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TIGARD PUBLIC LIBRARY
13500 SW Hall Blvd., Tigard, OR 97223
STRATEGIC PLAN 2005-2010
MAPPING THE FUTURE
APRIL 2005
April 2005
To the Tigard Community:
You hold in your hands a compass. Instead of a needle and magnet,
this compass is made of paper and ink. Like a magnetic compass, it pro-
vides guidance and direction. Unlike a magnetic compass, this document
was created from the vision, creativity and imagination of your friends and
neighbors.
Mapping the Future, the Tigard Public Library's five-year strategic
plan, sets forth an impressive vision to help the community benefit from this
information-rich institution in our Information Age. The plan seeks to antici-
pate citizens' needs and provide solutions to help people flourish in the
years ahead.
With the new facility less than a year old, this strategic plan comes at
a timely moment in the life of the library. The new building offers the com-
munity an array of services and resources. The strategic plan creates op-
portunities to make the most of those resources.
The Board has been delighted by the community's response to the
new library. Month after month since it opened, it continues to break records
for use and circulation. Based on the remarkable number of new cards is-
sued, the new library is attracting new patrons daily. We believe the strate-
gic plan will only enhance the library's usefulness to the community.
Because many citizens were involved in Mapping the Future, the re-
sults reflect community needs and wishes. The Board would like to thank
those who participated in this process. We hope you, too, are pleased with
the results.
We welcome your feedback on the plan and hope to see you in the
library!
Sincerely,
Sawn,Zadey,, Waiv • �bawd Wwtke,, cUwe,-TAaiv 9�w Ze,
W& �6w - Sue,Waw - W uatv Wd� • )arw, S
The Tigard Library Board
Table of Contents
Introduction .................................................................................3
Tigard Library Mission Statement &Values ........................................4
Service Priorities ...........................................................................5
Current Topics and Titles ..........................................••••••.••••••.... 6-7
General Information ................................................................. 8-9
Commons ........................................................................... 10-11
Information Literacy .............................................................. 12-13
Cultural Awareness ................................................................... 14
Tigard Public Library by the Numbers •••••.••••••.••.•.......••.•....•..••••••.••• 15
Community Profile .................................................................... 16
Look How We've Grown .............................................................. 17
Programs ................................................................................ 18
Helping People Help Themselves •••...•••••........ 19
Committee Members .................................................................... 20
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• D U C T 1 •
than two years later,the community set
In August 2004 patrons foot in their new library building. The
were encouraged to"Expand Your Grand Opening represented the end of
World" at the new Tigard Public Li- the quest for a new library.
brary. The Library's grand opening rep- It also represented an auspicious
resented a crossroads for the commu- beginning---the inauguration of a new
nity---an ending and a beginning. relationship between the community
For the first four years of the new and its library. That relationship has
millennium,the community's focus was warmed quickly. People became so
on the need for a new library. The exist- comfortable with their new library,they
ing library resembled a child's favorite dubbed it"Tigard's Living Room."
teddy bear---still near and dear to the Mapping the Future
community's heart but a little dog-eared In 2005,Tigard residents learned
from all the love. Shelves bulged with to expand their world in their new li-
books. Seating was at a premium. Long
brary. Anew library requires a new
waits for computers caused frustration. plan to become a centerpiece of the com-
Book carts created an obstacle course. munity. This strategic plan outlines
"Space" was a foreign concept. how the library can help people succeed
Blueprint for a New Library in a fast-paced,information-driven soci-
In 2000 committed citizens,
ety. It emphasizes the library's role in
elected officials and city staff began an keeping people current by providing
extensive effort to educate the commu- information in a variety of formats. By
nity about the constraints of the library. giving people the tools and skills to find
For every book that was added to the the information they need,the library
shelves, another one was removed. can assist them in expanding their
worlds. The new strategic plan,will
The library's strategic plan com- help guide Tigard library users to those
pleted in 2000 reflected the focus on the new worlds.
growth and additional space. It was en-
This document,Mapping the Fu-
titled Blueprint for Tomorrow. In 2002,
Tigard voters expressed their support ture, sets the course for the Tigard Li-
for the library by passing a bond meas- brary's journey during the next five
ure to build a new one. A little more years.
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SERVICE PRIORITIES
Based on the model detailed in the book The New Planning for Results by Sandra
Nelson, Tigard's strategic plan was developed with considerable citizen involvement. A
committee representing a broad cross-section of the community held two meetings in
November 2004 and January 2005 to create the framework for the plan. At the first
meeting the citizen committee analyzed Tigard and developed a community vision.
Committee members then identified what was needed to allow Tigard to achieve that
vision.
At the second meeting the committee examined the role the library could play in
Tigard's community vision. Several Service Priorities were identified. They are listed in
this document in order of importance as determined by the committee:
1. Current Topics and Titles
2. General Information
3. Commons
4. Information Literacy
5. Cultural Awareness
After the citizen committee met, library staff developed goals and objectives to flesh out
each of the service priorities. Staff then developed activities to achieve those objectives.
The date in parentheses after the objectives indicates target completion
date. Objectives may be achieved before that date. In many cases the
tasks will be ongoing.
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Tigard Public Library
MISSION STATEMENT
The Tigard Public Library serves the Tigard community by promoting reading
and providing access to materials in all formats to meet residents'
informational, cultural, educational and recreational needs. The Library fosters
lifelong learning and provides an array of programs and services to encourage
the development of well-rounded citizens.
VALUES
espect a variety of viewpoints and opinions and make them available to
the public in the interest of promoting a healthy democracy.
ncourage library users to become comfortable in using information in a
wide variety of formats and instruct them in using new technologies for
information gathering.
Assist patrons in finding the information they want, when they want it and
in a form that is most useful to them.
Develop partnerships with the community to ensure that library services
truly respond to the needs and desires of Tigard residents.
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SERVICE PRIORITIES
CURRENT TOPICS AND TITLES: The Tigard Library will
help fulfill the community's appetite for information about
popular cultural and social trends and their desire for
satisfying recreational experiences.
Goal 1 : Goal 2:
People in Tigard will have current People in Tigard will find displays,
and popular materials in a variety Library web sites and print
of formats and languages and in resources designed to meet their
sufficient quantity to meet their expressed interests in current
information needs. topics and timely titles.
OBJECTIVES OBJECTIVES
1 ) To meet the demand for popular 1 ) Begin accompanying 90% of
items, develop a plan for each library programs with special
format to specify how many displays and promotions that
copies of a popular title will be feature our various collections.
purchased, based on the number (FY2005-06)
of patron requests on that title.
(June 2006) 2) Redesign new adult materials'
display area using face-out display
2) Increase the fund allocation to Best shelving, slat-wall shelving and
Sellers, Adult and Juvenile Audio other proven merchandising
Visual materials in all formats by a techniques. (2007)
total of 15%. (2008)
3) Develop a user-friendly format for
3) Increase circulation of materials by links from the Library's web site to
25%. (2010) information on current affairs and
titles for leisure reading. (2008)
4) Increase circulation of Spanish
language materials by 25%. (2010) 4) Develop and implement display
schedule for 2nd floor areas. (2006)
5) Increase circulation of Young
Adult materials by 15%. (2008)
6) Provide access to downloadable
Audio Books. (2007)
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CURRENT TOPICS AND TITLES
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Goal 3: Goal 4:
Adults and youth in Tigard will People using Outreach Services
have programs available to them will have information and leisure
on topics of current interest to materials available to them in a
stimulate reading for personal variety of formats and languages
enjoyment and enrichment. and in sufficient quantities to
meet their needs.
OBJECTIVES
1 ) Provide at least one regularly O B J E C T I V E S
scheduled Book Discussion group 1 ) Develop protocols and procedures
for Adult readers. (June 2005) for identifying Outreach patrons
interested in current and popular
2) Provide at least one regularly materials. (2006)
scheduled Book Discussion group
for Young Adult readers. 2) Begin identifying Outreach
(2005-06) patrons interested in receiving
current and popular materials
3) Increase both in-library and through the Friendly Visitor
remote-site program attendance service. (Jan. 2006)
by 15% each year.
3) Provide Outreach service to native
4) Increase participation in the Youth Spanish-speaking populations,
Summer Reading Program 25%. focusing on current and popular
(2009) materials. (2007)
5) Increase participation in the Adult
Reading Program 15%. (2010)
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SERVICE PRIORITIES
GENERAL INFORMATION: The Tigard Public Library helps
meet the need for information and answers to questions on
a broad array of topics related to work , school and
personal life.
6) Provide online reference "chat"
Goal 1 : service at designated times during
People in the library's service the day and evening. (2008)
area will have access to a full
range of information resources to
meet their educational and Goal 2:
entertainment needs related to Library users will have access to
family, work and personal life. an expanded range of both
traditional and electronic
resources.
O B J E C T I V E S
1 ) At least 80% of library users will O B J E C T I V E S
get the information they need
within 24 hours. (Dec. 2006) 1 ) Provide access to the Internet
through the use of personal
2) Answer at least 80% of all patrons' computers via wireless
questions to their satisfaction. connection. (2007)
(Jan. 2006)
2) Subscribe to three databases in
3) At least 75% of people who use the addition to those provided
through WCCLS. (2008)
library will get the information
they need in the format they
prefer. (Jan. 2007) 3) Increase the use of electronic
databases,both remotely and in-
4) At least 75% of people who ask a
house, by at least 15% annually.
question or need an answer in
Spanish will have their 4) Increase the number of library
information needs met within 24 users who access the Library's
hours. (Dec. 2008) web site by 20% annually.
5) At least 80% of people who use the
library on-site will find an
adequate number of computer
work stations to meet their
information needs. (2005)
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GENERAL INFORMATION
Goal 3: Goal 4:
Youth in Tigard will have ready Senior citizens in the library's
access to materials and service area will have access to
information in a variety of formats information, materials and
that will allow them to develop programs in a variety of formats
basic research skills, complete that meet their educational and
homework assignments and meet entertainment needs.
their broader information needs.
OBJ E C T I V E S
OBJ E C T I V E S
1 ) Create and implement a"Seniors'
1 ) Increase circulation of youth Page" for the Library's web site.
materials by 20% annually. (July 2007)
2) Develop and implement a 2) Begin to increase the number of
"Homework Help" page on the programs targeted to senior
Library's web site. (2007) citizens by 10% each year. (2006)
3) At least 75% of youth surveyed 3) At least 90% of senior citizens will
will indicate that they received or find materials, either in print or
had access to the information they online form,to meet their
needed to complete their consumer information needs.
homework assignments. (2010)
(Dec. 2008)
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SERVICE PRIORITIES
COMMONS: The Tigard Public Library provides an
environment that encourages people to meet and interact
with others in their community and to participate in public
discourse about community issues.
Goal 1 : Goal 2:
The people of Tigard will have a People in Tigard will find
place to host discussions and comfortable spaces in and
various community events to around the library to meet their
meet their need for community reading, education and
interaction. information needs and to
provide opportunities for
community interaction.
OBJECTIVES
1 ) Increase the use of meeting rooms O B J E C T I V E S
by community members/groups
by 10% each year. 1 ) Increase visits to the Tigard
Library by 10% annually.
2) In partnership with organizations
or individuals, provide quarterly 2) When surveyed, 90% of library
displays and exhibits designed to users will say they find library
reflect the full range of diversity in signage helpful and easy to
the community. understand. (2008)
3) Cultivate at least three community 3) Park landscaping surrounding the
groups yearly to promote library will be complete with trails
appropriate activities in the and signage designed for the
Library community room and enjoyment of visitors and the
plaza. enhancement of the library as a
gathering place. (2010)
4) At least 80 percent of people who
use the library on site will find the
space they need. (Jan. 2007)
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COMMONS
Goal 3:
Tigard residents and visitors will
be aware of the Library as a vital
informational and cultural
institution. Ei
OBJECTIVES
1 ) Within two months of moving to
the city, 75% of newcomers to
Tigard will receive welcome
packets, developed in
collaboration with other Tigard
city departments. (2007)
2) In a survey conducted annually,
65% of Tigard residents will
indicate that they know where the
Tigard Library is and have used its
services (either on-site or online)
during the past 12 months.
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SERV ICE PRIORI TIES
INFORMATION LITERACY: The Tigard Public Library helps
address the need for skills to find , evaluate and use
information effectively.
2) Provide online catalog searching
Goal 1 : instruction in Spanish. (2007)
The people of Tigard will learn
the skills needed to find online 3) At least 85% of patrons surveyed
information resources. will say they were able to find the
print information they needed.
OBJECTIVES (2009)
1 ) Increase attendance at Internet Goa 1 3:
searching classes 10% annually. The people of Tigard will l e a r n
how to effectively determine the
2) Increase attendance at classes on validity and usefulness of t h e
using online database available on information they find.
WILINET 10% annually.
3) Offer monthly Internet searching O B J E C T I V E S
classes in Spanish. (2010) 1 ) Begin offering at least six classes
each year on evaluating web sites.
4) Begin an annual evaluation and (2006)
update resources for patrons on
finding and using online 2) Offer at least four classes annually
information. (2005) on consumer information topics.
(2010)
Goal 2:
The people of Tigard will learn the 3) By June 30 of each year, create a
skills needed to find print series of both print and online aids
information resources. to help people find the most
authoritative resources available
on high-demand topics.
OBJECTIVES
1 ) Increase the number of
participants in online catalog
searching classes by 50%. (2010)
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INFORMATION LITERACY
Goal 4: Goal 5:
Tigard area senior citizens will All school-aged children of Tigard
become skilled and confident in will be aware of the electronic
using computers to access and print resources available to
resources to meet their them at the Library in order to
information needs. meet their information needs for
both school and personal
interests.
OBJ E C T I V E S
1 ) Offer monthly basic computer OBJECTIVES
skills classes for senior citizens.
(2006) 1 ) Provide all Tigard children
between the ages of 8 and 15 with
2) Offer annually a minimum of six an orientation to the library and its
Internet searching classes print and electronic resources.
specifically for senior citizens. (2010)
(2008)
2) At least 200 students (youth) will
3) At least 500 seniors will attend a attend a library-sponsored
computer class by Dec. 2007. computer class or receive some
formal instruction in the use of the
library's electronic resources.
(2008)
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SERVICE PRIORITIES
CULTURAL AWARENESS: Tigard Public Library will help
satisfy the desire of the community to learn more about its
diverse cultural heritage and the cultures of others.
Goal 1 : M7 3) Begin to increase by 10% per year
The people of Tigard will have the number of cultural resources at
access to community cultural the Tigard Library, such as
events to broaden their programs, displays, links on the
knowledge o f T i g a r d's ethnic Library's web site and Foreign
diversity and to explore and Language books and magazines.
celebrate cultural activities. (2006)
4) In partnership with the Tigard
OBJECTIVES Area Historical Preservation
1 ) Increase attendance at the library's Association (TAHPA), develop a
cultural programming by 10% core genealogy collection
annually. (2005-06) appropriate for a medium-sized
public library. (2007)
2) Highlight at least four different
cultural heritages each year Goal 3:
through cultural programs, Community and educational
displays and/or activities. groups will establish partnerships
with the Tigard Public Library to
Goal 2: increase the community's cultural
All people in Tigard will have awareness.
ready access to use services and
resources to gain an
understanding of their own O BJECTIVES
cultural heritage, as well as the 1 ) Begin to increase the library's
cultures of others. community cultural partnerships
by 10% each year. (2006)
OBJECTIVES
1 ) Begin to increase the public's use
of the library's local history room
by 10% per year. (2006)
2) Increase the circulation of foreign
language materials by at least 20%.
(2010)
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TIGARD PUBLIC LIBRARY
BY THE NUMBERS
COMMUNITY PROFILE
Age of Tigard Residents, 2000 Diversity,
10,000
9,000 2000 Census Data
8,000 7,307 Hispanic or Latino 8.90%
7,000 (of any race)
6,000 5;884
c White 85.40%
5,000-
0 4,000 1574
u 3,189 Black or African American 1.10%
3,000-- 2,7'65
2,000-- American Indian/Alaskan 0.60%
1,0aa-- 'b3 Indian
a-,
Asian 5.60%
aag a`+, aag af' aa� was a;� a`4 a$x
aye° ^°,y° `iRge ';o-,9° op,q� 's5,gm 8b $p.y° }°a
0�° y�° w° yam° ha° $h Native Hawaiian + Other 0.50%
v ti a b 1 w
Pacific Islander
Some other race 4%
Annual Household Income, 1999
40M One race 97%
3500
Two or more races 3.0%
3000
2500 *Note: Hispanic or Latino is considered
A. 2000 separately by the Census because an
individual can be Hispanic or Latino and
i500
of any race.
1000
S00
0
40, °� yo- e 44 p'
Q, o°°^° o°oaO °°°^° ^° o°V� a°VO .
a^�` +s^ hro9' SAh yps0° yob 4^ODO §^6�° y'Y
Education of Tigard Residents
(Age 25+), 2000
35%
29%
30% 270/
25% -
20%
15%
11%
10%
0%
5%
0%
a°° ae°
5e4 a°A
0r
P
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LOOK HOW WE ' VE GROWN
Percentage Increase of Key Activities
Aug. 2000-March 2001 Compared with Aug. 2004-March 2005
120
100% 96.23%
80%
60
40.19%
40%
27.22%
20%
0%
Visitors New Library Cards Checkouts
Annual circulation Per capita
Jan.-Dec. 2000 Compared With Jan.-Dec. 2004
800,000
750,000
M Circ Per Capita
700,000
14.90
7
650,000
U
y Circ Per Capita
E 600,000 13.17
665,330
0
O
550,000
580,18°9
500,000
450,000
400,000
Jan-Dec.2000 Jan-Dec.2004
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PROGRAMS
Children and Young Adult
Program Attendance
12,000-
10,000
2,000-10,000 9,350
8,678
N
y 8,000 -
'O
w 6,348 6,487
w 6,000
O
4,000 -
2,000
,000 -2,000
0
2001-02 2002-03 2003-04 Aug.2004-March 2005
Adult Program Attendance
1400
1200 1143
1000
0) 800
d
= 664
612
a600
400
254
200
0 -
2001-02 2002-03 2003-04 Sept.2004-March 2005
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HELPING PEOPLE HELP THEMSELVES
Computer Class Attendance
250
200 192
d
146
C
150
d
a+
a
100
52
50
21
0 0
2001-02 2002-03 2003-04 Sept.2004-March 2005
Spanish Language Materials
2500
2174
2000
1781
N 1628
R
1500
R
0
1051
# 1000
500365 442
0 .
2000 2001 2002 2003 2004 2005
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CITIZEN COMMITTEE MEMBERS
Brian Rager Nancy Irwin
City of Tigard
Mary and Mark Magee
Mickey Toft
Tigard High School Dr. Shirish Patel
Nancy Wilcox Joyce Patton
Templeton Elementary Tigard Library Foundation
John and Lynn Beard Malissa Petrov
Mary Bogert Carolyn Sawkins
Rhoda Culin Lisa Tentsch
Chief Bill Dickinson Suzan Turley
City of Tigard Tigard Library Board
Judy Edgerly Eileen Webb
Kathy Fastenau Dean Williams
Tigard Library Foundation West Coast Bank
Julie Gress Councilor Tom Woodruff
Pastor Cal Habig Susan Yesilada
Tigard Christian Church
Daniel Young
Kathy Herald-Austin
Cover Photo Credit: Sally Schoolmaster
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