City Council Packet - 08/16/2016 (C) TBLUE ZONES PROJEC by HEALTHWAYS
Let's make the healthy choice
the easy choice.
What are the benefits of Blue Zo oject?
Blue Zones Project's Is a w!i t rfte- = =°►enc r designed to help make healthier choices
easier by encouraging chtegigutpcoirT it r t. th '{ « healthier options.When individuals and
organizations participate — Natirigin * ,F .l 4e_ ilealiatlIMIS tepry des—the small
changes contribute to h 1'
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a higher quality of life
A community-wide approach.
Worksites:We help your workers feel better Grocery Stores: By helping you provide
and more connected to their colleagues,so easier access to healthful and tasty
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they're more productive,miss less work, foods,you can better educate families on
and have lower healthcare costs. improving nutrition.
APSchools: By encouraging better eating Community Policy:Sidewalks,community
Pic* habits, implementing tobacco-free gardens,farmersmarkets,and other community
00 policies, and increasing physical activity, / infrastructures affect your ability to move naturally,
we create healthy habits for life. \_ / connect socially, and access healthy food.
Restaurants: We work with you Individuals: From moving naturally more
it to add healthier foods, so you can to finding individual purpose in our lives,
improve customer satisfaction and Y making small changes in daily routines can lead
__.) increase traffic. to living happier and healthier lives.
Faith-Based Communities: We help
inspire, encourage, and promote
j well-being, increasing connectivity
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and longevity among members.
Learn more at blueionesproject.com. .
What is Blue Zones Project?
What began as a New York Times bestseller by National Geographic Fellow Dan Buettner has evolved
into a global movement that's inspiring people to live longer more active lives. Blue Zones Project offers
a unique opportunity for individuals, organizations, and communities to make permanent changes to
the environments where they live, work, and play to make healthy choices easier.
Move Naturally: Find ways to move more! You'll burn calories
POWER without thinking about it
9Purpose: Wake up with purpose each day and add up to
seven years to your life
0 Down Shift: Reverse disease by finding a stress-relieving
strategy that works for you
el80% Rule: Eat mindfully and stop when 80% full
Live a longer, Plant Slant: Put more fruits and vegetables on your plate
healthier life by
applying these Wine @ Five: If you have a healthy relationship with alcohol,
principles inspired enjoy a glass of wine with good friends each day
by the people Family First: Invest time with family - and add up to six years
who have lived to your life
the longest. 0 Belong: Belong to a faith-based community and attend services
t.9 regularly to add up to 14 years to your life
YY. Right Tribe: Surround yourself with people who support
Y positive behaviors - and who support you
To find out more about this exciting well-being initiative, ,-'
email bluezonesprojectoregon@healthways.com or p.. ,�—.�
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visitoregon.bluezonesproject.com. 6.a facebook.com/BlueZonesProjectOregon . ' Ar
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The case for change
68% of the American population can be classified as
overweight or obese .
Our children's life expectancy is projected to be shorter than
their parents for the first time in history.
(CDIBLUE ZONES PROJECT Broughtt°egon by CAMBIA-
by HEALTiiw.w5 Or
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2015 National Well-Being
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Blue Zones Power 9 ®
MOVE NATURALLY
1. Make daily physical activity an unavoidable part of
your environment
RIGHT OUTLOOK
2. Know your purpose
3. Downshift: work less, slow down, take vacations
EAT WISELY
4E11A 'META 4. Eat until 80% full
5. More veggies, less meat & processed food
6. Drink a glass of red wine each day
BELONG
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' 7. Create a healthy social network;) YY� 8. Connect/reconnect with religion
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9. Prioritize family
Power 9®is a registered trademark of Blue Zones,LLC.All rights reserved.
BLUE ZONES PRO!ECT. Brought to o CAMBIA*
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health foundation
What aresa in about Blue Zones®?
people saying
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.'-- — - DAN BUETTNER DAN BUETTNER
E T T N E R the World's Healthiest People
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Dan Buettner
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BLUE ZONES PROJECT.
by HEALTHWAYS
THE BLUE ZONES PROJECT DIFFERENCE
Blue Zones Project®takes a unique,systematic approach to improving well-being—focusing on
our "life radius." By optimizing the settings where we routinely spend our time, we make healthy
choices easier—and naturally adopt healthier behaviors together as a community.
PEOPLE
We engage people to optimize their homes and social environments with the Personal Pledge; provide
opportunities to discover their purpose; facilitate volunteer experiences to connect with community,
and offer programs that deliver support through healthy social networks.
PLACES
We orchestrate a critical mass of worksites, schools, restaurants, grocery stores, and faith-based
organizations across the community to optimize environments toward healthy living. By working
together to make permanent or semi-permanent changes, healthy choices become the easy choices
to make in all the places people live, work, learn, and play.
POLICY
We work with city leaders to suggest evidence-based best practices to impact food policy, tobacco
policy, and the built environment. By improving community infrastructure and public policies, we maximize
residents' abilities to move naturally, connect socially, access healthy food, and improve quality of life.
Communities choose from more
t#J than two hundred evidence-based
interventions that make healthy
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choices easier in homes,
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worksites, restaurants, grocery
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Communities select from three
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evidence-based policy bundles to
impact built environment,food
policy,and tobacco policy.
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SUPPORT EVERY STEP OF THE WAY
Our proven community transformation model uses global research, national leaders, and local
expertise to create meaningful well-being improvement and deliver results. Some of the services
we provide include:
• Local and National Experts—Blue Zones • Community-Wide Kickoff Event—
Project demonstration communities receive full We'll launch Blue Zones Project with a community-
support and guidance from our national team of wide kickoff event designed to inspire people to
experts and locally-hired staff focused on delivering get involved and create momentum for
training and support and driving success. the transformation.
• Community Assessment—Our experts • Community Engagement—A full schedule
will assess demographic and health indicators in of motivating, engaging, and informative events will
your community, conduct a leadership summit be planned and executed by our team of experts,
and community focus groups, and assess built including Moais®, purpose workshops, volunteering,
environment, food policy, and tobacco policy. walking school buses, and more.
• Blue Zones Project Model and • Organizational Pledges—Partnering with
Materials—Demonstration communities organizations across the community, we provide
gain access to a suite of resources and materials evidence-based interventions that make healthy
including playbooks, best-practice guides, marketing choices easier for all residents.
collateral, policy bundles, and more—all available
to participating organizations through a customized • Outcomes Reporting—Blue Zones Project
resource portal. provides reports using three levels of measurement—
Gallup-Healthways Well-Being Index, community
• Customized Community Website—Your reported metrics, and media value.
community will have your own website to increase
connections and improve the flow of information • Sustainability Planning—we want your
about Blue Zones Project progress, plans, healthy community to continue to grow well after we're
activities, and events. gone. We work with local leaders to develop a
sustainability plan to ensure your community has
• Public Relations and Media—Dan Buettner the tools and education to continue to build
serves as your spokesperson and advocate in upon project successes.
national media. Our local and national teams will floCAMBIA*
Brought to
actively identify opportunities to leverage media to Oregon by
impact engagement, drive economic impact, and b.otth jaundotion
share successes along the way.
Learn more at bluezonesproject.com, or
S bluezonesprojectoregon@healthways.com
fl@BlueZonesProjectOregon
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Transformation In Oregon
Blue Zones Project Oregon
lat PORTLAND
Office for Statewide Efforts
KLAMATH FALLS
Oregon's 1st Demonstration Community
BLUE ZONES PROJECT' Brought to o CAMBIA.
by HEALTHWAYS Oregon by
health foundation
i
Blue Zones Project Team Support & Resources
o
People Tools Communication Resources
BLUE ZONES PROJECT. Brought toby
p CAMBIA
C.:1by HEALTHWAYS
health foundation
We need leaders
Blues Zones Project is a we not
a ane project .
BLUE ZONES PROSECT. Brought to o CAMBIA
\•• by HEALTHWAYS Oregon by
health foundation
Community's Support & Resource Requirements
• Plan and implement the strategies and activities
• Steering Committee (part-time volunteers)
• Strategy Co-Chairs and committee members (part-
time volunteers)
• Lots of volunteers
• Encourage community support and participation
in Blue Zones Project
• Begin engaging key community stakeholders
• Participate in Blue Zones Project work
• Help to sustain work in community
BLUE ZONES y PROJECT� Broegon by () CAMBIA-
health ughttoOr foundation
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The beginning f your journey
Community Identification Process
Outreach and SITE VISITS SELECTION
Education
• July — August • September — • Late Fall
October
• Important
• Important • Important Milestone:
Milestone: Milestone: Community
Submit your Finalists plan Announced
Statement of and host a Site
Interest Visit (Sept —
(August 26) Oct)
C51 BLUE ZONES PROJECT. Brought to o CAMBIA+
Oregon by
by HEALTHWAYS
health foundation
Key Factors for Selection
rCommunities should demonstrate the extent to
Need (40%) which a health transformation initiative will
improve the health of the entire community
• Communities must have no fewer than
Population Size ( 10%) 10,000 residents and no more than 175,000
residents
P A strong organizing entity along with commitment
Readiness (40%) from employers, grocery stores, restaurants, local
government, schools, media, and citizens
Communities are encouraged to make a financial
Funding ( 10%)
commitment between $200,000 and $400,000 per year
to supplement the leadership funding from the Cambia
Health Foundation
Oregon Business Council will direct $1 million per year for three years plus the local match
creating more the $3.5 million investment in our community
CIBLUE ZONES PROJECT. Broughttc p CAMBIA
by HEALTHWAYS Oregon by
health foundation
Next Steps
August 26th • Submit Statement of
Interest
September!
• Finalist site visits
October
late Fall •
Demonstration community .1111
selected
BLUE ZONES PROJECT. Brought to a CAMBIA'
\•• by HE/1LTHWAYS Oregon by
health foundation
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Thank you ! ! !
Additional questions?
Alison Hoperoft
State Organizations Lead
Blue Zones Project Oregon
Alison . Hoperoft@Healthways.com
971-319-2201 ext. 104
BLUE ZONES PROJECT. Brought to o CAMBIA
-
by HEALTHWAYS Oregon by
health foundation