Projects/TigardTriangle/tt UR Plan.pdf SUPPLEMENTAL PACKET FOR l 31 d° —4--- CAPTION (10 words) (DAT OF MEETING) Con -�( '~ C'ot ci5la Tigard Triangle Urban Renewal Plan Implementation 60 o d h Csr�fi'o h o�S sus su � s' QUESTION (20 words) Shall the City implement an urban renewal plan, including the use of tax increment financing,for the Tigard Triangle? SUMMARY(175 words) This measure approves the ordinance implementing the Tigard Triangle Urban Renewal Plan (Plan) and the use of tax increment financing to fund projects undertaken as part of the Plan. No new taxes would be imposed. Funding comes from capturing increased property taxes from new development and increased property values in the urban renewal area that would otherwise go to the City general fund and other taxing entities. The Plan's proposed boundaries, goals, projects, and provisions for amendments are described in the Plan.The Plan currently includes a variety of projects, such as: • Red Rock Creek restoration,focusing on water quality and public access • New streets and sidewalk construction,focusing on connectivity and safety • Major sewer repairs to address public health • Intersection improvements,focusing on traffic congestion and multimodal access • New trails and parks • Small business support Unless otherwise amended as allowed by the Plan, the cap for funds used for projects in the urban renewal area is$188 million over 35 years. A copy of the Plan is available at: http://www.tigard-or.gov/Proiects/TigardTriangle/tt UR Plan.pdf ... ..___c:. j Y1a j I 1 CdRp►ortlMd \s'l *t-' 41 D 1 'ns ''''', ''),,,,,,441 czo „,,,;..1 ji 1.„ ,,,,s, ..., „..... ci illolmit 1. Wan ---'t tAk. ) —•R.......ma*pow 4. _ �: aMARKET City of Tigard 8 OPINION RESEARCH SERVICES Tigard Triangle Development Survey December 2016 Methodology ► Live telephone survey of registered voters in the City of Tigard ► Conducted December 6th to 11th, 2016 ► 300 total interviews, with an overall margin of error of ±5.7 percentage points at the 95% confidence interval ► Interviewing conducted using trained, professional interviewers ► Data weighted to be demographically representative of voters in the City of Tigard ► Tigard is divided into North and South regions in analysis primarily by SW Gaarde and SW McDonald Streets Please note that due to rounding,some percentages may not add up to exactly 100%. EMril EMC 16-6248 Tigard Triangle 12 MARKET Mood of the City d OPINION RESEARCH • t • SERVICES Direction of the City A majority of voters in Tigard feel optimistic about the direction of the city. Right Direction 68% Wrong Track 19% (Don't Know) 14% 4.Do you feel that things in the City of Tigard are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track? EMC 16-6248 Tigard Triangle j 4 City Improvement Priorities Reducing traffic congestion is the highest priority overall and by intensity. Growth and development is clearly the second highest priority. ■7-Very High Priority 6 Total High Priority Reducing traffic congestion 48% 21% 69% Improving how we handle growth and development 28% 18% 47% Getting MAX light rail service to Tigard 21% e'',; 31% Making all of Tigard more walkable 17% 32% Improving bus and express bus service 17% 29% Developing a currently underdeveloped area of Tigard with 90/ 21% new housing,restaurants,and shopping 5-10.For each of the following items,please tell me how much of a priority you think that IIIMI item should be for the City of Tigard. EMC 16-6248 Tigard Triangle I 5 FMARKET Reception of lic47 6 OPINION .. : SERVI10ES Urban Renewal Plan Familiarity with Tigard Triangle A majority of Tigard voters are familiar with the Triangle, with over a third saying they are very familiar with it. Familiar 65% Somewhat 29% Not Familiar 32% 8° Very 36% (Don't Know/ 24% Refused) 3% 11111111 11.Are you familiar with an area of the City known as the Tigard Triangle? FMC 16-6248 Tigard Triangle 17 Familiarity with Tigard Triangle — By Subgroup Voters over the age of 50 and frequent voters are the most familiar with the Triangle, while voters under 50 and infrequent voters are the least familiar. •Very Familiar is Somewhat familiar Total familiar OVERALL 36% 65% Male(n=141) 41% 65% Female(n=159) 32% 65% 18-49(n=147) 30% 52% 50+(n=153) 41% 77% North(n=176) 67% South(n=123) 35% 62% Voted in 4/4 elections(n=72) 45% 79% Voted in<4/4 elections(n=228) 33% 60% 11.Are you familiar with an area of the City known as the Tigard Triangle? EMC 16-6248 Tigard Triangle 18 Measure Support — Initial After hearing the initial ballot title, a majority of voters support the measure; at the same time, almost three-quarters of that support is soft support("somewhat"). In addition, a large proportion are unsure initially(22%). Next May, there may be a ballot measure in Tigard to create an urban renewal area in the Tigard Triangle which reads: "Shall the City of Tigard implement an urban renewal area and plan for the Tigard Triangle?" Support 57% Somewhat 41% (Don't Know/ Oppose Refused) 21% 22% Somewhat 11% Strongly 16% o Strongly 10% 12.Do you strongly support,somewhat support,somewhat oppose or strongly oppose this measure? EMC 16-6248 Tigard Triangle 19 Measure Support — Initial, By Subgroup There is relatively consistent support across demographic groups. Net support, the gap between support and opposition, is also fairly consistent across groups. Despite the fact that frequent voters are significantly more familiar with the Triangle than infrequent voters, support levels are similar. •Support (Don't Know) ■Oppose Net OVERALL 57% 22% 21% +36% Male(n=141) 56% 23% 22% +34% Female(n=159) 58% 21% 20% +38% 18-49(n=147) 61% 23% 16% +45% 50+(n=153) 53% 21% 26% +27% North(n=176) 57% 20% 23% +35% South(n=123) 56% 25% 19% +38% Voted in 4/4 elections(n=72) 58% 21% 22% +36% Voted in<4/4 elections(n=228) 57% 22% 21% +36% F.MQ 12.Do you strongly support,somewhat support,somewhat oppose or strongly oppose this measure? EMC 16-6248 rigurd Triangle' 10 Measure Support — Informed After hearing additional information about the measures, support increases. However, the increase in support is almost exclusively among soft supporters. "This potential ballot measure would create an urban renewal area in the Tigard Triangle....Urban renewal is used throughout Oregon to help revitalize areas that are Support underperforming or that lack public 70% infrastructure. Urban renewal does not impose a new tax. However, it does reduce the amount of tax revenue that taxing districts receive for the life of the Urban Renewal Plan. It does this by giving a portion of taxes collected from within the area to the Urban Renewal Agency Somewhat to fix specific problems in the area. If an urban 54% renewal area is approved by City Council and Oppose voters,funds generated by the area would be 26% spent on improving the transportation and (Don't utility infrastructure,attracting new Somewhat Know/ businesses and housing,and developing public 14% Ref) spaces such as parks,plazas,and trails. The maximum indebtedness under the Urban strongly Strongly 4% Renewal Plan is$188 million over a period of 13/a no more than 35 years." *emphasis added in report only,not during interviewing NEI 13.Do you strongly support,somewhat support,somewhat oppose or strongly oppose this measure? EMC 16-6248 Tigard Triangle 111 Measure Support — Initial and Informed Initial Support Informed Support Support 70% (+13%) Support 57% Oppose (Don't 26% Oppose Know) (+5%) 21% 22% (Don't know) 4% Strongly 16% o (-18%) 16% Strongly 10% 13/o 12,13.Do you strongly support,somewhat support,somewhat oppose or strongly oppose this measure? EMC 16-6248 Tigard Triangle 112 Measure Support — Informed, By Subgroup Support increases across all demographic groups. Net support increases the most in voters under 50, infrequent voters, and those in the North, and decreases the most among frequent voters. •Support (Don't Know) ■Oppose Change From Net Initial OVERALL 70% 'or 26% +8% Male(n=141) 69% 'a' 27% +8% Female(n=159) 71% ,o, 25% +8% 18-49(n=147) 78% a 19% +13% 50+(n=153) 62% .9' 33% +2% North(n=176) 72% a 26% +11% South(n=123) 67% 6% 27% +3% Voted in 4/4 elections(n=72) 59% 7% 33% -10% Voted in<4/4 elections(n=228) 73% o 24% +13% NM 13.Do you strongly support,somewhat support,somewhat oppose or strongly oppose this measure? EMC 16-6248 Tigard Triangle 1 13 MARKET Potential Benefits of Plan F & OPINION yr SERVICES Potential Benefits ► [RESTORING THE MAIN CREEK,61% VERY IMPORTANT] Restoring the main creek in the Triangle, which would decrease sewer damage and flooding and improve habitat, water quality, and the overall health of the Tualatin River watershed ► [NEW STREETS AND SIDEWALKS,53% VERY IMPORTANT] Building new streets and sidewalks in the Triangle to improve safety and relieve traffic congestion ► [MAJOR SEWER LINE REPLACING,47% VERY IMPORTANT] Replacing a major sewer line in the Triangle that the city has fixed temporarily ► [PUBLIC PARKS AND TRAILS,34% VERY IMPORTANT] Building public parks and trails in the Triangle ► [EASIER TO WALK OR BIKE,32% VERY IMPORTANT] Making it easier to walk or bike to nearby shops and services in the Triangle ► [STABLE FUNDING SOURCE,30% VERY IMPORTANT] Providing a stable funding source to build or fix infrastructure in the Triangle that the city may otherwise delay or never be able to afford ► [PEDESTRIAN-ORIENTED DISTRICT,26%VERY IMPORTANT] Changing the character of the Triangle from an auto-oriented district with suburban offices and big-box stores into a pedestrian-oriented district with a diverse mix of destinations and activities ► [MIXED-USE DEVELOPMENT,21% VERY IMPORTANT]Attracting mixed-use development, especially around light rail stations that may be built in the Triangle in the future EMC 16-6248 Tigard Triangle 115 Potential Benefits Restoring the main creek in the Triangle is seen as the most important potential benefit of the measure, closely followed by building new streets and sidewalks and replacing a major sewer line in the Triangle.All other benefits are seen by a majority as important, but with decreased intensity. •Very Important Somewhat Important %Total Important [RESTORING THE MAIN CREEK] 61% 91% [NEW STREETS AND SIDEWALKS] 53% 85% [MAJOR SEWER LINE REPLACING] 47% 85% [PUBLIC PARKS AND TRAILS] 34% 74% [EASIER TO WALK OR BIKE] 32% 70% [STABLE FUNDING SOURCE] 30% 77% [PEDESTRIAN-ORIENTED DISTRICT] 26% 63% [MIXED-USE DEVELOPMENT] 21% 62% -111 14-21.Now I'm going to read you some of the potential benefits of this measure. EMC 16-6248 Tigard Triangle 116 Potential Benefits — Overall vs Movers Those who move to support the measure after this section find similar benefits to be important as the whole group of respondents, but much more so. •Overall Positive Movers(n=92) %Total Important 91% [RESTORING THE MAIN CREEK] 97% 85% [NEW STREETS AND SIDEWALKS] 97% 77% [STABLE FUNDING SOURCE] 91% 85% [MAJOR SEWER LINE REPLACING] 90% 74% [PUBLIC PARKS AND TRAILS] 88% 70% [EASIER TO WALK OR BIKE] 85% 63% [PEDESTRIAN-ORIENTED DISTRICT] 44111 81% 62% [MIXED-USE DEVELOPMENT] 80% 14-21.Now I'm going to read you some of the potential benefits of this measure. EMC 16-6248 Tigard Triangle 117 Measure Support — After Potential Benefits Progression Total support increases slightly after respondents hear about potential benefits of the measure, but there is a significant increase in intensity of support(+11%). Initial Support Informed Vote After Potential Benefits Support Support 72% 70% (+2%) Support 57% 46% 54% Oppose Somewhat (Don't Oppose 25% 41% Oppose Know) 26% ° 21% 22% (2/) (Don't 14% (Don't 11% Know) Somewhat Know) 11% 27% 3% Strongly Strongly 16% 13% 4% 13% (-1%) 16% 10% 22.Given what you have just heard,do you strongly support,somewhat support,somewhat oppose or F UI strongly oppose the measure to create an urban renewal area in the Tigard Triangle? EMC 16-6248 1igard triangle' 18 Measure Support — Potential Benefits There is a slight increase in total support across all demographic groups. The largest gain in net support after hearing potential benefits of the measure is among frequent voters. •Support (Don't Know) ■Oppose Net Change From Informed OVERALL 72% :' 25% +4% Male(n=141) 71% 28% +0% Female(n=159) 74% •o. 21% +7% 18-49(n=147) 81% 19% +4% 50+(n=153) 64% / 30% +4% North(n=176) 74% 24% +4% South(n=123) 70% .°/ 25% +4% Voted in 4/4 elections(n=72) 68% ° 30% +13% Voted in<4/4 elections(n=228) 74% ;° 23% +1% 22.Given what you have just heard,do you strongly support,somewhat support,somewhat oppose or NM strongly oppose the measure to create an urban renewal area in the Tigard Triangle? EMC 16-6248 Tigard Triangle 119 MARKET Positive Messages & OPINION RESEARCH 0 42#‘111... ; SERVICES Positive Messages ► [WOULD NOT RAISE TAXES,35%MUCH MORE LIKELY TO SUPPORT]The urban renewal area would not raise taxes. It creates its own funding source by using a portion of property taxes from within the Triangle to fix identified problems within the Triangle. ► [SIGNIFICANT PROBLEMS COULD BE HELPED,29%MUCH MORE LIKELY TO SUPPORT]Many people call the Triangle home and thousands travel there every day to work and shop. Yet it has significant problems such as flooding,traffic congestion,ongoing sewer line issues caused by creek erosion,and a lack of sidewalks, paved roads,and parks,which could all be helped with funding from urban renewal. ► [MORE WALKABLE COMMUNITY,28%MUCH MORE LIKELY TO SUPPORT]The Triangle is generally unfriendly to pedestrians and cyclists. Urban renewal can help build needed sidewalks, crosswalks, bike lanes,and trails,which would further the community's goal of becoming a more walkable, interconnected and healthy community. ► [COMPLETE COMMUNITY,25%MUCH MORE LIKELY TO SUPPORT]By fostering the creation of a complete community—one which has jobs, housing,services, and transit—urban renewal can help transform the Triangle into a place with walkable neighborhoods and commercial districts where people can live,work,and learn. ► [INCREASES TAX BASE,24%MUCH MORE LIKELY TO SUPPORT] By bringing new businesses into the Triangle,urban renewal increases Tigard's tax base over time which, in turn,helps fund city services for all Tigard residents. ► [INVESTMENT IN THE FUTURE,19%MUCH MORE LIKELY TO SUPPORT] Urban renewal in the Triangle is an investment in Tigard's future,its infrastructure,and its economic stability and vitality. ► [READY FOR CHANGE,15%MUCH MORE LIKELY TO SUPPORT] By focusing on the Triangle,which is already zoned for commercial and residential density, urban renewal steers investments toward an area of the city that is the most ready for change. Mill EMC 16-6248 Tigard Triangle 121 Positive Messages All but one message makes a majority of voters more likely to support the measure. The most persuasive says the measure won't raise taxes. ■Much more likely to support •Somewhat more likely to support Total more likely to support 1 [WOULD NOT RAISE TAXES] 35% 65% [SIGNIFICANT PROBLEMS COULD BE HELPED] 29% 60% IIIEEMIIIIIIIIIII [MORE WALKABLE COMMUNITY] 60% [COMPLETE COMMUNITY] 25% 52% [INCREASES TAX BASE] 24% 62% [INVESTMENT IN THE FUTURE] 19% 52% [READY FOR CHANGE] 15% Ff 45% 23-29.Next I'd like to read you statements from people who support the measure creating an urban renewal area OM in the Tigard Triangle. EMC 16-6248 Tigard Triangle 122 Positive Messages — Overall vs Movers Those who move to support the measure from the initial vote find the message that significant problems could be helped to be the most compelling, closely followed by the message that it would not raise taxes. •Overall N Positive Movers(n=103) %More Likely to Support [SIGNIFICANT PROBLEMS COULD BE 60% 79% HELPED] 65% [WOULD NOT RAISE TAXES] 78% 60% [MORE WALKABLE COMMUNITY] 75% 62% [INCREASES TAX BASE] ;-r 70% 52% [COMPLETE COMMUNITY] 68% 52% [INVESTMENT IN THE FUTURE] 60% 45% [READY FOR CHANGE] 1111. 57% 23-29.Next I'd like to read you statements from people who support the measure creating an urban renewal area 11.1 in the Tigard Triangle. EMC 16-6248 Tigard Triangle 123 Measure Support — After Messages Progression After hearing the messaging, support increases another 2 points, mostly in intensity. This would suggest the additional positive messages aren't doing much to further increase support, though the structure of the poll somewhat obscures this;in either case,pairing the positive messages with the benefits will result in the largest increase in support. Initial Support Informed Vote After Potential After Positive Benefits Messages Support Support 75% Support (+2%) 70% 72% Support 57% 46% 45% 5'4% Oppose Somewhat Oppose Oppose 230/ 41% Oppose (DK) 26% 25% (-1%) 21% 22% (DK) 11% 14% (DK) 11% (DK) 30% 12% 2% 27% .trongl 0 4% 3� 16% 10% 16% 13% 13% 12% (-1%) 30.Given what you have just heard,do you strongly support,somewhat support,somewhat oppose or strongly oppose the measure to create an urban renewal area in the Tigard Triangle? EMC 16-6248 Tigard Triangle 124 Measure Support — Positive Messages Total support continues to slightly increase across all demographic groups. Messaging leads to the largest increases in net support among voters in the South and frequent voters. ■Support (Don't Know) ■Oppose Net Change From Benefits OVERALL 75% 23% +4% Male(n=141) 72% • 26% +4% Female(n=159) 77% 22% +3% 18-49(n=147) 81% ' 16% +3% 50+(n=153) 68% 30% +4% North(n=176) 76% 24% +2% South(n=123) 74% ,° 23% +6% Voted in 4/4 elections(n=72) 71% ° 27% +5% Voted in<4/4 elections(n=228) 76% 23% +3% 30.Given what you have just heard,do you strongly support,somewhat support,somewhat oppose or strongly oppose the measure to create an urban renewal area in the Tigard Triangle? EMC 16-6248 Tigard Triangle 125 MARKET Open-Ended Reasons for & OPINION YCI SERVICES Support or Opposition Main Reason for Measure Support After the messaging vote, we asked open-ended questions about the main reason respondents supported the measure, opposed it, or were still undecided. The measure's ability to make the area more usable, attractive, and walkable came out as the top reasons for voters'support. Make the area more usable 15% Make it more attractive/Enhance the area 14% Make a more walkable community 13% Improve the congestion 8% Sounds like a good idea (Unspecified) 8% Positive for the area (General) 7% Provide economic benefits 6% Help with the environment 5% Done without raising taxes 4% Keeping up with the area's growing population 4% Because I live here 4% Other 7% Don't know enough about the measure/Details 4% No Answer MI 2% 31.What is the main reason you support this measure?(n=224) EMC 16-6248 Tigard Triangle 127 Main Reason for Measure Opposition Over a quarter of those who oppose the measure do so because they believe it will negatively affect taxes. Other reasons for opposition are that change is not necessary or that change could cause more congestion. It will negatively affect taxes 22% Change is unnecessary 19% It will make the area more congested 15% Don't trust the leadership's decisions/ability 13% Not the right area for this measure 7% It will negatively affect traffic 5% It will increase the costs of everything in that area 3% There are more important issues out there 3% Other6% Don't know enough about the measure/Details 6% MIN 32.What is the main reason you oppose this measure?(n=70) EMC 16-6248 Tigard Triangle 128 FM(iiMARKET 2006 Downtown & OPINION H Urban Renewal � � - � SERVICES Has Downtown Urban Renewal Been Positive? Almost two-thirds of voters see Downtown urban renewal as a positive thing for the area. As with the Triangle measure initially, most of the positivity is soft("somewhat"). Positive 65% Somewhat 42% (Don't Know/ Refused) Negative 19% 16% Very 23% Somewhat 9%M Very 6% 34.Voters approved an urban renewal area for Downtown Tigard in 2006.From what you know or have heard,has this been a very positive,somewhat positive,somewhat negative,or very negative thing for Downtown Tigard? EMC 16-6248 Tigard Triangle! 30 Measure Support — Urban Renewal Comparison Although a majority of voters see urban renewal Downtown as a positive, the net effect of connecting Downtown with the Triangle is to erode support for urban renewal in the Triangle. Support 70% (-5%) ION• Somewhat 43% Oppose 27% (+3%) (Don't Know/ Somewhat 12% Refused) Strongly 3% 26% o Strongly 15% (+2%) 35.Urban renewal funding has been helping Downtown's revitalization efforts.The Tigard Triangle urban renewal area is modeled after the one created for Downtown.After hearing this,do you strongly support, somewhat support,somewhat oppose or strongly oppose the measure to create an urban renewal area in the Tigard Triangle? EMC 16-6248 Tigard Triangle 131 Measure Support Progression Measure support peaks at three-quarters support after messages, and has a slight drop-off after comparing the plan to the one implemented Downtown. 0 Support 70% 72% 7. ° 70% 57 Undecided 26% 25% 23/0° 27% /0 22 Opposition 4% 3%° ,,, 3% 21% e Initial Informed After Benefits After Messages Downtown Comparison IMO Eh",C 16-6248 Tigard Triangle 132 Conclusions ► Reducing traffic is the top priority in Tigard, followed by improving management of growth and development. ► Self-described familiarity with the Triangle is high (65%). ► There is majority support based on only the ballot title (57%). ► While all of the potential benefits tested are important, there are three that stand out from the rest in intensity and overall: restoring the creek, creating new sidewalks, and replacing the sewer line. ► While a majority of voters support the measure as the survey progresses, support remains mostly in the "soft" category. ► Comparing the Triangle urban renewal to Downtown actually erodes support (-5%). .11111 EMC 16-6248 Tigard Triangle 133 Contacts EMG Ian Stewart Ian@emcresearch.com 206.204.8032 Alyssa Mendlein Alyssa@emc,._�earch.com 206.204.8037