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2. fabricator may p► equal "j il, for materials one
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00 —w � � 1 opus! substitutions of
s , ' methods of fonstruct,on as shown on this dreMrnC for Owner's approval Under
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r no cond t On w111 any Substitution Or Change be ecceptec .rrleS% 0ener`s
v.Astea. , ( $0"� ,a� ( written approwl 4,s obtained prior to 1abrlut•nn,
p gs tir roi4a 1 i
Fabricator Shell furnish shop drrw in to owner for a reouested.
.ter...,>� c.t+ - -__._ � � - •va.W s.
♦-fi Ss i a4, i-A r- M. M All ye spin p
�"e,,•r _�__�- a_.,. ...o �•�, g shell be in Srfict accordance w-th StOnoards rascrit;ec by
Oc erg w FT the Amtrlun Welding Society. All $104D ane spatter shall be rerrtnv/c prr:.r to
pe ntinTy,
S. All fabrication work shall be co"letely finished, one r,,st, atills(.ale,
�✓;»E.E:4G r:4N1�L ✓GrT.4/L, i�,•o sor.+ctJ
-- _ r--- ti..•se,e.. .s.._ea, AVN ✓� �.l'�: � .._� .`. _ -orb-r+�roc --P"- -.0%1L1.`rr-.i-W.w[r �s.r•,a,eflr d'it, antl other r foreign gh materiel rives tN rtmove0 f►Or a.ii emf i
r^• ,�� �� v before prlwinO
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Ilw. c .,ir CO K M .trx *�'�•� Lr 6. Palntin0 Spec i f ications
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✓� -,rnc..s,. a / j S;Qn frame ,end pole bracket shall be thoroughly clasped, phosphattsed,
}rimed, and finished with baked !natal, tai-=lose black.
�^"'�� 1`4,----•a ��- ""\ Sign pane t s shall be c loanec, pho%pha t 1 zetl, and finished ".1h bekec enerM 1
-- �'► - --- - anc a Clear 1611yi•gluss varnish coat Over any screfnee copy
AN''-4,-P �i. "•-
y Y VMed shell be simr )Orly dean!! and
�, �/• 1n panels with only one side e,c
tf phos peep t'4,!d both s i des w i t r• a ground Coat only on the bpc It-
E a4,fy-_, q
---J'-�h��----'-'-+ .k>a 4,s -..,... �, .� --- -
{- Any c,verlaY panels or price nsanlral panels .^1 altarlinaw' shall be Ciesrred,
trlaced, ane similari finished.
MAY If`� .fir. Point n t r'sa t s r�s i s and Intim..
SCr•4! 4 I_ tyT` i try pa , system as menufaCtureo and specified by
Mobil ChM,cal Co.. Me1ntlnencs anc •tar;ne Coatings O'vision are preferree.
Any alternate syste«+ mint be oescribse t, manufacturer and Mote i approval
� -�► -'- ...,,era o e -`�-.�• ✓ffdF/'
received in sewncr.
i 1 .4,v,• ti �.ww
� .rw Ais to t>e reoraduceo from screens preparec by photographic
1 •�+r.« -• .....�..- AW 7.7. All CoPy
processes from art war 4 suopl sic by Mobi 1.
Sign panel .rift be instal lee in frowe before shinsseet.
g ye c 1 n .A%e .nd r V i dua 1
} , �_ ♦ - _rratarc ^c'v`� ,•
Sign. trrrMe, anc complete harlarrar! shall Dt pac ko
Shipping container .which will protect Slyn and components during morsel
shlpusent to destination.
Z-LV,-e, _/C�'� 10. Sign wNmi
ark may apply his intif;cat,on n ►k ani+ Year of
11 al
T anufacture in 1/4,^ letters naor bottom of sign panel.
- #sa•mow vat �-�1! TA/4-
- ,vac/.till
ya, AVd"/v .y4s4a 11, The price mineral mounting bolts of the price si?n will be instolIN b
sa ,j y i ; vsak.sw asanufacturar with the !!mens panels n place In Stse trpn.
ae•ec rm„p lis.- v
r www► 12. Price sign nneral panels will be►. 0 k �^� � packed in • cnntarnar
% $ / ^'�� �.•s - a suitl4{e for
i+s.et" v.toray! at Service station.
13, Carton shalt be orinted or otherwise wnrkee in 1" black letters pn "a
r!e t side are on* •no as f O I 1 tars,
I
California Pr
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® t + I^r�✓i 4,++s ------- _�� f (rice sign tend indicate whether curt or gala tyrge}
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%- l-tL from Minnesota Mining #_%A sprint or equal, as fallas"
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NOTAIF THIS MICROFILMED
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THIS NOTICE, IT IS DUE TO
THE QUALITY OF THE ORIGINAL
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19912Commercial Microfilming, Processing & Supplies
..W- _ MAY — Portland, OR. Seattle, WA.
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MOBIL OIL CORPORATION
- Sign Code Appeals (SCA 10-76)
11440 SW Pacific Highway
CITY OF TIGARD kLCE►vED
P. O. Box 23557 ��G 2
12420 S. W. Main
Tigard, Oregon 97223
r..�. Y.
December 27, 1976
L. R. Gregory
Mobil Oil Corp .
2324 Lloyd enter
Portland, Oregon 97232
Dear Mr. Cregor,y :
Please be advised that the Tigard Planning Commission at their
regular meeting of December 21 , 1976 denied your request for
a variance to the sign code to allow two 4 ' x 416" signs on
an existing light pole at 11440 S .W. Pacific Highway based on
the fact the application does not comply with the intent of
the Tigard Community Plan to improve the visual appearance
of Pacific Highway.
Actions of the Planning Commission are final unless notifica-
tion of appeal to the City Council is filed with the City
Recorder within 15 days of the Planning Commission action .
If we can be of any further assistance please do not hesitate
to contact me at this office .
Sincerely,
Richard Daniels
RD: sf Associate Planner
Note : The following acknowledgment must be received by the
City of Tigard within fourteen ( 14) days of your
receipt of this letter . Failure to return this
acknowledgment may result in action by the City of
Tigard .
I hereby acknowledge this letter documenting the action of the
Tigard Planning Commission . I have received and read this
letter .
� 7
74
Signature Date
i
MINUTES
TIGARD PLANNING COMMISSION
December 21 , 1976
Page 5
A. Staff Report : Read by Daniels .
B. Applicant ' s Presentation:
Mike McGee, Sabre Construction, explained the purpose
of the partitioning.
C. Public Testimony : None
D. Staff Recommendation :
Staff recommends approval as submitted with the
following conditions :
1 . All access be on S .W. Landmark Lane.
2. No building permits for the three newly created
lots be issued until prior .Planning Commission
conditions have been satisfied.
E. Commission Discussion :
Phillips moved and Sakaca seconded to approve the
proposal with the staff recommendations .
The motion was approved by unanimous voice vote .
7 . SCELLANEOUS :
11
r7 .7 . 1 SIGN CODE APPEAL SCA 10-76 (Mobil )
\� A request by Mobil Oil Corp . for a variance to the sign
code 16. 36.040 to allow two 4 ' x 416" signs on an existing
light pole in a C-3 (general commercial ) lone at 11440
S .W. Pacific Highway. (Wa.sh . Co . Tax Map 1=1 36AD, Tax
Lot 6400) .
A. Staff Report : Read by Edwards.
Wood questioned what qualifies as free standing sign .
Edwards explained free standing, incidental signs .
A,pplicant ' s Presentation :
R.
R. J . Doughty , Mobil Oil , explained proposal , need to
compete with other service stations, and need to
advertise price and payment method.
o Christensen , District Manager, explained the past
Inability to maintain the station profitably .
o Jerry Fuller, station manager, stated that business
had increased 200% as a result of price sign .
MINUTES
TIGARD PLANNING COINIMISSION
December 21 , 1976
Page 6
D. Staff Recommendation :
Staff recommends denial based on the fact the applicant
does not comply with the Tigard Community Plan .
E. Commission Discussion :
Discussion on the possibility that one of the two
signs would be under a grandfather clause .
o Staff informed the Commission that the applicant
was proposing an entirely new sign .
Phillips moved and Nicoli seconded to deny the pro-
posal based on the staff findings.
The motion was approved by unanimous voice vote.
7 . 2 SIGN CODE APPEAL SCA 11-76 (Pounder)
A request by S . J . Pounder Realty .for a variance to the
sign code (16. 36.040) to allow an additional free standing
sign in a C-3 (general commercial ) at 119D9 S .W. Pacific
Highway. (Wash . Co . Tax Map 1S1 35 DD, Tax Lot 5103) .
A. Staff Report : Read by Edwards .
B. Applicant ' s Presentation :
Larry Bissett explained the background of the project
and that no landscaping would be removed to accomodate
the sign .
C. Public Testimony: None .
D. Staff Recommendation :
Staff recommends denial based on the fact that the cede
has provided for sufficient sign identification .
E. Commission Discussion :
o Tepedino would approve of the low signing; technique.
o Nicoli stated the low profile would be compatible to
other sign .
o Phillips recommended approval of the variance if' it
would run with this; particular tenant and be lass
than allowable sign area for the site.
Wood moved and Phillips seconded to grant a variance
based on the finding that :
STAFF REPORT
AGENDA 7.1
TIGARD PLANNING COMMISSION
December 21, 1976 - 7:30 P.M.
Twality Junior High School - Lecture Room
14650 S.W. 97th Avenue - Tigard, Oregon
DOCKET: SIGN CODE APPEAL SCA 10-76 (Mobil)
REQUEST: For a variance to the Sign Code 16.36.040 to allow two
4' x 06" signs on an existing light pole.
LOCATION: 11440 S.W. Pacific Highway (Wa. Co. Tax Map 1S1 36AD, tax lot 6400)
APPLICANT: Mobil Oil Corp.
I. BASIC FACTS:
1. The site is zoned C-3 (general commercial) and designated General
Commercial on the Tigard Community Plan.
2. Under General Commercial in the Tigard Community Plan it proposes
"limits on the size and number of signs and on their location"
along S.W. Pacific Highway. In addition Policy 03 states "Establish
high design standard for signing and appearance".
3. 16.36.040 (3) (A) Number permitted: "One multifaced fret-standing
sign designating the principle good, products, facilities or services
in the premises shall be permitted on a street or highway frontage.
Where a frontage exceeds three hundred feet in length, one additional
free-standing sign is permitted for such frontage."
4. 16.34.020 Variance granting. "'rhe Planning Commission may grant
a variance from the provisions of this title based on findings that
due to practical difficulties, undue hardships or inconsistencies
with the objectives of this title, the street or literal interpretation
and enforcement of a specific requirement hereunder should be waived
or modified."
5. .16.08.130 "Free-standing sign" means a sign erected and mounted on
a free standing frame, mast, or pole and not attached to any build-
ing.
11. 7INDINGS:
1. The applicant is requesting an additional freestanding sign which
would advertise gasoline price and "we honor" messages. The station
,-urrently has an existing freestanding sign advertising the name
of the station, attached to this is a price sign. (see picture #3
in applicants submission).
2. The site has 162 feet of frontage along SW Pacific Highway and therefore
does not qualify for a second freestanding sign.
F +
PAGE 2
AGENDA 7. 1
PLANNING COMMISSION
DECEMBER 21, 1976
3. The intent of the Tigard Community Plan to improve the visual
environment and limit the number and size of signs along SW Pacific
Highway would not be complied with if the sign code is relaxed.
4. There is no evidence to support the granting of a variance because
of "practical difficulties, undue hardships or inconsistencies with
the objectives of this t;tle".
5. On August 17, 1976, the T,lanning Commission denied a similar
request by Chevron Ser,,ice Station for the reason that the proposed
sign was intended '',u advertise products and prices rather than
identify the business.
I11. RECOMMENDATION:
To be advised.
To be denied based on the fact the application does not comply with the
Tigard Community Plan.
AFFIDAVIT O, PUBLICA I ION '!NOTICE OF PUBLIC HEARINGS +
TIGARD PLANNING COMMISSION
December 21, 1976 — 7:30 P.M.
STATE OF OREGON, ss Tw'ality Junior High School —Lecture
COUNTY OF WASHINGTON, Room
14650 S.W.97th Avenue—.Tigard,Ore-
Joseph
.
Joseph Schafer g 5. p iBLIC HEARINGS ;
I, _. ..... -•-- --------- ------------------_-----....
_. _........._...__............_..... -.. ......
5. COMPREHEN5IVE PLAN REVI-
N 1-76(Empkie) NPO II .
being first duly sworn, depose and say that I am the publisher _-_._.... A request by Robert Empkie to
amend Neighborhood Plan II as it ap-
........ of The Tigard Times, a newspaper of general circulation, as defined plied to a ane acre parcel on S.W.98th
Avenue south of S.W.Greenburg Road
by ORS 193.010 and 193.020, published at Tigard, in the aforesaid county and to change it from"Urban Lo1.w Density
Resi-lential" (single family 4 dwelling
state; that the legal notice, a printed copy of which is hereto annexed, was — 7
units/AC) to "Urban Medium Density
published in the entire issue of said newspaper for ..._l-- successive and Residential(Wash.Co.�Tax Map 1(12 831 dwelling
Taac Lot
consecutive weeks in the following issues ..._.._......... 1600)._.......... ..._._...._..._..._..._..... 5.2 CONDITIONAL USE CU 34.76
December 15 , 1976 (Manning) NPO VI
_.._........--.....------.........- --...-- - -- — _. _ -........ _.._......._—..... �.-... A request by Bill Manning for a con-
ditional
on-
storage use permit ig allow outside
_.._........... .. .�- .'�J._. �/.'c.......... �,.� storage in a C-4 (neighborhood com-
(Sign$ re) mercial zone) at 14030 S.W. Pacific
Highway. (Wash. Co. Tax Map 2S1
10A,Tax Lot 201).
Subscribed and sworn to before me this ........ ..._.......... day of ..... 5.3 CONDITIONAL USE CU 32-76
(Western Oregon Marine Inc) NPO I
A request by Western Oregon
Decemba>r-.....,76 Marine, Inc. for a conditional use per-
mit to allow a water recreation sales
�' �� facility
and coinciding outside storage
In� ......._ :. �.' -.�.'.` in a C 3 (general commercial) zone at
– ...... .. ..
T
tar
Pub✓ 'of Oregon 13900 S.W. Pacific Highway. (Wash.
Co. Tax Map 2S1 3DD, Tax Lot 1201).
K,t ��� 7_'1 8. SUBDIVISION
Nly� commission expires . .... ..-.. ...-- 19. ,l 6.1 MINOR LAND PARTITION MLP
12-76 NPO II
1 A request by Jim Aitkin to partition
a .89 acre parcel into two lots on S.W.
Johnson Street,east of S.W. Brookside
Avenue.(Wash. Co.Tax Map 2S1 2BB,
Tax Lot 1300).
iSCELLANEOUS:
7.1 1GN CODE APPEAL SCA 10,76
il)
A requ,est by Mobil Oil Corp. for a
variance to the sign code 16.36.040 to
allow two 4'x 4'6"signs on an existing
light pole in a C-3(general commercial)
zone at 11440 S.W. Pacific Highway.
(Wash.Co.Tax Map 1S1 36AD,Tax Lot
6400).
i 7.2 SIGN CODE APPEAL SCA 11.76
(Pounder)
A request by S.J.Pounder Realty for
a variance to the sign code (16.36.040)
to allow an additional freestanding
sign ina C-3 (general commercial) at
I19b9 S.W.Pacific.(Wash.Co.Tax Map
ISI 35DD, Tax Lot 310030.
All persons having an interest in any
of the hearing matters are Invited to
appear and submit oral and written tes-
timony or submit written testimony in
advance of the meeting. y
073011 — Publish Dec. 15, 1976)
�i GN Co7�E
ZONE CHANGE - CONDITIONAL USE - VARIANCE - TEMPORARY USE •- NON-•CONFORMING
USE REQUESTS
APPLICATION
File # ' GC4 fid' �4►
Tigard Planning Commission 639-4171 Fee Rec'd.
12420 SW Main St. , Tigard, Oregon 97223 Receipt f
Date Rec'd. i/-y y-7t_
By
PLEASE PRINT IN INK OR TYPE
Action Requested - /A�•r ����*�L //f6
Applicant's Name ��l./ �/ eo*-gaw►?X—1 Phone 21k-70LI _
Applicant's Addressyea. f '�.CrT�-- �1-- a�---� Z 3 Z-
(street) --(city) estate (Zip)
Owner's Name 54!tje Mee,, p,c— Phone La--g-?a 2-1
Owner's Address 13Zd 5, � LLOYu -.ter le OR- 97132.
(street) city s a e (zip)
Applicant is: Owner_ Contract Purchaser Developer_` Agent_
Other
Owner Recognition of application: .
signature of owner(s)
Person responsible for application
_ 0,324
(street) (city) state z p
PROPERTY INVOLVED Tax Map # T_, LOL(s)
Address Area (acres)
Existing Buiidings (# and type)
Current zoning Current Use
Applicant's Applicant's
Proposed Zoning _ Proposed Use
SUBMISSION REQUIREMENTS Title Report "Fasano" Requirements
Legal Description Vicinity bap
r Tax Map �—Site DeVel^pnort L ,
.� Site plan
Mobil Oil Corporation 2324 LLOYD CENTER
PORTLAND, OREGON 9723:
November 18, 1976
Tigard Planning Commission
12424 S. W. Main Street
Tigard, Oregon 97223
Re: City of Tigard
Sign Variance Renuest
PROPOSAL
Grant a variance from the city sign code to allow the permanent installation of.
two (2) 4' x 06" (18 square foot area) signs on an existing light pole. The
signs will advertise price and accepted credit cards.
BACKGROUND
Prior to November 1, 1976 three (3) nonconforming 4' x 06" yard signs were
displayed at this service station. Subsequently, one sign has been removed.
The two signs remaining are those for which variance is requested. The signs
are owned by the dealer, Mr. Jerry Fuller: and, in the interest of helping Mr.
Fuller operate the service station profitably, Mobil and its representatives
submit this request for variance.
Enclosed with this proposal is a detailed drawing of a price sign that Mobil
sells to dealers. The drawing is included for size information only, as both
signs for which variance is requested are identical to this sign in sire. The
copy for each sign is shown in the enclosed photographs.
Also, attached are several photographs of Mobil signs in general and the signs
at Mr. Fuller's Station. Photo No. 1 shows the two remaining signs as they
currently exist and the yard light pole on which we propose to mount the signs.
Photo No. 2 shows how two similar signs are mounted at a Mobil station in Lake
Oswego, This is the manner of installation we are proposing at the subject
station but with the single product price sign and "We Honor" messages.
Photo No. 3 shows the existing 3 ProdLct Price sign which allows premium and
unleaded users to make a purchasing decision knowing the price before commitment
to enter. This sign was installed prior to the new ordinance and shnuld not he
considered, but it is shown to illust-ate the total signage needed to adequately
serve the public.
Photo No. 4 allows signage at a service station near Fuller's Mobil, We certainly
disagree with this over-abundance of signs. In recent years Mobil has made
detailed studies of marketing methods and signage; and, as a result, we have
developed a ''Planned Retail Merchandising" program and philosophy.
Tigard Planning Commission - 2
Basically this philosophy says potential customers, neighbors, local motorists,
and most everyone around service stations deplore dirt, trashy signs, junk cars,
weeds, unpainted buildings, cluttered and generally unattractive businesses. A
potential customer on a high-speed street, such as S. W. Pacific Highway, make
a purchasing decision in less than five seconds, and 80% of this decision is based
on visual impressions. Therefore, only a limited number of signs can be effective.
We feel that the two requested signs are essential to Mr. Fuller's continued
profitable operation of this service station.
Mobil has made available to dealers a selection of professional-appearing,
graphically-coordinated signs that we believe best display important messages to
the dealer's customers. We strongly discourage the use of homemade signs or any
other sign that is superfluous to the basic messages essential to dealer profit-
ability,
Mr. Fuller's station has been operated for a number of years by several other
dealers. Unfortunately, however, previous dealers were unable to operate the
station profitably. As a result, the station wan closed for several years.
Jerry Fuller has been operating the station in a profitable manner by using a
very low markup on gasoline to stimulate a high enough sales volume to result
in an acceptable profit. Sales in today's very competitive gasoline market are
very dependent on price and the customer being able to recognize that low-priced
gasoline is a'viiilable. In fact, many people believe that if the price of gasoline
isn' t posted, the price is probably too high, and they won' t even stop to find
out, If Jerry Fuller can' t advertise his price in a manner that can be easily
recognized by passing motorists, there is ro way he can generate the sales volume
necessary to maintain a profitable business.
Another service that Mobil offers Its customers is the acceptance of Bankamericards
and Master Charge credit cards for all purchases. Several other major oil companies
do not accept these credit cards. Bank credit card sales are a very significant
portion of. Mr. Fuller's sales, representing 4617, of all sales. Mobil absorbs the
service cost of these bank cards and does not charge the dealer any fee for bank
card sales. Without these bank credit card sales (many would be lost if credit
card acceptance signage was not displayed) a profitable sales volume could not
be maintained.
We believe that these signs represent the absolute minimum signage required to
advertise pricing and credit card acceptance program, making possible the only
profitable business opportunity at this particular location.
Thank you,
R. J. Dahle, Sr. Marketing Rep,
Mobil Oil Corporation
Jerry A. Full)r, DPa1er Owner
11440 S. W. Pacific Hwv.
Tigard, Oregon 97223
For
We Honor
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