Loading...
08/10/2016 - Packet M.— p- Completeness Review for Boards, Commissions TIGARD and Committee Records CITY OF TIGARD CCAC - City Center Advisory Commission Name of Board, Commission or Committee August 10, 2016 Date of Meeting I have verified these documents are a complete copy of the official record. Joe Patton,Meeting Secretary Print Name pvPq gnature September 15, 2016 Date City of Tigard City Center Advisory Commission Agenda MEETING DATE/TIME: August 10, 2016—6:30 to 8:30 p.m. MEETING LoCATION: Red Rock Creek Conference Room, 13125 SW Hall Blvd., Tigard, OR 97223 1. CALL TO ORDER Carine 6:30 (Introductions) 2. CONSIDER MINUTES Carine 6:35 3. TIGARD STREET TRAIL PLAZA OPTIONS Sean 6:45 4. EQUITABLE HOUSING GRANT Sean 7:00 Action item 5. TOPICS OF INTEREST: REVIEW Carine,Linli 7:10 6. CCAC/CCDA JOINT MEETING PREP Carine, Sean 7:40 7. PROGRAM UPDATES Sean 8:00 8. NON-AGENDA ITEMS/PUBLIC COMMENT Carine 8:15 9. LIAISON REPORTS All 8:20 10. ADJOURNMENT Carine 8:30 *EXECUTIVE SESSION:The Tigard City Center Advisory Commission may go into Executive Session to discuss real property transaction negotiations under ORS 192.660(2) (e).All discussions are confidential and those present may disclose nothing from the Session.Representatives of the news media are allowed to attend Executive Sessions,as provided by ORS 192.660(4),but must not disclose any information discussed. No Executive Session may be held for the purpose of taking any final action or making any final decision.Executive Sessions are closed to the public. Upcoming meetings of note: Tuesday, September 6,6:30 p.m., CCDA Board Meeting,Tigard City Hall: CCAC/CCDA Joint Meeting Saturday,September 10,Explore Downtown Tigard Street Fair/Tour of Latin America/Tour de Parks/Fun Run Wednesday, September 14, 6:30 p.m.,Regular CCAC Meeting,Red Rock Creek Conference Room CITY CENTER ADVISORY COMMISSION AGENDA—August 10, 2016 City of Tigard 1 13125 SW Hall Blvd.,Tigard,OR 97223 1 503-639-4171 1 www.tigard-or.gov I Page 1 oft CITY OF TIGARD CITY CENTER ADVISORY COMMISSION Meeting Minutes August 10, 2016 Members Present: Cameron Anderly, Carine Arendes (Chair),Joyce Casey,Linli Pao (Vice Chair), Richard Shavey,Mark Skorupa, Sarah Villanueva (Ex Officio), and David Walsh. Members Absent: Sherrie Devaney,Tim Myshak (Alternate), and Gina Schlatter. Staff Present: Redevelopment Project Manager Sean Farrelly and Administrative Specialist Joe Patton. Others Present: Councilor Marland Henderson, Council Liaison to the CCAC. 1. CALL TO ORDER Chair Arendes called the meeting to order at 6:30 pm. The meeting was held in the Tigard Red Rock Conference Room, at 13125 SW Hall Blvd.Joe recorded the roll call. 2. CONSIDER MINUTES The July 13, 2016 CCAC Minutes were approved. 3. TIGARD STREET TRAIL PLAZA OPTIONS Sean stated the City is anticipating announcement of a$700,000 ODOT grant to be awarded for use on the Tigard Street Trail. $150,000 of urban renewal funds are available for use for public space at Main Street. The trail will include safety lighting, safety fencing (required by the railroad), and benches. Power to the plaza site to allow for events and to allow for future amenities is most important. Two other potential amenities discussed in detail were restrooms and a splash pad/water feature. Funding may not allow for both. Further costing information is needed on installing utilities hookup and providing restrooms in the future as the group consensus prioritized splash pad/water feature. 4. EQUITABLE HOUSING GRANT Sean noted that if the SW Corridor project comes through downtown Tigard rents near the line are likely to significantly increase.The City is pursuing a Metro Equitable Housing grant to identify a couple sites in downtown Tigard and the Triangle area. It was unanimously decided to submit a letter of support from the CCAC for this grant application. 5. TOPICS OF INTEREST: REVIEW Carine and Linli reviewed the topics of interest (housing, Connectivity plan and the SW Corridor plan) and asked for clarification in some areas. The idea is to extract the recommendations and present them to CCDA during the upcoming joint meeting. Discussion included promoting current incentives, exploring what additional incentives are available,looking at form based/lean code, create a downtown identity such as "Lofts", change the downtown webpage to indicate it is a phasing project, other alternatives available to build new streets in downtown and support a SW Corridor direct alignment through downtown Tigard. 6. CCAC/CCDA JOINT MEETING PREP Sean distributed items previously discussed at a Joint meeting. Topics of discussion with the CCDA will include requesting a role on the Metro Equitable Housing planned development, the Downtown map project and support for the Tigard Street Trail. Sean will provide the 3`d quarter draft update. CITY CENTER ADVISORY COMMISSION August 10, 2016 7. PROJECT UPDATES The Burnham Ash project will be named"Attwell" and the street will be named Attwell'Street. The first building will have occupancy at the end of November and the larger building in February. The Urban Renewal Plan Amendment consultant will look at the best properties to add to the Downtown district. A financial analysis underway. Transit planners looked at the reconfiguration possibilities of the Nicoli building and downtown transit center.Three alternatives will be explored move all busses to Commercial Street,reduce the development size, and a cantilever over the transit center. One application was received for the Urban Renewal Improvement Program to date. Sean received four calls expressing interest in applying. The Main/Fanno project received a service provider letter from Clean Water Services. The land use application will be reviewed by the Hearings Officer on September 19. 8. NON-AGENDA ITEMS/PUBLIC COMMENT A. Councilor Henderson noted that September 12 is the cutoff to submit comments for inclusion with the November Voters'Pamphlet. B. Richard had a meeting with the new US Bank Manager to encourage their involvement in downtown. C. The Tigard Street Fair is scheduled for September 10 and includes Tour de Parks,a fun run and a Tour of Latin. America event. 9. LIAISON REPORTS A. Sean presented to PRAB about plans for the Saxony Main project and noted the park bond funds are earmarked for a future downtown park project, possibly the brew pub overlook, etc. B. David rioted that at the Triangle TAC meeting it was decided to cross Hwy 99W. 10. ADJOURNMENT The rneeting was adjourned at 8:32..pm. 1 Joe Patton,CCAC Meeting Secretary A EST: Carine Arendzs,Chair Agenda Item #3 Tigard City Center Development Agency vid The City of Tigard's Urban Renewal Venq CCDA M E M O R A N D U M TO: Chair Arendes and the City Center Advisory Commission FROM: Sean Farrelly, Redevelopment Project Manager RE: Agenda Item 3: Tigard Street Trail Plaza DATE: August 4, 2016 The Tigard Street Trail is likely to receive grant funding from ODOT Connect Oregon VI later this month. The Trail will be funded from the following sources Parks SDC Fund $160,000 Urban Renewal $150,000 —Available in FY 18, only for plaza area Connect Oregon VI $700,000 Washington County MSTIP $240,000 Total: $1,250,000 The Trail will have the following confirmed amenities: • Trail Lighting (assumed decorative and LED) • Safety Chain-link fencing • Alternative surface treatment in plaza area—Porous concrete or other • Benches • Landscaping The following are potential amenities for the trail and plaza, gathered from suggestions from the public staff, and consultants: • Rest room • Splash pad/water feature • Use of plaza area as small farmers market • Heritage Trail: (address and recognize the history, culture and character of Tigard including the adjacent rail line) o Signage o RR themed structures to provide screening/fencing/sound barrier along plaza (i.e. rail car doors) o Art o Monument Stone — ODOT previously offered to City. • Exercise Equipment • Veterans Memorial Wall • Community Gardens along Trail • Skate Spots along sections of pathway (Examples —grind rail, jumps, loops) • Ping Pong Table or other outdoor games • Trash Cans • Little Library (?) With limited funding, only a limited number of these amenities can be included. The CCAC will be asked to share their ideas about potential amenities for the plaza at the August 10th meeting. 2 c � i •`may=� y'�`�= :_'�, � ,f t- � y � kr a` "r7 •f i f •a ': t s e 1 � Y� �h,- fir"�.. �,%:• ,��� � Q4 l 6 1 — 6 e+., d fff . Agenda Item #4 Tigard City Center Development Agency vid The City of Tigard's Urban Renewal Veng CCDA M E M O R A N D U M TO: Chair Arendes and the City Center Advisory Commission FROM: Sean Farrelly, Redevelopment Project Manager RE: Agenda Item 4: Equitable Housing Planning and Development Grant DATE: August 3, 2016 Agenda Item 4: Equitable Housing Grant The City of Tigard is participating in the regional Southwest Corridor Plan with the goal of bringing light rail transit to Tigard's designated Town Center (Downtown Tigard and the Tigard Triangle) by 2025, assuming Tigard voter approval in November. Existing unregulated low income housing in these areas may be displaced by the rising rents that will result from high quality transit service. Much of the current housing stock in the Town Center could be described as "de- facto" affordable housing: older buildings with lower than average rent, that are not designated as permanently affordable units. As experienced by the rest of the region, rents have increased significantly in the past five years. Between 2011 and 2015 the Beaverton-Tigard market saw rent increases of 28%, the third largest increase in the Portland suburban markets. To mitigate the potential effects of displacement, staff is applying for a $50,000 grant from Metro's Equitable Housing Planning and Development Grant Program to fund the SW Corridor Affordable Housing Predevelopment project. The Tigard Southwest Corridor Affordable Housing Predevelopment project is for predevelopment feasibility assistance that will lead to: • Engagement with Town Center residents at risk of market displacement to determine equitable solutions for affordable housing. • Identification and analysis of opportunity sites for affordable housing development near the proposed SW Corridor station locations in Downtown Tigard and the Tigard Triangle. • An affordable housing funding analysis to support an anti-displacement strategy. • Building capacity and community leadership for affordable housing tenants and advocates. The City of Tigard is proposing to partner with four non-profits on the project. Community Partners for Affordable Housing (CPAH) is interested in utilizing a public-private partnership to develop and maintain affordable housing in Tigard. The Community Housing Fund's goal is to secure new sources of capital, and make those funds available in strategic investments to create and preserve affordable housing in Washington County. 1000 Friends of Oregon advocates for affordable housing solutions throughout the state. Unite Oregon (formally the Center for Intercultural Organizing) is a social justice organization,which will assist with outreach to affordable housing tenants. All four nonprofits would provide technical assistance on the project and have representatives serving on the project advisory committee. The City of Portland is also applying for an Equitable Housing Planning and Development Grant, which will look at the need for the entire Southwest Corridor (including Tigard). If both grant requests are funded, a joint steering committee will be formed. City Council reviewed and approved the Equitable Housing and Development Grant application by resolution at its July 26th meeting. The application is due August 12th. Staff is requesting a letter of support from the CCAC to include in the application. 2 Agenda Item S City of Tigard City Center Advisory Commission HOUSING GENERAL FINDINGS The issues of creating housing in the downtown as an economic stimulus engine, affordability of housing, and having an adequate supply of housing in the downtown area are interlinked. Current market conditions suggest that there is not enough housing to fulfill existing demand, and current housing prices are not affordable to all of those seeking housing. RECOMMENDATIONS Policy: 1. Ask the city council to make Downtown a top priority for production of new housing units for the next 10 years (Consider setting production goal based on projected population increases) 2. Recommend city develop policies to encourage production of "fully' accessible ADA units and consider other recommendations to support aging in place 3. Recommend city adopt policies\tools to protect affordability RE: Metro Equitable Housing Planning and Development Grant i. Consider housing policies previously addressed by city staff ii. Consider appointing a CCAC representative on the planned advisory/technical committee Investment: Take the following implementing actions—requires direction to staff and potentially staff(re)allocation 1. Yearly demographic snapshot of housing [and employment] trends See related recommendation when CCACshould reconsider this item 2. Continue to seek opportunities to consolidate land to set stage for redevelopment 3. Update the City Center Urban Renewal Plan to reflect the current trends in housing needs when City Center Urban Renewal updates go before voters Urban Renewal Plan was voter-approved and updates must be approved via the some process 4. In acknowledgement that the perception of Tigard will not change without action (persistence of status quo), staff should market redevelopment opportunities downtown to developers and property owners a. Make Tigard developer-friendly and result oriented by including additional developer incentives SUGGESTIONS FORE ADDITIONAL Incentives needed here. Current incentives include:ability to apply for Bancroft loans for some SDCs, discounted transportation SDC for mixed use projects, city funding of site-specific pre-development, property tax abatements, city- adopted Vertical Housing Development Zone, land consolidation and subsidizing land transfers. In addition, Community Development staff have completed a number of permitting City ofTigardCity CenterAdvisory Commission , processing changes to "stream line"the building permit process generally& Downtown applications are informally expedited through LU review. Alternatively, revise recommendation to "...by promoting existing incentives more effectively"or"increasing the promotional reach of existing incentives". b. Create a list of existing redevelopment resources (including existing incentives that will facilitate high density projects) and develop inventory of redevelopment opportunities (provide 'market place'for willing property owners and developers to connect) 5. Research the feasibility for Assisted Living Facility downtown Recommendations that need clarification regarding who recommendation is directed towards (CCDA/CCAC/City Council/City Staff) or could be more fleshed out 1. Bring High Capacity Transit to Downtown to increase downtown housing amenities, as it relates to transportation. 2. Create an identity for the Downtown that has a name, like the "Pearl" or the "Platform". The city has been calling a project in downtown the "Lofts". 3. Study other suburban areas with more active downtown\urban centers, such as Hillsboro's Orenco Station, Lake Oswego and Oregon City Communications Plan: No particular message(s) suggested by research City Council: CCAC should address a memo to Council listing the suggested policy recommendations as it relates to the downtown. Business Owners: Community At Large: Recommendations for Potential CCAC Action or Resolution 1. CCAC should participate in the current "Equitable Housing" Mitigation Study underway 2. CCAC should request Census data set prepared by staff used for March 2016 CCDA Housing and Demographic Analysis agenda item 3. CCAC should receive staff updates on anticipated Zoning changes increases in building height and density in downtown to accommodate light rail and other new redevelopment. 4. CCAC should review 2002 report on affordable housing and consider whether it makes sense to recommend Council take another look at policies\tools not adopted at the time 5. CCAC should support production of new Affordable Housing units for families (current LIHTC housing,the Knoll, is restricted to 55+ housing) 6. CCAC may wish to consider whether setting either a voluntary goal for affordable housing prod uction\protection or adopting an "Inclusionary Zoning" policy(this could be a 2017 CCAC Goal to research this topic and make a recommendation, or if there is sufficient interest and Midterm Recommendations I August 10, 2016 CCAC Meeting Page 2 of 5 City ofTigardCity CenterAdvisory Commission , capacity-CCAC could take some initial next steps-identify staff and resources to learn more about the topic-before end of year Project Date to Revisit Housing: • Recommend to Council staff produce yearly housing snapshot update and consider topic concurrently • Reconsider policies related to subsidizing market-rate and affordable-housing at least annually • Review topic based on occurrence of triggering events to or based on a triggering event (i.e. upon completion of two or more market-rate housing developments, or provision of X number of market-rate housing units) • Consider using the research document itself to provide an ongoing record for CCAC research on this topic CONNECTIVITY PLAN GENERAL FINDINGS When development occurs on vacant land, new roads are constructed. Alterations of existing street grids can be challenging in the absence of new development. The city has prepared for increasing connectivity and circulation in the Downtown by adopting implementing ordinance to incorporate code requirements for the creation of new roads and the extension of existing roads when redevelopment occurs in the Tigard Community Development Code. RECOMMENDATIONS Policy: 1. Seek input from downtown stakeholders (including business and property owners), as well as CCAC early in the process 2. Improve communication with public regarding upcoming projects, especially for projects that have longer development timeframes a) Current webpage on Downtown reference to Main St\Green St should note phased nature of project b) Any other specific suggestions\recommendations on how city should share project info Investment: Not at this time. Since new development triggers requirements, recommendations for action are fairly limited, CCAC may wish to consider topic at next joint-meeting with Council to inquire whether Council remains satisfied with that strategy or would like to pursue other strategies. If so, what alternatives would they suggest? Communications Plan: Midterm Recommendations I August 10, 2016 CCAC Meeting Page 3 of 5 City ofTigardCity CenterAdvisory Commission , Main message is that additional connectivity, which will improve circulation and increase walkability downtown, will occur as property redevelops. The city should mitigate impacts when road projects occur. City Council: In addition to above 1. The current system is an incremental process 2. Council may wish to consider whether the existing process is satisfactory and if there is interest in taking additional steps to accelerate the process? Business Owners: In addition to above 1. Encourage stakeholders to ask questions & provide input on road projects a) In addition to Sean Farrelly, city staff to contact may include Buff Brown- transportation planner, city engineer, project manager, etc. When in doubt refer people to Sean Laypeople: Same as above Recommendations for Potential CCAC Action or Resolution: 1. Seek EARLY and frequent opportunities to provide input, from concept through design process (before 15% and thereafter), as well as implementation of road projects within the URA 2. Review should include input\ideas on how to mitigate impact on businesses and other uses downtown 3. Continue to communicate to CCDA the importance of redevelopment in the City Center Urban Renewal Area for implementing the connectivity plan and increasing the connectivity in the existing system Project Date to Revisit This Topic: Monitor CIP process for road-related projects and revisit topic as needed when road projects are proposed but no less than every 2 years. SW CORRIDOR PLAN (SWCP) General Findings: The SWCP is about more than just the High Capacity Transit Line (MAX Light Rail) and includes infrastructure improvements and enhanced Tri-Met service beyond the HRT corridor, including numerous bike\ped improvements that support the City's strategic plan. HCT stations would provide a valuable amenity for mixed-use housing Downtown. RECOMMENDATIONS Policy: 1. If approved by voters in concept, city should advocate for a Downtown station through the Environmental Impact Analysis and Design process Midterm Recommendations I August 10, 2016 CCAC Meeting Page 4 of 5 City ofTigardCity CenterAdvisory Commission , Investment: 1. Continue to consider new revenue streams to fund a variety of transportation infrastructure projects aside from SWCP projects. 2. Continue to develop pedestrian projects as well as other bicycle and transit priorities that support the City's walkable vision. 3. Complete Downtown Urban Lofts study on the Nicoli site, including alternative transit station feasibility Recommendations for Potential CCAC Action or Resolution 1. Consider taking action as a commission regarding upcoming ballot measure 2. Continue to communicate to CCDA the importance and value of SWCP and other efforts to advance multi-modal transportation in the Downtown area 3. 4. Communicate support of SWCP and other efforts to provide a variety of transportation options in the Downtown (HOW?Specific suggestions?) 5. CCAC should investigate how to best publicly support SWCP (how does ballot measure affect our communications, if at all^) Communications Plan: Main message is that the proposed light rail project will enhance existing Downtown uses and support the City's plans for redevelopment downtown and in the Triangle. A Downtown light rail station would be a valuable amenity for local residents. City Council: In addition to above 1. SWCP enhances transportation choices and options for all a) Options for our community now and our kids in the future b) Enhances mobility and connectivity for people of all ages and abilities (including economic ability) 2. While other people and congestion is not going to go away, we can take action to change how shape future impacts by acting now 3. More people using alternatives means less competition for scare highway\freeway capacity Business Owners: Same as above Laypeople: Same as above Project Date to Revisit This Topic: • SW Corridor Plan should be briefly re-visited after the November election- next steps related to SWCP highly dependent on election outcome • Annually-Consider supporting a variety of transportation modes in Downtown as a CCAC goal • CCAC should continue to track CIP projects related to transportation in the Downtown. Midterm Recommendations I August 10, 2016 CCAC Meeting Page 5 of 5 .rigTigard City Center Development Agency The 041 of Tigard's Urban RenewalAgency CCDA M E M O R A N D U M TO: Chair Cook and the Directors of the City Center Development Agency Board FROM: Sean Farrelly, Redevelopment Project Manager RE: CCDA/ CCAC Joint Meeting DATE: January 26, 2016 In preparation for the joint City Center Development Agency Board/ City Center Advisory Commission meeting, CCAC Chair Carine Arendes prepared two memos. The memo on "Downtown Branding and Marketing for the Tigard City Center"is a response to the CCDA Board's request at the October 6`' CCDA meeting for the CCAC to investigate downtown branding and marketing. The CCAC included in their 2016 Draft Goals "Advocate for potential funding options to keep TDA momentum going." Staff has proposed an add package for the FY 2016-17 city budget that would provide $40,000 from the general fund to support downtown revitalization through marketing and event planning and implementation. The proposal will be discussed at upcoming Budget Committee meetings. The second memo, "Follow Up on Recommendations from the 10 Years On Report"reviews the recommendations of the report presented at the October 6' CCDA Board meeting. The CCAC recommendations are presented below,with staff comment in parentheses and bold: • Idem Funding Sources and Apply for Grants to fund the following CCAC prioritised projects: a) fill-in gaps of Hall Blvd sidewalks (A proposed project for Hall Blvd sidewalk infill has been proposed for the FY17-22 Capital Improvement Plan. This could include the portions of the eastern side of Hall Blvd in the urban renewal district.) b) plaza(s) development (A concept for a larger public space in the vicinity of the Main Street bridge over Fanno Creek will be studied in Fiscal Year 2016-17. This would build on the smaller public spaces currently planned as part of the Fanno Creek/Main Street redevelopment. The Main Street bridge public space concept would provide gathering and activity space,with occasional street closures for larger community events. The project could involve converting some of the road right-of- way into wider sidewalks, and installing decorative railings and art. In addition, a public space is included in the Tigard Street Trail concept.) c) the Tigard Street Trail&Tigard Street on-street bicycle lane (A Connect Oregon VI program grant application to improve the Tigard Street Trail was made in December. The awards will be announced in August 2016.) d) public restrooms (Opportunities to include public restrooms as part of the public space at the Tigard Street Trail will be considered when the project reaches the design phase.) • Develop a Citywide Infill Development Policy (Incentives for infill mixed use development are currently part of the urban renewal toolbox. The city also implemented a Vertical Housing Development Zone in areas that are well served by transit. This year, staff will be starting a citywide Housing Policy update which will look to provide for a variety of housing types to meet the diverse housing needs of present and future residents.) • Incorporate Urban Renewal Projects into Other Projects(Where feasible, opportunities to incorporate multiple urban renewal projects, such as public restrooms into public spaces will be explored.) • Option for Expedited Permitting fora fee (The city does not currently have expedited permitting. However, the Community Development Department has implemented a multi-tiered project to systematically improve its operations, focusing on efficiency gains that could be achieved through business process modifications including online permitting, streamlined permit intake, digitizing records and improved interdepartmental coordination for permit review.) • Consider Installment Payments for SDC s (Ihe Municipal Code currently allows installment payments for city SDC's. Additional incentives that could reduce initial costs for SDC's will be explored.) • Amend the City Center Urban Renewal Plan (URP) to increase the time period and addl mod pr jectr Reassess URP identified public facilities [Performing Arts Center,Public Parking Facilities,Public Market Area,Public Plaza (large), and Public Restrooms] in the upcoming Facilities Planning for the city. (Extending the duration of the City Center Urban Renewal Plan will be proposed in the future as a Council approved amendment to allow for the collection of$22 million in tax increment. Public facilities in the Urban Renewal District will be studied as part of the Facilities Plan and Visioning Study to be undertaken this year.) Staff will work with the CCAC on many of these recommendations in the upcoming months,including in the development of the CCDA budget proposal and work plan for Fiscal Year 2016-17. 2 Memorandum To: Tigard City Center Development Agency Board From: City Center Advisory Commission Re: Downtown Branding& Marketing for the Tigard City Center Date: January 28, 2016 The City Center Commission, which is charged with advising on policy and projects related to the City Center Urban Renewal Plan and Area, was requested by the CCDA Board to consider Downtown Branding& Marketing at the October 6, 2015 Joint CCDA\CCAC Meeting. At the January 2016 CCAC meeting, the Commission agreed to share past CCAC goals and outcomes related to this issue with the CCDA Board, and confirmed the following related draft goal for 2016: "Advocate for potential funding options to keep TDA momentum going." Downtown Branding& Marketing for the Tigard City Center has been considered by the CCAC and the city previously.The 2005 Urban Renewal Plan identifies the City role as developing infrastructure improvements and public facilities, assemble land, and provide Planning and Development Assistance programs.The 2007 Leland report on implementing the Urban Renewal Plan recommended the City also consider funding a joint undertaking between the City and the private sector for a "Brand Tigard" campaign. The CCAC and the City actively engaged in assessing the role of the city in a Downtown Marketing Strategy between 2010 and 2012. In 2010 the CCAC goals included "Branding/Marketing of Downtown:encourage branding identification, determine CCAC role in promotion/branding of downtown. "The annual report concluded that there was a need to clarify the city's role in marketing issues.The following year, the CCAC and other parties engaged with Michelle Reeves of Civilis at multiple public workshops and forums on Downtown Marketing Strategy. • At the July 2011 Downtown Marketing Strategy Presentation by Michelle Reeves to City Council, her#1 Recommendation was to form a downtown development organization, further stating that the City could provide support, including initial funding to retain marketing, promotion and organizational assistance. • Also in 2011,the Leland Report prepared for the CCDA Board included the recommendation to Develop Organizational Leadership and Capacity in Downtown and provide financial support to a Downtown Organization that will support Downtown business growth, marketing, and events. Following the Civilis& Leland reports the City agreed to fund event coordination for Downtown events. In 2012 and 2013,the CCAC Goals included:Supporting downtown business owners and property owners through receiving reports and monitoring the work of the contracted facilitator in downtown,"and in 2012,the CCAC recommended extension of event coordinator contract. In 2014,the CCAC endorsed the concept of the TDA taking the lead on conduct any branding or marketing campaign.The CCAC adopted the following goal in 2014, "Assess options for engaging in a marketing and/or branding campaign" and considered Downtown marketing, focusing specifically on place branding.The CCAC found that place branding partnerships commonly include both public and private sector actors, while consultants may also be hired to manage a project or perform specific technical tasks, and that those who will be utilizing the brand in their marketing strategies, i.e.the business owners and merchants, need to play a principal role in the branding project. The TDA representative present at the October 8, 2014 CCAC meeting confirmed the importance of TDA involvement in a downtown branding or marketing effort, and further shared that increasing the TDA's organizational capacity would facilitate their ability to take on such a task.The CCAC agreed to provide support when the TDA has specific marketing or branding requests. Multiple investigations into the topic of branding and marketing have concluded that a private sector downtown association would be the appropriate organization to take the lead on Downtown Branding and Marketing in Tigard. Increasing the TDA's organizational capacity supports the long term objective to partner with a private sector downtown association with the capacity to lead coordinated marketing activities Downtown.Therefore, the CCAC has proposed to adopt the following goal for 2016: "Advocate for potential funding options to keep TDA momentum going." Timeline • 2005 o Urban Renewal Plan proposed the city take the following implementing activities: develop infrastructure improvements and public facilities, assemble land, and provide Planning and Development Assistance programs. Marketing and promotions is not a city-identified role. • 2007 o The Tigard Development Strategy(the Leland report) included a recommendation that the City consider funding a joint undertaking between the City and the private sector for a "Brand Tigard" campaign. • 2010 o CCAC Goal- Branding/Marketing of Downtown: encourage branding identification, determine CCAC role in promotion/branding of downtown 0 2010 CCAC Annual Report concludes the city' s role in marketing issues needs to be clarified • 2011 o CCAC Goal-work with Metro consultant to develop marketing plan for downtown CCAC briefings and participation in various public events with Michelle Reeves o July 2011 Presentation by Michelle Reeves of Civilis on Downtown Marketing Strategy #1 Recommendation: Form a downtown development organization ■ To pursue marketing, promotion and organizational activities 0 2011 Leland Report recommendation: o Develop Organizational Leadership and Capacity in Downtown: provide financial support to a Downtown Organization that will support Downtown business growth, marketing, and events Following the Civilis & Leland reports the City funds event coordination for Downtown events • 2012 o CCAC Goal-Supporting downtown business owners and property owners through receiving reports and monitoring the work of the contracted facilitator in downtown o CCAC recommended extension of event coordinator contract • 2013 o CCAC Goal-Supporting downtown business owners and property owners through receiving reports and monitoring the work of the contracted facilitator in downtown • 2014 o CCAC Goal-assess options for engaging in a marketing and/or branding campaign o CCAC findings regarding place branding: places with successful brands have identifiable assets; partnerships including both public and private sector are common; consultants may also be hired to manage a project or perform specific technical tasks; and implementing parties-those who will be utilizing the brand in their marketing strategies-need to play a principal role in a branding project o TDA representative present at the October 8 meeting stated that TDA wants partner on any branding or marketing effort, and further would like to take the lead in a branding campaign, once they have the capacity to do so o CCAC consensus to wait until TDA came back with specific marketing or branding requests • 2015 o Joint CCDA\CCAC Meeting- Request by Board to consider branding and marketing • 2016 o CCAC Draft Goal: Advocate for potential funding options to keep TDA momentum going o CCAC prepares memo summarizing previous CCAC goals and outcomes related to Downtown Branding and Marketing Memorandum To: Tigard City Center Development Agency Board From: City Center Advisory Commission Re: Follow Up on Recommendations from the 10 Years On Report Date: January 28, 2016 In October 2015, the City Center Commission, which is charged with advising on policy and projects related to the City Center Urban Renewal Plan and Area, presented a report reviewing progress to date in the City Center Urban Renewal Area.The report, Ten Years On: Tigard Urban Renewal District 2015 City Center Urban Renewal Plan Review and Recommendations, also included recommendations for the CCDA Board to consider. Recommendations included the following: Identify Funding Sources and Apply for Grants to fund the following CCAC prioritized projects: a) fill-in gaps of Hall Blvd sidewalks b) plaza(s) development c) the Tigard Street Trail &Tigard Street on-street bicycle lane d) public restrooms • Develop a City Wide Infill Development Policy • Incorporate Urban Renewal Plan Identified Projects into Other Projects • Option for Expedited Permitting for a fee • Consider Installment Payments for SDC's • Amend the City Center Urban Renewal Plan (URP)to increase the time period and add modify projects: Reassess URP identified public facilities [Performing Arts Center, Public Parking Facilities, Public Market Area, Public Plaza (large), and Public Restrooms] in the upcoming Facilities Planning for the city. The CCAC recognizes that implementing some of the above recommendations involve policy changes that CCDA and the Tigard City Council would need to consider or adoption of new policy before action can be taken. In the interim, redevelopment tools and programs that may also benefit the City Center URA could be taken into consideration when developing a program of incentives for the Tigard Triangle. At this time,the CCAC encourages the CCDA Board to consider the above prioritized projects in this year's CCDA and City budget and the Capital Improvement Plan (CIP) discussions. Additionally,the CCAC strongly supports the inclusion of URP identified public facilities in the upcoming city-wide Facilities Planning effort.