City Council Packet - 12/18/2012 II
TIGARD
City of Tigard
TIGARD CITY COUNCIL
BUSINESS MEETING
December 18, 2012
COUNCIL MEETING WILL BE TELEVISED
I: \Design & Communications \Donna \City Council \ccpkt1
I of City Tigard
Tigard Special Meeting - Agenda
TIGARD
TIGARD CITY COUNCIL
MEETING DATE AND TIME: December 18, 2012 - 6:30 p.m. - Reception; 7:30 p.m. - Council Meeting
MEETING LOCATION: City of Tigard - Town Hall - 13125 SW Hall Blvd., Tigard, OR 97223
PUBLIC NOTICE:
Times noted are estimated.
Assistive Listening Devices are available for persons with impaired hearing and should be scheduled for Council
meetings by noon on the Monday prior to the Council meeting. Please call 503 - 639 -4171, ext. 2410 (voice) or
503 - 684 -2772 (TDD - Telecommunications Devices for the Deaf).
Upon request, the City will also endeavor to arrange for the following services:
• Qualified sign language interpreters for persons with speech or hearing impairments; and
• Qualified bilingual interpreters.
Since these services must be scheduled with outside service providers, it is important to allow as much lead time as
possible. Please notify the City of your need by 5:00 p.m. on the Thursday preceding the meeting by calling:
503 - 639 -4171, ext. 2410 (voice) or 503 - 684 -2772 (TDD - Telecommunications Devices for the Deaf).
Workshop meetings are cablecast on Tualatin Valley Community TV as follows:
Replay Schedule for Tigard City Council Workshop Meetings - Channel 30
• Every Sunday at 11 a.m.
-* Every Monday at 6 a.m.
• Every Tuesday* at 2 pm (*Workshop meetings are not aired live. Tuesday broadcasts are a replay of the most recent workshop
meeting.)
• Every Thursday at 12 p.m.
• Every Friday at 3 a.m.
SEE ATTACHED AGENDA
City of Tigard
TIGARD
Tigard Special Meeting - Agenda
TIGARD CITY COUNCIL
MEETING DATE AND TIME: December 18, 2012 - 6:30 p.m. Reception; 7:30 p.m. Council Meeting
MEETING LOCATION: City of Tigard - Town Hall - 13125 SW Hall Blvd., Tigard, OR 97223
6:30 PM
The public is invited to a reception honoring
Mayor Craig Dirksen for
his years of service to the City of Tigard.
6:30 - 7:30 p.m. - Town Hall
Refreshments will be served.
1. SPECIAL MEETING - December 18, 2012
7:30 p.m.
A. Call to Order- Tigard City Council
B. Roll Call
C. Pledge of Allegiance
2. MAYOR'S BLUE RIBBON TASK FORCE REPORT
Attachments
Task Force Report
3. COUNCILOR WILSON'S FAREWELL REMARKS
4. MAYOR DIRKSEN'S FAREWELL REMARKS
5. ADJOURNMENT
AIS -1032
2.
Special Meeting
Meeting Date: 12/18/2012
Length (in minutes): 45 Minutes
Agenda Title: Mayor's Blue Ribbon Task Force Report
Prepared For: Liz Newton Submitted By: Liz Newton, City Management
Item Type: Update, Discussion, Direct Staff Meeting Type: Special Meeting
Public Hearing: No Publication Date:
Information
ISSUE
A presentation of the Mayor's Blue Ribbon Task Force recommendations to the City Council.
STAFF RECOMMENDATION / ACTION REQUEST
Receive and accept the recommendations of the Mayor's Blue Ribbon Task Force and direct staff to develop a plan for
implementation.
KEY FACTS AND INFORMATION SUMMARY
In Mayor Dirksen's 2011 State of the City address, he summarized the city's financial situation and the factors that
challenge the city's commitment to maintaining financial stability into the future. Mayor Dirksen referred to the fiscal
challenge that faces Oregon municipalities as a "cliff" over which all will eventually fall off unless something
fundamentally changes. Due to service -level reductions and prudent fiscal decisions Tigard isn't facing the "cliff' at this
time. However, the city has no financial flexibility to address service enhancements without corresponding cuts and
will face further service cuts, in the next three to five years unless something changes fundamentally.
The Mayor proposed to council that the city convene a citizen task force composed of the citizen members of the
budget committee together with representatives from Tigard citizen advisory committees to look at the problem and
recommend a course of action to address the problem proactively and find a solution before we reach a crisis.
The Mayor's Blue Ribbon Task Force was convened August 16, 2012, to examine Tigard's service and financial
challenges and recommend a course of action to the City Council. The fundamental questions asked of the task force
were If Tigard were to acquire a new public dollar, what would it fund? Where would it come from?
In an effort to focus the task force's work addressing these fundamental questions, it was important that members have
some working knowledge of government financing. Members were selected based on their current and past
involvement in the community and for their experience in a variety of backgrounds and perspectives. The task force
held six meetings and will present their final recommendations to the City Council on December 18, 2012. A copy of
the final report is attached.
OTHER ALTERNATIVES
N/A
COUNCIL GOALS, POLICIES, APPROVED MASTER PLANS
2012 City Council Goal #2 - Financial Stability
DATES OF PREVIOUS COUNCIL CONSIDERATION
N/A
Attachments
Task Force Report
muniummonsu
City of Tigard
pi..
S Blue Ribbon
k Task Force
Tinal Report
DECEMBER 18, 2012
INTRODUCTION
In Mayor Dirksen's 2011 State of the City address, he summarized the city's financial situation and the
factors that challenge the city's commitment to maintaining financial stability into the future. Mayor
Dirksen referred to the fiscal challenge that faces Oregon municipalities as a "cliff" over which all of
us will eventually fall unless something fundamentally changes. Due to service level reductions and
prudent fiscal decisions Tigard isn't facing the "cliff" at this time. However, the city has no financial
flexibility to address service enhancements without corresponding cuts and will face further service
cuts, in the next three to five years unless something changes fundamentally.
The mayor proposed to council that the city convene a citizen task force composed of the citizen
members of the budget committee together with representatives from Tigard citizen advisory
committees to look at the problem and recommend a course of action to address the problem
proactively and find a solution before we reach a crisis.
• CHARGE:
The Mayor's Blue Ribbon Task Force was convened August 16, 2012, with the charge
described below.
o Purpose: Convene a citizen task force to examine Tigard's service and financial challenges
and recommend a course of action to the City Council.
o Background: The City of Tigard continually strives to align services to the community's
needs and available resources. The city conducts surveys every other year to measure
citizen satisfaction with services, and to measure the most important areas of demand.
These surveys show that there is a high level of citizen satisfaction and that Tigard has
done a good job of aligning services with demand. Additionally, Tigard's Citizen Budget
Committee annually reviews the allocation of city resources to services. The committee has
supported targeted service and budget reductions in two of the last three budgets. These
reductions are due to revenue growth that is slower than growth in costs for existing
services. This puts citizen satisfaction with these reduced service levels in jeopardy and
leaves no room to address deferred or emerging service needs without further reductions in
I of 8
Mayor's Blue Ribbon Task Force I Final Report
existing services or additional revenue sources. To begin to address this, the city is working
to identify areas of emerging service level needs and ways to fund them. One of the
fundamental issues this task force will need to confirm is the current alignment of services,
given the reduced revenues available.
G Fundamental Questions: If Tigard were to acquire a new public dollar, what would it
fund? Where would it come from?
• Based on citizen surveys, the city has done a good job aligning services with demand
given the resources available.
• Citizen satisfaction may decrease unless service reductions are restored.
• There are no resources identified to fund deferred or emerging service needs.
G Membership: In an effort to focus the work of the task force in addressing these
fundamental questions, it was important that members have some working knowledge of
government financing. Members were selected based on their current and past involvement
in the community and for their experience in a variety of backgrounds and perspectives.
Barry Albertson State Representative Margaret Doherty
Bob Smith Mark Haldeman
David Burke Melody Graeber
Fire Chief Michael Duyck Mike Stevenson
Dan Goodrich Sue Yesilada
Jason Rogers Tom Woodruff
Jessica Cousineau Troy Mears
• Resources: Task force members were provided with a number of background reports as
informational tools. They requested further information from staff to assist in their
discussions. A complete list of resource material is attached.
Assistant City Manager Liz Newton facilitated the meetings; Finance and Information
Services Director Toby LaFrance provided budget and financial information and his
Executive Assistant Liz Lutz took meeting notes and distributed meeting materials.
2
Mayor's Blue Ribbon Task Force I Final Report
FINANCIAL STABILITY /SERVICES
The first topic discussed by the task force members was citizens' perceptions of the city's financial
condition and level of services provided. Tigard has one of the lowest tax rates in comparison with
other cities in the region and in Oregon, and should be proud of doing well with less. However, the
city may want to consider what services other cities are providing with their additional revenue that
Tigard doesn't provide. Task force members agree that Tigard citizens have confidence in the city to
address financial issues because the city has met these challenges in the past. The city maintains a
sound financial forecast and sound fiscal practices and it's important to continue what works. The task
force recognizes the financial problems created by the state's tax structure. There was discussion about
other options that may increase revenue, including the impact to the city's tax base caused by
expanding the city limits and charging more fees for service. One of the key documents that the task
force used is found in the appendix. The task force discussed the "Hundred Thousand Dollar Revenue
Matrix Fact Sheet" as a potential resource for Tigard to increase revenue.
The city has a good batting average on passing bonds and levies because it keeps its commitments.
Before going out to voters or raising fees to maintain or expand services or unfunded capital needs,
the city needs to make a case for those expenditures. Task force members noted that the city received
over 50 calls from citizens on the recent PGE franchise fee increase.
The most recent community attitudes survey reveals that 99 percent of respondents are satisfied or
very satisfied with Tigard as a place to live. That means citizens have confidence in the city as an
organization. Citizens perceive the recent service cuts and staff reductions as necessary to ensure
financial stability over the long term. Task force members have a broader community view of the city
and believe that citizens don't expect the city to be the provider of all community services. There was
a lot of discussion about providing services through partnerships and changing the mindset that it's
"all or nothing" in terms of the city providing services. It's critical to ask citizens which services they
want, what services they would be willing to spend more for, and how they would spend existing
resources.
• RECOMMENDATIONS:
1. Develop and launch an ongoing robust communication strategy that celebrates what Tigard
does well, educates citizens about how services are provided, and addresses future funding
challenges. Communicate more; offer feedback postcards in Cityscape, use focus groups.
The city needs to make the case for increasing taxes or fees tied to specific expenditures.
2. Change the focus of the 2013 community survey to ask citizens specifically about services;
which services they want, how they would spend existing resources and how much more
they would be willing to pay to retain existing services or add new services or programs.
Use a shopping cart concept; put a dollar value on each service, show how the funds are
spent now, and ask respondents to allocate $100 going forward. Include the business
community and residents in focus groups during the development of the survey.
3. Lobby for legislation at the state level that provides local communities with options to fund
local services.
3 of 8
Mayor's Blue Ribbon Task Force I Final Report
ECONOMIC DEVELOPMENT
Economic development and a healthy business sector are critical for a financially stable and vibrant
community. A more robust local economy brings more revenue to the city which supports the city's
goal of financial stability. The city has a lot to offer businesses but needs to be more creative and
proactive in attracting quality businesses that citizens want, especially downtown. Engage citizens to
identify the types of businesses that will keep them here and encourage them to shop local. Use
marketing tools to increase private rather than public investment. The city's low tax rate should be
attractive to investors.
Which investments in the business community would get them involved and connected in determining
what's important for businesses to be successful —tax incentives, infrastructure improvements,
business - friendly policies? Positive interactions between the business community and city personnel
are critical. The city should work to identify business types and /or clusters to attract new businesses
and develop the business community. It's important to get input from the business community about
Tigard's unique potential that makes it attractive for investment. It's also important to connect with
successful business owners in areas with more potential such as Washington Square II.
The appearance of the community is important. The beautification of Pacific Highway could improve
the overall image of the city. The view of downtown from the Pacific Highway viaduct could also be
improved, making downtown more inviting.
Although viewed as an important commitment by the city to advancing improvements in the
downtown, the Burnham Street project has not had a positive impact on downtown development by
itself; it is the first phase. More public or public /private investments are needed in the downtown to
spur private investment.
• RECOMMENDATIONS:
1. Develop and implement a competitive economic development strategy that creatively
engages members of the business community and the citizens. Focus on strategies for the
downtown, Washington Square II, the Pacific Highway corridor and the Tigard Triangle.
Include ideas for leveraging private investment through interviews with successful
developers with proven equity investors such as Barry Cain of Gramor, who developed
both Progress Ridge and downtown Lake Oswego. Emphasize doing business locally.
Enhance this strategy through a dedicated full time staff position and an economic
development commission.
2. Renew a focus on community aesthetics and beautification. Review, update and enforce
code requirements as necessary in keeping with community standards as determined
through the community survey.
4 of 8
Mayor's Blue Ribbon Task Force Final Report
IDENTITY /VISION
The city needs a strategic plan that clearly articulates the city's vision for what it hopes to accomplish
and that supports a stronger identity and brand. This effort is crucial to implementing the task force
recommendations in the areas of economic development, partnerships and marketing, education and
communication. The strategic plan is the umbrella encompassing all of the city's future efforts and
critical to engaging the business community and residents in developing the image the city wants
to project.
Branding the city's identity is important. A strong community identity would create a connection for
people to be more than just satisfied with Tigard as a place to live, and motivate people to move to
Tigard and stay. A vibrant downtown with a community gathering place is important for connecting
citizens to their community.
Some tangible things that could contribute to branding the city include signage that says "City of
Tigard" even on fire stations; family friendly activities that facilitate gathering as a community; and a
Tigard zip code — distinct from Portland and required for all Tigard addresses —that would foster a
stronger business connection to the community. It should be noted that State Representative Doherty
is exploring a resolution to the zip code issue.
• RECOMMENDATIONS:
1. Develop a strategic plan that articulates a clear vision for the city. Involve the business
community along with residents. Include strategies for ongoing communication with
the public.
2. Reinforce and strengthen the city's brand through signage, print materials and electronic
communication. Complete the installation of "Welcome to Tigard" signs at entry points with
the first priority location around Washington Square.
5
Mayor's Blue Ribbon Task Force I Final Report
MARKETING /EDUCATION /COMMUNICATION
The city needs a communication strategy that does a better job celebrating what it does well and
conveys the financial realities without using scare tactics. The strategy should determine the goal,
audience and timing. This effort is separate from the development of a vision because it's ongoing.
Ongoing communication with citizens is critical in addressing the city's financial future. The message
is more than the city's vision. Citizens and business owners need to be educated and engaged to
convey their priorities for services and express a willingness to fund those priorities. Communication
needs to be proactive and market the services the city offers, current economic conditions and our
vision for the future.
The city is running "lean and mean" which should be a point of pride, but significant financial
consequences (e.g., the one - day -a -week library closure) should be highlighted. A balanced picture
should be presented; parks and businesses are open, residents are safe. More effort is needed to keep
citizens informed about what's planned for downtown. Building excitement about the possibilities for
downtown will also build interest. Work with the Tigard Area Chamber of Commerce to celebrate the
success of businesses in the community. Emphasize the city's commitment to businesses and citizens.
Consider a Cityscape feature on new businesses including those new to Washington Square.
The tools used should be appropriate for the intended audience. The Cityscape and the city's website
are good communication tools, but to be effective, it's essential to communicate with people where
they are (i.e., school, community and business events.) Create a dialogue with citizens. Social media
tools are key to effective communication. When conducting the 2013 community survey, the use of
focus groups could ensure that respondents represent the city's demographic.
• RECOMMENDATIONS:
1. Develop and implement a comprehensive ongoing marketing/communication strategy
that celebrates what the city does well and conveys the financial realities without using
scare tactics.
2. Incorporate community and business outreach and dialogue using a wide variety of
communication tools including the Community Section of the Oregonian, the Tigard Times,
Cityscape and potential activities at Washington Square or other high foot traffic areas.
Feature local businesses in a regular monthly business section of Cityscape.
6
Mayor's Blue Ribbon Task Force I Final Report
PARTNERSHIPS
Providing services through partnerships should be an integral part of the city's financial strategy.
Partnerships may reduce expenses through economies of scale, using single service providers or
eliminating duplication of equipment or administrative costs. The city regularly partners with adjacent
cities, the private sector, special districts and non -profit or private entities for maintenance of existing,
expanded or new programs. Partnerships should be pursued before revenue increases are considered
to maximize quality service delivery at the lowest cost.
The city is in a partnership with the City of Lake Oswego to develop a long -term water supply
because the partnership is the most cost - effective option. There is some potential for partnering with
the Tigard - Tualatin School District on facility use. Citizen volunteers serve as partners on boards and
commissions that support city staff in the delivery of ongoing services. Colleges and universities may
offer partnership opportunities.
The private sector is a logical choice to help spur development in the downtown. Many city services
are currently provided in partnership with the private sector. In a typical year, half of the city's
expenditures go directly to the public sector in the form of equipment, supplies, capital and
contracted services. In fiscal year 2011 -12, over $27 million went directly to the private sector from the
city, creating jobs in the local economy. This includes services such as legal advice, street sweeping,
fleet maintenance, janitorial, fuel providers and software companies.
• RECOMMENDATIONS:
1. Conduct periodic reviews of programs and services to determine if partnerships are a more
cost - effective way to deliver quality services.
2. Identify and pursue partnership opportunities with the Tigard - Tualatin School District for
joint improvement and use of facilities and fields.
3. Develop and implement a robust public /private partnership strategy for development in
the downtown.
4. Survey citizens about their interest in providing recreation opportunities and /or facilities
through partnerships.
7
Mayor's Blue Ribbon Task Force I Final Report
NEXT PUBLIC DOLLAR
The fundamental questions asked of the Mayor's Blue Ribbon Task Force were, `If Tigard were to
acquire a new public dollar, what would it fund? Where would it come from ?" The task force members
concluded that the city should engage the community in answering those questions. Implementing the
task force recommendations in the areas of economic development, partnerships, and marketing,
education and communication will involve the community in a comprehensive approach to address
the city's vision for the future and in how to fund services over the long term.
The city has reduced the number of staff, kept the tax base low in comparison to surrounding cities
and improved roads without additional revenue, but that can't continue. The structure of local
government revenues does not allow revenue growth at the same rate as the costs of services. The city
should apprise the community of the need to increase revenue or raise taxes, but it needs to be
specific about what the funding source is and how the money will be used. Survey citizens first on
what they value and their service priorities are. Include a specific list of revenue options and measure
their support for each. Enlist staff in developing a detailed list of restored and new services, including
the impact of staff reductions on service delivery and continued maintenance of streets and utilities. A
second voter survey should focus on specifically gauging citizen support for additional revenue to
retain or expand services.
Communicate to citizens what the city does well and convey the financial realities the city faces on an
ongoing basis. The Cityscape is the most popular communication tool and should promote city
services, local businesses and encourage participation in community surveys. It's also critical to
engage the business and development community in a dialogue about what they need to be
successful.
The task force is bullish on Tigard —both the community and city government. We unanimously concur
that Tigard citizens have confidence in their city's leadership to adequately address financial issues
based on the City of Tigard's past and current fiscal challenges. We believe the future is bright.
Moreover, task force members are secure in the city's determination and ability to both ask and then
follow the recommendations of this task force with the belief that following them will better assure
financial stability and success. Specifically, they are confident in Tigard's ability to engage citizens to
determine priorities and to identify the best and most appropriate arenas for the expenditure of future
public dollars.
0 NOTE: The task force advises that it is important for the city to spend the $1.7
million set aside in the park bond to acquire land for a downtown plaza. Citizens
are looking forward to that investment as a gathering place to bring people into the
downtown. Also, it's assumed that the city will make it a priority to continue
investment in the urban renewal district to update and vitalize downtown. Further,
a focus on community development and economic development with incentives to
attract and retain business is essential.
8
Mayor's Blue Ribbon Task Force I Appendix 1
R sources Provided
TO THE MAYOR'S BLUE RIBBON TASK FORCE
AUGUST 16, 2012
Requests from the task force for additional resources:
• Laws of funding and how we fund services —what is funded by which fund. Mail funding
information one week before 9/6 meeting — detail and overview.
• Move funding discussion to next meeting (9/6).
• Per statute —what does city HAVE to provide.
• Access to budget.
• Bring money issues and how citizens have responded (election history and other increases).
• Comps of other cities would be helpful.
• Available land (Taylor Report)— Metzger, Bull Mountain, etc.?
• Financial forecasting.
• What can't we touch?
• State revenue restrictions.
• Compression explanation.
• Mail Taylor Report to task force.
• 2012 Budget transmittal to task force.
Provided by staff:
• Community Attitudes Survey from 2007, 2009, 2011.
• League of Oregon Cities — Measure 5 and 50 Primer.
• Draft of new Strategic Financial Plan (Taylor Report).
• 2012 City Council Goals.
Appendix 1 I 1 of 2
Mayor's Blue Ribbon Task Force I Appendix 1
SEPTEMBER 6, 2012
Requests from the task force for additional resources:
• The available lands report.
• Annexation policy.
• Grants:
o A list of past grants that the city has applied for.
• A list of grants that the city applied for but was not awarded.
o A list of recent grants.
• The recruitment packet for the CD Director and Assistant Director positions.
• A report of what would make a developer come to Tigard.
Provided by staff:
• City of Tigard Charter.
SEPTEMBER 27, 2012
Requests from the task force for additional resources:
• What partnerships do we have?
• Has the commuter rail helped or hurt Tigard?
• What would it take of different revenue sources to raise $100,000?
Provided by staff:
• Gresham proposal (citywide fee).
• Service level impacts.
OCTOBER 18, 2012
Requests from the task force for additional resources:
• What percent of total funds spent by the city goes to the private sector and how much toes to
local Tigard? (Toby)
• Outline will be created for the 11/8/12 meeting. (Liz N.)
Appendix 1 I 2 of 2
cin „/ 1, 0 1(1 /
Blue Ribbon r �/ ( ' 0 / J _e e l -
I Task Force
HUNDRED THOUSAND DOLLAR REVENUE MATRIX
OR WAYS THE CITY COULD GENERATE $LOOK OF REVENUE
P
0
cn
REVENUE REVENUE CHANGE USE NOTE CC
C
Property Tax* $0.019/$1,000 Assessed Value Limited to Voter Approved Purpose 5 -year Special Option for Operations (10
b PV
, or 20 -year for Bonded Infrastructure
re czr
0 Franchise Fee -Solid Waste Increase from 4% to 5% General Use All Other Franchise Fees Already at 5% o
� ) Business License 15% Increase Commercial Crimes and General Use
Planning Fees 50% Increase Planning and General Use Assumes Current Level of Activity o
o ,-,
Stormwater Maintenance Charge Increase from $2.00 to $2.32/mo Stormwater Infrastructure CD
Water Utility Sales 0.8% Rate Increase Water Infrastructure and Operations
Building Fees 10% Increase Building Operations Assumes Current Level of Activity a
Street Maintenance Fee 5% Increase Maintenance of Streets and Right -of -Way A
k'
Parks Maintenance Fee Establish $0.70 /mo Fee Maintenance and Development of Parks Fee is per Account
Water SDC 28% Increase Water Infrastructure
Parks SDC 33% Increase Parks Infrastructure
*NOTE: Changes to the property tax rate require a vote of Tigard citizens. All other options on this page could be implemented with a vote of the Tigard City Council.
TIGARD
City of Tigard I OFFICE OF THE MAYOR AND COUNCIL I 13125 SW Hall Blvd., Tigard, OR 97223 I www.tigard - or.gov
Mayor's Blue Ribbon Task Force I Appendix 3
R co mm en datio ns
TASK FORCE ASSESSMENTS —
A BRIEF STATEMENT CATEGORIZED BY TOPIC
FINANCIAL STABILITY /SERVICE
• Members recognize the financial problems created by the tax structure.
• Expand city limits in order to expand tax base.
• Citizens have confidence in the city to address financial issues.
• Look at demographics when offering services.
• Recent staff reductions perceived by citizens as needed.
• Library closure noticed.
• No comments from the public on park maintenance, police shifts or Friday closures.
• Over 50 calls on PGE franchise increase.
• Ask citizens what services they want. How they would spend existing resources, would they
spend more? If they had to choose, which services would citizens put in their shopping cart?
• Tigard has a good batting average on passing bonds because the city does what they say they will
do; however, there's only so much people are willing to pay.
• People don't think about the city until there is a problem.
• More fee for service.
• Don't do all or nothing —do a mix of things in the partnership area.
• Can services be provided with a partnership of some kind?
NEED TO ATTRACT GOOD QUALITY BUSINESSES
• Is Tigard pro- business?
• Positive interactions with city personal are key.
• Community development and economic development are important.
• Invest in the business community.
Appendix 3 I 1 of 3
Mayor's Blue Ribbon Task Force I Appendix 3
TIGARD NEEDS A STRONGER IDENTITY
• Need to have a clear vision of what the city wants to accomplish and communicate that to
the public.
• Its own post office.
• Family friendly activities.
• There needs to be a reason for people to move here.
• City needs to do better at celebrating what we do well.
• Constant communication that markets the City of Tigard.
• All signs should say "City of Tigard."
• Vision, communication, involve the business community.
• What's the image we want to project?
• Need a strategic plan.
• Vibrant downtown —heart of the city.
• Improve appearance along Pacific Highway and downtown — absentee owners don't want to
update their property.
• Burnham hasn't had a positive impact yet.
• Beautification is a priority (fee on businesses to pay for beautification efforts ?)
MARKETING AND EDUCATION
• Need a communication strategy— determine the goal, audience and timing.
• City website and Cityscape are good communication tools.
• 2013 survey, focus groups.
• Where the city is and where it's going.
• City is running "mean and lean. Highlight large financial consequences (e.g., library closure)
• Don't use scare tactics. Celebrate success: parks are open, businesses are open.
• Communicate with people where they are.
• Make sure citizens know what the city has planned for downtown.
• City needs to be more visionary, people need an identity or connection to support something
(e.g., library).
• Tigard needs to use the marketing opportunities available to support and encourage more private
than public investment.
Appendix 3 12 of 3
Mayor's Blue Ribbon Task Force I Appendix 3
PARTNERSHIPS
• Consider providing a recreation center through a partnership.
• Consider using schools as recreation centers.
• Partner with Tualatin or another adjacent city.
• Tualatin Hills Park and Recreation.
• YMCA for recreation.
• Photo red light.
• Partner with colleges for communication efforts.
• Park maintenance?
• Partner with schools —joint improvement of facilities and fields, playgrounds, community gardens.
• Partner with Broadway Rose on entertainment venue.
• Partner with downtown business association, Tigard Area Chamber of Commerce, Broadway Rose
on downtown redevelopment.
NEW PUBLIC DOLLAR
• Town Square— master plan is clear. Could serve as a foundation for bringing the
community together.
Appendix 3 I 3 of 3
Attachment 1 — Councilor Wilson's farewell remarks — December 18, 2012 ` ( — m'
Councilor Wilson opened his remarks saying that over his 19 years' of service to the city he has done
a lot of talking; therefore, his initial reaction was to be disinclined to give a final talk. Upon
reflection, however, he decided he would like to say a few things "from the heart." Below is a
paraphrased transcription of his remarks:
We have had a really good run here. When I think of everything we have accomplished, it is
personally gratifying even if not everyone knows everything that went into it — to see an
intersection improved, a new park, a new logo or whatever it might be. Everything that we
have done has been a team effort — the mayor, council, city manager, staff and a lot of great
volunteers. The mayor and I in recent weeks interviewed a group of new people who want
to get involved. I have been impressed with the quality of people who volunteer to
participate. The community is a reflection of its people. If you take a little island country
with no resources such as Singapore and think about why that country is successful...well,
it's because of the people who live there. The government is a reflection of that.
As I move on, I will not miss the late nights at meetings and reading enormous volumes of
material. What I will miss is the people; we have a great city staff and we all should be proud
of them.
A good part of the reason that we have had a great run, is because we have had stability on
the council, especially in the seat of mayor. As you all know, we had two mayors struggle
with lengthy terminal illnesses while in office and it is difficult under those circumstances.
Over our whole history, the average mayor served three years; Craig served ten years. Ten
years with a bad mayor isn't necessarily going to be a great thing (laughter). Craig has been
an exceptional mayor. I think one of the best decisions that we made was to hire him half-
time so he could `get out there.'
We have tangible accomplishments, such as streets and parks. But, there are also a lot of
intangible accomplishments that are not measureable — the facts are that under Craig's
tenure, we have raised the profile of Tigard regionally. People around the region know that
Tigard is a player and that is in part because Craig has been `out there.' When he announced
that he was stepping down, I was really disappointed to hear that. Craig has been a good
friend. It put me in a difficult position — my term was up. I needed to determine whether to
run for councilor again, run for mayor or quit. I felt that I did not want to quit and I
thought that since I had been the longest serving councilor I should run for mayor. I don't
regret that decision. We could have appointed a mayor, but I do believe that it is important
for voters to have a choice. They made their choice and I respect that.
As we went through the campaign, there were not a lot of differences between John Cook
and me in policy issues. In reflecting on the mayoral race one theme came up in my mind as
the deciding factor. John made a comment somewhere during the campaign about how he
would like to hold coffee meetings — go to a coffee shop and be available for citizens to
come talk to him. When he said that, I thought, `John, you know being mayor is a job.' But,
reflecting on that, I realize that John's right about that — I was focusing on being sort of the
technocrat: governing, getting stuff done and thinking that my experience was the most
important thing. I think that John, during that whole 19 years' time, was developing
Councilor ncilor Nick Wilson — Farewell Remarks
relationships with people. That proved to be the deciding factor. John mentioned after the
election that he had 100 people out there helping him. I was thinking I did not have that
kind of support — and if John can muster 100 people to put out signs for him, then he can
muster 100 people or more to get things done for the city. That is what leadership is all
about — it's to get people to do things and to move them all in the same direction. I am
excited to watch things unfold and, `John, I will be watching you!' (laughter)
That concludes my remarks. I will be around and I am looking forward to relaxing a little bit
and being on the sidelines.
Councilor Nick Wilson — Farewell Remarks
•/ Ola__
Tigard Farewell
Zti
December 2012 f
ma c
Dear friends, colleagues, and neighbors —
Thank you for coming tonight and joining me on this special evening.
When someone starts a journey, they usually have a good idea of their destination, of
where they will end up. But when I began my public service in Tigard, I could not
have imagined that it would lead here. Who could have guessed, when I agreed to
coach my kindergarten -aged son's soccer team, that it would lead to being the Mayor
of Tigard? But when you get involved, and you continue to see a need, and when you
apparently lack the ability to say, "no ", the opportunities just continue to present
themselves.
When I look back at the last 12 years, I think of the things we've accomplished, and
the people I've met and worked with. I remember Mayor Jim Nicoli, who was mayor
when I was elected to council in 2000, and Joyce Patton, who taught me so much
about how to ask the right questions, and Paul Hunt, and Ken Scheckla, and my old
friend Brian Moore, who I first met when we coached our sons and their friends in
basketball ten years before. The Council then was considering the need for a new
library. The old one was way too small and though much loved by the community it
no longer could meet the people's needs. Of course, it would cost money, and the
challenge was defining the people's vision to design a project the people would
support. The City had just come off of an unsuccessful road improvement bond
measure campaign and was concerned they didn't have the confidence of the people.
Of course, we were successful and the new library has been a blessing to the
community for several years. In the process we learned a lot about community
engagement and listening.
When Mayor NIcoli died and Jim Griffiths became Mayor, our downtown business
owners were trying to create a new Enterprise Zone to revitalize Tigard's downtown.
They were not successful, but this led the Mayor and me to conceive the idea of the
Downtown Task Force to create a Downtown Improvement Plan that could be
supported by the business community as well as the rest of the City. Eventually the
people approved the Downtown Urban Renewal District. While it's still in its early
years, we've started to make improvements and we are beginning to exercise the great
potential for what downtown will gradually become.
Concurrently, we were looking for an alternative way to find money for much needed
street and road maintenance and improvements. Again we assembled a group of
citizens, the Transportation Financing Strategies Task Force, to explore the different
options and make a recommendation to Council. While the initial plan was to find a
source of funding for capital improvements, what we discovered was that
maintenance of existing streets was eating up potential improvement dollars, so
instead the recommendation was to consider creating a Street Maintenance Fee. It's
always difficult to convince citizens to agree to new fees, but once we had held several
open houses and we showed people how little it would cost and what it would
accomplish, the small opposition just melted away. Encouraged by that success, and
continuing to hear from residents the importance of reducing traffic congestion, we
also created a local gas tax to raise money to do specific road improvement projects.
The idea was so popular that though there was a group that tried to repeal it, they
failed to even get enough signatures to refer it to the ballot. Councilors Nick Wilson
and Sydney Sherwood, now Sydney Webb, both shared my commitment to
transportation improvements. In her own unique style, Sydney declared that creating
the new revenue source was "a no- brainer ". The citizen task force that recommended
the gas tax (do you see a pattern here ?) has since been made a permanent citizen
Transportation Commission that reviews transportation needs and approves projects
for gas tax funding. Tom Woodruff had joined the Council by then. He has a real
heart for inclusive collaboration and he taught us a lot about public engagement.
Tigard's other great need was for more parks. The first time I came before the Tigard
City Council was as President of the Tigard Soccer Club, telling the Council we
needed more parks and open space for our citizens to use, especially for our children
to play in. When I joined Council in January 2001, Tigard had just 288 acres of parks
and open space — not nearly enough. The Council, including new Councilor Gretchen
Buehner, agreed. Today, by making it a priority, some incredibly creative work by staff
and council, and the passage by the citizens of a $17M parks bond, we now have over
500 acres and we'll have more before we're done! Our future plans include more land
purchases around the city and the creation of a public plaza space in our Downtown.
Currently, in addition to everything else, we are on our way toward fulfilling a 20 -year
dream of Tigard having its own water source. Partnering with the City of Lake
Oswego, in 2016 we'll have a new treatment plant and supply system that will serve
the needs of both our cities for the foreseeable future.
Yes, it's been quite a journey for a regular guy from Klickitat, Washington, but it's not
over yet. As with many journeys, the end of one is just the beginning of another. In
three weeks I will take my oath of office as a member of the Metro Council,
overseeing land use and transportation planning for the Region, as well as running
popular public assets like the Zoo, the Convention Center, and performance venues
like the Schnitz and the Keller Auditorium. There I will represent, in addition to
Tigard, South Beaverton, a small part of Aloha, and the unincorporated areas of south
Washington County, in addition to the Cities of Tualatin, Sherwood, and Wilsonville.
In this way I will continue to serve the residents of Tigard as well as our larger
community.
As I leave office, I would like to share with you my continued vision for the future of
Tigard. First, we should keep doing the things we are doing, and continue forward on
the projects and programs in which we are now engaged. Some of them will mean
change, and change is scary. Tigard today is a wonderful place and we must work to
preserve it, but preserving what we have means being prepared for the future. Life is
change. To stop changing is to begin dying. This is true for individuals but is just as
true for communities. I like to tell students that government has two jobs — to provide
services today, and to plan for the future. If we idealize the past or let our thinking
remain trapped in the present, if we fail to have a vision for Tigard's future or fail to
act on that vision, not only will we not gain what we could, but we will risk losing
what we have. While we, and by "we" I don't mean just the City or the just the
Council but rather "we" the entire Tigard community, while we should always act
with thoughtful caution, we must keep moving forward if we are to successfully meet
the challenges of the future. As always, to achieve this we must strive to work
together. Then Tigard will be able to rise to its full potential while remaining "A Place
to Call Home ".
God Bless you all, and God Bless the City of Tigard